Zeziphi iinethiwekhi zokuncokola endinokuthi ndithengise ishishini lam kuzo? Social networks iindlela ezilungileyo zonxibelelwano kunye nentengiso kwiinkampani. Kule mihla, sijongene nokukhula rhoqo kwentaphane yenethiwekhi zentlalo. Nangona kunjalo, sele kukho ingxaki yangempela yokukhetha iqonga lentlalontle lenzuzo. Zeziphi iinethiwekhi zentlalo endinokuthi ndiguqukele kuzo ukuze kuphunyezwe iprojekthi yokuthengisa yenkampani yam?

Ukuchuma kweshishini kule mihla nako kuxhomekeke ukuphunyezwa kwesicwangciso sokuthengisa kwiintanethi zentlalo. Imodeli yokusebenzisa imidiya yoluntu ngenjongo enjalo idinga ukuqhelaniswa neendawo ezifanelekileyo zoluntu.

Kule nto, ukhetho lweenethiwekhi zentlalo zokuvavanya inkampani yakho kunokuba nzima.

Kweli nqaku, sichonge ezinye iinethiwekhi zentlalo kunye nezibonelelo zazo zokukunceda ukuba wakhe isicwangciso sentengiso kwi-Intanethi. Masihambe!!

Umsebenzi wokuthengisa kwimidiya yoluntu

Xa uthetha ngeNtengiso yeDijithali, iNtengiso yeNtlalo yeNtlalo iza kwindawo yesithandathu. Ngoko ke, umbuzo othi " Zeziphi iinethiwekhi zentlalo zokuthengisa ishishini lam? "kwindawo yayo.

Xa kuziwa ekuthengiseni, ukwenza intengiso yemidiya yoluntu yindlela eqinileyo yokufumana abathengi abaninzi. Ukuba awuthethi nabo ngokuthe ngqo kula maqonga ezentlalo, ngokuqinisekileyo uyaphoswa ngamathuba.

Lilungelo lokuthengisa elicela umngeni kuzo zonke iindidi zamashishini: encinci kunye nenkulu.

Inqaku eliza kufundwa: Ungaba njani umthengisi we-Intanethi  ?

Sisenzo sokuthengisa kwi-Net efuna ukuyilwa kunye nokupapashwa kolwazi. Le mixholo kufuneka inxulunyaniswe neshishini olenzayo. Kuya kufuneka nje ukulungelelanisa umgaqo-nkqubo wonxibelelwano kwiqonga ngalinye lentlalontle elisetyenzisiweyo.

Intengiso kwimidiya yoluntu ibandakanya oopopayi abafana:

• Ukubhala nokupapasha umxholo wombhalo,
• Ukuthatha kunye nokupapasha iifoto kunye nemifanekiso,
• Ukuhlela kunye nokupapasha iividiyo, njl.

Oku kunegalelo ekutsaleni abaphulaphuli abaninzi kunye nokujongana nokhuphiswano olufunyenwe apho.

Ndingazikhetha njani iinethiwekhi zam zokuncokola?

Amandla onxibelelwano lwentlalo yonxibelelwano kunye nokuthengisa kwinkampani ayinakucingelwa. Nangona kunjalo, ngenani lamaqonga ezentlalo ahlala esanda, sihlala singazi ukuba loluphi unyawo lokudanisa.

Amashishini athanda ukuba saa kwaye awawasebenzisi ngokufanelekileyo imidiya yoluntu. SO, Indlela yokuziphatha kwiintanethi zentlalo?

Ukukhetha iqonga ekufuneka lihlangabezane neenjongo zakho, kufuneka uzibuze le mibuzo:

• Ndithengisa ntoni (izinto okanye iinkonzo)?
• Ngaba ndinomsebenzi we-B2B okanye we-B2C?
• Ngubani umxhasi wam endijolise kuwo?

Xa le mibuzo iphendulwe ngokufanelekileyo, unokuba nombono wamaqonga onokukhetha kuwo.

Inqaku eliza kufundwa: Uyenza njani imali ngeQuora ?

Amaqonga ezentlalo athandwa kakhulu kwiinjongo zobungcali kunye nentengiso nguFacebook, LinkedIn, Instagram, Pinterest, Twitter kunye neTikTok. 

Iinethiwekhi zentlalo ezidumileyo zokuthengisa

Namhlanje kunye neminyaka eliqela, iinethiwekhi zentlalo ziba zibaluleke ngakumbi nangakumbi kwisicwangciso sonxibelelwano lweenkampani.

Bakunika ukusondela kunye nabathengi bakho kunye nethemba elingenakwenzeka ngamanye amajelo onxibelelwano.

Nazi ezona intanethi zentlalontle ngokutsho Finance de Demain :

Facebook 

I-Facebook yindawo yentlalo enokuthathwa njengejelo lokwenyani kuzo zonke iintlobo zamashishini. Ufanele kwityala lakhe abasebenzisi abangaphezu kwe-2,7 yezigidigidi kwihlabathi jikelele.

Eli qonga limele kule mihla, elona libala inani elikhulu labakhangeli. Abathengi bakho abanokubakho, ababhalisileyo kunye nabakhuphisana nabo kwishishini sele bekhona.

Inqaku eliza kufundwa: Nantsi indlela yokuthenga i-cryptocurrencies nge-PayPal

Ngoku, i-Facebook iyindlela esebenzayo yokukhuthaza naluphi na uhlobo lweshishini. Kule nto, kufuneka ukwandise ukuthandwa kwakho ngokuhlala unxibelelana rhoqo noluntu lwakho kuFacebook.

Ke, kuya kufuneka wenze iphepha lobuchwephesha eliya kukuvumela:

• Ukuveza ishishini lakho;
• Nxibelelana rhoqo nabaphulaphuli bakho;
• Hlala ukhuphisana;
• Ukuthengisa iimveliso zakho, njl.

Eli qonga lineenkonzo zephulo le-ad ezifana Iintengiso zikaFacebook ukonyusa iziphumo.

LinkedIn

Eli qonga lentlalontle lithathwa njengendawo egqwesileyo yeentlanganiso neenkampani zeB2B.

Okwangoku, abafuna umsebenzi babalwa phakathi kwabasebenzisi bale nethiwekhi yoluntu.

Yiyo loo nto iliqonga eligqibeleleyo lokunceda amashishini:

• Bonisa indawo yabo yobungcali;
• Yenza kwaye ukhulise abaphulaphuli bakho abaqeqeshiweyo;
• Phanda kwaye ufumane abadibanisi abatsha;
• Phuhlisa kwaye upapashe uqeqesho lwe-intanethi;
• Ukuqesha abasebenzi kunye nabasebenzisana nabo;
• Thengisa iimveliso, iinkonzo, njl.

Instagram

Liqonga lentlalontle apho iinkampani ezifuna ngaphezulu ukugqamisa ukuthengisa okubonwayo zifumana ukwaneliseka kwazo.

Ukuba ukwizinto zokuthambisa, ke ngoko iimveliso zobuhle, le yeyona ndawo ifanelekileyo yokuthengisa.

 Kungenxa yoko le nto zichazwa njengeintanethi zentlalo " amahle ". Liqonga elikhuthaza umfanekiso omhle kwaye lifuna amagama ambalwa okunxibelelana.

Inqaku eliza kufundwa: Uyikhusela njani iakhawunti yakho yeBetwinner?

Kwisicwangciso sonxibelelwano esibonakalayo esinempembelelo entle, uya kuba kwindawo efanelekileyo. Ingafanelana neshishini lefashoni kunye nobuhle, i-gastronomy, ukhenketho kunye nokuhamba, umhombiso, uQina kunye nezemidlalo ... njl.

Twilley

Njengo-Instagram, i-Pinterest yindawo yentlalontle ebonisa inkalo ebonakalayo yalo mxholo (imifanekiso, iifoto, njl.). Abasebenzisi beli qonga baya apho ukuze bakhuthazwe ziimbono ezintsha.

Ke, kuya kuba kweli cala apho isicwangciso sokuthengisa senkampani yakho siya kwenziwa. Ukuba ucwangcisa ukuvelisa itrafikhi ebalulekileyo kwezinye iinethiwekhi zakho zentlalo kunye neewebhusayithi, I-Pinterest ifanelekile apho.

Ikwakuvumela ukuba uqaqambise imveliso kwaye unyuse intengiso emva koko. Kuba ukuba uluntu olukhulu luyazi ngenkonzo yakho, akukho namnye kubo oya kuba nomdla kwaye uya kufuna indlela yokuqhagamshelana nawe.

Nokuba yePinterest okanye Instagram, kufuneka ubheje kumgangatho wefoto epapashiweyo.

Uyakudinga oku ukuvuselela umdla phakathi kwabasebenzisi be-Intanethi kunye nokulinganisa phakathi kweenkampani ezikhuphisanayo. Tyala imali kwiikhamera ezisemgangathweni.

Twitter 

Liqonga lentlalo elikhethekileyo lonxibelelwano ngequbuliso. Ii-Tweets okanye iiposti akufuneki zibe ngaphezu koonobumba abangama-280. 

Ezi tweets mazichaneke, zibe mfutshane kwaye zibe nomtsalane ukutsala umdla wabasebenzisi.

Ukuba iiretweets ezifunyenwe emva koko zininzi, zinokubangela ukubonakala ngakumbi kwinkampani, zivumela abaphulaphuli abaninzi ukuba bafunde ngeemveliso kunye neenkonzo zakho. Okungathandabuzekiyo iyakonyusa ingeniso yakho.

YouTube 

Eli qonga lentlalontle liqaqambisa uyilo lweevidiyo. Eli qonga likuvumela ukuba upapashe iividiyo ze:

• Bonisa izikhokelo zabasebenzisi. Njengeshishini, unemveliso okanye iinkonzo zabathengi bakho. Enkosi kweli qonga, ungabonisa unikezelo lwakho kubasebenzisi abohlukeneyo kwaye oku kwividiyo.
• Hambisa iingcebiso kwaye wenze ibali;
• Xela imveliso kunye nenkonzo ngenjongo yorhwebo. Kunokwenzeka ukuba wenze imveliso entsha yokuthengisa. Enkosi kuYouTube, ungayazisa eluntwini kwaye ulinde ingxelo yabo.
• Njl

Thatha ithuba leli qonga ukwenza ishishini lakho lidume kwaye wenze inzuzo eyongezelelweyo.

TikTok 

Eli qonga linconywa kakhulu ukuba enye yeenjongo zakho zeshishini isencinci. Eli qonga lentlalontle likhuthaza ukuhlelwa kweevidiyo ezihlekisayo.

Ukuze ezi vidiyo zibe nemibono eyaneleyo, kufuneka zitshate iicanon ezithile ezinje:

• Ukwenziwa ngokwezifiso kweevidiyo ngenxa yeziphumo ezicingelwe kakuhle; 
• Inkalo yokudlala;
• Ubude bemizuzwana embalwa;
• ukuhlela ngomculo ongasemva;
• I-montage enesingqisho kunye neyonwabisayo.

Eli qonga lijolise ngakumbi kubantu abatsha. Ukuba iinkonzo ozinikezelayo kwinqaku lakho zinenzuzo ngakumbi kumadoda, ke eli jelo yindawo efanelekileyo yokukuvumela ukuba ufikelele kwinani eliphezulu labantu.

Oku kuya kukuvumela ukuba unyuse i-turnover yakho kwaye ke iziphumo zakho.

Nali elinye lamanqaku ethu akubonisayo indlela yokwenza imali ngetiktok.

Leliphi iqhinga elamkelwayo xa kusetyenziswa iiwebhsayithi zokuncokola?

Xa usebenzisa i-social networks ngeenjongo zokuthengisa, kuyimfuneko ukuba ibe nezinto ezithile zokusebenza kwayo ngokufanelekileyo. Okokuqala kubalulekile ukuba ube noxwebhu oluqaqambisa iinjongo zakho kwiintanethi zentlalo.

Emva koko, olu xwebhu lunye kufuneka luqulathe iintshukumo oya kuzithatha ukuphumeza ezi njongo.

Inqaku eliza kufundwa: Uyifumana njani i-crypto nge-bitcoin faucet ?

Izalathi eziya kusebenza njengekhampasi yokubeka iliso nokulinganisa inkqubela yakho nazo kufuneka zibandakanywe.

Ukongeza, kuyafuneka ukuba udwelise zonke iiakhawunti zakho zenethiwekhi yoluntu: yangoku neyexesha elizayo. Ngexesha elifanayo, hlela iinjongo ezichanekileyo kwiqonga ngalinye.

isiphelo

Ekugqibeleni, iinethiwekhi zentlalo namhlanje zithathwa njenge izixhobo zokuthengisa real. Ziyimfuneko ukuseka iintshukumo zokuthengisa kunye nophuhliso kwigama leshishini.

Ukufezekisa oku, sikunike amaqonga afanelekileyo ukuze ufezekise iinjongo zakho ngokulula.

Unokukhetha phakathi kukaFacebook, LinkedIn, Instagram, Pinterest, Twitter kunye neTikTok. Nazi ezinye iinzuzo social networks for ishishini.

Imibuzo ebuzwa qho

Sithetha ukuthini ngentengiso yemidiya yoluntu?

Ukuthengiswa kweendaba zoluntu kukusetyenziswa kweendaba zoluntu ngeenjongo zokwazisa. Oku kubandakanya ukwazisa uphawu kunye neemveliso zentengiso kunye neenkonzo kwiinethiwekhi zentlalo.

Inqaku eliza kufundwa: Iingcebiso zeMpumelelo yoShishino e-Afrika

Oku kubonelela ngamathuba kwiinkampani:

• Ukwandisa ukuthandwa kweemveliso kunye neenkonzo zabo;
• Yenza abaphulaphuli abasebenzayo;
• Ukuthenga iimveliso kunye neenkonzo zabo;
• Ukulinganisa umdla wabasebenzisi be-Intanethi kwinkampani;
• Ukuqinisekisa inkonzo elungileyo kumxhasi kwiinethiwekhi zentlalo;
• Ukukhuthaza iimveliso okanye iinkonzo zabo kubaphulaphuli ekujoliswe kubo;
• Lawula okuphumelela kunye nokulungelelanisa isicwangciso esifanelekileyo.

Ulinyusa njani ngempumelelo ishishini lakho kwimidiya yoluntu?

Okokuqala, kuyimfuneko yenza iiakhawunti ezahlukeneyo imidiya yoluntu kwishishini lakho. Emva koko, kubalulekile ukuthatha amanyathelo afanelekileyo okukhuthaza oopopayi bakho kula maqonga. Oku kudlula:

• Ukuphuculwa kweprofayile yakho kunye nephepha lakho eqongeni;
• Ukupapashwa rhoqo komxholo;
• Ukukhetha amaxesha afanelekileyo ukubamba ngcono abaphulaphuli bakho ekujoliswe kubo;
• Ukwenziwa komxholo otsala amehlo;
• Ukunxibelelana rhoqo noluntu lwakho lwenyani;
• Sebenza nabaphembeleli ukuba kunokwenzeka ukufikelela ngokulula kubaphulaphuli abaninzi kunye nokwandisa iithagethi;
• Ukusetyenziswa kwazo zonke izibonelelo ezibonelelwa kwezi intanethi zentlalo ezifana namabali, iintengiso, ii-hashtag, njl.
• Ukusetyenziswa komphathi woluntu ukuba awunaxesha laneleyo.

Enkosi ngokufunda.

Silindele izimvo zakho, zombini ezimbi kunye nezakhayo. Kusemdleni wethu ukuphucula umxholo wethu.

Ukongeza, sivuyise ukwenza ubuninzi bokwabelana ngamaphepha ethu ewebhu...