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Uzenza njani ii-URLs zakho ze-SEO

Lungiselela ii-URL zakho

Lungiselela ii-URL zakho

Comme lungisa imifanekiso yakho, Ukwandisa ii-URL zakho yi-SEO lever engabalulekanga kodwa iyasebenza. Ngokulandela ezona ndlela zilungileyo ezifana nokuba mfutshane, ukusebenzisa i-hyphens, kubandakanya amagama angundoqo, kunye nokususa iiparamitha ezingeyomfuneko, uya kuphelela kwiidilesi zewebhu ezilungiselelwe ngokugqibeleleyo.

Amaphepha akho aya kuxhamla kwizalathiso ezingcono kunye nokubeka ngcono kwiziphumo zophando. Nawe ungakuhoyi ukubaluleka kolwalathiso lwe-301 ukugcina inkunzi yakho ye-SEO xa utshintsha ii-URL. Ngee-URL ezimfutshane, ezicacileyo kunye nesemantic, indawo yakho iya kuba lula ngakumbi kumsebenzisi kuzo zombini iinjini zokukhangela kunye neendwendwe. Inkcukacha yobugcisa eyenza wonke umahluko ekubonakaleni kwakho!

Ukuya phambili, ungalibazisi ukwamkela WP Rocket Plugin eya kunyusa isantya sokulayisha samaphepha akho. Ngee-URL eziphuculweyo kunye namaxesha okulayisha, i-SEO yakho iya kusebenza ngakumbi. Ngoko kukuwe ukuba uqingqe ii-URL zakho!

Phucula i-SEO yakho

WP Rocket

  • Eyona ndlela ilula yokukhawulezisa iwebhusayithi yakho yeWordPress kwaye uphucule inqaku lakho leGoogle PageSpeed ​​​​.

Khetha ii-URL ezimfutshane nezilula

Iinjini zokukhangela zinika ukubaluleka ngakumbi kwii-URL ezimfutshane kunye nezilula, eziqulunqwe ngamagama abalulekileyo afanelekileyo. I-URL ephuculweyo kufuneka ifundeke ngabo bobabini umsebenzisi we-Intanethi kunye nerobhothi yesalathisi. Kuyacetyiswa ukuba unciphise ubude bee-URL zakho ngaphantsi kwama-60 amagama ukuba kuyenzeka. Ngaphaya koko, bathatha indawo eyongezelelekileyo kwiziphumo zokukhangela kwaye baqhuba kakuhle kancinci kwimidiya eyahlukeneyo. Ngokukodwa kwiselula, i-URL ende inokunqunyulwa ngaphambi kokufikelela kulwazi olufanelekileyo.

Ulwakhiwo lwee-URL kufuneka lube ilula kwaye inomdla kangangoko kunokwenzeka. Ziphephe iiparamitha zeseshoni, imitya engakhethiyo okanye iifolda ezininzi ezenza i-URL ibenzima ngaphandle kokunika naluphi na ulwazi.

Lungiselela ii-URL zakho

Hlala unenyani: iphepha ngalinye kufuneka libene-URL ebonisa eyona mxholo wayo. umzekelo "www.mysite.com/shoes/sneakers/brand-x/model-y" kunokuba "www.mysite.com/article758421". Ngee-URL ezimfutshane, yomelele kwaye isulungekile, uya kuphucula ngokucacileyo ukuqonda kwezakhiwo zakho ngeerobhothi, kwaye ngoko ke isalathisi kunye nereferensi yephepha ngalinye.

Sebenzisa iqhagamshela ukwahlula amagama

Xa kuziwa ekuphuculeni ii-URL zakho ze-SEO, ukhetha ii-URL ezimfutshane kunye olula luyimfuneko. Enyanisweni, ii-URLs zidlala indima ebalulekileyo kwisalathisi kunye nokuhlelwa kwamaphepha ngeenjini zokukhangela. Nasi isizathu sokuba kucetyiswa ukuba uthathe le ndlela. Okokuqala, ii-URL ezimfutshane zenza kube lula uku ukukhumbula kunye nokungena incwadi yabasebenzisi. Ii-URL ezinde kakhulu kwaye ezinzima kunokuba nzima ukuzikhumbula, ezinokuthi zikhokelele kwi-traffic engaphantsi ngokuthe ngqo kwindawo yakho. Ngokukhetha ii-URL ezimfutshane, wenza kube lula kubasebenzisi ukuba bajonge kwaye baphucule amava abo onke.

Ukongezelela, ii-URL ezilula zilula kwiinjini zokukhangela ukuqonda nokutolika. Xa usebenzisa amagama angundoqo afanelekileyo kwii-URL zakho, kunceda iinjini zokukhangela ziqonde umxholo wephepha lakho. Esinye isindululo esibalulekileyo sokwandisa ii-URL zakho kukusebenzisa i-hyphens (-) ukwahlula amagama. Ii-injini zokukhangela zikhetha i-hyphens kune underscore okanye izithuba kuba zenza amagama afundeke lula.

umzekelo, endaweni yokusebenzisa"mysite.com/my_page"Kungcono ukusebenzisa"mysite.com/my-page".

Bandakanya igama elingundoqo ekujoliswe kulo

Xa kuziwa ekuphuculeni ii-URL zakho ze-SEO, ukhetha ii-URL emfutshane kwaye ilula sisenzo esiyimfuneko. Enyanisweni, ii-URLs zidlala indima ebalulekileyo kwisalathisi kunye nokuhlelwa kwamaphepha ngeenjini zokukhangela. Ingcebiso eyongezelelweyo yokwandisa impembelelo yee-URL zakho kukubandakanya igama elingundoqo ekujoliswe kulo. Ngokusebenzisa igama elingundoqo elithile kwi-URL yakho, ubonisa ngokucacileyo kwiinjini zokukhangela ukuba iphepha lakho lithetha ngantoni.

Ngokomzekelo, ukuba igama elingundoqo ekujoliswe kulo li "SEO ukulungiselelwa", ungayakha i-URL yakho ngolu hlobo: "mysite.com/seo-optimization".

Oku kuvumela ii-injini zokukhangela ukuba ziqonde kwangoko ukuba iphepha lakho limalunga nokwenza ngcono kwe-SEO. Kukho izibonelelo ezininzi zokubandakanya igama lakho eliphambili ekujoliswe kulo kwi-URL yakho. Okokuqala, iphucula ukufaneleka kwephepha lakho emehlweni eenjini zokukhangela. Xa umsebenzisi enza uphando olunxulumene negama elingundoqo ekujoliswe kulo, iinjini zokukhangela zinokuthi ziqwalasele iphepha lakho njengomdlalo ofanelekileyo. Ukongezelela, kubandakanywa negama elingundoqo kwi-URL yenza kube lula kubasebenzisi ukuba baqonde umxholo wephepha lakho.

Ziphephe ii-URL eziguqukayo

Oko kuthiwa "yidityaniso olutshintshatshintshayo" zenziwa ngokuzenzekelayo kwaye ziqulathe iiparamitha zobugcisa okanye imitya yoonobumba abangaqhelekanga.

Umzekelo: www.site.com/article?id=452d59e7

Olu hlobo lwe-URL ecacileyo lubangela ingxaki kwireferensi yendalo. Iinjini zokukhangela zikhetha ii-URL ezizingisileyo eziqulathe amagama angundoqo achazayo. Ukunqanda ii-URL eziguquguqukayo, kuyacetyiswa ukuba kuphunyezwe imigaqo yokubhala kwakhona i-URL kwinqanaba leseva yewebhu.

Le migaqo ivumela ii-URL zobugcisa ukuba ziguqulwe zibe yi-SEO ephuculweyo ye-URL. Oku kubhalwa kwakhona kunokwenziwa ngefayile .htaccess ukuba indawo yakho isebenza ngeApache. Kwi-WordPress, iiplagi ezifana ne-Yoast SEO zikuvumela ukuba ususe iiparitha ezingafunekiyo kwii-URL. Ngokwamkela ii-URL ezicocekileyo nezizinzileyo, uya kwenza umsebenzi weenjini zokukhangela ube lula kwaye uphucule kakhulu ukwenziwa kwakho kwe-SEO.

Musa ukusebenzisa amagama omisa

Xa ubhala umxholo wewebhusayithi yakho, kubalulekile ukunqanda ukusebenzisa amagama okumisa. Amagama o-Stop ngamagama angenayo intsingiselo okanye ixabiso ngokwawo, kwaye ahlala esetyenziselwa ukugcwalisa izithuba okanye ukunika inkangeleko yokuzalisa iphepha.

Yeka amagama, abizwa nangokuthi "yeka amagama", njengoko "a", "i", "ye", "ye", njl. sukongeza naliphi na ixabiso lesemantic okanye i-SEO kwi-URL. Ngoko ke kuyacetyiswa ukuba uwasuse kwii-URLs ukuze ukwandise ukufaneleka kwawo. Esikhundleni sokusebenzisa amagama angenanto, kungcono ukusebenzisa amagama angundoqo afanelekileyo kunye nezivakalisi ezicacileyo, ezimfutshane ukuhambisa umyalezo wakho. Oku kuya kunceda ukuphucula umgangatho womxholo, ukwenza kube lula kubasebenzisi ukufunda, kunye nokwandisa i-SEO yewebhusayithi yakho.

Gwema amanani kunye nabalinganiswa abakhethekileyo

Xa kuziwa ekuphuculeni ii-URL ze-SEO, kuyacetyiswa ukuba ugweme ukusetyenziswa kwe amanani kunye nabalinganiswa abakhethekileyo. Ii-URL ezisebenziseka lula kwaye zifundeka ngabasebenzisi bobabini kunye neenjini zokukhangela zisebenza ngakumbi kwi-SEO. Amanani kwii-URL angenza idilesi ingaqondakali kwaye ingathandeki kubasebenzisi. Banokwenza kube nzima kwiinjini zokukhangela ukuqonda umxholo wephepha.

Oonobumba abakhethekileyo, abafana neziphumlisi okanye iisimboli, nabo banokubangela iingxaki. Ezinye iisistim okanye iibhrawuza zisenokungatoliki kakuhle abalinganiswa, nto leyo enokubangela iimpazamo zokubonisa okanye imiba yokuhambelana. Kwi-URL ye-SEO-friendly, kungcono ukusebenzisa amagama angundoqo afanelekileyo kunye nabahluli njengedashi (-) ukuphucula ukufunda. Ngokomzekelo, endaweni yokuba ne URL enamanani kunye nabalinganiswa abakhethekileyo njenge "umzekelo.com/page1?category=123", kungcono ukuba ne-URL esebenziseka ngakumbi njenge "example.com/page-name".

I-WordPress permalinks

I-Permalinks ziidilesi ezikhethekileyo ze-URL ezikhomba kwiphepha ngalinye, inqaku okanye umxholo kwisayithi ye-WordPress. Ngokuzenzekela, WordPress isebenzisa i-permalink yobuchwephesha obufanelekileyo, njengonyaka/inyanga/usuku/isihloko senqaku. Kodwa kuyacetyiswa ukuba kulungiswe isakhiwo se-permalinks ukuphucula ireferensi yendalo yesayithi. Ukwenza oku, yiya kwiDashboard ye-WordPress, emva koko Useto > Uqhagamshelwano olusisigxina.

Sinokuthi ke silungise ulwakhiwo olungagqibekanga ukuze sisebenzise izinto ezifana negama lodidi okanye amagama angundoqo enqaku endaweni yoko. Okufanelekileyo kukwamkela isakhiwo kwi "/category/item-name" ukudibanisa amagama afanelekileyo kwi-URL. Kukwacetyiswa ukuba ukhubaze izimaphambili "isigaba"okanye"tag" ezongezwa ngokuzenzekelayo yi-WordPress. Oku kuthintela ukuphindaphinda kwegama elingundoqo eliyingozi kwi-SEO kunye 404 iimpazamo.

I-permalinks ephuculweyo iphucula i-SEO kuba iqondwa ngcono kwaye iboniswe ngeenjini zokukhangela. Bakwabonelela ngamava angcono omsebenzisi. Emva kokutshintsha i-permalinks, ungalibali ukuqondisa kwakhona ii-URL ezindala ukuya kwezintsha, ukuze ugweme amaphepha angafumanekiyo.

301 ukuqondisa ngokutsha

Ukuhanjiswa kwe-301 bubuchule obusetyenziswa ngokuqhelekileyo kwi-SEO ukuqondisa ngokusisigxina enye i-URL kwenye. Xa ufaka ibeka i-301 ukuqondisa kwakhona, uxelela iinjini zokukhangela ukuba i-URL yoqobo isuswe ngokusisigxina kwi-URL entsha. Oku kunceda ukudlulisa ijusi ye-SEO kunye negunya kwi-URL endala ukuya kwentsha.

Lungiselela ii-URL zakho

I-301 yokuqondisa kwakhona iluncedo kwiimeko ezininzi. Ngokomzekelo, ukuba utshintshile isakhiwo sewebhusayithi yakho kwaye ii-URL ezithile zitshintshile, unokuseta 301 ukukhomba ngokutsha ukuqondisa kwakhona ii-URL ezindala ukuya kwezintsha. Oku kunceda ukugcina ukubonakala kwendawo yakho kwiziphumo zophendlo kunye ukuphepha iimpazamo ezingama-404 kubasebenzisi abafikelela kwii-URL ezindala.

Ukongeza, 301 ukuqondisa kwakhona kuluncedo xa u dibanisa okanye ucime amaphepha. Kunokuba uvumele abasebenzisi kunye neenjini zokukhangela zikhubeke kumaphepha angekhoyo, ungathumela ezi URL kumaphepha afanelekileyo okanye iphepha lasekhaya lesayithi yakho. Xa umisela i-301 yokuqondisa ngokutsha, kubalulekile ukulandela iindlela ezithile ezilungileyo. Qinisekisa ukuba i-URL nganye endala iphinda ijongise kwi-URL entsha ehambelanayo kwaye efanayo. Kuphephe ukuqondisa kwakhona ikhonkco apho i-URL iphinda ibhekisa kwenye, emva koko iye kwenye, njengoko oku kunokucothisa amaxesha okulayisha iphepha kwaye kuthobe amava omsebenzisi.

isiphelo

Ubuchwephesha bokwenza ii-URLs zakho sisitshixo I-SEO engaphantsi kodwa esebenzayo. Ngokulandela ezona ndlela zilungileyo ezifana nokuba mfutshane, ukusebenzisa i-hyphens, kubandakanya amagama angundoqo, kunye nokususa iiparamitha ezingeyomfuneko, uya kuphelela kwiidilesi zewebhu ezilungiselelwe ngokugqibeleleyo.

Amaphepha akho aya kuxhamla kwizalathiso ezingcono kunye nokubeka ngcono kwiziphumo zophando. Nawe ungakuhoyi ukubaluleka kolwalathiso lwe-301 ukugcina inkunzi yakho ye-SEO xa utshintsha ii-URL. Ngee-URL ezimfutshane, ezicacileyo kunye ne-semantic, indawo yakho iya kuba ngakumbi umsebenzisi-friendly zombini iinjini zokukhangela kunye neendwendwe. Inkcukacha yobugcisa eyenza wonke umahluko ekubonakaleni kwakho! Nangona ivenkile ye-intanethi, iimpazamo ze-SEO kufuneka ziphetshwe

Ukuya phambili, ungalibazisi ukwamkela i WP Rocket plugin eya kukhulisa isantya sokulayisha samaphepha akho. Ngee-URL eziphuculweyo kunye namaxesha okulayisha, i-SEO yakho iya kusebenza ngakumbi. Ngoko kuxhomekeke kuwe ukuba udlale zikrole ii-URL zakho!

FAQ

Umbuzo: Kutheni ulungiselela ii-URLs zakho?

A: Ii-URL ezilungiselelweyo zinceda iinjini ziqonde umxholo kunye nokuphucula umgangatho. Le yinto ephambili ye-SEO.

Umbuzo: Ndiyenza njani i-URL echazayo?

A: Ngokusebenzisa amagama angundoqo afanelekileyo, isakhiwo sesayithi, kwinguqulelo efundekayo kumsebenzisi. Ziphephe ii-URL zobugcisa kuphela.

Umbuzo: Yintoni ubude obufanelekileyo be-URL?

Yiya Ekhaya Iimpawu ezingama-60 kunye ne-100 ubuninzi. Ngaphaya koko i-URL inde kakhulu kwaye inzima. Yigcine imfutshane.

Umbuzo: Ngaba kufuneka ndisebenzise iqhagamshela kwi-URL?

A: Ewe, Iziqhagamshelanisi ziphucula ukufundeka. Umzekelo: www.site.com/seo-tips.

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