Ukubaluleka kwe-HTTPS ye-SEO
Utshintsho olusuka kwiwebhusayithi ukuya Iprotocol ye-HTTPS ye-SEO sele ibalulekile ukuba nethemba lereferensi elungileyo yendalo. NgokukaGoogle, i-HTTPS yinto entle enokunyusa ukuma kwephepha kwiziphumo zokukhangela. Kwakhona kubalulekile ukuba Iwebhusayithi ephendulayo.
Nangona kunjalo, iisayithi ezininzi zisakuhoya oku imfuduko yobugcisa ebalulekileyo. Ukuhlala kwi-HTTP ngoku kukubeka emngciphekweni wokuhla ixesha elide kumagama angundoqo akhuphisanayo. Ukungachazi ifuthe elibi ekuthembeni kunye nothethathethwano lwabatyeleli. Ngethamsanqa, akuzange kube njalo ilula kwaye iyafikeleleka ukutshintshela kwi-HTTPS. Ngokulandela iindlela ezimbalwa ezifanelekileyo kunye nomonde omncinci, nayiphi na iwebhusayithi inokwamkela i-HTTPS ukukhusela idatha yayo kunye nokunyusa ukubonakala kwayo kwireferensi yendalo.
Umamkeli Ex2
- Phuma kukhuphiswano kwaye udale ilifa ledijithali elingenakucimeka. Igama lesizinda lisimahla (.com, .fr, .be, .ca, .net, .eu)
Kweli nqaku, fumana ukuba kutheni kwaye indlela yokutshintsha kwi-HTTPS ngokutyibilikayo. Iingcaciso ezilula ezifikelelekayo kuye wonke umntu ukuze aqonde imiba ebalulekileyo kwaye enze ngokukhawuleza. Landela isikhokelo sokufudukela ngoxolo kule protocol ibalulekileyo ye-SEO yale mihla!
Uluhlu lwangaphakathi
I-HTTPS iphucula umgangatho kwiziphumo zophendlo
Ukusukela ngo-2014, uGoogle wenze iHTTPS yenye yezona mpawu zibalulekileyo zokubeka indawo kwiziphumo zokukhangela. Ukutshintsha iwebhusayithi ukukhusela i-HTTP, ngokufakela isatifikethi se-SSL, iphumela ngokucacileyo kumnatha ibhonasi yokubeka. Kwezinye amagama angundoqo akhuphisana ngokushushu, ubukho beHTTPS bunokwenza umehluko phakathi kwendawo yokuqala neyesibini kwiSERP (iphepha leziphumo zeGoogle). Oku kuzuza kwisikhundla kunokubangela ukuqhuma kwi-traffic kunye nokuguqulwa kwe-e-commerce okanye indawo yenkonzo kunye neeakhawunti zomsebenzisi.
Le nzuzo yenqanaba ivela kumnqweno kaGoogle wokukhuthaza iisayithi apho abasebenzisi be-Intanethi banokuthembela ngokupheleleyo. I-HTTPS, ngokubethela idatha etshintshiweyo, yomeleza kakhulu ukuthembeka okubonwayo kwendawo kunye nokuziva ukhuseleko ngexesha lokuthengiselana, ukwabelana ngedatha yomntu okanye ukudibanisa kwi-akhawunti.
Ngesi sizathu, zonke iisayithi ezinikezela ngemisebenzi ebuthathaka njenge Ivenkile ekwi-Intanethi, indawo yomthengi okanye ukufikelela kwidatha yangasese kuya kuzuza ngokutshintshela ngokupheleleyo kwi-HTTPS. Ukongeza ekuphuculeni amava omsebenzisi, i-ROI iya kuvakala kwakhona kumthamo wetrafikhi enkosi kwindawo engcono kaGoogle. Ukufuduka kobugcisa besayithi ye-HTTP kwi-HTTPS kuqhutyelwa lula kwaye ngexabiso eliphantsi kule mihla. Konke okufuneka ukwenze kukufumana isatifikethi se-SSL kwi-host host yakho yewebhu okanye ugunyaziwe wesatifikethi, emva koko usifake kwiseva yakho. Ezinye iindawo zokuhlala zibonelela ngokunikezela izatifikethi zasimahla ze-SSL.
Ngaphandle kukaGoogle, ukutshintshela kwi-HTTPS kukwaphucula amanqanaba kwezinye iinjini ezinjenge-Bing. Kwaye umkhwa wokukhuthaza i-HTTPS kwi-algorithms ayinakwenzeka ukuba iguqulwe, ngokuchaseneyo. Kusenokwenzeka ukuba iisayithi ezingakhuselekanga ziya kohlwaywa nangakumbi kwixesha elizayo.
I-HTTPS iphakamisa ukuthembeka
I"S"HTTPS ithetha"Secure". Ngokufihla ukuhanjiswa kwedatha phakathi kondwendwe kunye neseva ebamba iwebhusayithi, i-HTTPS iqinisekisa ubumfihlo kunye nokunyaniseka kwabo. Akukwazeki ukuba abahlaseli bathintele okanye baguqule le data enovakalelo. Olu khuseleko lotshintshiselwano, oluchongeka lula yi-padlock eluhlaza kunye "https"Ekuqaleni kwe-URL iqinisekisa umsebenzisi we-Intanethi malunga nobugcisa bendawo etyelelweyo. Iqinisa imbono yokuthembeka kunye nokusemthethweni kwenkampani. Undwendwe lune-reflex engazi kakuhle ukuba indawo ye-HTTPS inokwethenjelwa kwaye inobuchule kwintsimi yayo.
Le asethi ngokwemigaqo yomfanekiso ikuvumela ukuba ukwahlula uphawu lwakho kwimarike yokhuphiswano. Ikwachaphazela ngokuthe ngqo uhambo lwabathengi: ithemba liya kuthambekela ngakumbi ekwabelaneni ngeenkcukacha zabo zobuqu okanye ikhadi lebhanki kwivenkile ye-e-commerce. ikhuselekile kwi-HTTPS. Imibutho eyongezelelekileyo yebhanki kunye neenkonzo zolawulo zamkele kuphela ukwabelana ngolwazi olubuthathaka ukuba uqhagamshelo kwisiza I-HTTPS iqinisekisiwe. Abakhangeli ngokwabo ngoku banyanzelisa i-padlock eluhlaza ukuba iboniswe ukuze kuqinisekiswe iintlawulo ze-intanethi okanye iintengiselwano.
I-HTTPS iqinisekisa iindwendwe ngokubulela kwi-padlock eluhlaza
Ubukho besi salathisi esibonakalayo bubonisa ukuba unxibelelwano phakathi kwesikhululo somthengi somsebenzisi we-Intanethi kunye neseva ebamba i iwebhusayithi ikhuselekile usebenzisa i-HTTPS protocol. Idatha etshintshiweyo iguqulelwe ngokuntsonkothileyo kwaye ayinakubanjwa okanye iguqulwe ngexesha lothutho. Le padlock iqinisekisa kakhulu abasebenzisi ngokuqinisekisa imfihlo yolwazi olugqithisiweyo. Ingaba iphathelene neenkcukacha zomntu, idatha yebhanki, idatha yezonyango okanye olunye ulwazi olubucayi, umtyeleli unokuqiniseka ukuba abanako ukubiwa.
Ukongeza, uguqulelo oluntsonkothileyo ngeendlela ezimbini lukwathintela abantu abakhohlakeleyo ekutofweni umxholo wobuqhophololo okanye ukuguqula iphepha lewebhu ngeenjongo zokukhohlisa. Ubukho bomzimba be-padlock eluhlaza buthintela umngcipheko wamaphepha obuxoki Ii-URL ezifanayo zibekiwe ukukhohlisa umsebenzisi. Ngenxa yolu khuseleko oluqinisekisiweyo lothumelo kunye neentengiselwano ze-intanethi, undwendwe luziva uxolo lwengqondo lokwenene xa ukukhangela indawo yeHTTPS. Uyazi ukuba kwiqonga lobuchwephesha elilawula ngokugqibeleleyo imiba yangoku ye-cybersecurity.
I-HTTPS ikhusela idatha kwi-hacking
Nge-HTTPS, yonke idatha etshintshiweyo phakathi kwewebhusayithi kunye nabasebenzisi ibhalwe ngekhowudi kwaye ikhuselekile. Abanakuthintelwa okanye baqhekezwe ngexesha lokuhanjiswa, ngokungafaniyo ne-HTTP eqhelekileyo. Olu khuseleko lwedatha ebuthathaka lubalulekile, ngakumbi ukuba indawo yakho inikezela ngeentengiselwano, ukubhaliswa kweakhawunti okanye iifom zokuqokelela ulwazi lomntu.
Ukutshintshela kobugcisa kwiHTTPS kungathatha ixesha
Nangona ukutshintshela kwi-HTTPS kuye kwaba yimfuneko ekuthembekeni kwendawo, ukufuduka kobugcisa kule protocol ekhuselekileyo. akusoloko kungumsebenzi olula, ngakumbi kwisiza esikhulu. Phakathi kokuphicothwa kwenkqubo ekhoyo, ukufunyanwa kwezatifikethi kunye nokuguqulwa kokulungelelaniswa komncedisi, iprojekthi inokukhawuleza ithathe iiveki ezimbalwa.
Okokuqala, kuyimfuneko ukwenza uluhlu olupheleleyo lweziseko zobugcisa zangoku ukuze kuchongwe iingongoma zokungahambelani okanye ukungahambelani. Iiseva ezithile, isoftware okanye I-CMS ephelelwe lixesha ayixhasi i-HTTPS. Oku kudla ngokulandelwa kukutshintshwa okanye ukuhlaziywa koomatshini kunye nezisombululo zomntu wesithathu ezingaxhasi izatifikethi ze-SSL. Esi sigaba sokuqala sokufuduka sisodwa sinokukhupha iqela le-IT kwinyanga kwiinqwelo ezinkulu.
Emva kokuba uphicotho lugqityiwe kwaye iiseva zihambelana ne-HTTPS, kufuneka uthenge izatifikethi ze-SSL kwigunya lesatifikethi ukuze uqinisekise ubuni besiza. Kuxhomekeke kwinqanaba elifunekayo lokhuseleko (idomain enye, idomain eninzi, iwildcard...), ibhilikhwe inyuka ukusuka kwishumi elinesibini ukuya kumakhulu aliqela eeuro ngonyaka. Ngaphezu kwakho konke, ukudityaniswa kobugcisa besatifikethi kwisiza esenziwe ngamakhulu amaphepha kunye ne-subdomains yinkimbinkimbi. Phakathi kokulawula uhlaziyo oluzenzekelayo kunye nokuguqula i-vhost nganye, ihlala ifuna iiveki ezininzi zomsebenzi ovela kwinethiwekhi enamava kunye neqela le-DevOps.
isiphelo
Ukutyhubela iminyaka, iprotocol ye-HTTPS kunye ne-padlock yayo eluhlaza iye yaba imigangatho ebalulekileyo kulo naliphi na ishishini elikhoyo kwiwebhu. Ngokubhalela unxibelelwano, i-HTTPS yomeleza kakhulu ukuthembeka okubonwayo kwendawo kwaye ikhusela ukutshintshiselana nabasebenzisi. Kwicala le-injini yokukhangela, oku kukhuselwa koqhagamshelo kuye kwaba luphawu olulungileyo kwi-algorithms yenqanaba. Zombini uGoogle kunye ne-Bing zixabisa ngokucacileyo iisayithi ezamkela i-HTTPS ngokuzinika ngakumbi ubunzima kunye nokuba semthethweni.
Ukuzuza kule bhonasi yokumisa kunye nokuphucula ukuzithemba kwabatyeleli zizizathu ezibini ezingaphezulu kwezaneleyo zokuthatha uhambo. Ingakumbi kuba izatifikethi ze-SSL ezivumela ukufuduka kobugcisa kwi-HTTPS ngoku ziyafumaneka kumaxabiso iyafikeleleka kakhulu.
Ekugqibeleni, kunye nabasebenzisi abaya benovelwano kwimiba yokhuseleko lwedijithali, nawuphi na umbutho onzulu kufuneka wamkele le protocol efihliweyo ukugcina ukuthembeka kwayo, umfanekiso wayo wophawu kunye nesicwangciso sayo sedijithali kwixesha elide.
FAQ
Kutheni ukutshintshela kwi-HTTPS kubaluleke kakhulu kwi-SEO?
Iprotocol yeHTTPS ikhusela utshintshiselwano phakathi komsebenzisi we-Intanethi kunye newebhusayithi etyelelweyo. Ukusukela ngo-2014, uGoogle uxabisile lo mqondiso ulungileyo kwi-algorithm yayo yokubeka. Iisayithi ze-HTTPS ke zixhamla kwibhonasi yokubeka ecacileyo kwiziphumo zokukhangela.
Ziziphi iingenelo ze-HTTPS kwi-SEO yam?
- Inqanaba elingcono kumagama angundoqo acwangcisiweyo
- Ukonyuka kwetrafikhi esemgangathweni kunye noguqulo
- Ukomeleza ukuthembeka nokuthembeka kwabatyeleli
- Ukonyuka kokuhambelana nezikhangeli kunye neenkonzo ezithile
Ngaba i-HTTPS inefuthe elihle kumava omsebenzisi?
Ewe, ngokufihla idatha, i-HTTPS iqinisekisa abasebenzisi be-Intanethi malunga nemfihlo yolwazi lwabo lomntu kunye nebhanki. Ibaqinisekisa ngohambo oluzolileyo noluyimfihlo.
Ngaba kufuneka nditshintshe indawo yam yonke ndibuyele kwi-HTTPS?
Ewe, ibalulekile. Iprotocol yeHTTPS kufuneka iphunyezwe kuwo onke amaphepha esayithi, ngaphandle koko uya kulahlekelwa yinxalenye yebhonasi ye-SEO. Kwakhona qiniseka ukuba zonke iikhonkco zakho zangaphakathi zikhomba kwii-URL ze-HTTPS.
Yintoni indleko yokutshintshela kwi-HTTPS?
Namhlanje, izatifikethi ze-SSL ezivumela i-HTTPS zifikeleleke kakhulu, ukuqala kwii-euro ezimbalwa ngonyaka. Abanye ababuki zindwendwe bade babonelele ngezatifikethi zasimahla. Utyalo-mali luhlawula ngokukhawuleza ngenxa yeenzuzo ze-SEO.
Ngesi sikhokelo, ngoku uyazi ukuba kutheni kwaye ungatshintshela njani indawo ekhuselekileyo ye-100%. Ngokudibanisa le asethi ye-SEO kunye namaphepha enziwe ngobuchule zizixhobo ezifana WP Rocket ukubonakala kwakho kwireferensi yendalo kuya kuba kuninzi. Ke ungathandabuzi, kwaye uqalise utshintsho lwakho kwi-HTTPS ngoku!
Shiya amazwana