Ukuthengisa kunokuchazwa njengohlalutyo lweemfuno zabathengi kunye nazo zonke iindlela zesenzo ezisetyenziswa yimibutho ukuchaphazela ukuziphatha kwabo. Idala ixabiso elibonwa ngabathengi kwaye lihlengahlengise unikezelo lwentengiso lwenkampani kwiminqweno yabathengi.
Ngaba maxa wambi uziva ngathi wonganyelwe zizibhengezo zentengiso de ungabi namdla okanye ude ucatshukiswe zizo? Asinguwe wedwa ! Abathengi abaninzi baziva beluhlobo lokugcwala xa bejongene nokufumaneka kwemiyalezo yentengiso kubomi babo bemihla ngemihla. Oku kubizwa ngokuba "yi-ad fatigue", into ekhulayo ekhathaza abathengisi.
Ngaba uyafuna ukwenza uthethwano oluyimpumelelo lwezorhwebo? Ukwindawo elungileyo. Ukwenza nayiphi na intengiselwano yeshishini, uthethathethwano luya kuba yimfuneko ngokupheleleyo. Ngamanye amaxesha olu thethwano luya kubumba isivumelwano esisesikweni kunye neenjongo ezichazwe ngokucacileyo. Ngokuchaseneyo, ezinye iingxoxo zorhwebo ziyinkqubo eqhubekayo. Endaweni yoko, zivela ngendlela efanele iinjongo zoshishino lwamaqela.
Ukuvela kwe-Intanethi kuye kwavumela ukuba iifomathi ezininzi zentengiso yedijithali zifumaneke kwimarike. Ngapha koko, zininzi iintlobo zentengiso ye-intanethi namhlanje enokuthi idityaniswe kwisicwangciso esinye sokuthengisa, ukuphucula ukubonakala kweshishini lakho kunye neziphumo zokuthengisa ngentengiso.
Ukuguqula amathemba abe ngabathengi akukho lula kwaphela. Ukwakha kunye nokugcina ubudlelwane kunye nabathengi abanokubakho okanye amathuba okubaqhubela phambili ngokusebenzisa i-funnel yentengiso kwaye ekugqibeleni baguqulwe babe ngabathengi kwaziwa njengokukhokela…
Ukukhangela kwedijithali yindlela yokufumana abathengi abatsha okanye abathengi abanokubakho. Oku kwenziwa kusetyenziswa amajelo edijithali afana nemidiya yoluntu, iinjini zokukhangela, intengiso ye-intanethi kunye nokunika ingxelo, i-imeyile kunye newebhu. Le ndlela ibandakanya ukusetyenziswa kwamanani abantu abathengi, umdla kunye nokuziphatha ukujolisa abantu abanokuba nomdla kwiimveliso okanye iinkonzo zenkampani.
Ukuba ujonge ukonyusa umthamo wakho wokuthengisa kwi-Intanethi, ufike kwindawo elungileyo. Kweli nqaku, siza kugubungela ezona ndlela zilungileyo zokunyusa ingeniso yakho ye-eCommerce. Siza kugubungela iziseko zokuthengisa kwi-intanethi, izibonelelo zokunyusa umthamo wokuthengisa kwi-intanethi, indlela yokuphuhlisa iqhinga lokuthengisa kwi-intanethi, awona maqonga angcono okuthengisa kwi-intanethi, kunye nezifundo kunye neenkonzo ezinokukunceda wonyuse umthamo wokuthengisa kwakho kwi-intanethi. Masihambe !
