Yintoni ukuthengisa umxholo?

Yintoni omele uyazi malunga nokuthengiswa komxholo? Ukuthengiswa komxholo yinkqubo yokupapasha rhoqo umxholo ofanelekileyo abaphulaphuli abafuna ukuwusebenzisa ukuze bafikelele, babandakanyeke kwaye baguqule. abathengi abatsha.

Oku kuthetha ukuba iibrendi zisebenza ngakumbi njengabapapashi. Benza umxholo kumajelo ukuba ukutsala iindwendwe (iwebhusayithi yakho). Ukuthengiswa komxholo akufani ne ukuthengisa ngomxholo. Ijolise kubathengi, ukuphendula imibuzo yabo ebalulekileyo, iimfuno kunye nemingeni. Ukuthengiswa komxholo kudala asethi yemali. Ivumela amashishini ukuba afikelele, abandakanyeke kwaye aguqule abathengi abangazange bababone ngaphambili ngokusebenzisa amagama angundoqo abathengi abawasebenzisayo kunye nokudala umxholo abawusebenzisayo kwiwebhusayithi yakho ukuphendula le mibuzo.

Olu hlobo lokuthengisa lumelela umsantsa phakathi kwezinto esizivelisayo njengeempawu kunye noko kufunwa ngabaphulaphuli bethu. Oku kukhokelela kwixabiso leshishini elinokulinganiswa. Kweli nqaku ndiza kukunika inkcazo, isizathu sokuba iinkampani ezininzi ezinkulu zisebenzise ukuvelisa i-ROI eninzi kwiintengiso zabo. Kwaye kutheni kufuneka uqale ukuyisebenzisa kwangoko!

Yintoni iNtengiso yoMxholo?

Ukuthengiswa komxholo yinkqubo yokudala umxholo zixabisekile kwaye zifanelekile ukutsala, ukufumana kunye nokubandakanya abaphulaphuli bakho. Abathengi banamhlanje kunye nabathengi bazaliswe yimiyalezo yentengiso kunangaphambili. Oku kudala imeko yokunqongophala kwengqwalasela, icela umngeni kubathengisi ukuba bavelise umxholo obandakanyayo ongalahlekiyo kwi-static.

Isicwangciso esilungiselelwe kakuhle sokuthengisa umxholo sibeka ishishini lakho kwindawo yenkokeli yokucinga. Idala ukhetho lophawu lwakho ngelixa ukwazisa kwaye ufundisa abathengi. Ukubonelela ngomxholo oluncedo kunye nokonwabisa kunokomeleza unxibelelwano phakathi kwebhrendi yakho kunye nabathengi bakho. Ngokwesiko, abathengisi kuye kwafuneka "ncoma ingqalelo" kumajelo eendaba zabanye abantu ngokuthumela iintengiso kwiiwebhusayithi, iidokodo kwimiboniso yorhwebo, okanye ii-imeyile ezithunyelwa kuluhlu lweqela lesithathu.

Ngokomzekelo, Xa uphawu luhlawula izigidi zeedola kwintengiso ye-Super Bowl, incoma ingqalelo eyakhiwe ngamanethiwekhi omabonwakude. Ukuthengiswa komxholo kuvumela abathengisi ukuba babe ngabavakalisi.

Ngokudala kunye nokusabalalisa umxholo abathengi abawufumana uluncedo, abathengisi bandisa ulwazi kunye nezinto ezikhethwayo ngokwakha ukuthembana kunye nabathengi kulo lonke uhambo lwabo ngokusebenzisa i-funnel yokuthengisa. Ukongeza, olu hlobo lokuthengisa luthathwa njenge iqhinga elingabizi kakhulu kunabanye. Oku kunokuba nesiqalo esicotha kancinci ngelixa ithala leencwadi lakho likhula kwaye lifikelela kubaphulaphuli ababanzi.

Inzuzo yesiQhinga sokuThengisa isiqulatho

Ngokungafaniyo nezinye iindlela, kukho into ekhethekileyo eyenza ukuthengisa umxholo kube yeyona ndlela ibalaseleyo yokuthengisa: luzinzile. Xa yenziwe ngokufanelekileyo, ibonelela ngenzuzo yokukhula okubonakalayo, ukwakha ulwazi lophawu kunye nokuthembela, ukufumana kunye nokukholisa amathemba, kunye nokutsala abathengi bakho, kunceda ukwakha isiseko esithembekileyo sabameli bohlobo.

Nje ukuba uqalise isicwangciso sakho sokuthengisa umxholo, oku isiphumo sebhola yekhephu into entle ikwintshukumo. Ubukho bebhrendi bakho buba bukhulu kwaye bube nefuthe ngakumbi. Kuba lula ukufezekisa iinjongo zakho zokuthengisa kunye nomxholo wexesha elizayo. Oku kuchasene nentengiso yemveli. Intengiso, kunye neentengiso zanamhlanje eziphucukileyo zedijithali, kunokudala utyhileko olugqithisileyo. Abaphulaphuli bahlutha kukunyuswa kohlobo olunganiki xabiso lokwenyani kubantu ozama ukwakha ubudlelwane nabathengi.

✔ Umxholo uyavakala, intengiso igcwele

Into ebalulekileyo ekuthengiseni umxholo wakho kukufaneleka. Yeyiphi imingeni yabathengi bakho, iingxaki kunye neemfuno? Le yinto ekufuneka ukuba ubhala ngayo, ungavelisi intengiso yebhrendi yakho. Isiqulatho esibhalwe kakuhle, esinengqiqo sitsala abaphulaphuli bakho kwaye sikubeke njengenkokeli yengcinga.

Ngokuchasene noko, intengiso, nokuba yedijithali, ikhokelela ekutyhilekeni okugqithisileyo kunye nokugcwala. Awuzange uzame ukwakha ubudlelwane nabaphulaphuli bakho. Endaweni yoko, ubambe ibali malunga nebhrendi yakho njengenkwenkwezi engenandawo yegorha lokwenyani, umthengi wakho. Ukushwankathela, umxholo olungileyo “sisithuthi esinokusikhupha kuso iintlungu zesifo ye " ukufa ngu-SPAM » esazingisa kwimibutho emininzi yokuthengisa.

Iingxaki eziqhelekileyo Ukuthengiswa koMxholo kunoSombulula

Ukuthengiswa komxholo yindlela ekhethekileyo kakhulu yokuzibandakanya nabathengi abanokubakho kwindawo yedijithali. Nazi ezinye iingxaki ezisonjululwe ngolu hlobo lwentengiso:

✔ Kufuneka ndonyuse umthamo wam wokukhangela wendalo

Abaphulaphuli bakho abanakuthenga kuwe ukuba abakufumani. Namhlanje, imijikelo yokuthenga iqala kwi-injini yokukhangela. Ngaphezu koko, ngokuvumelana Kuno Uyilo, I-51% yokusetyenziswa komxholo ivela kwi-organic search, ngoko ukuthengiswa komxholo kuyindlela enhle yokwakha ulwazi lwezinto eziphilayo.

Xa umxholo wakho oxabisekileyo uhambelana kakuhle kwiinjini zokukhangela okanye ukwabelwana ngokubanzi kumajelo asekuhlaleni, uyakha ulwazi lwe-brand ngaphandle kweendleko. Kwaye njengoko umxholo wakho uza kwabelwana ngawo kuphela ukuba ufanelekile, abaphulaphuli bakho baya kuba lula ukuba bangawuhoyi.

✔ Kufuneka ndenze ukhetho lwebrand yam

Uthethathethwano lokuthengisa umxholo ludala ukhetho ngobunkokeli bengcinga ngokwenza ube ngumthombo othembekileyo wolwazi kunye nemfundo. Unokwakha izinto ozikhethayo ngobudlelwane, obuqiniswa ngalo lonke ixesha umxholo wakho uyonwabisa okanye unceda abathengi bakho. Abantu badla ngokuthenga kwiinkampani abanobudlelwane nazo.

✔ Ndinesicwangciso sentengiso yomxholo, kodwa ayibandakanyi abathengi bam

Ukuthengisa umxholo kufuneka kuncede abathengi bakho, ungathengisi kubo. Xa ngokukhululekileyo unika abaphulaphuli bakho into exabiseke kangangokuba baya kukulungela ukuyihlawula, uyakha ukuthembana, ekugqibeleni iyona sixhobo sakho sokuthengisa sinamandla.

✔ Ndidinga ukufikelela kubathengi abaninzi, ngelixa ndigcina iindleko zam ziphantsi

Ngokophononongo luka Forrester, abathengi banamhlanje abazithembi yaye bayakuthiya ukuthengisa okubaphazamisayo okanye okubathintelayo. Ukuthengiswa komxholo obandakanyekayo kufuneka kube yinxalenye yencoko yendalo kunye nabathengi bangoku kunye nabanakho. Kufuneka kwakhona ihambelane nezinto abazithandayo kunye nokuziphatha kwabo, kwaye yakhe ibali eliqhubekayo ngokuhamba kwexesha. Ukuthengisa umxholo kuhlawula ngokuhamba kwexesha, esi siphumo siphindaphindeka njengoko ukhulisa ithala leencwadi lakho.

Impembelelo yeNtengiso yoMxholo kwiShishini

Ke, usenokuba uyazibuza ukuba kutheni ukuthengiswa komxholo? Ngaba akulunganga nje ukuqala ibhlog rhoqo ngexesha elithile? Uyazi njani ukuba ukuthengiswa komxholo kunembuyekezo yokwenyani kutyalo-mali (ROI)? Yinto eqhelekileyo ukuba nexhala malunga nokutyala imali kwinto ebonakala iqiqile ngokwendalo. Kodwa izibalo azixoki. Qwalasela la manani achukumisayo:

Amashishini anebhlog, ngokomndilili, I-434% yamaphepha anesalathisi ngaphezu kwabo bangenayo. Enyanisweni, umxholo omninzi ulingana ne-traffic eninzi. Ukuthengiswa komxholo kuvelisa amaxesha amathathu okukhokelela ngaphezulu kunentengiso ehlawulwayo. Ukongezelela, ukuqhuba ukuthengiswa komxholo kubiza ngaphantsi kwanoma yiluphi uhlobo lwephulo. Iimpawu ezisebenzisa ukuthengiswa komxholo zinokulindela amazinga aphezulu okuguqulwa.

Abasebenzisi be-Intanethi bafunda iiblogi mihla le. Okukhona uthumela kwibhlog yakho, kokukhona unyusa amathuba akho okuqatshelwa. Abantu bakhetha ukufunda ngeebrendi ngamanqaku kuneentengiso. Inyaniso kukuba abathengi be-B2B bayadla imixholo emithathu ukuya kwemihlanu phambi kokuthenga.

Ukuphuhlisa ithala leencwadi lomxholo othembekileyo obonisa igunya lakho kunye nobuchule kutsala abenzi bezigqibo. Ngapha koko, ubunkokeli bengcinga buqinisekisa abathengi ukuba bathenge imveliso okanye inkonzo abangazange bayicinge ngaphambili. Amanani awaxoki. Le yingqokelela nje emfutshane yento onokuyilindela xa usakha umfutho ngomxholo wakho wokuthengisa. Ungayonwabela ezi ngenelo kunye nokunye. Nangona kunjalo, kufuneka uqale ngesicwangciso, ukuqonda ukuba kuthetha ukuthini ukuthengiswa komxholo kwishishini lakho kunye nendlela oza kuhamba ngayo malunga nokuba unenjongo malunga noko ukuvelisayo kunye nokuhambisa.

Amacandelo okuthengiswa komxholo

Ukuthengiswa komxholo kunokuthatha iindlela ezahlukeneyo. Ukuyilungisa, kuya kufuneka ufumanise ukuba loluphi uhlobo lomxholo abathengi abanokukhetha ukuwusebenzisa.

✔ Izithuba zeblogi

Distill isicwangciso sakho sokuthengisa umxholo kwiblogi yakho yexesha okanye isicwangciso. Ibhlog yenkampani inakho kwaye kufuneka isetyenziswe ukuwela-ukukhuthaza omnye umxholo. Okuya kunceda ukugcina izithuba kwishedyuli engaguqukiyo. Ukuba awunalo ilungu leqela lezentengiso eliqheleneyo ne-injini yokukhangela (SEO), le yindawo apho unokufuna dibana nengcali.

✔ Iincwadi ze-E

Umxholo we-eBook kufuneka ulandele ulwakhiwo olubalisayo kwaye ubandakanye uyilo oluninzi oluhle lokubonwayo. Injongo ye-ebook kukufundisa, kodwa kubalulekile ukugcina ulwimi luhambelana nelizwi lophawu lwakho.

Iividiyo. Iqhinga lokusebenzisa ividiyo ngokufanelekileyo njengenxalenye yesicwangciso somxholo kukugcina ixesha elide kangangoko ukuze unganyanzelwa ukuba uchithe ixesha kunye nemali udala ngakumbi. Umxholo wevidiyo okumgangatho ophezulu unokusetyenziselwa ukuveza uphawu lwakho abaphulaphuli abaninzi nabakhutheleyo.

Infographics. Sebenzisa isicatshulwa esincinci kangangoko kwaye uvumele imifanekiso ibalise ibali. Ukuba awunaye umzobi wangaphakathi endlwini, fumana umntu osebenza yedwa onokwenza into entle nefundisayo.

Amaphepha okukopela. Ezi zimfutshane, amaphepha amabini okanye amathathu ukuya phezulu. Oku kuthetha ukuba akusayi kubakho gumbi lininzi lemifanekiso emikhulu. Ke kuya kufuneka usebenzise ukufomatha iteksti ukuze kube lula ukuba umfundi afunde ngokukhawuleza.

Iincwadi zokusebenza kunye neetemplates. Ezi zixhobo ziindlela ezilungileyo zokugcina uphawu lwakho phambi kwabathengi ngelixa uqhubeka nokufundisa. Kufuneka ziyilelwe ukuprinta kwaye zenziwe zisebenzisene kwaye zilungele kangangoko kunokwenzeka.

Amaphepha amhlophe kunye neengxelo. Ezi zixhobo zifana ne-e-book kuba zifundisa ngokuyintloko. Kodwa amaphepha amhlophe kunye neengxelo zidla ngokuyilwa kancinci kwaye zisebenzisa ulwimi lobuchwephesha. Basenokwenza amathuba entsebenziswano neminye imibutho.

Izilayidi. Iidekhi zeslayidi ziyifomathi entle yokwahlula imibono entsonkothileyo ibe ngamanyathelo alula okanye amaqhekeza. Gcina izilayidi zilula: sebenzisa isicatshulwa esincinci kwifonti enye kunye nemizobo emikhulu kuyo yonke.

Amajelo osasazo

Inezinto : ukwabelana ngomxholo wakho kumajelo eendaba ezentlalo yentengiso lithuba elikhawulezayo, elenziwe ngokwezifiso nelisimahla lokunxibelelana nabaphulaphuli ojolise kubo.

Okuphilayo : bandakanya ezinye zeendlela ezilungileyo ze-SEO kumxholo wakho. Oku kuya kukunceda wenze imbonakalo entle kuGoogle kwaye unyuse iwebhusayithi yakho phezulu. Ukomelela kwento elungileyo isicwangciso sokuthengisa Injongo yomxholo kukubonelela ngolwazi kunye neempendulo abaphulaphuli bakho abajoliswe kuzo, ke qiniseka ukuba banokuzifumana.

Ukuhlawula: Uninzi lweenethiwekhi zentlalo zivumela uhlobo oluthile lwentengiso ehlawulwayo. Ukuthelekisa i-demographics yenethiwekhi kunye nobuntu bebrand yakho kuya kukunceda uqonde ukuba ungatyala phi.

Iphumelele : Yeyona nto ixabisekileyo, kodwa eyona nto inzima ukuyidala. Ukukhuthazwa okufanelekileyo kwimidiya yoluntu kwenzeka xa abaphulaphuli bakho bekhetha ukwabelana ngomxholo wakho kunye nenethiwekhi yabo.

Yiyiphi intengiso yomxholo ayikho

Xa usebenzisa ukuthengisa umxholo, kubalulekile ukuqonda ukuba yintoni na. Ngaloo nto engqondweni, ukuthengiswa komxholo akukhona nje malunga neziqwenga zomxholo, zininzi ngakumbi.

✔ Ayisiyo "izinto" ngaphezulu

Apho iimpawu ezininzi zingahambi kakuhle ngomxholo kukuba ziyasilela ukufumana inxalenye yesicwangciso ngokufanelekileyo, ivuselela imikhankaso yomxholo ngaphandle kolwalathiso olumele luthathe ishishini kwaye ngaphandle kokuqonda ukuba ngubani umxholo.

Ngaphandle kwesicwangciso, ungagqiba ngevidiyo yokuthengisa ejongeka ngakumbi njengentengiso yeshishini lakho. Ividiyo yokuthengisa, nokuba ikumgangatho ophezulu kangakanani na ukuveliswa kwevidiyo, ayisiyonto iluncedo kumxholo wevidiyo, eyilelwe ukunxulumana neqela ekujoliswe kulo kwinqanaba elithile lohambo lomthengi, kwaye eliqhagamshelwe kwesinye isiqulatho ngaphakathi. iqhinga lakho.

✔ Iblogi ayikho isicwangciso sokuthengisa umxholo

yes, Ukubloga kubaluleke kakhulu ekuthengiseni umxholo, kodwa ukuba neblogi nje akukwenzi ube ngumthengisi womxholo. Yinxalenye yenxaki, kodwa ingeyiyo yodwa inkalo. Ukuthengiswa komxholo kumalunga nokubonelela ngolwazi, kwaye oku kunokwenzeka kwiifomathi ezininzi kunye namajelo. Umxholo ophambili wolu lwazi kukuba luncedo ekujoliswe kulo.

Kuphela xa iiblogi zoshishino zicwangciswe njengabapapashi - nge Imixholo emi-3 ukuya kwemi-5 engundoqo kunye neshedyuli yokupapasha engaguqukiyo - abanokuthi bathathelwe ingqalelo njengendlela ephambili yokuhanjiswa komxholo wakho wokuthengisa. Umxholo uhamba ngaphaya kwezithuba zeblogi. Ikwahamba kakuhle ngaphaya kwehlabathi ledijithali. Isiqulatho lulwazi, kodwa sinokuhanjiswa ngentaphane yamajelo. Yintoni eyenza olu lwazi lwahluke njengomxholo kukuba lwenzelwe abaphulaphuli abathile, ngenjongo ethile.

✔ Ayiyontengiso le

Impazamo eyenziwa ngamashishini amaninzi kukuba bacinga ukuba konke ekufuneka bekwenzile kukudala umxholo ngaphandle komkhombandlela. Emva koko, baqala ukuphuhlisa izinto ezibuyela kwiingcamango zakudala zentengiso. Ividiyo ekufuneka icacise indlela yokwenza ubomi bomthengi bube lula ijike ibe luphawu lwentengiso. Olu ayilulo uhlobo lomxholo iyakubandakanya abaphulaphuli bakho.

✔ Ayikokuthumela kwimidiya yoluntu

Awunayo uFacebook, YouTube okanye LinkedIn. Kwaye ngelixa ezi qonga zinokuba luncedo ekwabelaneni ngomxholo wakho kunye nokusasaza ubunkokeli bakho bengcinga kuwo wonke amaqonga abawasebenzisayo, ukuthunyelwa kwemidiya yoluntu kwaye ngokwayo ayikokuthengisa umxholo. Ixabiso leendaba zoluntu ekuqhubeni abantu babuyele kwiwebhusayithi yakho. Iiplatifti zoluntu zithatha isigqibo malunga nokuba yintoni umxholo ovezwa ukuba ngabaphi abaphulaphuli. Ngaphandle kokuba ubahlawula ukujolisa abantu abathile. Yintengiso nje. Cinga ngemidiya yoluntu njengeendlela ezisebenzayo zokusasaza kwisicwangciso sakho sokuthengisa umxholo.

✔ Akuhlawulwa ukudlala

Ngokuthengiswa komxholo, ungumnikazi weziteshi zokusasaza, ukusuka kwiwebhusayithi yakho ukuya kwiiprofayile zakho zemidiya yoluntu kuluhlu lwakho lwe-imeyile. Unokwenza ukuba ibali lizakwenzeka njani kwaye wakhe ubudlelwane kunye neemarike ojolise kuzo. Intengiso, kwelinye icala, ihlawulwa. Awulawuli ngenene ukuba iya kuvela phi okanye ngubani oza kuyibona. Umane unikezela ngemali kumntu wesithathu kwindawo eqashiweyo.

✔ Ayinantsingiselo

Ycinge. Yeyiphi ingxaki esonjululwa yintengiso yakho kaFacebook? Ingaba iphulo lenkampani yakho yamva nje le-AdWords lenze umahluko oncomekayo kubathengi bakho? Umxholo ufanele ukusombulula ingxaki. Yile njongo yokwenyani yokunceda abathengi bakho ababonelela ngobunyani abathengi abatsaleleke kubo. Thatha inyathelo elinye ukuya phambili, ukusuka ekudaleni ixabiso kumthengi wakho ukuya ekudaleni ixabiso kuluntu, kwaye uye wafika kwikamva lokuthengisa umxholo-iimveliso eziqhutywa yinjongo.

✔ Le ayisiyondawo irentwayo

Apho umxholo ugqamayo kukuba uphawu luphethe amajelo osasazo. Intengiso, kwelinye icala, yindawo eqeshiweyo - kufuneka uhlale uthengela ijelo leendaba ukuthengisa.

Kutheni ukuthengiswa komxholo kubalulekile

Usenokuba ucinga ngokutsha ngomxholo wakho ngoku. Utshintsho olukhulu luphazamise phantse lonke ishishini. Ukuthengiswa komxholo akuyonto intsha. Ifumene ukugqwesa kwiminyaka elishumi edlulileyo kwaye ukwamkelwa kwayo njengesicwangciso esibalulekileyo sikhula. Oku kuyinyaniso ngokukodwa ngokunxulumene ukuya "kukusilela" kwentengiso yemveli, ngoku engahoywayo kunokuba ibukelwe.

Ngoku ibala lokudlala lingaphezulu. Akuyomfuneko ukuba batyale izigidi kwiintengiso ukuze baqatshelwe. Endaweni yoko, banokusebenzisa ukuthengiswa komxholo ukwakha uluntu kwaye banikezele ngokuthatha okutsha okuqabulayo kwimiba emidala kubaphulaphuli babo.

Ukuthengiswa komxholo ibalulekile kuba abathengi bakho batsho njalo. Mhlawumbi kungekhona ngomlomo, kodwa izibalo kunye nedatha kwisixa somxholo osetyenziswe ngabathengi baxhasa le nkcazo. Akukho mntu ufuna ukuthengiswa ngaphandle, kungakhathaliseki ukuba abaphulaphuli banjani. Bafuna ukwaziswa kunye nokuzibandakanya. Baphendula kakhulu kwibali elibabonisa indlela yokoyisa imiceli mngeni yabo kunendlela eyomileyo, engadibaniyo enokudlala ngoloyiko. Abathengi bahlala befuna umxholo oxabisekileyo.

Uhambo lomthengi lwenza imephu yenkqubo yokuthatha isigqibo somthengi xa ethenga kwaye kuya kukunceda uqonde umxholo owufunayo. Iindidi ezahlukeneyo zomxholo zibhenela kubathengi abohlukeneyo kumanqanaba ahlukeneyo ohambo lwabo. Ngokucwangcisa izigaba zakho zokuthenga, uya kuyiqonda ngcono inkqubo abathengi abajonga ngayo imveliso okanye inkonzo yakho.

Ukucwangcisa kunye nokudala umxholo omtsha malunga neemephu kunye neemetrics. THE kucinga kunye nokucwangciswa kwe-asethi kunokuba yenye yezona ndawo zinzima kwaye zibaluleke kakhulu ekudalweni komxholo. Ukufumana inkuthazo xa ibetha, udinga indawo eyamkelekileyo kunye nokuzimisela kweqela lonke ukuzama izinto ezintsha.

Ikhalenda yokuhlela ayikuphela nje apho ulandelela khona, ulungelelanisa, kwaye wabelane ngomxholo wakho ozayo. Sisixhobo sobuchule esinceda iqela lakho ukuba liqhube iinkqubo ezidityanisiweyo ezibandakanya umxholo wakho.

Ukuba uqala ngomxholo wokuqala, okumgangatho ophezulu otyale imali ngexesha lokwenyani kwaye imali yokwenza, uya kufuna ukufumana okuninzi kwi-asethi nganye. Uyakufuna kwakhona ukuqinisekisa ukuba umxholo wakho uhlala usexesheni. Umxholo ophelelwe lixesha, engasenamsebenzi, konakalisa ukuthembeka kwebrendi yakho. Ukuqinisekisa ukuba ufumana okuninzi kumxholo wakho wokuthengisa, khumbula ezintathu Rs :

Lungisa kwakhona: Ayisiyondlela isebenzayo yokuhambisa umxholo omtsha, ikwayindlela entle yokufikelela kumalungu abaphulaphuli bakho abathanda ukusebenzisa umxholo ngeendlela ezahlukeneyo. Abanye abantu obathengisayo banokuthanda ii-eBooks, ngelixa abanye bekhetha i-infographics, kwaye abanye bafunda ngcono kwizilayidi. I-Slicing kunye ne-dicing ikuvumela ukuba ufikelele abantu abaninzi ngomzamo omncinci.

Phinda ubhale : Nanini na xa i-asethi ibonisa ukusebenza okuphakamileyo, yigcinele uhlaziyo lwexesha elizayo. Ekugqibeleni, inani lothethathethwano liya kuqala ukuhla, uphawu oluhle lokuba lixesha lokuhlaziya.

Ukuthatha umhlala phantsi : nowona mxholo ubalaseleyo awuhlali ngonaphakade. Ukuba isiqwenga somxholo sifuna uncedo ngaphaya kohlaziyo loyilo okanye uhlaziyo olulula, kusenokuba lixesha lokulususa. Umxholo odlulileyo umhla wokuphelelwa kwawo wenzakalisa igunya kunye nokuthembeka kweshishini lakho, ulungisa wonke umsebenzi olungileyo owenziwe ngumxholo wakho.

Iingcebiso zeQhinga lokuThengisa umxholo

Xa uphanda ukuba yintoni intengiso yomxholo kunye nendlela yokuwusebenzisa, yehla ekuphumezeni isicwangciso sakho. Mhlawumbi sele unayo, kodwa yachithwa ngubhubhane. Njengoko kuphawuliwe, isicwangciso sakho sokuthengisa umxholo kufuneka sisebenze, nokuba yintoni na. Uninzi lweziphazamiso aluqikeleleki, kodwa nazi ezinye izinto onokuzenza ngoku ukusebenzisa ukuthengisa umxholo ukuqhubeka nokuhlakulela unxibelelwano nabaphulaphuli bakho.

✔ Sebenzisa i-LinkedIn ukuxhasa umxholo wakho we-B2B yokuthengisa

I-LinkedIn iye yaqinisa isikhundla sayo njengendawo yentlalo yoluntu yamashishini e-B2B. Ukubaluleka kwayo kuxhaswa kukuba I-94% yeengcali Abathengisi be-B2B basebenzisa i-LinkedIn kwintengiso yomxholo. Kodwa ungayisebenzisa njani i-LinkedIn ngempumelelo ngakumbi kwisicwangciso sakho sokuthengisa umxholo? I-LinkedIn ineenzuzo ngaphezu kwezinye iisayithi zemidiya yoluntu. Ezi zibonelelo ziyimfuneko namhlanje njengoko bezinjalo ngo-2019, kubandakanya:

Ujoliso olungcono

Ce ngubani omkhulu nge-LinkedIn, kukuba yindawo apho unokufumana khona abenzi bezigqibo kuwo onke amanqanaba enkampani. Unokujolisa ngokusekwe kuzo zombini izihloko zemisebenzi kunye nokubalwa kwabantu. Kwizigidi zayo zabasebenzisi, i-LinkedIn ide iwaphule amanqanaba empembelelo, ikuvumela ukuba ugxile kwabo bagqiba isigqibo sokuthenga.

Kutheni ibaluleke ngakumbi ngoku? Kuba abantu basasebenzisa isiza kakhulu ukufumana iimpendulo kwiingxaki ezintsha - iingxaki ababengakhange baziqwalasele ukuza kuthi ga ngoku. Cinga ngeshishini ekufuneka ngoku litshintshele kubasebenzi abakude. Baneengxaki ezininzi, kwaye iinkampani ezinokubanika itekhnoloji inokuba yimpendulo.

✔ Ulungelelwaniso lwesicwangciso

Ngaphambi kokuba uqale ukuzama into entsha kwi-LinkedIn okanye uqalise, kufuneka uqiniseke ukuba indlela oyisebenzisa ngayo iyahambelana nesicwangciso sakho somxholo.

• Kutheni uyisebenzisa? Ubunkokeli bokucinga, isizukulwana esikhokelayo, ulwazi?
• Uyisebenzisa njani ukuqhuba itrafikhi? Ufuna baye phi?
• Uya kusebenzisana njani nabathengi, amaqabane kunye neengcali zeshishini kwindawo? Kwaye kuya kukunceda njani ukufezekisa iinjongo zakho zokuthengisa umxholo?

✔ Ukuphucula ukuthengiswa komxholo kwi-e-commerce

Abathengisi be-E-commerce ngoku bakwiphenyane elitsha. Nangona babeneendawo ezibonakalayo, imfuno yokuthenga kwi-intanethi ngoku kuphela kwejelo labaninzi. Nangona kunokubonakala ngathi i-ecommerce kunye nentengiso yomxholo ayidibanisi, abathengisi abaninzi be-intanethi bayayisebenzisa. Baye bafumanisa ukuba ukwenza umxholo wohlobo lwe-ecommerce kukhokelela kwimpumelelo.

Oku kuyinyani nakwi-B2B e-commerce. I-B2B e-commerce kulindeleke ukuba ifikelele I-1,8 yeebhiliyoni zeedola ngo-2022. Kutheni oku kukhula, okunokuthi ngenene ukodlule i-B2C e-commerce? Oku kungenxa yenguquko yomthengi we-B2B. Bangabantu bomthonyama bedijithali kwaye bayakuxabisa ukulungeleka kokuthenga kwi-intanethi kwaye bafune umxholo wokuxhasa izigqibo zabo zokuthenga.

Vavanya ukusebenza kwesicwangciso sakho

Ngoku sele sixoxile ukuba yintoni ukuthengiswa komxholo kunye nendlela yokuyiphumeza, lixesha lokuthetha malunga nendlela onokulinganisa ngayo ukusebenza kwayo. Nje ukuba ube nesicwangciso esenza ingxolo kwaye ukhupha umxholo onentsingiselo, okumgangatho ophezulu, kufuneka unikele ingqalelo kwezi metrics zokusebenza komxholo.

✔ Chaza ii-KPI zentengiso yomxholo

Xa ubeka izikhombisi zakho zokusebenza eziphambili (KPIs) kwimizamo yokuthengisa umxholo, yahlukile kunokuphendula umbuzo we-ROI. Ii-KPIs zijolise kwicala lokusebenza lokuthengisa umxholo. Owona mba ubalulekileyo we-KPIs yeyakho " Ngoba ". Kutheni usenza lento uyenzayo? Yile nto abantu abayithengayo-hayi le uyenzayo. Nazi ezinye ii-KPIs ekufuneka uziqwalasele:

Ukulinganisa impembelelo yephulo lokuthengisa umxholo kwimveliso yeqela lakho lokuthengisa: Ngaba iqela lakho lokuthengisa liyaziqonda iinjongo zephulo kwaye kutheni liza kubabonelela ngeenkokheli? Ukuba unodibaniso loqhagamshelo apha, izikhokelo aziyi kujika zibe yinguqulelo.

Ukuqonda ipesenti yabathengi abaveliswa yintengiso: ukwazi ukuba yeyiphi ishishini elitsha eliye laphunyelelwa ngokuthengisa umxholo kubonisa impembelelo yalo.

Ixesha lokuVeliswa kweNgeniso: Iphulo lifuna ixesha elingakanani ukwenza umdla? Ukuba ixesha libonakala lide, ufuna umxholo (oko kukuthi, umjikelo wakho wokuthenga isisombululo ude, ngaba uye wakha ungxamiseko kwiphulo lakho?).

Iindleko zokufunyanwa koMthengi (CAC): ukubala i-CAC yephulo ngalinye kunika ulwazi oluphambili malunga nendlela yokulungelelanisa imisebenzi ukuyinciphisa.

✔ Zeziphi izalathi zemetric zovavanyo lomsebenzi?

Emva kokuchaza ii-KPIs, kufuneka uthathele ingqalelo ezi metrics zingundoqo:

Ukugcwala

Jonga kubasebenzisi, ukujonga iphepha kunye nokujongwa kwephepha elilodwa kwi-Google Analytics. Fumana apho i-traffic yakho ivela khona kwaye wenze utshintsho ngokusekelwe kuloo nto. Ngokomzekelo, ukuba i-traffic traffic ivela kwiphepha lakho le-Pinterest, kuya kufuneka ucinge ngokuphuhlisa umxholo omninzi wesayithi.

Ukuguqulwa

Ngaba umxholo wakho uvelisa iinguqulelo? Ngumbuzo olula, kodwa hayi impendulo emgceni. Uyabona kwitrafikhi ukuba umxholo wakho ufumana ingqalelo ngakumbi, kodwa benza ntoni ngokulandelayo? Gqiba indlela onokuthi ubophe ngayo uguqulo, nangona uluchaza, kumxholo wokuqonda indawo yayo yempembelelo.

uthethathethwano

Izithuthi zigqwesile; uthethathethwano lungcono. Uthethathethwano lwenzeka xa abantu bechitha ixesha elininzi kwindawo yakho kunye nenani lamaphepha abawajongayo ngexesha lotyelelo. Ezi zizo zonke iimethrikhi onokuzifumana kwi-Google Analytics. Enye into yothethathethwano yinto oyenzayo kwimidiya yoluntu. Ngaba umxholo wakho uvelisa iimpendulo, kuyabelwana ngayo kwaye kuphawulwe ngayo ? Okukhona kusenzeka oku, kokukhona kunokwenzeka ukuvelisa itrafikhi ethembekileyo.

SEO

Uluhlu lokukhangela lwe-Organic luyimfuneko kwisicwangciso sokuthengisa umxholo ophilileyo. Amagama angundoqo abalulekile kuba yindlela abaphulaphuli bakho abakhangela ngayo iimpendulo. Kufuneka ubeke iliso rhoqo ukusebenza kwegama lakho elingundoqo, kuquka indawo yakho yangoku kwigama ngalinye elingundoqo ojolise kulo. Ubuncinci yijonge rhoqo ngeentsuku ezili-30. Jonga apho uhla unyuka kwaye ufumanise ukuba kutheni. Kukwabalulekile ukukhulisa umxholo ngamnye, kuquka ukuba nemethadatha echanekileyo, kunye negama elingundoqo elilungileyo / umlinganiselo womxholo.

Igunya

Igunya akulula ukulilinganisa, xa lithelekiswa nezinye iimetrics ezichaziweyo. Injongo kukuba iwebhusayithi yakho ibe namandla igunya lommandla (DA), inani eliphakathi ko-1 kunye ne-100. Okukhona amanqaku aphezulu, kokukhona anegunya elikhulu. IGunya loKwakha liphucula i-SEO kunye nokuguqulwa kwaye lilinganiswa nguGoogle. UGoogle ujonga izinto ezinje kukunika yeendawo ezine-DA elungileyo, kunye nobungakanani bomxholo okwabelwana ngawo, apho uGoogle angawuqwalasela njengomzekeliso womgangatho womxholo.

Shwa nkathelo

Ukuthengisa umxholo yenye yeendlela ezisetyenziselwa ukwenza iwebhusayithi ibonakale phakathi kweziphumo zokuqala kwiinjini zokukhangela. Lo ngumgaqo we-SEO, i-Search Engine Optimization. Ingcamango kukuhambisa umxholo osemgangathweni onxulumene nezicelo zabasebenzisi. Ngokuzibeka kumagama angundoqo kunye nokuphendula kwizihloko ezifunwayo, ishishini lakho libonakala ngokulula ngakumbi kwi-intanethi.

Ireferensi engcono, emva koko ufumana ukubonakala. Isicwangciso siyanceda ukwakha umfanekiso webhrendi yakho; kufuneka uvelise umxholo wokuqala, ongeyompinda. Eminye imiba ilele emva kokulungiswa komxholo wakho. Bakuvumela ukuba uvelise itrafikhi engakumbi kwiwebhusayithi, uphuhlise ukwaziwa kwakho kwi-intanethi okanye ufumane amathemba amatsha afanelekileyo.

Ngaba uyafuna ukuziqhelanisa? Ndikushiya nalento uqeqesho lweprimiyamu oluya kukuvumela ukuba ubhekisele ngakumbi kwiwebhusayithi yakho okanye ivenkile ye-intanethi. Shiya uluvo ukuze usixelele ngamava akho