Yandisa i-traffic yakho yewebhu enkosi kwi-backlinks

Emhlabeni I-SEO yendalo enokhuphiswano oluphezulul, ukuma ngaphandle kwiinjini zokukhangela yi iba yinto ebalulekileyo kwiiwebhusayithi ezinqwenela ukufumana ukubonakala ngakumbi kwaye zenze i-traffic efanelekileyo. Esinye sezona zicwangciso zisebenzayo ze-SEO ukufezekisa oku kukuphucula i-backlink, ikwabizwa ngokuba ngamakhonkco angaphakathi.

Fumana i-backlinks esemgangathweni ukusuka kwiziza zeqabane kunceda ukomeleza ukuthandwa kunye negunya lesiza emehlweni kaGoogle. Oku kukhulisa amathuba okuvela kwiindawo eziphezulu zamaphepha eziphumo zophendlo lwamagama angundoqo acwangcisiweyo.

• Kodwa njani ukufumana ezi backlinks ezixabisekileyo?
• Ziziphi iimpawu zekhonkco ezingenayo eziya kuba nefuthe elihle kwi-SEO yesayithi?
• Indlela yokuhlalutya kunye nokwandisa iphrofayili yakho ye-backlink ekuhambeni kwexesha?

Kweli nqaku, fumana inyathelo ngenyathelo indlela yokuseta a isicwangciso esisebenzayo se-backlinks.

Ndiza kukucacisela ukuba zeziphi iintlobo ze-backlink onokuthi uzifumane, indlela yokuzifumana ngokwemvelo, izixhobo zokuzilinganisa, kunye neendlela ezifanelekileyo zokuziphucula ngokuhamba kwexesha.

Masihambe !!

🎯 Yintoni i-backlink?

I-backlink, okanye i-inbound link, i-hyperlink esuka kwelinye iphepha lewebhu kwaye ikhomba indawo yakho okanye iphepha elithile kwisayithi lakho. Iindidi ezahlukeneyo zesayithi zinokubonelela nge-backlinks: iiblogi, iiforamu, izikhombisi, iisayithi zolwazi, iinethiwekhi zentlalo, njl.

I-Backlinks yenye yezinto ezona zibalulekileyo ye-SEO kwiinjini zokukhangela, ngakumbi uGoogle. Ewe, uGoogle utolika i-backlinks njengevoti yokuzithemba kunye nokuthandwa. Ke ngoko, i-backlinks ngakumbi indawo yakho ifumana, kokukhona iya kuthathwa njengefanelekileyo kwaye ibekwe kakuhle kwiiSERPs.

Ngaphandle kwe-SEO, i-backlinks velisa utyelelo oluthe ngqo ngokubhekisa abantu kumaphepha akho kwezinye iisayithi. Basomeleza ukuthembeka kwendawo yakho kunye nokwazisa ngophawu. Ukongezelela, ukufumana i-backlinks kwiindawo ezinempembelelo kunceda ukukhuthaza ukuzithemba kwiindwendwe.

Kukho imithombo emininzi ye-backlinks: ukukhankanywa kumanqaku eblogi, izabelo kwiintanethi zentlalo, iingcaphuno kwiiforum, izikhombisi zokuthumela, izimvo kwiisayithi zolwazi, utshintshiselwano lwekhonkco, njl. Yahluka i imithombo ye-backlinks ilungile.

Isicwangciso esiqinileyo se-backlinks sifuna ixesha eliqhubekayo kunye nomgudu, kodwa lolona tyalo-mali lungcono ngokwe-ROI ukunyusa ngokuzinzileyo traffic kunye nokubonakala. Chonga amathuba angcono ngokumalunga nabaphulaphuli bakho kwaye uvelise umxholo osemgangathweni wokufumana i-backlinks engapheliyo.

🎯 Kutheni i-backlinks ibalulekile kwi-SEO?

I-Backlinks ithathwa nguGoogle njengesalathisi se ukuthandwa nokuthenjwa. Okukhona iphepha lifumana i-backlinks, kokukhona lidume ngakumbi emehlweni kaGoogle. Ezi khonkco zingumqondiso wentlalo yomxholo ofanelekileyo kunye nomgangatho.

Inani kunye nomgangatho we-backlinks obhekiselele kwiphepha lewebhu lihlala lingenye yezona zinto zibalulekileyo zokulinganisa ezisetyenziswa yiGoogle. I-backlinks yegunya ikunceda ukuba ufumane izikhundla, ngelixa izixhumanisi ezivela kwiindawo ezingathembekiyo ziya kukuhlawula.

I-Backlinks yenza kube lula ukujikeleza iPageRank, i-algorithm kaGoogle evavanya ukuthandwa kwephepha kwi. isikali ukusuka ku-0 ukuya kwi-10. Isiza esinempembelelo esinePageRank ephezulu kunye neekhonkco eziya kuwe ziya kudlulisela inxalenye yekhasi kwiphepha lakho.

Amakhonkco abekwe kumaphepha ajolise kubaphulaphuli bakho angathumela iindwendwe ezifanelekileyo ngqo kwindawo yakho. Nangona ingeyiyo i-traffic organic, ezi backlinks zisebenza njenge umjelo wokufumana osebenzayo.

Ngamafutshane, isicwangciso esiluqilima se-backlinks sikuvumela ukuba wenze kwizinto zombini kwiphepha kunye nangaphandle kwephepha ukuze uphucule izikhundla zakho ze-SERP, ukwandisa i-traffic yakho, kwaye uqondwe njengesalathisi kwicandelo lakho. Ukuphucula i-backlinks ke ngoko kufuneka iinzame eziqhubekayo.

🎯 Uzifumana njani ii-backlink ezifanelekileyo?

Kukho iindlela ezininzi zokuvelisa i-backlinks ekhomba kwiwebhusayithi yakho. Nazi ezi-5 zezona zixhaphakileyo:

1. Amanqaku eendwendwe

Le ukuthunyelwa kweendwendwe, okanye inqaku leendwendwe ngesiFrentshi, bubuchule obubandakanya ukupapashwa njengombhali kwezinye iibhlog kunye neewebhusayithi kwi-niche yakho. Injongo kukuzisa umxholo onexabiso elongezelelweyo kubaphulaphuli babo, ngokutshintshela i-backlink ekhomba iwebhusayithi yakho.

Isinyathelo sokuqala kukuchonga uluhlu olufutshane lweendawo ezihamba phambili kunye neeblogi kwimixholo yakho enokwamkela iminikelo yangaphandle. Funda indawo nganye ngononophelo ukulungelelanisa indlela yakho. Emva koko qhagamshelana nomhleli wabo okanye umhleli womxholo nge-imeyile ukuze unikeze ngeenkonzo zenqaku lakho.

Nje ukuba ithuba liqinisekisiwe, bhala inqaku lakho ngokuhlonipha izikhokelo zokuhlela zesayithi: ubude, umxholo, isimbo sokuhlela. Qinisekisa ukuba umxholo ubonelela ngexabiso elongezelelweyo elomeleleyo ekufundeni kwabo kwaye lihambelana nokumiswa kokuhlela, ngelixa udibanisa i-backlink kwindawo yakho ngendlela yendalo kunye neyokungakhuthazi.

Ukuba inqaku lakho lihlangabezana neekhrayitheriya zabo zomgangatho, liya kupapashwa kwibhlog ehamba ne-bio yakho kuquka i-backlink. Ukwandisa impembelelo, thumela inqaku kubaphulaphuli bakho nakwiintanethi zakho zentlalo. Ungalibazisi ukuqokelela ubungqina bokwaneliseka kwabafundi.

Qinisekisa ukuba ekuhambeni kwexesha i-backlink ihlala isebenza, ukuba umxholo awupapashwanga. Ngokubonelela ngexabiso elihlala lihleli kuluntu lwesiza ngasinye seqabane ngokusebenzisa amanye amanqaku eendwendwe okanye iminikelo efanelekileyo, uya kwandisa amathuba akho okugcina i-backlinks apho kwixesha elide.

2. Izalathisi kunye nezalathisi

Izalathisi kunye noluhlu lweewebhusayithi zidwelisa ngokweendidi kunye neendidi. Basebenza ngathi izalathisi ukuvumela abasebenzisi be-Intanethi ukuba bafumane ngokulula iisayithi kwimixholo ethile.

Ukungenisa indawo yakho kuluhlu lwezalathisi zikawonke-wonke (uGoogle MyBusiness, Botw, Yahoo! Directory) kuyacetyiswa ukuba ufumane backlinks ezahlukeneyo. Gcwalisa iifayile zakho ngokufaka amagama angundoqo amaninzi, inkcazo echanekileyo, isihloko esihle, kunye neendidi ezifanelekileyo.

Okona kunomdla ngakumbi, fumana oovimba beefayili ezithe nkqo, iiblogi kunye noovimba beefayili abakhethekileyo kwicandelo lakho, ngokubanzi kunye netrafikhi efanelekileyo kunye nokuthembeka okuhle kunye neengcali ebaleni. Yenza izingeniso ezijoliswe kakhulu kwezi niches emva kokukhangela nzulu amathuba.

Nje ukuba yamkelwe, yandisa ubukho bakho: yongeza amagama angundoqo esibini, yandisa inkcazo ngokuqaqambisa ixabiso lakho elongezelelweyo, dibanisa amakhonkco angaphakathi abhalwe kakuhle. A umsebenzi oqhelekileyo uhlaziyo luyafuneka.

Qinisekisa ukulandelela ngexesha lotyelelo kuluhlu ngalunye. Hlunga umgangatho wetrafikhi kunye nezinga lokuguqulwa ngokusekelwe kwimithombo. Vavanya igalelo lekhonkrithi le-backlinks nganye ngokwemigaqo ye-SEO ukuze ugxininise iinzame zakho kubalawuli bongeza elona xabiso.

3. Cinezela ukucaphula

Ukucatshulwa kweendaba yindlela enamandla yokufumana i-backlinks yesayithi yakho. Xa ishishini lakho okanye iwebhusayithi ikhankanywe kumanqaku eendaba e-intanethi, idala amathuba okufumana amakhonkco kwindawo yakho.

La makhonkco asuka kwimithombo ethembekileyo anyusa intembeko yesayithi yakho emehlweni eenjini zokukhangela kwaye angaphucula umgangatho wakho kwiziphumo zophendlo.

Ukufumana izicatshulwa zeendaba, unokuqhagamshelana neentatheli ezifanelekileyo kunye neeblogi kwintsimi yakho, unikeze iindaba ezinomdla okanye ukukhutshwa kweendaba, kwaye ubakhuthaze ukuba bakhankanye indawo yakho kumanqaku abo. Kubalulekile ukuqinisekisa ukuba izicatshulwa ziyindalo kwaye zifanelekile, ukwenzela ukuba kuqinisekiswe umgangatho we-backlinks efunyenweyo.

4. Iiprofayili kwiintanethi zentlalo kunye neeforamu

Ukudala iiprofayili kwimidiya yoluntu kunye neeforamu kunokuba yindlela esebenzayo yokufumana i-backlinks kwisayithi lakho. Ngokudala iphrofayili epheleleyo kunye nokubandakanya ikhonkco kwindawo yakho, unokufumana ikhonkco elisemgangathweni kula maqonga.

Qinisekisa ukuba ukhetha amanethiwekhi oluntu kunye neeforamu ezifanelekileyo kwi-niche yakho okanye imboni, ukwenzela ukuba ufikelele kubaphulaphuli abajoliswe kubo. Ngokuthatha inxaxheba ngokukhutheleyo kule mimandla ye-intanethi, ukwabelana ngomxholo oluncedo kunye nokusebenzisana namanye amalungu, unokwandisa amathuba akho okufumana i-backlinks ngokwemvelo.

Gcina ukhumbule ukuba kubalulekile ukuhlonipha imithetho kunye nemigaqo-nkqubo yamaqonga odala iiprofayili, ukuze ugcine ubukho be-intanethi obufanelekileyo kunye nokuthembeka.

5. Umxholo oxabisekileyo

Umxholo oxabisekileyo ubalulekile ekutsaleni i-backlinks esemgangathweni kwindawo yakho. Xa udala umxholo onolwazi, oluncedo, kunye nofanelekileyo, ezinye iisayithi kunye neeblogi ziyakwazi ukwabelana ngazo kwaye zidibanise kwindawo yakho.

galela phuhlisa umxholo oxabisekileyo, chonga iimfuno kunye nomdla wabaphulaphuli ojolise kubo, yenza uphando olunzulu malunga nommandla weshishini lakho kwaye unikeze ukuqonda okukodwa, iingcebiso ezisebenzayo, izifundo zeziganeko okanye uhlalutyo olunzulu. Qinisekisa ukuba umxholo wakho ucwangciswe kakuhle, kulula ukufunda kwaye ukhangeleka.

Ngokwabelana ngomxholo wakho kumajelo eendaba ezentlalo, ukuyithumela kubaphembeleli bamashishini okanye ukuyipapasha kwiindawo zeengcali, wongeza amathuba okuba ufunyanwe kwaye ubelane ngawo, onokuthi uvelise i-backlinks ezibalulekileyo kwindawo yakho.

🎯 Iimpawu ze-backlinks ezisemgangathweni

Zonke backlinks musa ukuzisa inzuzo efanayo ngokwe-SEO. Ukuphucula i-SEO yakho ngokufanelekileyo, kuyacetyiswa ukuba ufumane i-backlinks enezi mpawu zilandelayo:

Igunya leSiza: Igunya lesiza lilinganiswa ngokubanzi ngezalathi ezifana neGoogle PageRank, iMoz Domain Authority (DA) okanye Ahrefs Domain Rating (DR). Ukuphakama kwegunya lesayithi, i-backlink iya kuqwalaselwa ngakumbi.

Ukufaneleka komxholo: I-Backlinks evela kwiisayithi ezinomxholo ofanayo okanye ohambelanayo neyakho ithathwa njengento efanelekileyo. Ngokomzekelo, ukuba unendawo yezempilo kwaye ufumana i-backlink kwindawo yonyango ehloniphekileyo, oku kwenza ikhonkco lakho lifaneleke ngakumbi.

Umxholo welinki: I-Backlinks ehlanganiswe ngokwemvelo kumxholo wesayithi ithathwa njengexabiso elingaphezulu kunezixhumanisi ezibekwe kumacandelo ekhonkco okanye iintengiso. Amakhonkco omxholo athande ukuba nempembelelo engcono ye-SEO.

Iyantlukwano yemithombo: Ukuba ne-backlinks evela kwimithombo eyahlukeneyo kunenzuzo. Oku kunokubandakanya amakhonkco avela kwiiwebhusayithi, iibhlog, iiforam, iinethiwekhi zoluntu, abalawuli, njl. Imithombo eyahlukeneyo ixelela uGoogle ukuba indawo yakho iyathandwa kwaye icetyiswa ngabadlali abahlukeneyo be-intanethi.

I-ankile yombhalo: Umbhalo we-Anchor ngumbhalo ocofayo osetyenziselwa ukwenza ikhonkco. Kungcono ukuba nee-anchor zesicatshulwa ezifanelekileyo kunye nezahlukeneyo, kunokusebenzisa ngokucwangcisiweyo ibinzana elifanayo okanye igama elingundoqo. Oku kunika imbonakalo yendalo kunye nokunyaniseka kwiinjini zokukhangela.

Indalo kunye nendalo: I-Backlinks efunyenwe ngokwemvelo, oko kukuthi ngaphandle kokukhwabanisa okanye ukuthengwa kweekhonkco, zibhekwa njengenyani kwaye zinefuthe elihle kwi-SEO yakho. Iinjini zokukhangela zikhetha amakhonkco azuzwa ngomgangatho womxholo kunye nexabiso obonelela ngalo kubaphulaphuli bakho.

🎯 Izixhobo zokuhlalutya kunye nokulandelela ii-backlinks zakho

Kubalulekile ukuhlalutya ngokuchanekileyo i-backlinks ekhomba kwindawo yakho ukuchonga amandla kunye nobuthathaka yeprofayile yakho yekhonkco yangaphakathi. Ezinye izixhobo eziluncedo:

Ikhonsoli ye Khangela yeGoogle

Esi sixhobo samahhala sinikezela ngolwazi oluxabisekileyo malunga ne-backlinks ekhomba indawo yakho. Unokubona inani leekhonkco, iisayithi ezibhekiselele, amaphepha adibeneyo, kunye neetekisi ze-anchor ezisetyenzisiweyo. Ikwakuvumela ukuba ungenise amakhonkco amatsha okanye uxele amakhonkco e-spam.

Ahrefs

Ngenye yezona zixhobo ezibanzi zohlalutyo lwe-backlink. Inika idatha eneenkcukacha kwi-backlinks, kubandakanywa nenani labo, umgangatho, igunya, i-anchors zetekisi ezisetyenzisiweyo, kunye namaphepha adibeneyo. Unokuphinda ulandelele ukusebenza kwee-backlinks zakho ngokuhamba kwexesha kwaye ujonge amakhonkco amatsha afunyenweyo.

Isinxibelelanisi seMoz

Esi sixhobo esivela eMoz sinikezela ngohlalutyo olunzulu lwe-backlink. Inika ulwazi malunga neendawo ezibhekiselele kuzo, isicatshulwa se-anchor, umgangatho we-backlink, kunye namathuba okudibanisa okunokwenzeka. Unako kwakhona ukulandelela ukusebenza kwakho kwe-backlink kwaye ubeke iliso kwiikhonkco ezilahlekileyo okanye ezisanda kufunyanwa.

SEMrush

Esi sixhobo esisebenzayo sinikezela ngokusebenza okubanzi kohlalutyo lwe-backlink. Inika ulwazi malunga neendawo zokubhekisela, iitekisi ze-anchor, izixhumanisi ezilahlekileyo okanye ezisanda kufunyanwa, kunye nezibalo kumgangatho we-backlink. Unokuphinda uqhathanise i-backlinks yakho kunye nalabo okhuphisana nabo kwaye ufumane amathuba amatsha ekhonkco.

SEO enkulu

Esi sixhobo sigxile ikakhulu kuhlalutyo lwe-backlink. Inika idatha ecacileyo malunga neendawo ezibhekiselele, iitekisi ze-anchor, izixhumanisi ezilahlekileyo okanye ezisanda kufunyanwa, kunye neemetrics zokuvavanya umgangatho we-backlinks. Unokuphonononga iphrofayili ye-backlink yendawo ethile kwaye ufumane ulwazi oluluncedo kwisicwangciso sakho.

Ezi zixhobo ze-SEO unikezela ngeempawu ezahlukeneyo zokuhlalutya kunye nokulandelela i-backlinks yakho, ikuvumela ukuba ulungise isicwangciso sakho kwaye uphucule umgangatho wezixhumanisi zakho ezingenayo.

Bakunceda ukuba ubone iingxaki ezinokubakho ukulungisa kunye namathuba amatsha okubamba ukuqinisa isicwangciso sakho sokwakha ikhonkco.

🎯 Ukuvala

Ekupheleni kweli nqaku, unombono jikelele weendlela ezilungileyo zokuphumeza isicwangciso esisebenzayo se-backlinks.

Siye sabona ukuba i-backlinks izinto ezibalulekileyo ze-SEO, eyomeleza igunya lewebhusayithi kwaye ivelise i-traffic ngqo. Ukufumana zonke iingenelo, kubalulekile ukufumana i-backlinks esemgangathweni, ibekwe ngokwemvelo kwiindawo ezifanelekileyo nezinempembelelo.

Iindlela ezininzi zobuchule zikuvumela ukuba ufumane la makhonkco axabisekileyo angaphakathi: amanqaku eendwendwe, iikowuti zeendaba, iirejista, iminikelo kuthungelwano, njl. Uhlalutyo oluqhelekileyo lweprofayili yakho ye-backlinks ngezixhobo ezizinikeleyo nazo zibalulekile ukubona iindawo zokuphucula.

Ukuphucula ngokukhawuleza ukulayisha isantya kunye namava omsebenzisi, usebenzisa iplagin efana I-WP Rocket kwi-WordPress iyasebenza kakhulu.