Ukuqonda indlela indawo ebhalwe ngayo kuGoogle
Ngaba ukhe wapapasha umxholo osemgangathweni kwindawo yakho, Kodwa awukwazi ukuyifumana kuGoogle? Yenziwe ngu isalathisi esibi yewebhusayithi, le ngxaki ixhaphake kakhulu kunokuba ucinga. Nangona kunjalo, kudla ngokuthatha uhlengahlengiso olumbalwa ukuvula imeko.
Ukuboniswa ngokuchanekileyo nguGoogle kubalulekile ukuba ubekho kwi-injini yokukhangela ehamba phambili. Ngaphandle kwesalathisi, ayinakuvela kwiziphumo zophendlo, nangawona magama akho angundoqo. Ngamanye amazwi, ukubonakala kwakho yehliswe kwanto...
Ngethamsanqa, ngokulandela ezona ndlela zilungileyo, unokwandisa kwaye ukhawulezise isalathiso sewebhusayithi yakho nguGoogle. Ngokusebenzisa ezi ngcebiso, uya kwandisa isalathiso sendawo yakho kwaye ukonyuse kakhulu ukubonakala kwakho kuGoogle. Landela isikhokelo!
Uluhlu lwangaphakathi
Yintoni i-website indexing?
I-Website indexing yinkqubo apho iinjini zokukhangela, ezifana neGoogle, zihlalutya kwaye zigcina amaphepha kwiwebhusayithi kwi-database yazo, ebizwa ngokuba yi-index. Xa i-injini yokukhangela isalathisa iwebhusayithi, iyarhubuluza kwaye ihlalutye umxholo wephepha ngalinye, kuquka umbhalo, imifanekiso, i-meta tags kunye nezinye izinto. I-Indexing ivumela ii-injini zokukhangela ukuba ziqonde umxholo wewebhusayithi kwaye zibeke kwiziphumo zazo zokukhangela. Oku kuthetha ukuba xa abasebenzisi bekhangela izihloko ezifanelekileyo, amaphepha anesalathiso angqamana nesicelo sabo anokubonakala kwiziphumo zophendlo.
Ukwenziwa kwamanqaku linyathelo elibalulekileyo lokuqinisekisa ukubonakala kwewebhusayithi kwiinjini zokukhangela. Ngaphandle kwesalathisi esifanelekileyo, iwebhusayithi ayiyi kudweliswa kwaye ayinakufunyanwa ngabasebenzisi xa befuna.
Kubalulekile ukuba uqaphele ukuba ukufakwa kwesalathisi akuqinisekwanga kuzo zonke iiwebhusayithi. Izinto ezithile ezinjengomgangatho womxholo, ukulungiswa kobugcisa, izixhumanisi ezingenayo kunye nezinye iindlela zokufaneleka zinokuphembelela indlela injini yokukhangela izalathisa ngayo iwebhusayithi. Ke ngoko, kubalulekile ukuba ube nesicwangciso esiluqilima se-SEO endaweni yokwandisa amathuba okwenziwa kwesalathiso esisebenzayo kunye nokubonakala okungcono kwi-Intanethi.
Isebenza njani inkqubo yesalathisi sikaGoogle?
Ukwalathisa kulandela inkqubo enenyathelo eli-4 elicwangciswe nguGooglebot:
🎯 Ukufunyanwa kwamaphepha amatsha
Ukufunyanwa kwamaphepha amatsha kwiwebhusayithi kubandakanya ubuchule bokuphumeza ukunika ukubonakala komxholo omtsha kunye nokukhuthaza abasebenzisi be-Intanethi ukuba bajonge kuyo. Injongo kuku ukunika utyhileko oluphezulu kumxholo omtsha ukuze ufunyanwe ngokukhawuleza ngabatyeleli esele bekho kwisiza kunye nokutsala abafundi abatsha enkosi kula maphepha asemgangathweni.
Lo ngumba obalulekileyo kuyo nayiphi na indawo efuna ukugcina abaphulaphuli bayo bebandakanyeka ngokupapasha rhoqo iimveliso ezintsha kunye nokuphumeza isicwangciso esisebenzayo sokuzisa. UGooglebot ufumana ii-URL zokurhubuluza ngeendlela ezahlukeneyo:
- I-backlinks engenayo ekhomba kumaphepha esayithi
- Isibhengezo kwi Ikhonsoli ye Khangela yeGoogle
- Unxulumano kumaphepha asele efakwe izalathiso
- I-Sitemap XML
🎯 Ukukhasa kwiwebhusayithi
Ukukhasa kubhekisa kwinkqubo apho iinjini zokukhangela phonononga kwaye uhlalutye amaphepha yewebhusayithi ukubabonisa. Abakhasa bakhangela ngokuzenzekelayo kunye nomxholo wesalathiso. Ubuninzi bokurhubuluza buxhomekeke kwizinto ezininzi: ukuduma kwesiza, uhlaziyo rhoqo okanye hayi, ixesha elifunekayo ukurhubuluza onke amaphepha, njl. njl. ukukhasa okuqhubekayo.
I-Googlebot indwendwela kwaye irhubuluza onke amaphepha ahlalutya umxholo wabo wokubhaliweyo kunye namakhonkco aphumayo. izixhobo ezifana Ikhonsoli ye Khangela yeGoogle ikuvumela ukuba ujonge ukukhasa: inani lamaphepha anesalathiso, ubume be-HTTP yee-URLs, iimpazamo ezinokwenzeka, njl.njl. Banikezela ngolwazi oluxabisekileyo ukubona nokusombulula iingxaki.
🎯 Isalathiso sephepha
Lungiselela ithegi yesihloko ngamagama angundoqo kwaye uphephe ukuba made kakhulu. Bhala inkcazo ekhangayo, emfutshane yemeta equka amagama angundoqo esibini. Ukunciphisa ubunzima bephepha, ukunciphisa izicelo, ukuphucula umncedisi. Yenza indawo isebenziseka lula kuthethwano olukhululekileyo kwiselula.
Xhumanisa imixholo kunye namakhonkco okubhaliweyo afanelekileyo. Amakhonkco okulinganisa kwiphepha ngalinye. Yakha inethiwekhi ye-backlinks ukusuka kwiindawo ezithembekileyo zeqabane. Injongo yemithombo eyahlukeneyo kwaye uphephe ukuthenga amakhonkco. Beka iliso kwindawo yakho ye-injini, itrafikhi, izinga lokutsiba. Hlalutya ukhuphiswano. Misela iinjongo zenyanga kunye nee-KPIs.
Emva kokurhubuluza, iGooglebot yongeza amaphepha esayithi kwisalathiso sayo esikhulu samakhulu eebhiliyoni zamaphepha ewebhu. I-Googlebot ibuyela ukurhubuluza isayithi ukuze ibone izinto ezintsha, ihlaziye isalathiso kunye namaphepha amadala ereferensi. I-Indexing yinkqubo esisigxina elawulwa ngokuzenzekelayo ngeerobhothi zikaGoogle.
Zeziphi izinto ezinefuthe kuluhlu lwewebhusayithi?
Izinto ezininzi zobugcisa kunye nekhwalithi zichaphazela isalathisi nguGooglebot:
🎯 Uhlahlo lwabiwo mali
Uhlahlo lwabiwo-mali oluhambayo lubhekiselele kwinani lamaphepha apho injini yokukhangela efana neGoogle inokugaqa kwaye ibonise kwiwebhusayithi ngexesha elithile. Olu hlahlo lwabiwo-mali lulinganiselwe. Izinto ezininzi zinefuthe kuhlahlo lwabiwo-mali olurhubuluzayo olwabelwe indawo: ukuthandwa kwayo, inani lohlaziyo, ubungakanani besiza, umdla wayo. umxholo kubasebenzisi be-Intanethi. Izixhobo ezifana neGoogle Search Console zikuvumela ukuba ube noqikelelo lohlahlo lwabiwo-mali olurhubuluzayo lwendawo yakho nguGoogle kwaye ubone awona maphepha akhasa kakhulu. Ukuphucula ibhajethi yakho yokurhubuluza kwaye ube nesalathiso esingcono, kufuneka ufumane udumo, phucula ubume bayo bangaphakathi, unikeze umxholo obandakanyekayo ohlaziywa rhoqo.
Amaphepha aphindiweyo, akumgangatho ophantsi okanye abonelela ngexabiso elincinci anikwa ingqwalaselo ephambili esezantsi kwi Uhlahlo lwabiwo-mali lokurhubuluza lukaGoogle. I-Googlebot inamandla okurhubuluza amancinci. Isiza esicotha kakhulu siya kuphela isalathisi ngokuyinxenye.
🎯 robots.txt ifayile
Le robots.txt ifayile yifayile yokubhaliweyo esetyenziselwa ukuxelela abakhangeli benjini yokukhangela ukuba ngawaphi amaphepha avumelekileyo ukuba bagaqe kwiwebhusayithi. Ibekwe kwingcambu yewebhusayithi kwaye isenokuba nemiyalelo yabakhasi abohlukeneyo. Ifayile yerobots.txt isetyenziselwa ukuvala ufikelelo kumaphepha ongafuniyo ukuba afakwe kwiinjini zokukhangela. Oku kunokubandakanya amaphepha ovavanyo, amaphepha okungena, amaphepha enqwelo yokuthenga, okanye amanye amaphepha angengawo ijongwe ukuba ifakwe kwisalathiso.
Ifayile ye-robots.txt ingasetyenziselwa ukunciphisa ukuba kangaphi abarhuqi bafikelela kwiwebhusayithi yakho. Oku kunokunceda ukunciphisa umthwalo kwiseva yakho kwaye ugweme imiba ye-bandwidth. Kubalulekile ukuba uqaphele ukuba ifayile ye-robots.txt ayiqinisekisi ukuba amaphepha avaliweyo akayi kuboniswa kwiinjini zokukhangela. Abenzi bee crawls basenokungayihoyi imiyalelo kwifayile ye robots.txt okanye amaphepha esalathiso angaqukwanga kwifayile.
Kwakhona kubalulekile ukuqinisekisa ukuba ifayile ye-robots.txt iqwalaselwe kakuhle. Uqwalaselo olungafanelekanga lunokubangela imiba yesalathiso, njengamaphepha abalulekileyo afakwe kwisalathiso okanye amaphepha abalulekileyo angabandakanywa.
🎯 Isantya kunye nomgangatho wobugcisa bendawo
Indawo ekhawulezayo, kwi-HTTPS, ngaphandle kweempazamo ze-404 iya kuba ngcono. Qala ngokuchonga ii-URL ezibuyisela ezi mpazamo ze-404 kuhlalutyo kunye nezixhobo zokulandelela ezifana ne-Google Search Console. Oku kukuvumela ukuba ubone amaphepha angekhoyo.
Qondisa kwakhona xa kunokwenzeka. Ukuba i-URL ayisekho, misela i-301 yokuqondisa kwakhona kwiphepha elifanayo elikwi-intanethi xa kunokwenzeka. Oku kugcina inkunzi ye-SEO.
Susa amakhonkco afileyo. Susa zonke iilinki zangaphakathi ezikhomba kwii-URL ze-404 ezi ziqhagamshelo zilimaza amava omsebenzisi.
Musa shiya i-URL iyinkedama. Nayiphi na i-URL kufuneka ikhokelele nokuba kwiphepha elisebenzayo okanye kwi-redirect. Akufunekanga ushiye isigxina se-404 URL ingasonjululwanga.
Yenza iphepha eliqhelekileyo le-404. Misela iphepha elikhangayo le-404 elichaza kumsebenzisi ukuba iphepha alinakufunyanwa kwaye linikezela ngamakhonkco kwezinye iziqulatho.
🎯 Ezinye izinto
Enye indawo ifumana itrafikhi kunye ne-backlinks, ngokukhawuleza kwaye ngokubanzi iya kusalathiswa. I-Googlebot ibeka phambili iitekisi ezizodwa, ezihlaziyiweyo, kunye negama elingundoqo. I-HTML kunye neCSS kufuneka isebenze kwaye icoceke ukuququzelela umsebenzi werobhothi. Ngaphaya koko, yenza indawo yakho iphendule. Ngeselfowuni-yokuqala, i-indexing ye-smartphone ibe yinto ephambili. Nantoni na ephucula amava omsebenzisi ikwaphucula isalathiso sikaGooglebot.
Ungalijonga njani ngokuchanekileyo isalathiso samaphepha akho ewebhu?
Kukho iindlela ezininzi zokujonga imeko yesalathiso sendawo yakho. Okokuqala unayo Isikhangeli sokhangelo lukaGoogle. Esi sisixhobo sereferensi esinikwe nguGoogle ukujonga isalathiso sephepha ngalinye ngokweenkcukacha.
Sisixhobo sasimahla esinikezwe nguGoogle esikuvumela ukuba ubeke iliso kwisalathiso sewebhusayithi yakho. Inika ulwazi kumaphepha anesalathiso, iimpazamo zokugaqa, izibalo zokukhangela nokunye okuninzi. Ungajonga ubume besalathiso samaphepha akho ngamanye kwaye ungenise iiURL ezintsha zokurhubuluza. Yenza uphando kuGoogle usebenzisa ukukhankanywa "indawo:" ilandelwa likhonkco (site:www.monsite.com
) ofuna ukwazi ukuba sele ifakwe kuGoogle.
Nangona i-Google Analytics ingalandeli ngokuthe ngqo isalathiso sephepha, inokukunika ulwazi olungathanga ngqo kumsebenzi wokukhangela wendalo. Unokujonga idatha yetrafikhi yendalo ukuze ubone ukuba amaphepha akho anesalathiso kwaye avelisa itrafikhi kwiinjini zokukhangela. Sebenzisa izixhobo ezifana ne-SEMrush, i-Ahrefs, i-Moz okanye i-Serpstat ukujonga i-rankings yegama lakho elingundoqo kunye nendlela ukubonakala kwakho kutshintsha ngayo kwiziphumo zokukhangela. Ukuba amaphepha akho abekwe kakuhle kumagama angundoqo afanelekileyo, oko kubonisa ukuba kusenokwenzeka ukuba kukho izalathiso.
Yenza uphendlo lwezandla kwiinjini zokukhangela usebenzisa amagama angundoqo athile ukujonga ukuba amaphepha akho ayavela na kwiziphumo zophendlo. Qinisekisa ukuba usebenzisa ukhangelo lwabucala okanye ifestile yokubrawuza ngaphandle kweintanethi ukufumana iziphumo ezingezizo ezomntu. Beka iliso kwii-backlinks (iikhonkco ezisuka kwezinye iiwebhusayithi ukuya kwezakho) usebenzisa izixhobo ezinje ngeMajestic, Ahrefs okanye i-SEMrush. Ukuba amaphepha akho adityaniswe kwezinye iiwebhusayithi, oku kubonisa ukuba mhlawumbi afakwe kwisalathiso.
Indlela yokukhawulezisa isalathisi sendawo yakho nguGoogle?
Ukukhawulezisa isalathiso sendawo yakho nguGoogle kubalulekile ukuqinisekisa ukuba amaphepha akho amatsha kunye nohlaziyo lubonakala ngokukhawuleza kwiziphumo zokukhangela. Nazi ezinye izicwangciso ezisebenzayo zokuphumeza oku.
Ngenisa imephu yesayithi ye-XML
Imephu yesayithi ye-XML yifayile edwelisa onke amaphepha kwisayithi yakho, isenza umsebenzi wabakhasi bewebhu ube lula. Ngokufaka imephu yesayithi yakho ngeGoogle Search Console, uvumela uGoogle ukuba afumane amaphepha akho amatsha kunye nohlaziyo ngokukhawuleza. Qinisekisa ukuba imephu yesayithi yakho ihlaziyiwe kwaye iqulethe kuphela ii-URL ozifunayo zifakwe kwisalathiso.
Ukongeza ekungeniseni imephu yesayithi yakho, unokucela uGoogle ukuba abonise amaphepha athile. Sebenzisa inqaku elithi "Ukuhlolwa kwe-URL" ukuze ungenise amaphepha osandula ukuwapapasha okanye osandul' ukuwahlaziya. Oku kunokunceda ukukhawulezisa izalathiso zabo.
Yenza umxholo osemgangathweni
Umxholo osemgangathweni awukhangeli kuphela iindwendwe, kodwa ukhuthaza iinjini zokukhangela ukuba zibuyele kwindawo yakho rhoqo. Thumela umxholo, umxholo ofanelekileyo rhoqo, kwaye uqinisekise ukuba uyahlangabezana neemfuno zabaphulaphuli bakho. Okukhona iyasebenza indawo yakho, kokukhona iGoogle bots iya kuyindwendwela.
Lungiselela amakhonkco angaphakathi
Amakhonkco angaphakathi anceda ukuseka ulwakhiwo olucacileyo kwindawo yakho kwaye lwenza kube lula ukuba abakhasi bewebhu bahambe. Ngokwenza amakhonkco kumaphepha akho amatsha kumxholo okhoyo, wongeza amathuba abo okufunyanwa kunye ne-indexed ngokukhawuleza. Qinisekisa ukuba iphepha ngalinye elibalulekileyo lidityaniswe kakuhle namanye amaphepha afanelekileyo kwindawo yakho.
Nyusa umxholo wakho
Ukukhuthaza umxholo wakho kumajelo eendaba ezentlalo kunye namanye amaqonga kunokuqhuba i-traffic kwindawo yakho, etsala umdla wabakhasi bewebhu. Yabelana ngamanqaku akho, iividiyo okanye omnye umxholo kwiinethiwekhi zentlalo, iiforam okanye iileta zeendaba ukwandisa ukubonakala kwazo. Okukhona umxholo wakho usabelwana ngawo, kokukhona kunokwenzeka ukuba ufakwe kwisalathiso ngokukhawuleza.
Phucula isantya sokulayisha
Indawo ekhawulezayo ikhuthaza amava omsebenzisi angcono kwaye ikhuthaza uGoogle ukuba ayibonise ngokukhawuleza. Lungiselela imifanekiso yakho, unciphise ubungakanani befayile, kwaye usebenzise ubuchule be-caching ukuphucula amaxesha okulayisha. Indawo yokusebenza ephezulu ayixabiswa kuphela ngabasebenzisi, kodwa nakwiinjini zokukhangela.
Iimpazamo zesalathiso onokuziphepha kwindawo yakho
Ukwenza isalathisi yinkqubo ebalulekileyo yokuqinisekisa ukubonakala kwewebhusayithi yakho kwiinjini zokukhangela. Nangona kunjalo, iimpazamo ezininzi zinokwenzakalisa olu luhlu, lukhokelela kwitrafikhi esezantsi kunye namava angalunganga omsebenzisi. Nazi ezinye zeempazamo eziqhelekileyo ukuba uziphephe.
1. Ukusetyenziswa ngokungafanelekanga kweefayile ze-robots.txt
Ifayile robots.txt
sisixhobo esibalulekileyo sokulawula ukufikelela kwabarhubuluzi kwiindawo ezithile zesayithi yakho. Impazamo eqhelekileyo kukuvala ngokungaziyo amaphepha abalulekileyo. Kubalulekile ke ngoko ukuba ujonge le fayile rhoqo ukuqinisekisa ukuba ayithinteli isalathiso somxholo ofuna ukuvela kwiziphumo zophendlo.
2. Phinda kabini umxholo
Isiqulatho esiphindiweyo sinokuchaphazela ngokunzulu udidi lwakho lwe-injini yokukhangela. Xa amaphepha amaninzi kwisayithi yakho ebonisa umxholo ofanayo, ii-injini zokukhangela zinokuba nobunzima ekuqinisekiseni ukuba leliphi eliza kusalathisa. Ukunqanda oku, sebenzisa iithegi ze-canonical ukubonisa uguqulelo olukhethwayo lwephepha kwaye uqiniseke ukwenza umxholo owahlukileyo kwiphepha ngalinye kwisiza sakho.
3. Amakhonkco angaphakathi akhiwe kakubi
Ulwakhiwo olucingisiswe kakuhle lwangaphakathi luyimfuneko kwisalathiso. Ukuba amaphepha akho akadityaniswanga kakuhle, abakhangeli bewebhu banokuba nobunzima bokukhangela indawo yakho. Qinisekisa ukuba lonke iphepha elibalulekileyo liyafikeleleka ngokusebenzisa amakhonkco angaphakathi, kwaye ugweme ukwenza amaphepha eenkedama angadibanisi namanye amaphepha.
4. Amaphepha anexesha eliphezulu lokulayisha
Isantya sokulayisha iphepha yinto ephambili kumava omsebenzisi kunye nesalathisi. Iinjini zokukhangela zithanda iisayithi ezilayisha ngokukhawuleza. Ukuba indawo yakho iyacotha, oku kunokukhokelela kwisalathiso esibi. Lungiselela imifanekiso, unciphise izikripthi ezingadingekile, kwaye ucinge ukusebenzisa inethiwekhi yokuhanjiswa komxholo (CDN) ukuphucula amaxesha omthwalo.
5. Ungayihoyi i-meta tags
Iithegi zeMeta, ngakumbi ithegi title
kunye nebhakana description
, dlala indima ebalulekileyo kwisalathiso. Banceda iinjini zokukhangela ukuqonda umxholo wamaphepha akho. Ukungahoyi ezi thegi kunokukhokelela kwisalathiso esilambathayo kunye namazinga asezantsi okucofa. Qinisekisa ukuba iphepha ngalinye linethegi title
eyodwa kunye nenkcazo, kunye nethegi description
enomtsalane.
isiphelo
Ukuqonda inkqubo ye-Google indexing websites kubalulekile ekuphuculeni ukubonakala kwendawo kunye nobukho be-intanethi. Ukwalathisa yindlela uGoogle arhubuluza ngayo, ahlalutye kwaye agcine amaphepha ewebhu kwisalathiso sayo, ukuze abe nokuboniswa kwiziphumo zophando ezifanelekileyo. Ngokuqonda indlela i-indexing esebenza ngayo, abanini bewebhusayithi banokuthatha amanyathelo okwandisa indawo yabo kunye nokwandisa amathuba abo okuba isalathisi kwaye babekwe ngokufanelekileyo.
Oku kuquka izenzo ezifana nokwenza umgangatho ophezulu, umxholo owodwa, ukusebenzisa i-meta tags efanelekileyo, ukuphepha umxholo ophindwe kabini, ukulungisa iimpazamo zokukhasa, kunye nokusombulula imiba yobugcisa. Ukusebenzisa izixhobo ezifana Ikhonsoli ye Khangela yeGoogle, I-Google Analytics kunye nezixhobo zokulandelela amagama angundoqo, kunokwenzeka ukubeka iliso kwi-indexing yewebhusayithi yakho, ukuchonga iingxaki ezinokubakho kwaye uthathe amanyathelo ayimfuneko ukuze kuphuculwe ukubonakala kwiziphumo zophando.
FAQ
Umbuzo: Yintoni isalathisi sewebhusayithi kuGoogle?
A: Uluhlu lwewebhusayithi kuGoogle yinkqubo apho uGoogle arhubuluza, ahlalutye kwaye agcine amaphepha ewebhu kwisalathiso sayo, ukuze aboniswe kwiziphumo zophando ezifanelekileyo.
Q: Ndazi njani ukuba iwebhusayithi yam ibhalwe nguGoogle?
A: Ungajonga ukuba iwebhusayithi yakho ibhalwe nguGoogle ngokukhangela "indawo:yoursite.com" kwibar yokukhangela kaGoogle. Oku kuzakubonisa amaphepha kwindawo yakho aphawulwe ngoku.
Jonga imiba enokwenzeka njengemiba yobugcisa, umxholo ophindwe kabini, okanye i-backlinks ekumgangatho ophantsi. Emva koko thatha amanyathelo ayimfuneko ukusombulula le miba kwaye uphucule ukwenziwa kwesiza sakho.
Shiya amazwana