Yintoni ukuthengisa umxholo?

Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke kwaye baguqule. abathengi abatsha.

Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kumajelo ukuba ukutsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani ne ukuthengisa ngomxholo. Ujolise kubathengi, ukujongana nemibuzo yabo ebalulekileyo, iimfuno kunye nemingeni.

Ukuthengisa umxholo kudala asethi yemali. Ivumela amashishini ukuba afikelele, abandakanyeke kwaye aguqule abathengi abangazange babone ngaphambili ngokusebenzisa amagama angundoqo abathengi abawasebenzisayo kunye nokudala umxholo abawusebenzisayo kwiwebhusayithi yakho ukuphendula le mibuzo.

Olu hlobo lokuthengisa lumelela umsantsa phakathi kwezinto esizivelisayo njengeempawu kunye noko kufunwa ngabaphulaphuli bethu. Oku kukhokelela kwixabiso leshishini elinokulinganiswa.

Kweli nqaku, ndiya kukunika inkcazo, kutheni iinkampani ezininzi ezinkulu ziyisebenzisela ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!

Kodwa ngaphambi kokuba uqale, nalu uqeqesho olukuvumelayo phucula izinga loguqulo lwakho kwivenkile yakho ye-intanethi.

🥀 Yintoni iNtengiso yoMxholo?

Ukuthengiswa komxholo yinkqubo yokudala umxholo zixabisekile kwaye zifanelekile ukutsala, ukufumana kunye nokubandakanya abaphulaphuli bakho. Abathengi banamhlanje kunye nabathengi bazaliswe yimiyalezo yentengiso kunangaphambili.

Oku kudala imeko yokunqongophala kwengqwalasela, icela umngeni kubathengisi ukuba bavelise umxholo obandakanyayo ongalahlekiyo kwi-static.

Isicwangciso esilungiselelwe kakuhle sokuthengisa umxholo sibeka ishishini lakho kwindawo yenkokeli yokucinga. Yenza ukhetho lophawu lwakho ngelixa ukwazisa kwaye ufundisa abathengi. Ukubonelela ngomxholo oluncedo kunye nokonwabisa kunokomeleza ubudlelwane phakathi kwebrand yakho kunye nabathengi bakho.

Ngokwesiko, abathengisi kuye kwafuneka "ukunikela ingqalelo" kumajelo eendaba zabanye abantu ngokuthumela iintengiso kwiiwebhusayithi, iidokodo kwimiboniso yorhwebo, okanye ukuthumela i-imeyile kwizintlu zeqela lesithathu.

Ngokomzekelo, Xa uphawu luhlawula izigidi zeedola kwintengiso ye-Super Bowl, incoma ingqalelo eyakhiwe ngamanethiwekhi omabonwakude. Ukuthengiswa komxholo kuvumela abathengisi ukuba babe ngabavakalisi.

Ngokudala kunye nokusasaza umxholo abathengi abawufumana uluncedo, abathengisi banyusa ulwazi kunye nezinto abazithandayo ngokwakha ukuthembana kunye nabathengi kulo lonke uhambo lwabo ngokusebenzisa i-funnel yokuthengisa.

Ukongeza, olu hlobo lokuthengisa luthathwa njenge iqhinga elingabizi kakhulu ukuba abanye. Oku kunokuba nesiqalo esicotha kancinci ngelixa ithala leencwadi lakho likhula kwaye lifikelela kubaphulaphuli ababanzi.

🥀 Inzuzo yeshishini yesicwangciso sokuthengisa umxholo

Ngokungafaniyo nezinye iindlela, kukho into ekhethekileyo eyenza ukuthengisa umxholo kube yeyona ndlela ibalaseleyo yokuthengisa: luzinzile.

Xa yenziwe ngokufanelekileyo, inikezela ngenzuzo yokukhula okubonakalayo, ukwakha ulwazi lophawu kunye nokuthembela, ukuphumelela izikhokelo kunye neenkokeli ezikholisayo, kunye nokutsala abathengi bakho, kunceda ekwakheni isiseko esithembekileyo sabameli bohlobo.

Nje ukuba uqalise isicwangciso sakho sokuthengisa umxholo, oku isiphumo sebhola yekhephu i-positive iyasebenza. Ubukho bebhrendi bakho buba bukhulu kwaye bube nefuthe ngakumbi. Kuba lula ukufezekisa iinjongo zakho zokuthengisa kunye nomxholo wexesha elizayo.

Oku kuchasene nentengiso yemveli. Intengiso, kunye neentengiso zanamhlanje eziphucukileyo zedijithali, kunokudala utyhileko olugqithisileyo. Abaphulaphuli bahlutha kukunyuswa kohlobo olunganiki xabiso lokwenyani kubantu ozama ukwakha ubudlelwane nabathengi.

✔ Umxholo uyavakala, intengiso igcwele

Into ebalulekileyo ekuthengiseni umxholo wakho kukufaneleka. Yeyiphi imingeni, iingxaki kunye neemfuno zabathengi bakho? Le yinto ekufuneka ukuba ubhala ngayo, ungavelisi intengiso yebhrendi yakho. Isiqulatho esibhalwe kakuhle, esinengqiqo sibandakanya abaphulaphuli bakho kwaye sikubeke njengenkokeli yengcinga.

Ngokuchasene noko, intengiso, nokuba yidijithali, ikhokelela ekutyhilekeni okugqithisileyo kunye nokugcwala. Awuzange uzame ukwakha ubudlelwane nabaphulaphuli bakho. Endaweni yoko, ubambe ibali malunga nebhrendi yakho njengenkwenkwezi engenandawo yegorha lokwenyani, umthengi wakho.

Ngamafutshane, umxholo olungileyo "sisithuthi esinokusikhupha kuso iintlungu zesifo ye " ukufa ngu-SPAM » esazingisa kwimibutho emininzi yokuthengisa.

🥀 Iingxaki eziqhelekileyo Ukuthengiswa koMxholo kunoSombulula

Ukuthengiswa komxholo kuyindlela ekhethekileyo kakhulu yokuzibandakanya nabathengi abanokubakho kwindawo yedijithali. Nazi ezinye iingxaki ezisonjululwe ngolu hlobo lwentengiso:

✔ Kufuneka ndonyuse umthamo wophendlo lwam lwendalo

Abaphulaphuli bakho abanakuthenga kuwe ukuba abakufumani. Namhlanje, imijikelo yokuthenga iqala kwi-injini yokukhangela. Ngaphezu koko, ngokuvumelana Kuno Uyilo, I-51% yokusetyenziswa komxholo ivela kwi-organic search, ngoko ukuthengiswa komxholo kuyindlela enhle yokwakha ulwazi lwezinto eziphilayo.

Xa umxholo wakho oxabisekileyo ubekwa kakuhle kwiinjini zokukhangela okanye kwabelwana ngazo ngokubanzi kumajelo eendaba ezentlalo, wakha ulwazi ngophawu ngaphandle kweendleko. Kwaye kuba umxholo wakho uza kwabelwana ngawo kuphela ukuba ufanelekile, abaphulaphuli bakho baya kuba lula ukuba bangawuhoyi.

✔ Kufuneka ndenze ukhetho lwebrand yam

Uthethathethwano lokuthengisa umxholo ludala ukhetho ngobunkokeli bengcinga ngokwenza ube ngumthombo othembekileyo wolwazi kunye nemfundo.

Unokwakha izinto ozikhethayo ngobudlelwane, obuqiniswa ngalo lonke ixesha umxholo wakho uyonwabisa okanye unceda abathengi bakho. Abantu badla ngokuthenga kwiinkampani abanobudlelwane nazo.

✔ Ndinesicwangciso sentengiso yomxholo, kodwa ayibandakanyi abathengi bam

Ukuthengisa umxholo kufuneka uncede abathengi bakho, ungabathengisi. Xa ngokukhululekileyo unika into exabiseke kakhulu kubaphulaphuli bakho ukuba bazimisele ukuyihlawula, uyakha ukuthembana, eyona nto isisixhobo sakho sokuthengisa esinamandla.

✔ Ndidinga ukufikelela kubathengi abaninzi, ngelixa ndigcina iindleko zam ziphantsi

Ngokophononongo luka Forrester, abathengi banamhlanje abazithembi yaye bayakuthiya ukuthengisa okubaphazamisayo okanye okubathintelayo. Ukuthengiswa komxholo obandakanyekayo kufuneka kube yinxalenye yencoko yendalo kunye nabathengi bangoku kunye nabanakho.

Kufuneka kwakhona ihambelane nezinto abazithandayo kunye nokuziphatha kwabo, kwaye yakhe ibali eliqhubekayo ngokuhamba kwexesha. Ukuthengisa umxholo kuhlawula ngokuhamba kwexesha, esi siphumo siphindaphindeka njengoko ukhulisa ithala leencwadi lakho.

✔ Andazi ukuba ndingabonisa njani imbuyekezo kutyalo-mali (ROI) yomkhankaso wam wokuthengisa umxholo

Ngokubanzi, ukuthengiswa komxholo kunokunceda ukwandisa ukugcwala kwewebhu, ukuxhasa isiqinisekiso sokukhokela. Ikwanceda ukuguqula izikhokelo kwiintengiso.

🥀 Impembelelo yokuthengisa umxholo kwishishini

Ke, usenokuba uyazibuza ukuba kutheni ukuthengiswa komxholo? Ngaba akulunganga ukuqala ibhlog kanye ngexesha elithile? Uyazi njani ukuba ukuthengiswa komxholo kunembuyekezo yokwenyani kutyalo-mali (ROI)?

Kuqhelekile ukuba nexhala malunga nokutyala imali kwinto ebonakala iyintelekelelo ngendalo. Kodwa izibalo azixoki. Qwalasela la manani achukumisayo:

✔ Ukukhula kwetrafikhi yewebhu

Amashishini anebhlog, ngokwe-avareji, ama-434% ngaphezulu kwamaphepha anezalathiso kunalawo angenawo. Enyanisweni, umxholo omninzi ulingana ne-traffic eninzi.

✔ Uhlahlo lwabiwo-mali oluncinci kodwa iziphumo ezinkulu

Ukuthengiswa komxholo kuvelisa amaxesha amathathu okukhokelela ngaphezulu kunentengiso ehlawulwayo. Ngaphezu koko, ukwenziwa kokuthengiswa komxholo kubiza ngaphantsi kunalo naluphi na uhlobo lomkhankaso.

✔ Amazinga oguqulo aphezulu

Iimpawu ezisebenzisa ukuthengiswa komxholo zinokulindela amazinga aphezulu okuguqulwa.

✔ Ithuba elingakumbi lokuba ibhrendi yakho iqatshelwe

Abasebenzisi be-Intanethi bafunda iiblogi mihla le. Okukhona uthumela kwibhlog yakho, kokukhona unyusa amathuba akho okuqatshelwa.

✔ Abathengi bafuna umxholo kwinkqubo yokwenza izigqibo

Abasebenzisi be-Intanethi bakhetha ukufunda ngeebrendi ngamanqaku kuneentengiso. Inyaniso kukuba, abathengi be-B2B bayadla imixholo emithathu ukuya kwemihlanu phambi kokuthenga.

✔ Ubunkokeli bokucinga

Ukuphuhlisa ithala leencwadi lomxholo othembekileyo obonisa igunya lakho kunye nobuchule butsala abenzi bezigqibo. Ngapha koko, ubunkokeli obucingayo buqinisekisa abathengi ukuba bathenge imveliso okanye inkonzo abangazange bayicinge ngaphambili.

Amanani awaxoki. Le yingqokelela nje emfutshane yento onokuyilindela xa unika umxholo wakho wentengiso ukonyusa. Ungayonwabela ezi ngenelo kunye nokunye.

Nangona kunjalo, kuya kufuneka uqale ngesicwangciso, uqonde ukuba kuthetha ukuthini ukuthengisa umxholo kwishishini lakho, kwaye uza kuhamba njani malunga nokuba unenjongo ngento oyivelisayo kwaye uyisasaze.

🥀 Amacandelo okuthengiswa komxholo

Ukuthengiswa komxholo kunokuthatha iindlela ezahlukeneyo. Ukuyilungisa, kuya kufuneka ufumanise ukuba loluphi uhlobo lomxholo abathengi abanokukhetha ukuwusebenzisa.

✔ Izithuba zeblogi

Distill isicwangciso sakho sokuthengisa umxholo kwi-blogging timeline okanye isicwangciso. Ibhlog yenkampani inakho kwaye kufuneka isetyenziswe ukuwela-ukukhuthaza omnye umxholo. Oku kuya kunceda ukugcina izithuba kwishedyuli engaguqukiyo.

Ukuba awunalo ilungu leqela lezentengiso eliqheleneyo ne-injini yokukhangela (SEO), le yindawo onokufuna dibana nengcali.

✔ Iincwadi ze-E

Umxholo we-eBook kufuneka ulandele uhlobo oluthile lolwakhiwo olubalisayo kwaye ubandakanye uyilo oluninzi oluhle lokubonwayo. Injongo ye-ebook kukufundisa, kodwa kubalulekile ukugcina ulwimi luhambelana nelizwi lophawu lwakho.

✔ Iividiyo

Iqhinga lokusebenzisa ividiyo ngokufanelekileyo njengenxalenye yesicwangciso somxholo kukugcina ixesha elide kangangoko ukuze unganyanzelwa ukuba uchithe ixesha kunye nemali udala ngakumbi. Umxholo wevidiyo okumgangatho ophezulu unokusetyenziselwa ukuveza uphawu lwakho abaphulaphuli abaninzi nabakhutheleyo.

✔ Infographics

Sebenzisa isicatshulwa esincinci kangangoko kwaye uvumele imifanekiso ibalise ibali. Ukuba awunaye umzobi wangaphakathi endlwini, fumana umntu osebenza yedwa onokwenza into entle nefundisayo.

✔ Amaphepha okukopela

Ezi zimfutshane, amaphepha amabini okanye amathathu ukuya phezulu. Oku kuthetha ukuba akusayi kubakho gumbi lininzi lemifanekiso emikhulu. Ke kuya kufuneka usebenzise ukufomatha iteksti ukuze kube lula ukuba umfundi afunde ngokukhawuleza.

✔ Iincwadi zokusebenza kunye neetemplates

Ezi zixhobo ziindlela ezintle zokugcina uphawu lwakho luphambi kwabathengi ngelixa usazisa. Kufuneka ziyilelwe ukuprinta kwaye zenziwe zisebenzisene kwaye zilungele kangangoko kunokwenzeka.

✔ Amaphepha amhlophe kunye neengxelo

La maxwebhu afana ne-e-book kuba ngawona afundisayo. Kodwa amaphepha amhlophe kunye neengxelo zidla ngokuyilwa kancinci kwaye zisebenzisa ulwimi lobuchwephesha. Basenokwenza amathuba entsebenziswano neminye imibutho.

✔ Izilayidi

Iidekhi zeslayidi ziyifomathi entle yokwahlula imibono entsonkothileyo ibe ngamanyathelo alula okanye amaqhekeza. Gcina izilayidi zilula: sebenzisa isicatshulwa esincinci kwifonti enye kunye nemizobo emikhulu kuyo yonke.

Izifundo zetyala

Yakha isifundo ngamanani okwenene kunye namabali apheleleyo. Oku kuya kukunceda ugcine umxholo ugxile kwixabiso kunye neziphumo, hayi uphawu.

Iidemos

Apha kulapho uvavanyo lwasimahla, uvavanyo okanye uvavanyo lusebenza kakuhle ukuqala ingxoxo kwaye uqalise ukufaneleka ngokupheleleyo awona mathemba anomdla.

Ukuba unemveliso esekwe kwi-e-commerce, ungasebenzisa ikhowudi yesaphulelo oyisebenzisayo ngexesha lentengiselwano ukuseka ungxamiseko malunga nokuthenga.

🥀 Amajelo osasazo

Inezinto : ukwabelana ngomxholo wakho kumajelo eendaba ezentlalo yentengiso lithuba elikhawulezayo, elenziwe ngokwezifiso nelisimahla lokunxibelelana nabaphulaphuli ojolise kubo.

Okuphilayo : bandakanya ezinye zeendlela ezilungileyo ze-SEO kumxholo wakho. Oku kuya kukunceda wenze imbonakalo entle kuGoogle kwaye unyuse iwebhusayithi yakho phezulu. Ukomelela kwento elungileyo isicwangciso sokuthengisa Injongo yomxholo kukubonelela ngolwazi kunye neempendulo abaphulaphuli bakho abajoliswe kuzo, ke qiniseka ukuba banokuzifumana.

Ukuhlawula: uninzi lweenethiwekhi zentlalo zivumela uhlobo oluthile lwentengiso ehlawulelwayo. Ukuthelekisa i-demographics yenethiwekhi kunye ne-brand personas kuya kukunceda uqonde ukuba ungatyala phi.

Iphumelele : Yeyona nto ixabisekileyo, kodwa eyona nto inzima ukuyidala. Ukunyuswa kwemithombo yeendaba zentlalo kwenzeka xa abaphulaphuli bakho bekhetha ukwabelana ngomxholo wakho kunye nenethiwekhi yabo.

🥀 Yiyiphi intengiso yomxholo ayikho

Xa usebenzisa ukuthengisa umxholo, kubalulekile ukuqonda ukuba yintoni na. Unaloo nto engqondweni, ukuthengiswa komxholo akukho malunga neziqwenga zomxholo, zininzi ngakumbi.

✔ Ayiyonto "iqhinga" ngaphezulu

Apho iibrendi ezininzi zingahambi kakuhle ngomxholo kukuba ziyasilela ukufumana inxalenye yesicwangciso ngokufanelekileyo, ivuselela imikhankaso yesiqulatho ngaphandle komkhombandlela ekufuneka ithathe ishishini kwaye ngaphandle kokuqonda ukuba umxholo umiselwe bani.

Ngaphandle kwesicwangciso, ungagqiba ngevidiyo yokuthengisa ejongeka ngakumbi njengentengiso yeshishini lakho. Ividiyo yokuthengisa, nokuba ikumgangatho ophezulu ukuveliswa kwevidiyo, ayisiyonto iluncedo kumxholo wevidiyo eyilelwe ukunxulumana neqela ekujoliswe kulo kwinqanaba elithile lohambo lomthengi, kwaye eliqhagamshelwe kwelinye. Umxholo kwiqhinga lakho. .

✔ Iblogi ayikho isicwangciso sokuthengisa umxholo

yes, Ukubloga kubaluleke kakhulu ekuthengiseni umxholo, kodwa ukuba neblogi nje akukwenzi ube ngumthengisi womxholo.

Yinxalenye yenxaki, kodwa ingeyiyo yodwa inkalo. Ukuthengiswa komxholo kumalunga nokubonelela ngolwazi, kwaye oku kunokwenzeka kwiifomathi ezininzi kunye namajelo. Umxholo ophambili wolu lwazi kukuba luncedo ekujoliswe kulo.

Kuphela xa iiblogi zoshishino zicwangciswe njengabapapashi - nge Imixholo emi-3 ukuya kwemi-5 engundoqo kunye neshedyuli yokupapasha engaguqukiyo - ukuba banokuqwalaselwa njengendlela ephambili yokuhanjiswa komxholo wakho wokuthengisa.

Umxholo uya kude ngaphaya kwezithuba zeblogi. Ikwahamba kude ngaphaya kwehlabathi ledijithali. Isiqulatho lulwazi, kodwa sinokuhanjiswa ngentaphane yamajelo. Yintoni eyahlula olu lwazi njengomxholo kukuba yenzelwe abaphulaphuli abathile, ngenjongo ethile.

✔ Ayiyontengiso le

Impazamo eyenziwa ziinkampani ezininzi kukuba bacinga ukuba konke ekufuneka bekwenzile kukudala umxholo ngaphandle komkhombandlela. Emva koko, baqala ukuphuhlisa izinto ezibuyela kwiingcamango zakudala zentengiso.

Ividiyo ekufuneka icacise indlela yokwenza ubomi bomthengi bube lula ijike ibe luphawu lwentengiso. Olu ayilulo uhlobo lomxholo iyakubandakanya abaphulaphuli bakho.

✔ Ayikokuxhoma kwimidiya yoluntu

Awunayo uFacebook, YouTube okanye LinkedIn. Kwaye ngelixa ezi qonga zinokuba luncedo ekwabelaneni ngomxholo wakho kunye nokusasaza ubunkokeli bakho bokucinga kwiiplatifti abazisebenzisayo, ukuthunyelwa kweendaba zoluntu akukona ukuthengisa umxholo.

Ixabiso leendaba zoluntu kukubuyisela abantu kwiwebhusayithi yakho. Iiplatifti zoluntu zithatha isigqibo sokuba yeyiphi umxholo oboniswa ukuba ngabaphi abaphulaphuli. Ngaphandle kokuba ubahlawule ukujolisa abantu abathile. Yintengiso nje.

Cinga ngemidiya yoluntu njengeendlela ezisebenzayo zokusasaza kwisicwangciso sakho sokuthengisa umxholo.

✔ Akuhlawulwa ukudlala

Ngokuthengiswa komxholo, ungumnikazi weziteshi zokusasaza, ukusuka kwiwebhusayithi yakho ukuya kwiiprofayili zakho zemidiya yoluntu kuluhlu lwakho lwe-imeyile.

Unokwenza ukuhamba kwebali kunye nokwakha ubudlelwane kunye neemarike ojolise kuzo. Intengiso, kwelinye icala, ihlawulwa. Awulawuli ngenene ukuba iya kuvela phi okanye ngubani oza kuyibona. Umane unikezela ngemali kumntu wesithathu kwindawo eqashiweyo.

✔ Ayinantsingiselo

Ycinge. Yeyiphi ingxaki esonjululwa yintengiso yakho kaFacebook? Ingaba iphulo lenkampani yakho yamva nje le-AdWords lenze umahluko oncomekayo kubathengi bakho? Umxholo ufanele ukusombulula ingxaki. Yile njongo yokwenyani yokunceda abathengi bakho ababonelela ngobunyani abathengi abatsaleleke kubo.

Thatha elinye inyathelo ukusuka ekudaleni ixabiso kumthengi wakho ekudaleni ixabiso kuluntu, kwaye uye wafika kwikamva lokuthengisa umxholo - iibrendi eziqhutywa yinjongo.

✔ Le ayisiyondawo irentwayo

Apho umxholo ugqamayo kukuba uphawu luphethe amajelo osasazo. Intengiso, kwelinye icala, yindawo eqeshwayo - kufuneka uhlale uthengela ijelo leendaba ukuthengisa.

🥀 Shwa nkathelo

Ukuthengisa umxholo yenye yeendlela ezisetyenziselwa ukwenza iwebhusayithi ibonakale phakathi kweziphumo zokuqala kwiinjini zokukhangela. Lo ngumgaqo we-SEO, i-Search Engine Optimization.

Ingcamango kukuhambisa umxholo osemgangathweni onxulumene nezicelo zabasebenzisi. Ngokuzibeka kumagama angundoqo kunye nokuphendula kwizihloko ezifunwayo, ishishini lakho libonakala ngokulula ngakumbi kwi-intanethi.

Ireferensi engcono, emva koko ufumana ukubonakala. Isicwangciso siyanceda ukwakha umfanekiso webhrendi yakho; kufuneka uvelise umxholo wokuqala, ongeyompinda. Eminye imiba ilele emva kokulungiswa komxholo wakho. Bakuvumela ukuba uvelise itrafikhi engakumbi kwiwebhusayithi, uphuhlise ukwaziwa kwakho kwi-intanethi okanye ufumane amathemba amatsha afanelekileyo.

Ngaba uyafuna ukuziqhelanisa? Ndikushiya nalento uqeqesho lweprimiyamu ekuvumela ukuba ureferensi ngcono iwebhusayithi yakho okanye ivenkile ye-intanethi.

Shiya uluvo ukuze usixelele ngamava akho