Fumana abathengi abatsha ngokujolisa kwakhona
Retargeting sisixhobo intengiso enamandla esetyenziswa ngamashishini ukuba fumana abathengi abatsha kunye nokwandisa intengiso. Luhlobo lwentengiso ye-intanethi ejolise kubathengi abanokuba sele bebonise umdla kwimveliso okanye kwinkonzo. Ngokusebenzisa ukubuyisela kwakhona, amashishini anokufikelela kwaba banakho abathengi kwaye beyisele ukuba bathenge.
Kweli nqaku, siza kuxubusha ukuba yintoni ukubuyisela kwakhona, izibonelelo zakho, izicwangciso zokubuyisela kwakhona, kunye nobuchule bokufumana abathengi abatsha. Siza kuxoxa kwakhona ngokubaluleka kweenkonzo zokurisayikilisha ekubuyiseleni uhlaziyo. Kodwa ngaphambi kokuba siqale, nantsi ulenza njani ishishini lakho kwi-intanethi
Uluhlu lwangaphakathi
Yintoni ukubuyisela kwakhona?
Ukubuyisela kwakhona luhlobo lwentengiso ye-intanethi ejolise kubathengi abatsha asele betyelele iwebhusayithi yakho okanye banxibelelane nebhrendi yakho ngandlela thile. Yindlela yokuphinda uqhagamshelane nabantu ababonise umdla kwimveliso okanye kwinkonzo yakho kwaye ubakhuthaze ukuba bathenge. Le yindlela ekujoliswe kuyo ukuthengisa kwi-intanethi, enokusetyenziselwa ukuvelisa iinkokeli ezininzi kunye neentengiso.
Fumana 200% Bonus emva idiphozithi yakho yokuqala. Sebenzisa le khowudi yokuthengisa: argent2035
Ukubuyisela kwakhona kusebenza ngokubeka icookie kwisixhobo somsebenzisi, esivumela umthengisi ukuba alandelele imisebenzi yomsebenzisi kwi-intanethi kwaye ababonise iintengiso ezijoliswe kuzo. Iintengiso zilungiselelwe umdla wabasebenzisi ngokusekelwe kwidatha eqokelelwe yikuki.
Ukujolisa kwakhona kuneenzuzo ezininzi ze ukwandisa ichibi layo abathengi abatsha. Okokuqala, obu buchule bukwenza kube lula ukulandela abantu abanomdla ababonise umdla wokuqala kwiimveliso zakho, kodwa ngaphandle kokuthenga. Enkosi kwiikuki, ungaphinda uziqhagamshele ngexesha lokujonga kwazo ukuze ubuyele kumthwalo.
Ikwanika ithuba lokuphinda unxibelelane ngexabiso lakho elongeziweyo kwiindwendwe ezisele zikufumene, ukuze ngokuthe ngcembe wenze nzulu ukuqhelana. Ngokuxuba imiyalezo enika ulwazi kunye nentengiso, uya kugqiba ukubaqinisekisa. Enye iadvanteji kukujolisa ekuziphatheni okuhambelana nokuphinda kujongwe. Ngokurekhoda amaphepha ajongweyo kunye nohambo olulindelekileyo, unokubathumela imiyalezo elungelelaniswe ngokugqibeleleyo kwinqanaba labo lokuqhubela phambili.
Umdla ongundoqo wamva nje: I-ROI yayo ephezulu. Ngapha koko, ukuphinda ujonge abaphulaphuli abasele bekwazi kubiza kancinci kunokufumana izikhokelo ezintsha ngokupheleleyo. Kuhlahlo lwabiwo-mali olufanayo lwentengiso, impembelelo yeshishini iphuculwe. Ukubuyisela kwakhona isixhobo esinamandla sokuthengisa esinokuba esetyenziselwa ukwandisa intengiso kunye nokwenza ezinye iinkokeli. Nazi iinkcukacha-manani ezibonisa impumelelo yokuphinda kuthagethe kwakhona:
- Iintengiso eziphinda zijongwe I-70% inokwenzeka ukuba icofe kuneentengiso zemveli.
- Bane Amaxesha ali-10 kunokwenzeka ukuba aguqule kuneentengiso zemveli.
- Iintengiso ezijongwe ngokutsha zinga ukwandisa ingeniso ukuya kuthi ga kwi-400%.
- Iintengiso ezijongwe ngokutsha zinokunyuka ukukhumbula uphawu ukuya kuthi ga kwi-700%.
Ezi zibalo zibonisa amandla okubuyisela kwakhona kunye nendlela enokusetyenziswa ngayo ukuvelisa izikhokelo ezininzi kunye nokwandisa ukuthengisa.
Ukubuyisela izicwangciso
Ukubuyisela kwakhona, ebizwa ngokuba ukubuyisela kwakhona, ibandakanya ukwazisa intengiso kumsebenzisi we-Intanethi osele edibene nebhrendi yakhe. Enkosi ekulandeleni iikuki ezibekwe kwiisayithi, kuyenzeka ukuba uphinde uqhagamshele kamva ngelixa ubrawuza. Ukuhlenga-hlengisa kwakhona kwenza kube nokwenzeka ukuvuselela amathemba โadikidikiโ ngendlela yomxholo. Makhe sibone ukuba ngawaphi amacebo okusebenzisa.
Inyathelo lokuqala Ngokucacileyo, konke okuseleyo kukufaka i-pixel yokulandela umkhondo kwindawo yakho ukuqokelela idatha yokuziphatha kwabatyeleli. Ngaloo ndlela sinokwenza abaphulaphuli ngokusekelwe kwimibono yamaphepha. Umzekelo, abaphulaphuli "inqwelo eshiyiweyoโ iya kuba ifikelele kwifenitshala yokuthenga ngaphandle kokugqiba. Umyalezo unokugxininisa ukunyuswa kwangoku ukuqalisa isenzo sokuthenga.
Okulandelayo kuza ukhetho lwendlela yokusasaza iintengiso ezijongwe ngokutsha, ngokubanzi ngokudlula Iintengiso zikaGoogle kunye neentengiso zikaFacebook ezibonelela ngezixhobo ezijoliswe kakhulu. Ukubuyisela kwakhona kusebenza kakuhle kuFacebook kuba abasebenzisi be-Intanethi bachitha ixesha elininzi apho, besandisa amathuba okufikelela kubo. Iifomati ezininzi zentengiso ziyenzeka. Umboniso wakudala oneebhanile, ezidityaniswe ngokwemveli kwisondlo seendaba, okanye iividiyo ezithimba ingqalelo ngakumbi, ngakumbi kwiselfowuni. Nokuba yeyiphi na ifomathi, qiniseka ukuba uyilo kunye nomyalezo wabathengi uyahambelana nomfanekiso wokuqala webrand.
Ngokubhekiselele kumxholo, ulwazi olulolunye lwemveliso kunye nokukhushulwa okukhangayo. Ngokomzekelo, umntu ocingayo oye wajonga uluhlu unokujoliswa kwakhona nge- -20% yekhuphoni kuyo, ngelixa inqwelo eshiyiweyo iya kufumana isikhumbuzi seenzuzo zemveliso.
Ukudala isicwangciso sakho sokubuyisela
Masiqale ngokuchaza iinjongo zethu ezichanekileyo malunga nokhokelo kunye neentengiso ezilindelekileyo kwesi sicwangciso sokubuyisela. Siza kujolisa a 20% ukwanda yenani lamathemba angenayo kwifaneli kwiinyanga ezi-6. Iprojekthi yokuqala iya kubandakanya ukubeka i-pixel ye-Facebook kunye ne-Google Analytics kuwo onke amaphepha esayithi ukuqokelela idatha yokukhangela engaziwa kwiindwendwe. Oku kuya kusivumela ukuba senze kwaye sifanelekele abaphulaphuli bethu ukujolisa kwakhona.
Okulandelayo kuza inkcazo yabaphulaphuli abaphambili, ekujoliswe kuyokunokwenzeka ukuba bathenge. Siza kuqala sigxininise kwiindwendwe eziya kwi-funnel yokuthenga abangekagqibi iodolo yabo, emva koko abo baye bajonga uluhlu lwethu lweprimiyamu. Ukuphinda kujongwe kuya kwenziwa kusebenze ngeeNtengiso zikaFacebook kunye namaphulo okuthenga kuGoogle anikezelwe kula macandelo. Siza kuxuba umboniso weklasikhi kunye neefomathi zevidiyo ukufikelela amathemba kwiindawo zabo ezahlukeneyo zoqhagamshelwano. Umyalezo uya kugxininisa kwinzuzo yokuthenga ngokukhawuleza.
Siza kuvavanya abaqulunqi abaninzi kunye nenkuthazo yokuthengisa ukwenza ngcono ukusebenza. Uhlahlo lwabiwo-mali olwandisiweyo luya kwabelwa kwezona zicwangciso zingcono zokwandisa ukufikelela kwabo.
Iingcebiso zokuRetargeting
Ukubuyisela kwakhona isicwangciso esinamandla sokufumana abathengi abatsha kunye nokwandisa intengiso yakho. Nangona kunjalo, ukwandisa ukusebenza kwayo, kufuneka ulandele amanye amacebiso abalulekileyo. Okokuqala, kubalulekile ukuchonga abaphulaphuli ojolise kubo ngaphambi kokuba uqalise ukuphinda ujonge. Cacisa ngokucacileyo ukuba ngoobani abathengi bakho abanokuba ngabanakho ukwenza iintengiso ezenzelwe wena nezifanelekileyo.
Okulandelayo, sebenzisa iipikseli zokulandelela ukuqokelela idatha malunga neendwendwe zakho zewebhusayithi. Le datha iya kukunceda ujolise kubantu abasele bebonise umdla kwiimveliso okanye iinkonzo zakho. Emva kokuba uqokelele idatha malunga neendwendwe zakho, unako lungisa iintengiso zakho ngokusekelwe kwizenzo zabo zangaphambili. Lungelelanisa umyalezo ngokwamaphepha atyelelweyo okanye iimveliso ezijongweyo.
Kwakhona kubalulekile ukwahlula abaphulaphuli bakho ngokusekelwe kwiikhrayitheriya ezahlukeneyo ezifana nobudala, isini, izinto onomdla kuzo, njl. Oku kuya kukuvumela ukuba uthumele iintengiso ezithile kwicandelo ngalinye, ukwandisa amathuba okuguqulwa. Okokugqibela, nikezela ngeentengiso ezikhethekileyo okanye izaphulelo ezikhethekileyo kubasebenzisi abasele bebonise umdla kwiimveliso zakho. Oku kuya kubakhuthaza ukuba babuye baze bagqibezele ukuthenga kwabo.
Amaqonga okubuyisela kwakhona
Kukho iintlobo ngeentlobo zamaqonga okubuyisela kwakhona onokuwasebenzisa ukwenza kunye nokulawula amaphulo akho okubuyisela kwakhona. Nanga amanye amaqonga athandwayo okubuyisela kwakhona:
- Iintengiso zikaGoogle- Iintengiso zikaGoogle lelinye lawona maqonga athandwayo okubuyisela iregi kwaye anokusetyenziswa ukwenza nokulawula amaphulo akho okubuyisela.
- Izikhangiso ze-Facebook -Iintengiso zikaFacebook lelinye iqonga elidumileyo lokuphinda lijonge kwaye linokusetyenziswa ukwenza nokulawula amaphulo akho okubuyisela.
- Izikhangiso ze-Twitter -IiNtengiso ze-Twitter lelinye iqonga elidumileyo lokubuyisela elinokusetyenziswa ukwenza nokulawula amaphulo akho okubuyisela.
- Iintengiso ze-LinkedIn -IiNtengiso ze-LinkedIn lelinye iqonga elidumileyo lokubuyisela kwakhona elinokusetyenziswa ukwenza nokulawula amaphulo akho okubuyisela.
Iinkonzo zokurisayikilisha ziyinxalenye ye ukubaluleka kokuphinda kujongwe. Ezi nkonzo zinokukunceda ukuba ufikelele kubathengi abasele benxibelelana nebrand yakho. Iinkonzo zokurisayikilisha zikuvumela ukuba wenze njalo hlaziya incoko yababini nabathengi kwaye ubakhumbuze ngobukho bemveliso okanye inkonzo yakho. Zinokusetyenziselwa ukujolisa abathengi abanokubakho abangekanxibelelani nebrand yakho.
Iinkonzo zokurisayikilisha zingakunceda ukwandisa uguqulo kwaye wenze izikhokelo ezininzi. Banokukunceda ukwandisa ulwazi kunye nokunyaniseka kwi-brand yakho. Xa zisetyenziswa ngokuchanekileyo, iinkonzo zokurisayikilisha zingayindlela esebenzayo ukufikelela kubathengi abatsha kunye nokwenza iintengiso ezininzi.
isiphelo
Ukuphinda kujongwe kwakhona a isixhobo sokuthengisa esinamandla enokusetyenziselwa ukuvelisa izikhokelo ezininzi kunye nokwandisa intengiso. Yindlela ekujoliswe kuyo ekuthengiseni i-intanethi enokusetyenziswa ukufikelela kubathengi abanokuthi babonise umdla kwimveliso okanye kwinkonzo yakho.
Kweli nqaku, sigubungele ukuba yintoni ukubuyisela kwakhona, izibonelelo zokubuyisela kwakhona, ukubuyisela amanani, izicwangciso zokubuyisela, indlela yokusebenzisa i-retargeting ukufumana abathengi abatsha, ukudala isicwangciso sakho sokubuyisela, iingcebiso zokubuyisela kunye nokubuyisela amaqonga.
Siphinde saxoxa ngokubaluleka kweenkonzo zokurisayikilisha ekubuyiseleni uhlaziyo. Ukuba ujonge indlela yokufikelela kubathengi abanokubakho kunye nokwandisa intengiso yakho, ukubuyisela ukubuyisela kwakhona kuyindlela esebenzayo. Okulandelayo iingcebiso kunye namaqhinga ekhankanywe kweli nqaku, ungenza amaphulo retargeting ngempumelelo kwaye ufumane abathengi abatsha.
Shiya amazwana