Intengiso ibe yinxalenye ebalulekileyo yalo naliphi na ishishini. Ubuchule obutsha kunye nobutsha buhlala buphuhliswa ukunceda amashishini afikelele kubaphulaphuli abajolise kubo. Kodwa ngendalo eguquguqukayo yokuthengisa, kukho imiceli mngeni kunye namathuba ekufuneka amashishini ajongane kwaye awasebenzise ukuze ahlale ekhuphisana.
Zeziphi iinethiwekhi zokuncokola endinokuthi ndithengise ishishini lam kuzo? Iinethiwekhi zentlalo ziyindlela elungileyo yokunxibelelana kunye nokuthengisa iinkampani. Kule mihla, sijongene nokukhula rhoqo kwentaphane yeenethiwekhi zentlalo. Nangona kunjalo, sele kukho ingxaki yangempela yokukhetha iqonga lentlalontle lenzuzo. Zeziphi iinethiwekhi zentlalo endinokuthi ndiguqukele kuzo ukuze kuphunyezwe iprojekthi yokuthengisa yenkampani yam?
Intengiso ye-Influencer ngoku iyindlela eqhelekileyo yokuthengisa kwi-intanethi. Ibiyi-buzzword ixesha elithile ngoku, kwaye ibisoloko ibhekiselwa kumajelo eendaba aqhelekileyo. Nangona kunjalo, kusekho abantu abangaqondi kakuhle ukuba yintoni i-influencer marketing. Ewe, abanye abantu badibana nebinzana okokuqala kwaye ngoko nangoko bazibuze "Yintoni intengiso yempembelelo? ".
Intengiso yenethiwekhi yimodeli yeshishini okanye uhlobo lokuthengisa oluchazwa njenge "micro-franchising." Olu hlobo lokuthengisa luneendleko zokungena eziphantsi kakhulu kunye nengeniso enkulu enokubakho kwabo baqalayo. Iimveliso ezithengiswa ziinkampani zolu hlobo lokuthengisa azifumaneki kwiivenkile, kwiivenkile ezinkulu, njl. Nabani na onqwenela ukwenza ubambiswano nezi nkampani kufuneka afumane i-franchise yobuqu ebavumela ukuba bathengise iimveliso zabo. Ngembuyekezo baxhamla kwiikomishini kwiintengiso ezahlukeneyo. Nantsi into ekufuneka uyazi malunga nolu hlobo lokuthengisa
Ukuthengiswa komxholo kukudala kunye nokusasazwa kwezixhobo zokuthengisa zedijithali ngenjongo yokwandisa ulwazi lwe-brand, ukuphucula umgangatho weenjini zokukhangela, kunye nabaphulaphuli ababandakanyekayo. Amashishini ayisebenzisela ukukhulisa izikhokelo kunye nokuvumela ukuthengisa usebenzisa i-website analytics, uphando lwegama elingundoqo, kunye neengcebiso zesicwangciso esijoliswe kuyo. Ukuthengisa umxholo ke ngoko sisicwangciso sexesha elide. Kweli nqaku, ndikubonisa indlela yokuhlanganisa isicwangciso sokuthengisa umxholo. Kutheni ukuthengiswa komxholo kubaluleke kakhulu kwishishini?
Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke, kwaye baguqule abathengi abatsha. Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kwiitshaneli ezitsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani nokuthengisa ngomxholo. Ujolise kubathengi, ukujongana nemibuzo yabo ebalulekileyo, iimfuno kunye nemingeni. Kweli nqaku, ndiya kukunika inkcazo, kutheni iinkampani ezininzi ezinkulu ziyisebenzisela ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!