Yintoni i-influencer marketing?

Intengiso ye-Influencer ngoku iyindlela eqhelekileyo yokuthengisa kwi-intanethi. Ibiyi-buzzword ixesha elithile ngoku, kwaye imidiya eqhelekileyo ibhekisa rhoqo kuyo. Nangona kunjalo, kusekho abantu abangaqondi kakuhle ukuba yintoni i-influencer marketing. Ngokwenene, abanye abantu badibana neli binzana okokuqala kwaye bazibuze ngoko nangoko "Yintoni i-influencer marketing? ".

Kwinqanaba elisisiseko, intengiso ye-influencer luhlobo lwentengiso yemidiya yoluntu esebenzisa ukuqinisekiswa kwemveliso kunye nokukhankanywa kwabaphembeleli. Aba baphembeleli banokulandela okuzinikeleyo kwezentlalo kwaye bathathwa njengeengcali kwi-niche yabo. Kweli nqaku, sigqibe kwelokuba sikubonise izinto eziyimfuneko kwintengiso yempembelelo. Kodwa ngaphambi kokuba uqale, nantsi indlela yokuphucula izinga lokuguqulwa kwivenkile yakho ye-intanethi.

Yintoni iInfluencer Marketing?

Intengiso yempembelelo ibandakanya ibhrendi esebenzisana nomntu ophembelela kwi-intanethi ukuthengisa enye yeemveliso okanye iinkonzo zayo. Olunye urhwebo lwentsebenziswano olunempembelelo alubambeki kangako kunoko - iibrendi zisebenza ngokulula nabaphembeleli ukuphucula ukuqondwa kophawu.

Abaphembeleli, ngokungafaniyo nabadumileyo, banokuba naphi na. Basenokuba nabani na. Eyona nto ibenza babe nefuthe kukulandela kwabo okukhulu kwiwebhu nakwimidiya yoluntu. Umntu ophembelelayo unokuba ngumfoti wefashoni odumileyo kwi-Instagram, ibhlogi efundwa kakuhle kwi-cybersecurity e-tweets, okanye umthengisi ohlonitshwayo kwi-LinkedIn. Intengiso ye-influencer iyasebenza ngenxa yenqanaba eliphezulu lokuthembela abaphembeleli bentlalontle abaye bakha kunye nabalandeli babo. Iingcebiso zabo zisebenza njengendlela yobungqina bentlalo kubathengi abanokubakho bohlobo lwakho.

Intengiso ye-Influencer yi-hybrid izixhobo zokuthengisa ezindala nezitsha. Ithatha umbono wokuvuma abantu abadumileyo kwaye uyibeke kwiphulo lentengiso yangoku, eliqhutywa nomxholo. Umahluko oyintloko kwimeko yentengiso ye-influencer kukuba iziphumo zephulo yintsebenziswano phakathi kweempawu kunye neempembelelo.

Kodwa intengiso ye-influencer ayikho nje ngabantu abadumileyo. Endaweni yoko, ijikeleza abaphembeleli, uninzi lwabo olungasoze lucinge ukuba ludumile kwindawo engaxhunyiwe kwi-intanethi.

Imeko yangoku yoMmandla wokuThengisa i-Influencer

Ukuma kwi-Instagram ngo-2014 kwakulula kunokuba kunjalo namhlanje. Ukuba ube nethamsanqa ngokwaneleyo ukuba uboniswe kwiphepha eliveziweyo le-Instagram okanye inkangeleko yakho yahlukile ngokwaneleyo, ke amathuba akho okunyulwa njengempembelelo ayephezulu. Emva kobambiswano olwaneleyo lohlobo, abanye bajike intengiso yemithombo yeendaba zentlalo yaba ngumsebenzi wexesha elizeleyo.

Kodwa izinto ziyatshintsha, akunjalo?

Siphenjelelwa yinto esiyibonayo kwaye i-aesthetics ayifani. Imifanekiso eqaqambileyo ixhaphake kakhulu ngoku, njengokutya okubekwa ngononophelo ngokuchasene nemvelaphi enomdla. Xa "inkangeleko eqhelekileyo" yentengiso ye-influencer ingasekho, kwenzeka ntoni emva koko?

Ukuba yimpembelelo ifashoni phakathi kolu hlobo lwabantu luncinci, akusayi kufuneka uthembele kuphela kwiifoto ezithathwe ngokugqibeleleyo. Endaweni yoko, ukuma okuphumlileyo kunye nokuhlelwa okulinganiselweyo ngoku kwamkelekile kwisondlo. Gcina ukhumbula ukuba eli nqaku ligubungele kuphela iseti yabaphembeleli: abasebenzisi abancinci be-Instagram. Ukuba kukho nantoni na, olu tshintsho kule minyaka mihlanu idlulileyo kufuneka lubonise indlela ekuphela kwayo yokutshintsha kwentengiso yempembelelo.

Yintoni i-influencer marketing ayikho

Intengiso ye-influencer ayikokufumana nje umntu onokulandelayo kwaye ubanikeze imali ukuze bathethe izinto ezintle ngawe. Yiloo nto abantu abadumileyo bentsholongwane. Iimpembelelo ngabantu abaye bachitha ixesha bezakhela uphawu lwabo kwaye bahlakulela abaphulaphuli babo.

Ngokwemvelo baya kukhusela igama labo kunye nabantu ababathembayo. Aba ngabantu abanomonde kwaye bagxininise ukuphumelela kumajelo eendaba ezentlalo, umlandeli omnye wezinto eziphilayo ngexesha-abantu abanje abanamdla wokwenza intengiso yempembelelo nje ngemali.

Intengiso ye-influencer ayikho malunga neziphumo ezikhawulezayo. Ikwaluhlobo olufanayo lwendlela ecothayo kunye nezinzileyo njengemithombo yeendaba zentlalo kunye nokuthengisa umxholo, apho iphulo lakho lingekho malunga nokuthengisa ngokuthe ngqo iimveliso zakho. Endaweni yoko, imalunga nokubonisa igunya lakho, ukuthembeka, kunye nobunkokeli bokucinga ngaphakathi kwishishini lakho. Imalunga nokuhambelana nayo yonke into oyinikezelayo.

Ngentengiso yemidiya yoluntu, konke malunga nokufumana uhlobo lwabalandeli abaza kuthembeka kwaye bazibandakanye. Ke kuyahenda ukucinga ukuba ukudibanisa amandla kunye nefuthe kuya kuba yindlela elula ezintliziyweni nasezingqondweni zabalandeli babo, ayilulanga ngolo hlobo, Noko ke. Kuba ukusebenzisana nabaphembeleli, kuya kufuneka ufumane ukuthenjwa kunye nentlonipho yabo.

Indlela yokwenza iqhinga lokuthengisa impembelelo?

Njengalo naliphi na iqhinga lokuthengisa, inkqubo yempembelelo ifuna ukujolisa ngabom kunye nocwangciso. Awuyi kufumana mpumelelo yobuchule ngokuthumela izinto zasimahla kuye wonke umntu ozicelayo okanye kubahlobo bakho kunye nabantu obaqhelileyo.

1. Ubafumana njani abaphembeleli kunye nendlela yokuhlawula

Njengaso nasiphi na isicwangciso, uphando linyathelo lokuqala. Khetha ukuba yeyiphi iqonga ofuna ukugxila kulo kuqala. Ungahlala wandisa kwamanye amaqonga kamva, kodwa ukuba usaqala, namathela kwelinye. Ngokufanelekileyo, uphawu lwakho kufuneka lube sele lukhona kule nethiwekhi okanye ujonge ukwandisa apho.

Ukuba awuqinisekanga ukuba ungaqala phi, ukumamela eluntwini kunokukunceda ukuba uchonge apho abantu bathetha khona malunga neshishini lakho kunye nebhrendi, kwaye kunokukunceda ufumane awona mazwi anempembelelo kushishino lwakho kwiqonga ngalinye. Ishishini osebenza kulo likwabalulekile xa ucinga ngokuphumeza isicwangciso-qhinga sokuthengisa. Iimpawu zobuhle kunye nefashoni zikhanya kwi-Instagram kunye neYouTube. Ishishini lomdlalo wevidiyo lilawula iTwitch.

Ngexesha lophando lwakho, qwalasela ukuba loluphi uhlobo lwabaphembeleli onomdla kubo. Ngaba ujonge abantu abadumileyo abalandelwa kakhulu? Okanye iimpembelelo ezincinci ezinabalandeli abangaphantsi kwama-2000? Mhlawumbi kukho into phakathi I-5 kunye ne-10 yababhalisi kukukhetha kwakho. Nantoni na ogqiba ukugxila kuyo iya kugqiba uhlahlo lwabiwo-mali lwakho. Imbuyekezo nayo iyahluka ngokwasendle, ke qiniseka ukuba ujonga amaxabiso aqhelekileyo kwezi ntlobo zabaphembeleli. Iimpembelelo ezincinci zidla ngokugxila kwizihloko ezimbalwa kunye nokuxhasa iimveliso.

Ezinye iimpembelelo ezincinci zisebenza ngokuzimeleyo ngelixa ezinye zinokumelwa yiarhente okanye inethiwekhi. Ngelixa iiakhawunti ezinkulu kunye nabantu abadumileyo baya kufuna imbuyekezo kwaye banokude badlule kwiarhente yeetalente.

2. Ukuseka uhlahlo lwabiwo-mali kunye nesicwangciso solawulo

Ngoku ekubeni unombono wokuba ngabaphembeleli kufuneka bahlawulwe, kufuneka wenze ibhajethi yakho. Kwakhona, qiniseka ukuba ujongana nexesha eliza kulithatha ukucwangcisa, ukwenza, kunye nokuphonononga inkqubo yakho yempembelelo. Ukuqhuba iphulo lentengiso yempembelelo ayisiyondlela “yesayizi enye ilingana nayo yonke” isicwangciso. misela-kwaye-hamba ". Oku kuya kubandakanya ukubeka esweni ngononophelo kunye nokulandelela.

Ngokungafaniyo nesicwangciso sokuthengisa esizenzekelayo, abaphembeleli bangabantu kwaye bahlala belungelelanisa intsebenziswano emininzi, ke abanye banokubuyela ngasemva kwizibophelelo zabo zokuposa ngexesha okanye benze iimpazamo kwiithegi ozicelileyo okanye ukufowunela isenzo. Kuya kufuneka uthathe ixesha lokuqhelana ngakumbi nolu budlelwane ukuze uhlakulele kwaye ucokise indlela yakho ngokusebenzisa amava oko kusebenzayo kunye nento engekhoyo kwi-niche yakho.

3. Gqiba ngeenjongo kunye nomyalezo oza kugqithiswa

Ezona zizathu zimbini zixhaphakileyo zokusebenzisa intengiso ye-influencer kukwandisa ulwazi lophawu kunye nokunyusa intengiso. Nangona kunjalo, endaweni yokuchaza ezi njongo zibanzi njengeenjongo zakho ezimbini, kuya kusebenza ngakumbi ukusungula isicwangciso sakho ngokucokisa iimfuno zophawu lwakho.

Mhlawumbi ufuna ukonyusa isiseko sabathengi bakho kubantu abancinci. Okanye ufuna ukwandisa kwiqela elitsha labasebenzisi ngemveliso entsha. Okanye ufuna ukungayihoyi intsingiselo kwaye usebenzise abaphembeleli ukuthetha ngamaxabiso ophawu lwakho.

Iimpembelelo zinamandla okufikelela kubaphulaphuli abathile. Endaweni yokuxhomekeka kumawaka abalandeli, iimpembelelo ziya kukunceda uqinisekise ukuba abaphulaphuli ekujoliswe kubo abanokuba nomdla kwimveliso yakho bayafunda kwaye bazibandakanye nomxholo wakho. Umxholo wempembelelo obonisa ithoni yencoko kunye nengxelo yobuqu inceda ukwahlula ezi zithuba kuhlobo lweempawu okanye izithuba ezigxile kwintengiso uphawu olunokuthi lwenze kwimveliso efanayo kwisondlo sazo.

Umyalezo wakho ubaluleke kanye njengenjongo yakho. Ngelixa ungafuni ukucinezela ubuchule bomntu onobuchule kunye nokwahluka, awufuni ukuba bathumele into enganxulumananga nephulo lakho. Bonisa indlela ofuna ukumisa ngayo iphulo lakho lokuthengisa impembelelo kunye nomyalezo ukuze unamathele kuwo kamva.

4. I-Influencer Outreach: Indlela yokuQhagamshelana nabaPhembeleli

Buyela kwinyathelo lokuqala: uphando. Ngesicwangciso esichazwe kwinethiwekhi yakho, iinjongo zakho, kunye neentlobo zabaphembeleli ofuna ukujolisa kuzo, sibuyela kuphando lwendlela yokufumana abaphembeleli abafanelekileyo ukuze usebenze nabo. Njengoko usenza olu phando, gcina oku kulandelayo engqondweni:

• Ngaba impembelelo sele ithumele izinto ezifanayo kwinkonzo yakho? Umzekelo, ukuba uyindawo yokutyela kwaye ufuna ukukhuthaza imenyu entsha, kuya kufuneka ujonge abaphembeleli abathumela rhoqo malunga nokutya kunye nokutya abakutyayo.
• Ngaba zisemthethweni? Oku kuthetha ukuskrola kwifidi yabo kwaye ucofe kwizithuba. Izinga lokuzibandakanya eliphantsi ngokumalunga nokubalwa kwabalandeli kunye nezimvo ze-spammy zizibonakaliso ze-akhawunti yobuqhophololo.
• Ngaba bakhe basebenza ngeempawu ezifanayo ngaphambili? Kuxhomekeke kuhlobo lwempembelelo oyifunayo, umntu onamava unokukwazi ukukubonisa ikhithi yeendaba equlethe ipotfoliyo yomsebenzi wabo. Okukhona utyala imali kwi-influencer, kokukhona uya kufuna ukubajonga.

5. Hlaziya kwaye uphucule isicwangciso sakho

Nokuba umkhankaso wakho wokuthengisa uyaqhubeka, kuya kufuneka ube nemihla emiselweyo xa uya kulinganisa inkqubela yayo. Inxalenye elandelayo yesi sikhokelo iya kuchaza indlela yokulandelela iziphumo zakho. Ayingawo onke amaphulo aphumeleleyo, kodwa ndiyathemba ukuba uya kufunda kwinto nganye.

isiphelo

Abaphembeleli balapha ukuze bahlale, kodwa indlela ilizwe lentengiso elijongeka ngayo kwaye lisebenza litshintshile kakhulu ngexesha elifutshane, kwaye iminyaka emihlanu ukusuka ngoku inokubonakala yahluke kakhulu kunokuba isenza namhlanje. Esi sikhokelo siya kukunceda uqale ukwakha isicwangciso sakho, kodwa njengaso nasiphi na isicwangciso sentlalo, kubalulekile ukuba ulungele utshintsho.

Nangona kukho iingqwalasela ezizodwa zokusebenza nabaphembeleli, ukuseta iphulo kuyafana namaphulo amaninzi okuthengisa: uphando, seta uhlahlo lwabiwo-mali, misela iinjongo, fumana abaphembeleli bakho, kwaye uphonononge kwaye uhlaziye. Nangona kunjalo, andinakukushiya ngaphandle kokukunika uqeqesho lwam kuqeqesho lomntu siqu. Cofa apha ukukhuphela isikhokelo sokugqibela solawulo lwemali yobuqu.

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