Le urhwebo inokuchazwa njengohlalutyo lweemfuno zabathengi kunye nesethi yeendlela zokusebenza ezisetyenziswa yimibutho ukuphembelela ukuziphatha kwabo. Uyadala ixabiso eliqondwayo ngabathengi kwaye ihlengahlengise unikezelo lwentengiso lwenkampani kwiminqweno yabathengi:
Zombini umsebenzi, iseti yamaziko kunye neenkqubo ezibandakanyekayo ekudaleni, ekunxibelelaneni, ekunikezelweni nasekutshintshiseni ngezibonelelo ezinexabiso kubathengi, abathengi, amahlakani kunye noluntu ngokubanzi.
Ngaphantsi koxinzelelo lwemarike kunye nokhuphiswano, ukuthengisa kunyanzelisa inkampani ukuba ihlale isenza ngcono kunexesha elidlulileyo kwiimfuno zabathengi kunye nophuhliso lokunikezelwa kwayo. Idibanisa uluhlu lweendlela zokuhlalutya kunye nezixhobo ezifanelekileyo:
Idlala indima enkulu kwimpumelelo yemveliso yangoku neyexesha elizayo yenkampani kunye neenkonzo kwiimarike zayo ezahlukeneyo naphezu kokhuphiswano.
Imvelaphi yayo ibuyela emva kwemfazwe yase-United States.
Ukusukela ngeminyaka yoo-1960, yaphuhliswa eYurophu ngokubonakala kwezi:
Ixesha "intengiso" iye yaguqulelwa kwisiFrentshi ngamagama athi: la ukuthengisa et le ukuthengisa, amazwi ekugqibeleni alahliwe.
Ngeminyaka yee-1980, yaba sehlabathini lonke kwaye ihamba nokusasazwa kolwazi ngoomabonakude nonomathotholo. Ifikelela kwiimveliso kunye neenkonzo ezithengiswa kwimibutho.
Ukususela kwiminyaka yee-1990, ubuchule bayo, izenzo kunye nezinto ezikhethekileyo zafezekiswa.
Ukusukela ngo-2000s, iindlela zayo ziye zaqhubeka nokuvela kwaye iindawo ezintsha ziye zaphononongwa, ngakumbi ngokunyuka kwamandla okuvelisa. "abemi bedijithali" kunye nempumelelo yehlabathi jikelele yeenkampani ezifana noGoogle, iApple, iFacebook, iMicrosoft, iYahoo, iAmazon, njl.njl. Kwakungoo-2000 Ukuthengiswa kweWebhu (okanye ukuthengisa nge-imeyile).
Intengiso namhlanje ijongene nomceli mngeni omkhulu: ukwanda kwemiyalezo yentengiso kugqibele ngokubadinisa abathengi. Le nto ibizwa ngokuba "yi-ad fatigue" ibangela ukuhla kwengqwalasela kunye nokwanda kokucaphuka kumaphulo emveli. Sinokuwuphelisa njani lo mkhwa uyingozi wabathengisi? Indlela yokudibanisa uluntu kunye neentengiso? Ngamanye amazwi, unokunciphisa njani ukudinwa kwentengiso?
Ngaba maxa wambi uziva ngathi wonganyelwe zizibhengezo zentengiso de ungabi namdla okanye ude ucatshukiswe zizo? Asinguwe wedwa ! Abathengi abaninzi baziva beluhlobo lokugcwala xa bejongene nokufumaneka kwemiyalezo yentengiso kubomi babo bemihla ngemihla. Oku kubizwa ngokuba "yi-ad fatigue", into ekhulayo ekhathaza abathengisi.
Ngaba uyafuna ukwenza uthethwano oluyimpumelelo lwezorhwebo? Ukwindawo elungileyo. Ukwenza nayiphi na intengiselwano yeshishini, uthethathethwano luya kuba yimfuneko ngokupheleleyo. Ngamanye amaxesha olu thethwano luya kubumba isivumelwano esisesikweni kunye neenjongo ezichazwe ngokucacileyo. Ngokuchaseneyo, ezinye iingxoxo zorhwebo ziyinkqubo eqhubekayo. Endaweni yoko, zivela ngendlela efanele iinjongo zoshishino lwamaqela.
Ukuvela kwe-Intanethi kuye kwavumela ukuba iifomathi ezininzi zentengiso yedijithali zifumaneke kwimarike. Ngapha koko, zininzi iintlobo zentengiso ye-intanethi namhlanje enokuthi idityaniswe kwisicwangciso esinye sokuthengisa, ukuphucula ukubonakala kweshishini lakho kunye neziphumo zokuthengisa ngentengiso.
Ukuguqula amathemba abe ngabathengi akukho lula kwaphela. Ukwakha kunye nokugcina ubudlelwane kunye nabathengi abanokubakho okanye amathuba okubaqhubela phambili ngokusebenzisa i-funnel yentengiso kwaye ekugqibeleni baguqulwe babe ngabathengi kwaziwa njengokukhokela…
Ukuze ishishini liphumelele kulo naliphi na ishishini, kubalulekile ukuba usomashishini abe ngumthengisi olungileyo. Nokuba yeyiphi na imvelaphi yabo yobuchwephesha, wonke usomashishini kufuneka afunde indlela yokuphumelela ekuthengiseni. Ukwazi indlela yokuthengisa yinkqubo egqitywe ngexesha. Abanye bahlala benetalente kwaye abanye bayayiphuhlisa, kodwa akunakwenzeka nakubani na. Kufuneka nje ufunde izitshixo ukuze wenze ngempumelelo.