Ukuthengisa kunokuchazwa njengohlalutyo lweemfuno zabathengi kunye nazo zonke iindlela zesenzo ezisetyenziswa yimibutho ukuchaphazela ukuziphatha kwabo. Idala ixabiso elibonwa ngabathengi kwaye lihlengahlengise unikezelo lwentengiso lwenkampani kwiminqweno yabathengi.
Ukukhangela kwedijithali yindlela yokufumana abathengi abatsha okanye abathengi abanokubakho. Oku kwenziwa kusetyenziswa amajelo edijithali afana nemidiya yoluntu, iinjini zokukhangela, intengiso ye-intanethi kunye nokunika ingxelo, i-imeyile kunye newebhu. Le ndlela ibandakanya ukusetyenziswa kwamanani abantu abathengi, umdla kunye nokuziphatha ukujolisa abantu abanokuba nomdla kwiimveliso okanye iinkonzo zenkampani.
Intengiso ibe yinxalenye ebalulekileyo yalo naliphi na ishishini. Ubuchule obutsha kunye nobutsha buhlala buphuhliswa ukunceda amashishini afikelele kubaphulaphuli abajolise kubo. Kodwa ngendalo eguquguqukayo yokuthengisa, kukho imiceli mngeni kunye namathuba ekufuneka amashishini ajongane kwaye awasebenzise ukuze ahlale ekhuphisana.
Ukubuyisela iretarge sisixhobo esinamandla sokuthengisa esisetyenziswa ngamashishini ukuvelisa izikhokelo kunye nokunyusa intengiso. Luhlobo lwentengiso ye-intanethi ejolise kubathengi abanokuba sele bebonise umdla kwimveliso okanye kwinkonzo. Ngokusebenzisa ukubuyisela kwakhona, amashishini anokufikelela kwaba banokuba ngabathengi kwaye abaqinisekise ukuba bathenge.
Sonke siyazi ukuba impumelelo yalo naliphi na ishishini ixhomekeke ekukwazini ukugcina abathengi. Ukugcinwa kwabathengi yinxalenye ebalulekileyo yalo naliphi na ishishini eliyimpumelelo, kwaye ukuba ufuna ukuphumelela, kufuneka ube nesicwangciso esiluqilima sokugcina abathengi bakho.
Ukuba ujonge ukonyusa umthamo wakho wokuthengisa kwi-Intanethi, ufike kwindawo elungileyo. Kweli nqaku, siza kugubungela ezona ndlela zilungileyo zokunyusa ingeniso yakho ye-eCommerce. Siza kugubungela iziseko zokuthengisa kwi-intanethi, izibonelelo zokunyusa umthamo wokuthengisa kwi-intanethi, indlela yokuphuhlisa iqhinga lokuthengisa kwi-intanethi, awona maqonga angcono okuthengisa kwi-intanethi, kunye nezifundo kunye neenkonzo ezinokukunceda wonyuse umthamo wokuthengisa kwakho kwi-intanethi. Masihambe !
“Ndifuna ukuqala iarhente yokuthengisa yedijithali ukunceda iibrendi ezincinci zikhule. Ukwenza njani? Ngokuqinisekileyo uphakathi kwabo banqwenela ukufumana iimpendulo ezithile kulo mbuzo. Ewe, ufike kwindawo elungileyo. Kweli lizwe longxowankulu apho inzuzo iphambili, iinkampani ezintsha nezindala zifuna ukwandisa imbuyekezo yazo.