Uyafuna ukwazi uyenza njani imali ngeentengiso zikaGoogle? Iintengiso zikaGoogle sisixhobo esinamandla samashishini abo bonke ubukhulu. Yindlela esebenzayo yokufikelela kubathengi abanokubakho kwaye uqhube ukuthengisa.
Nokuba ulishishini elincinci okanye elikhulu, Iintengiso zikaGoogle zingakunceda ufikelele usukelo lwakho. Kule bhlog, siza kukunika isikhokelo senyathelo nenyathelo lokuseta iakhawunti yakho yeeNtengiso zikaGoogle kunye nokuphucula amaphulo akho okwenza imali. Nako sisiya!!
Yintoni iintengiso zikaGoogle?
Izikhangiso zeGoogle liqonga lentengiso likaGoogle kwi-intanethi, elalifudula lisaziwa ngokuba yiGoogle AdWords. Sisixhobo esinamandla esivumela amashishini kunye nabantu ukuba benze kwaye bakhonze iintengiso ezijoliswe kuzo kwiwebhu. Umgaqo ulula: wenza isikhangiso, khetha amagama akho angundoqo kwaye usete ibhajethi yakho. Emva koko, intengiso yakho ivela kwiziphumo zokukhangela zikaGoogle okanye kwiisayithi zeqabane xa abasebenzisi bekhangela amagama anxulumene neshishini lakho.
Enye yeenzuzo eziphambili zeentengiso zikaGoogle yimodeli yokuhlawula-ngokuchofoza (PPC). Uhlawula kuphela xa umntu ecofa intengiso yakho, ekunika ulawulo oluchanekileyo kwinkcitho yakho yentengiso. Iintengiso zikaGoogle zikwabonelela ngeendlela eziphucukileyo zokujolisa. Ungajolisa iintengiso zakho ngokusekelwe kwindawo yabasebenzisi, ubudala, umdla, kunye nokuziphatha kwi-intanethi.
Nangona iintengiso zikaGoogle zinokusebenza kakhulu, zifuna ubuchwephesha obuthile ukufezekisa iziphumo ezilungileyo. Ukulawula kakubi kunokukhokelela ngokukhawuleza kwinkcitho engeyomfuneko.
Izibonelelo zeentengiso zikaGoogle
Iintengiso zikaGoogle yindlela entle yokuba amashishini afikelele kubantu abajolise kubo ngokukhawuleza nangempumelelo. Iintengiso zikaGoogle zivumela amashishini ukuba afikelele kubathengi abanokubakho ngokukhawuleza nangokufanelekileyo. NgeeNtengiso zikaGoogle, amashishini anokujolisa amanani abantu, iindawo, kunye nezinto anomdla kuzo ukuqinisekisa ukuba iintengiso zabo zibonwa ngabantu abafanelekileyo. Iintengiso zikaGoogle liqonga lentengiso lokubhatala-ngonqakrazo, okuthetha ukuba amashishini ahlawuliswa kuphela ngokucofa akufumanayo iintengiso zabo.
Oku kuvumela amashishini ukuba alawule uhlahlo lwabiwo-mali kwaye agxininise kumaphulo avelisa i-ROI engcono kakhulu. Iintengiso zikaGoogle zineengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo. Oku kuvumela amashishini ukuba enze izigqibo eziqhutywa yidatha kwaye andise imikhankaso yawo yokusebenza okuphezulu.
Iintengiso zikaGoogle zineempawu ezahlukeneyo ezifana nezandiso zentengiso, izilungisi amacebo okubhida kunye namaxabiso izenzekelayo. Ezi mpawu zivumela amashishini ukuba enze imikhankaso yawo ibe yeyakho kwaye ayenze isebenze kakhulu.
Inqaku eliza kufundwa: Bhatalwa ngokubukela iividiyo kwi-intanethi
Ukuqonda iqonga leeNtengiso zikaGoogle
Ngaphambi kokuba uqale ukusebenzisa iintengiso zikaGoogle, kubalulekile ukuqonda iziseko zeqonga. Iintengiso zikaGoogle liqonga lentengiso ngokuhlawula-ngokuchofoza (PPC). Iinkampani ke ngoko zihlawuliswa kuphela ngokucofa okufunyenwe ziintengiso zabo. Oku kuvumela iinkampani ukuba zilawule uhlahlo lwabiwo-mali lwazo kwaye zijolise kumaphulo avelisa eyona nzuzo ingcono kutyalo-mali.
Iintengiso zikaGoogle zikwabonelela ngeendlela ezahlukeneyo zokujolisa, ezinje ngokujolisa igama elingundoqo, ukujoliswa kwabaphulaphuli, ukujoliswa kwesixhobo, kunye nokujolisa kwindawo. Ezi zikhetho zivumela amashishini ukuba ajolise kwiintengiso zawo kubantu abalungileyo ngexesha elifanelekileyo. Iintengiso zikaGoogle zikwanalo neempawu ezohlukeneyo ezifana nezandiso zentengiso, izilungisi zebhidi, kunye nezicwangciso zokubhida ezizenzekelayo. Ezi mpawu zivumela amashishini ukuba enze imikhankaso yawo ibe yeyakho kwaye ayenze isebenze kakhulu.
Iintengiso zikaGoogle zikwabonelela ngeengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo. Amashishini anokwenza izigqibo eziqhutywa yidatha kwaye andise imikhankaso yawo yokusebenza okuphezulu.
Ukuseta iakhawunti yeeNtengiso zikaGoogle
Ngoku unolwazi olusisiseko lwe iqonga leeNtengiso zikaGoogle, Lixesha lokuseta iakhawunti yakho. Ukuseta iakhawunti yeeNtengiso zikaGoogle kulula kwaye kuthatha imizuzu embalwa kuphela. Okokuqala, kufuneka yenza i-akhawunti ye-AdWords. Ukwenza oku, yiya kwiwebhusayithi yeAdWords kwaye ucofe ku "Yenza i akhawuntiUya kucelwa ke ukuba unikezele ngolwazi olusisiseko malunga neshishini lakho.
Nje ukuba i-akhawunti yakho yenziwe, kuya kufuneka udibanise indlela yakho yokuhlawula. Ungadibanisa ikhadi lakho letyala, iPayPal okanye iakhawunti yebhanki. Oku kuya kukuvumela ukuba uhlawulele amaphulo akho. Nje ukuba iakhawunti yakho imiselwe kwaye indlela yakho yokuhlawula idityanisiwe, ulungele ukuqalisa ukwenza amaphulo akho.
Ukuphucula amaphulo akho eNtengiso zikaGoogle
Nje ukuba umise iakhawunti yakho, lixesha lokuba uqale ukwenza amaphulo akho. Ukuphucula amaphulo akho kubalulekile ukuqinisekisa ukuba ufumana okuninzi kuhlahlo lwabiwo-mali lwakho lweentengiso zikaGoogle. Xa ulungiselela amaphulo akho, kukho izinto ezimbalwa eziphambili ekufuneka ugxile kuzo. Okokuqala, kufuneka ugxininise ekumiseni ukujoliswa okufanelekileyo.
Oku kuthetha ukujolisa amanani abantu afanelekileyo, iindawo, kunye nezinto ezinomdla ukuze iintengiso zakho zibonwe ngabantu abalungileyo. Okulandelayo, kufuneka ugxininise ekubekeni isicwangciso esifanelekileyo sokubhida endaweni. Imalunga nokubeka iimodyuli ezifanelekileyo zebhidi kunye nezicwangciso zokubhida ezizenzekelayo endaweni yokuqinisekisa ukuba ufumana okuninzi kuhlahlo lwabiwo-mali lwakho.
Ekugqibeleni, kufuneka ugxininise ekuphumezeni izandiso ezifanelekileyo zentengiso. Imalunga nokuphumeza izandiso ezifanelekileyo zentengiso ukuqinisekisa ukuba iintengiso zakho zisebenza kakuhle kangangoko.
Inqaku eliza kufundwa: Yenza imali kwiPinterest ngo-2025
Linganisa ukusebenza kweentengiso zakho zikaGoogle
Nje ukuba umise amaphulo akho kwaye alungiselelwe ukusebenza okuphezulu, lixesha lokulinganisa ukusebenza yeentengiso zakho. Iintengiso zikaGoogle zineengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo.
Oku kwenza ukuba amashishini enze izigqibo eziqhutywa yidatha kwaye andise imikhankaso yawo yokusebenza okuphezulu. Iintengiso zikaGoogle zikwabonelela ngothotho lweemetrics onokuthi uzilandele. Ezi ziquka imbonakalo, ucofa, ixabiso ngonqakrazo ngalunye, izinga lokuguqulwa, kunye nexabiso lokufunyanwa. Ukubeka esweni ezi zalathisi kuya kukunceda iya kukuvumela ukuba ubone ukusebenza zamaphulo akho kwaye wenze uhlengahlengiso oluyimfuneko.
Ubuchule beMpumelelo ngeentengiso zikaGoogle
Ngoku ukuba usete amaphulo akho kwaye uwalungiselele ukusebenza okuphezulu, lixesha lokugxila kubuchule bempumelelo ngeentengiso zikaGoogle. Nazi ezinye izicwangciso ezingundoqo ekufuneka uzigcine engqondweni:
✔ Uvavanyo, uvavanyo, uvavanyo
Uvavanyo lubalulekile ukuqinisekisa ukuba amaphulo akho aqhuba kakuhle kangangoko kunokwenzeka. Kuya kufuneka usoloko uvavanya iindlela ezahlukeneyo zokujolisa, amacebo okubhida, kunye nezandiso zentengiso ukuze uqinisekise ukuba amaphulo akho aqhuba kakuhle kangangoko kunokwenzeka.
✔ Gxininisa kumgangatho
Umgangatho ungundoqo xa kuziwa kwiintengiso zikaGoogle. Kufuneka ugxininise ekudaleni iintengiso ezikumgangatho ophezulu ezifanelekileyo kubaphulaphuli bakho. Oku kuya kuqinisekisa ukuba iintengiso zakho ziyaphuma kwaye ufumane iziphumo ezingcono.
✔ Beka esweni ukusebenza
Kufuneka uhlale ubeka esweni ukusebenza kwamaphulo akho. Oku kuya kukuvumela ukuba wenze izigqibo eziqhutywa yidatha kwaye wandise amaphulo akho okusebenza okuphezulu.
IiNgcebiso eziGqwesileyo zokwenza imali ngeentengiso zikaGoogle
Igama Elingundoqo
Ukukhetha amagama angundoqo kunye nokwenza ngcono kubalulekile kwimpumelelo yeentengiso zakho zeNtengiso zikaGoogle. Qala ngophendlo olucokisekileyo ukuchonga amagama eyona ifanelekileyo kwaye inenzuzo kwishishini lakho. Sebenzisa izixhobo ezifana neSicwangcisi segama elingundoqo likaGoogle ukufumana izimvo ezintsha kunye nokuvavanya amandla azo. Lungelelanisa amagama akho angundoqo abe ngamaqela ahambelanayo anomxholo wokuphucula ukubaluleka kweentengiso zakho. Zive ukhululekile ukusebenzisa iintlobo zomdlalo ezahlukeneyo (kanye, ibinzana, elibanzi) ukucokisa ujoliso lwakho.
Beka esweni ukusebenza kwegama lakho elingundoqo rhoqo kwaye uhlengahlengise isicwangciso sakho ngokufanelekileyo. Susa okanye unqumame amagama angundoqo angasebenziyo kwaye wongeze lawo enza iinguqulelo. Okokugqibela, ungalibali ukongeza amagama angundoqo angalunganga ukuthintela iintengiso zakho ekuboniseni imibuzo engabalulekanga, nto leyo eya kugcina uhlahlo lwabiwo-mali lwakho kwaye iphucule ireyithi yokucofa.
Ukwenza iintengiso ezinempembelelo
Umgangatho weentengiso zakho ubalulekile ekutsaleni umdla wabasebenzisi kwaye ubakhuthaze ukuba bacofe. Qala ngokubhala iintloko ezibambekayo ezibandakanya amagama akho aphambili kwaye uqaqambise izibonelelo zakho ezizodwa. Kwinkcazo, yiba mfutshane kwaye ukhuthaze, ugxininisa inzuzo yemveliso okanye inkonzo yakho. Sebenzisa iifowuni ezicacileyo, ezinyanzelisayo kwisenzo ukukhuthaza ukucofa. Thatha ithuba lokwandiswa kwentengiso (ii-sitelinks, iifowuni, uphononongo, njl.njl.) ukutyebisa iintengiso zakho kwaye uthathe indawo enkulu kwiziphumo zokukhangela.
Yenza iiyantlukwano ezininzi zeentengiso zakho kwiqela ngalinye kwaye uvumele uGoogle akhulise ukuhanjiswa kwazo. Khumbula ukulungelelanisa iintengiso zakho kwizixhobo ezahlukeneyo (iikhompyuter, iiselfowuni, iitafile) ukwandisa impembelelo yazo. Okokugqibela, vavanya rhoqo amagama amatsha kwaye uhlalutye ukusebenza ukuze uqhubeke uphucula iintengiso zakho.
UPhumezo lwePhepha lokuHlala
Umgangatho wamaphepha akho okumisa ubalulekile ekuguquleni unqakrazo lube ziintshukumo ezibambekayo. Qinisekisa ukuba umxholo kwiphepha uhambelana ngokugqibeleleyo kwintengiso kunye nokulindelwe ngumsebenzisi. Yenza iphepha elicacileyo kunye noyilo olukhangayo kunye nokuhamba okubonakalayo. Faka iifowuni zakho kwisenzo ngendlela ebonakalayo nenyanzelisayo. Lungiselela isantya sokulayisha iphepha njengoko iyinto ebalulekileyo kuGoogle kunye namava omsebenzisi.
Sebenzisa ubungqina bentlalo (ubungqina, uphononongo lwabathengi) ukwakha ukuthembana. Lungisa amaphepha akho kwizixhobo eziphathwayo, njengoko uninzi lwetrafikhi luvela kwezi ndlela. Vavanya iinguqulelo ezahlukeneyo zakho amaphepha (uvavanyo lwe-A/B) ukuchonga ezona zinto zisebenzayo. Okokugqibela, qiniseka ukuba amaphepha akho athobela imigaqo-nkqubo yeentengiso zikaGoogle ukunqanda ukunqunyanyiswa kweakhawunti. Iphepha lokufika eliphuculweyo aliyi kwandisa kuphela ukuguqulwa kwakho, kodwa nokuphucula amanqaku akho asemgangathweni, anokunciphisa iindleko zakho ngokuchofoza.
Ukulandelela uguqulo kunye nokwenza ngcono
Ukwandisa i-ROI yakho, kubalulekile ukulandelela kunye nokwandisa iinguqulelo zakho. Qala ngokuchaza ngokucacileyo iinjongo zakho zokuguqulwa (ukuthengisa, ukubhalisa, izicelo zekowuti, njl. njl.) kunye nokuseta umkhondo wokuguqulwa kwiintengiso zikaGoogle. Sebenzisa iithegi zokuphinda uthengise ukujolisa iindwendwe ezingaguqukanga kwangoko. Hlalutya rhoqo idatha yakho yokuguqula ukuchonga amaphulo aqhuba kakuhle, iintengiso, kunye namagama angundoqo.
Sebenzisa olu lwazi ukulungisa iibhidi zakho kunye nokwaba uhlahlo lwabiwo-mali lwakho ngokupheleleyo. Linge ngeendlela ezahlukeneyo zokubhida ezizenzekelayo ezibonelelwa nguGoogle, ezinje ngeCPA optimization (ixabiso ngokufunyanwa) okanye ROAS (imbuyekezo kwinkcitho yentengiso). Khumbula ukujonga lonke uhambo lomsebenzisi kwaye ulungise inyathelo ngalinye lefuneli yokuguqula. Okokugqibela, sebenzisa ingxelo yobalulo ukuqonda indlela amaphulo akho ahlukeneyo adibana ngayo kunye negalelo kuguqulo.
isiphelo
Iintengiso zikaGoogle sisixhobo esinamandla samashishini abo bonke ubukhulu. Yindlela esebenzayo yokufikelela kubathengi abanokubakho kwaye uqhube ukuthengisa. Nokuba ulishishini elincinci okanye elikhulu, iintengiso zikaGoogle zinokukunceda ufezekise iinjongo zakho. Kweli nqaku, sikunike isikhokelo senyathelo nenyathelo lokuseta iakhawunti yakho kunye nokuphucula amaphulo akho okwenza imali ngeentengiso zikaGoogle.
Siyathemba ukuba usifumene esi sikhokelo siluncedo kwaye ngoku ukuxhotyiswe kakuhle ukuqala ukusebenzisa iintengiso zikaGoogle kunye nokwenza imali!Bonne chance!