Yandisa i-traffic yakho yewebhu enkosi kwi-backlinks

Emhlabeni I-SEO yendalo enokhuphiswano oluphezulul, ukuma ngaphandle kwiinjini zokukhangela yi iba yinto ebalulekileyo kwiiwebhusayithi ezinqwenela ukufumana ukubonakala ngakumbi kwaye zenze i-traffic efanelekileyo. Esinye sezona zicwangciso zisebenzayo ze-SEO ukufezekisa oku kukuphucula i-backlink, ikwabizwa ngokuba ngamakhonkco angaphakathi.

Fumana i-backlinks esemgangathweni ukusuka kwiziza zeqabane kunceda ukomeleza ukuthandwa kunye negunya lesiza emehlweni kaGoogle. Oku kukhulisa amathuba okuvela kwiindawo eziphezulu zamaphepha eziphumo zophendlo lwamagama angundoqo acwangcisiweyo.

• Kodwa njani ukufumana ezi backlinks ezixabisekileyo?
• Ziziphi iimpawu zekhonkco ezingenayo eziya kuba nefuthe elihle kwi-SEO yesayithi?
• Indlela yokuhlalutya kunye nokwandisa iphrofayili yakho ye-backlink ekuhambeni kwexesha?

Kweli nqaku, fumana inyathelo ngenyathelo indlela yokuseta a isicwangciso esisebenzayo se-backlinks. Ndiza kukucacisela ukuba zeziphi iintlobo ze-backlink onokuthi uzifumane, indlela yokuzifumana ngokwemvelo, izixhobo zokuzilinganisa, kunye neendlela ezifanelekileyo zokuziphucula ngokuhamba kwexesha. Nako sisiya!!

Yintoni i-backlink?

I-backlink, okanye i-inbound link, yi-hyperlink esuka kwelinye iphepha lewebhu elikhomba indawo yakho okanye iphepha elithile kwisayithi lakho. Iindidi ezahlukeneyo zesayithi zinokunika i-backlinks: iiblogi, iiforamu, izikhombisi-ndlela, iisayithi zeendaba, iinethiwekhi zentlalo, njl. I-Backlinks yenye yezinto ezona zibalulekileyo ye-SEO kwiinjini zokukhangela, ngakumbi uGoogle. Ewe, uGoogle utolika i-backlinks njengevoti yokuzithemba kunye nokuthandwa. Ke ngoko, i-backlinks ngakumbi indawo yakho ifumana, kokukhona iya kuthathwa njengefanelekileyo kwaye ibekwe kakuhle kwiiSERPs.

Ngaphandle kwe-SEO, i-backlinks velisa utyelelo oluthe ngqo ngokubhekisa abantu kumaphepha akho kwezinye iisayithi. Bakwakha ukuthembeka kwendawo yakho kunye nolwazi lophawu. Ukongezelela, ukufumana i-backlinks kwiindawo ezinempembelelo kunceda ukukhuthaza ukuthembela kwiindwendwe. Kukho imithombo emininzi ye-backlinks: ukukhankanywa kwizithuba zeblogi, izabelo kumajelo asekuhlaleni, ukucatshulwa kwiiforamu, ukuhanjiswa kwesikhokelo, izimvo kwiisayithi zeendaba, ukutshintshiselana kwekhonkco, njl. Yahluka i imithombo ye-backlinks ilungile.

Isicwangciso esiqinileyo se-backlinks sifuna ixesha eliqhubekayo kunye nomgudu, kodwa lolona tyalo-mali lungcono ngokwe-ROI ukunyusa ngokuzinzileyo traffic kunye nokubonakala. Chonga amathuba angcono ngokumalunga nabaphulaphuli bakho kwaye uvelise umxholo osemgangathweni wokufumana i-backlinks engapheliyo.

Inqaku eliza kufundwa: I-OptinMonster: Iindlela ezi-7 zokunyusa intengiso yakho

Kutheni i-backlinks ibalulekile kwi-SEO?

I-Backlinks ithathwa nguGoogle njengesalathisi se ukuthandwa nokuthenjwa. Okukhona iphepha lifumana i-backlinks, kokukhona lidume ngakumbi emehlweni kaGoogle. Ezi khonkco zingumqondiso wentlalo yomxholo ofanelekileyo kunye nomgangatho.

Inani kunye nomgangatho we-backlinks obhekiselele kwiphepha lewebhu lihlala lingenye yezona zinto zibalulekileyo zokulinganisa ezisetyenziswa yiGoogle. I-backlinks yegunya ikunceda ukuba ufumane izikhundla, ngelixa izixhumanisi ezivela kwiindawo ezingathembekiyo ziya kukuhlawula. I-Backlinks yenza kube lula ukujikeleza iPageRank, i-algorithm kaGoogle evavanya ukuthandwa kwephepha kwi. isikali ukusuka ku-0 ukuya kwi-10. Isiza esinempembelelo esinePageRank ephezulu kunye neekhonkco eziya kuwe ziya kudlulisela inxalenye yekhasi kwiphepha lakho.

Kodwa lumka, ayingombuzo nje wobungakanani. Umgangatho ubaluleke kakhulu. Ikhonkco elivela kwisiza esikhulu esamkelwe kwintsimi yakho lixabiseke kakhulu kunoko I-100 ikhonkco kwiindawo ezine-lousy. Ii-Backlinks zikwanceda uGoogle ukuba aqonde ukuba isayithi yakho imalunga nantoni. Ukuba unamakhonkco amaninzi avela kwiindawo zokupheka, uGoogle uya kuqonda ukuba mhlawumbi ukule ntsimi.

Kwaye ke kukho into malunga negunya. Okukhona i-backlinks ilungile, kokukhona ifumana igunya ngakumbi indawo yakho. Kwaye okukhona unegunya, kokukhona uGoogle ekuthemba kwaye akutyhale kwiziphumo. Kwakhona, ungalibali ukuba i-backlinks inokuzisa i-traffic ngqo. Ukuba umntu udibana nekhonkco kwindawo yakho kwenye ibhlog kwaye ibonakala inomdla, baya kucofa. Amakhonkco abekwe kumaphepha ajolise kubaphulaphuli bakho angathumela iindwendwe ezifanelekileyo ngqo kwindawo yakho. Nangona ingeyiyo i-traffic organic, ezi backlinks zisebenza njenge umjelo wokufumana osebenzayo.

Indlela yokufumana i-backlinks efanelekileyo?

Kukho iindlela ezininzi zokuvelisa i-backlinks ekhomba kwiwebhusayithi yakho. Nazi ezi-5 zezona zixhaphakileyo:

1. Amanqaku eendwendwe

Le ukuthunyelwa kweendwendwe, okanye inqaku leendwendwe ngesiFrentshi, bubuchule obubandakanya ukupapashwa njengombhali kwezinye iibhlog kunye neewebhusayithi kwi-niche yakho. Injongo kukuzisa umxholo onexabiso elongezelelweyo kubaphulaphuli babo, ngokutshintshela i-backlink ekhomba iwebhusayithi yakho.

Isinyathelo sokuqala kukuchonga uluhlu olufutshane lweendawo ezihamba phambili kunye neeblogi kwizihloko zakho ezinokuthi zifake iminikelo yangaphandle. Funda indawo nganye ngononophelo ukulungelelanisa indlela yakho. Emva koko qhagamshelana nomhleli wabo okanye umhleli womxholo nge-imeyile ukuze unikeze ngeenkonzo zenqaku lakho.

Emva kokuba ithuba liqinisekisiwe, bhala inqaku lakho ngokuhambelana nezikhokelo zokuhlela zesayithi: ubude, umxholo, isimbo sokuhlela. Qinisekisa ukuba umxholo ubonelela ngexabiso elongezelelweyo elomeleleyo ekufundeni kwabo kwaye uhambelana nokuhlelwa kokuhlela, ngelixa udibanisa i-backlink kwindawo yakho ngendlela yendalo kunye neyokungakhuseli. Ukuba inqaku lakho lihlangabezana neendlela zabo zomgangatho, liya kupapashwa kwiblogi kunye ne-bio yakho kuquka i-backlink. Ukwandisa impembelelo, thumela inqaku kubaphulaphuli bakho nakwiintanethi zakho zentlalo.

Qinisekisa ukuba ekuhambeni kwexesha i-backlink ihlala isebenza, ukuba umxholo awupapashwanga. Ngokubonelela ngexabiso elihlala lihleli kuluntu lwesiza ngasinye seqabane ngokusebenzisa izithuba ezongezelelweyo zeendwendwe okanye iminikelo efanelekileyo, uya kwandisa amathuba akho okugcina i-backlinks apho kwixesha elide.

2. Izalathisi kunye nezalathisi

Izalathisi kunye noluhlu lweewebhusayithi zidwelisa ngokweendidi kunye neendidi. Basebenza ngathi izalathisi ukuvumela abasebenzisi be-Intanethi ukuba bafumane ngokulula iisayithi kwimixholo ethile. Ukungenisa indawo yakho kuluhlu lwezalathisi zikawonke-wonke (uGoogle MyBusiness, Botw, Yahoo! Directory) kuyacetyiswa ukuba ufumane backlinks ezahlukeneyo. Gcwalisa iifayile zakho ngokufaka amagama angundoqo amaninzi, inkcazo echanekileyo, isihloko esihle, kunye neendidi ezifanelekileyo.

Okona kunomdla ngakumbi, fumana oovimba beefayili ezithe nkqo, iiblogi kunye noovimba beefayili abakhethekileyo kwicandelo lakho, ngokubanzi kunye netrafikhi efanelekileyo kunye nokuthembeka okuhle kunye neengcali ebaleni. Yenza izingeniso ezijoliswe kakhulu kwezi niches emva kokukhangela nzulu amathuba. Nje ukuba yamkelwe, yandisa ubukho bakho: yongeza amagama angundoqo esibini, yandisa inkcazo ngokuqaqambisa ixabiso lakho elongezelelweyo, dibanisa amakhonkco angaphakathi abhalwe kakuhle. A umsebenzi oqhelekileyo uhlaziyo luyafuneka.

Qinisekisa ukulandelela ixesha lotyelelo kuluhlu ngalunye. Hlunga umgangatho wetrafikhi kunye nezinga lokuguqulwa ngemithombo. Vavanya igalelo lekhonkrithi ye-backlinks nganye ngokwemigaqo ye-SEO ukuze ugxininise iinzame zakho kubalawuli bongeza elona xabiso. Unako nokuba Thenga i-backlinks kwiwebhusayithi ye-Icopify.

3. Cinezela ukucaphula

Ukucatshulwa kweendaba yindlela enamandla yokufumana i-backlinks yesayithi yakho. Xa ishishini lakho okanye iwebhusayithi ikhankanywe kumanqaku eendaba e-intanethi, idala amathuba okufumana amakhonkco kwindawo yakho. Ezi khonkco zivela kwimithombo ethembekileyo zakha intembeko yesayithi yakho emehlweni eenjini zokukhangela kwaye zinokuphucula umgangatho wakho kwiziphumo zophando.

Ukufumana iingcaphuno zamaphephandaba, unokuqhagamshelana neentatheli ezifanelekileyo kunye neeblogi kwintsimi yakho, unikeze ulwazi olunomdla okanye ukukhutshwa kweendaba, kwaye ubakhuthaze ukuba bakhankanye indawo yakho kumanqaku abo. Kubalulekile ukuqinisekisa ukuba izicatshulwa ziyindalo kwaye zifanelekile, ukwenzela ukuba kuqinisekiswe umgangatho we-backlinks efunyenweyo.

4. Iiprofayili kwiintanethi zentlalo kunye neeforamu

Ukudala iiprofayili kwimidiya yoluntu kunye neeforamu kunokuba yindlela esebenzayo yokufumana i-backlinks kwisayithi lakho. Ngokudala iphrofayili epheleleyo kunye nokubandakanya ikhonkco kwindawo yakho, unokufumana ikhonkco elisemgangathweni kula maqonga. Qinisekisa ukuba ukhethe amanethiwekhi oluntu kunye neeforamu ezifanelekileyo kwi-niche yakho okanye kwishishini, ukuze ufikelele kubaphulaphuli bakho. Ngokuthatha inxaxheba ngokukhutheleyo kwezi ndawo ze-intanethi, ukwabelana ngomxholo oluncedo, kunye nokusebenzisana namanye amalungu, unokwandisa amathuba akho okufumana i-backlinks ngokwemvelo.

Gcina ukhumbule ukuba kubalulekile ukuhlonipha imithetho kunye nemigaqo-nkqubo yamaqonga apho udala khona iiprofayili, ukwenzela ukuba kugcinwe ubukho be-intanethi obuhle kunye nokuthembeka.

5. Umxholo oxabisekileyo

Umxholo oxabisekileyo ubalulekile ekutsaleni i-backlinks esemgangathweni kwindawo yakho. Xa udala umxholo onolwazi, oluncedo, kunye nofanelekileyo, ezinye iisayithi kunye neeblogi ziyakwazi ukwabelana ngazo kwaye zidibanise kwindawo yakho. Kuba phuhlisa umxholo oxabisekileyo, Chonga iimfuno kunye nomdla wabaphulaphuli ojolise kubo, qhuba uphando olunzulu kwishishini lakho, kwaye unikeze ukuqonda okukodwa, iingcebiso ezisebenzayo, izifundo, okanye uhlalutyo olunzulu. Qinisekisa ukuba umxholo wakho ucwangciswe kakuhle, kulula ukufunda, kwaye ukhangeleka kakuhle.

Ngokwabelana ngomxholo wakho kwimidiya yoluntu, ukuyithumela kubaphembeleli bamashishini, okanye ukuyithumela kwiindawo ze-niche, wandisa amathuba okuba ufunyanwe kwaye ubelane ngawo, onokuvelisa i-backlinks ezibalulekileyo kwindawo yakho.

Iimpawu ze-backlinks ezisemgangathweni

I-backlinks esemgangathweni idlala indima ebalulekileyo ekuphuculeni injini yokukhangela (SEO) kwaye inokuchaphazela kakhulu ukubonakala kwewebhusayithi. Enye yezona mpawu zibalulekileyo yi ukufaneleka. I-Backlinks kufuneka ivele kwiisayithi ezinomxholo ohambelana ngokuthe ngqo kwintsimi yakho yomsebenzi. Oku kuqinisa ukuthembeka kwekhonkco emehlweni eenjini zokukhangela.

Olunye uphawu oluphambili yiigunya lommandla. Unxulumano olusuka kumaziko anegunya eliphezulu, njengamaziko karhulumente, amaziko emfundo, okanye iinkokeli zoshishino, zibaluleke kakhulu. Ukongeza, i iyantlukwano yemithombo ibalulekile. Ukuba ne-backlinks evela kwimithombo eyahlukeneyo ibonisa isidima esiqinileyo kunye nokuqatshelwa okuhlukeneyo kwishishini lakho.

Le umbhalo we-ankile olungiselelweyo nayo ibalulekile. Umbhalo we-Anchor kufuneka uchaze kwaye ufanelekile, ngokufanelekileyo kubandakanya amagama angundoqo anxulumene nomxholo wakho. Ukongezelela, kunenzuzo ukuba nomxube weekhonkco HayiLandela et Landela, kuba kubonakala kungokwemvelo kwiinjini zokukhangela.

La indawo yekhonkco kwiphepha lidlala indima ekusebenzeni kwayo. Unxulumano olubekwe kumxholo ophambili ludla ngokuba neempembelelo ngakumbi kunezo zikwindawo esemazantsi okanye esecaleni. Ngaphezu koko, iiminyaka yekhonkco inokuba nefuthe. I-backlinks endala, ngakumbi ukuba igcinwe kwisiza ixesha elide, inokubonwa njengento ethembekileyo.

Ekugqibeleni, umxholo kunye nomgangatho womxholo ezijikeleze ikhonkco zibalulekile. Umxholo kufuneka ube ngumgangatho ophezulu kwaye unikeze ixabiso kubasebenzisi, okomeleza ukufaneleka kwekhonkco. Isishwankathelo, utyalo-mali kwi-backlinks esemgangathweni kubalulekile ukuphucula indawo yakho kwiziphumo zophando. Ngokujolisa amakhonkco afanelekileyo kunye athembekileyo, unokwakha igunya lendawo yakho kwaye utsale i-traffic eninzi.

isiphelo

Ekupheleni kweli nqaku, unombono jikelele weendlela ezilungileyo zokuphumeza isicwangciso esisebenzayo se-backlinks. Siye sabona ukuba i-backlinks izinto ezibalulekileyo ze-SEO, eyomeleza igunya lewebhusayithi kwaye ivelise i-traffic ngqo. Ukufumana zonke iingenelo, kubalulekile ukufumana i-backlinks esemgangathweni, ibekwe ngokwemvelo kwiindawo ezifanelekileyo nezinempembelelo.

Iindlela ezininzi zobuchule zikuvumela ukuba ufumane la makhonkco axabisekileyo angaphakathi: amanqaku eendwendwe, iikowuti zeendaba, iirejista, iminikelo kuthungelwano, njl. Uhlalutyo oluqhelekileyo lweprofayili yakho ye-backlinks ngezixhobo ezizinikeleyo nazo zibalulekile ukubona iindawo zokuphucula.