Heha izivakashi esitolo sakho esiku-inthanethi

Ngokuqhuma kwe-e-commerce, ukuvula isitolo se-inthanethi kungase kubonakale kulula futhi kufinyeleleka kuwo wonke umuntu. Kodwa phakathi kwe ukwakhiwa kwewebhusayithi, ukuhlinzekwa kanye nempahla, kusele isici esibalulekile empumelelweni: ukuheha izivakashi ezifanelekayo ezizophenduka amakhasimende.

Ngaphandle kwethrafikhi yekhwalithi, isitolo se-inthanethi sizofana ngokushesha nomkhumbi oyisipoki ohamba wodwa olwandle lwe-inthanethi. Ngakho ungawenza kanjani lo mgwaqo futhi uhehe izivakashi endaweni yakho yokuthengisa eku-inthanethi? Lona ngumbuzo obalulekile esizowuhlola kulesi sihloko.

Kungakhathaliseki ukuthi usaqala noma ufuna ukuthuthukisa ukuthengisa okumile, funda amasu namathiphu angcono kakhulu okwenza isitolo sakho esiku-inthanethi siphile. Ukwenza ngcono kwe-SEO, izikhangiso ezinjinini zokusesha, ukumaketha kwe-imeyili, amanethiwekhi omphakathi… Sizobuyekeza izisekelo ezibalulekile ukuze sihehe amakhasimende amaningi.

Ngalawa mathiphu, uzoba nomhlahlandlela wokuphromotha ngempumelelo umkhiqizo wakho kuwebhu. Futhi ekugcineni uzokwazi ukubona amandla eqiniso esitolo sakho se-inthanethi esebenza kahle!

Yazi izethameli zakho ozihlosile

Ithiphu yokuqala yokwandisa ukuguqulwa kwe-e-commerce yakho igxile ekwenzeni ulwazi lwabasebenzisi bakho lube ngokwakho. Ukuze unikeze lokhu ngokwezifiso, kubalulekile ukwazi ngokujulile iphrofayili yababukeli bakho.

Lokhu kubandakanya indawo, ibanga lobudala, okuthandayo, okulindelekile, izidingo, nokuziphatha kokuthenga. Ukuze uthole lolu lwazi, ungasebenzisa ucwaningo lwemakethe, amathuluzi okuqapha noma uhlole ukuziphatha ku-inthanethi kwekhasimende elingase libe khona.

Isibonelo, awukwazi ukuthengisa amasoseji engulube kubabukeli abaningi abangamaSulumane. Noma, ngokuthengisa uswidi kubantu asebekhulile, mancane kakhulu amathuba okuba wenze inombolo.

Uma uthola imininingwane eyengeziwe nedatha, maningi amathuba okuba khona ukwenza ngokwezifiso kuhle. Leli su libalulekile ukuze uhehe abasebenzisi, empeleni, abanamandla okuba abathengi bomkhiqizo wakho, okubuye kunyuse izinga lakho lokuguqulwa.

Sebenzisa impendulo nezilinganiso ezivela kwamanye amakhasimende

Ukusebenzisa impendulo kanye nokubuyekezwa okuvela kwamanye amakhasimende kungaba a indlela ephumelelayo yokuheha izivakashi ezintsha esitolo sakho esiku-inthanethi. Abathengi besimanje bavame ukuthembela ekubuyekezweni nakumazwana avela kwamanye amakhasimende lapho bethenga ku-inthanethi ngoba bafuna ukuba nombono ocacile walokho abangakulindela kumkhiqizo noma isevisi abayithengayo.

Ngokufaka izilinganiso zamakhasimende nezibuyekezo kuwebhusayithi yakho, wena bonisa abangaba izivakashi ukuthi uyinkampani esobala nethembekile. Izibuyekezo ezinhle zingasiza futhi ukwakha ukwethemba kwezivakashi kumkhiqizo wakho, okungabakhuthaza ukuthi bathenge.

Kubalulekile ukuqaphela ukuthi izilinganiso namazwana kufanele kube eyiqiniso nethembekile. Izibuyekezo ezingelona iqiniso noma ezichemile zingalimaza isithunzi sakho nokwethenjwa kwekhasimende.

Kunalokho, khuthaza amakhasimende akho ukuthi shiya amazwana ithembekile futhi iyakha ngokubathumelela i-imeyili yokulandelela ngemuva kokuthenga kwabo nokubanikeza izikhuthazo zokwabelana ngolwazi lwabo.

Lungiselela ireferensi yakho yemvelo

Ukuthuthukisa ireferensi yakho yemvelo kubalulekile ukuze uhehe izivakashi esitolo sakho se-inthanethi. Ukufeza lokhu, kubalulekile ukwenza a ucwaningo lwegama elingukhiye olufanele futhi uwasebenzise ngendlela ehlelekile kokuqukethwe kuwebhusayithi yakho, izihloko, ama-meta tags nezincazelo.

Kubalulekile futhi ukudala okuqukethwe okuyikhwalithi kuwebhusayithi yakho, njengokuthunyelwe kwebhulogi, iziqondiso zokuthenga noma okokufundisa. Qiniseka ukuthi okuqukethwe kwakho kunolwazi, kuwusizo, futhi kuhlangabezana nezidingo zezithameli oziqondise.

Isakhiwo sewebhusayithi yakho kufanele sithuthukiswe ukuze kube lula ukuzulazula futhi senze ulwazi olubalulekile lufinyeleleke ngokuchofoza okumbalwa nje. Sebenzisa amathegi esihloko ezifanele (H1, H2, njll.) kanye nama-URL alungele injini yokusesha.

La isivinini sokulayisha kuwebhusayithi yakho nakho kuyisici esibalulekile okufanele sicatshangelwe. Izivakashi azinasineke futhi izinjini zokusesha zicabangela isivinini sokulayisha sewebhusayithi kumazinga azo.

Lungiselela izithombe, yehlisa inani lezicelo ze-HTTP futhi usebenzise i-caching ukuze uthuthukise isivinini sakho sokulayisha isayithi.

Okokugcina, thola izixhumanisi zekhwalithi ezivela kwamanye amawebhusayithi ahlobene nekhwalithi. Izixhumanisi zingathuthukisa amazinga akho enjini yokusesha. Zama ukuthola izixhumanisi zemvelo ngokudala okuqukethwe okubandakanyayo nokuhlanganyela namanye amawebhusayithi.

Gxila ezikhangisweni ezixhasiwe

Izikhangiso ezixhasiwe zingaphinda zibe indlela esebenzayo yokuheha izivakashi esitolo sakho se-inthanethi. Ungasebenzisa izinkundla zokukhangisa ezifana nezikhangiso ze-Google, Izikhangiso ze-Facebook noma Izikhangiso ze-Instagram ukuze uqondise abasebenzisi ngokusekelwe endaweni yabo, ubudala, izinto abazithandayo nezinye izindlela.

Izikhangiso ezixhasiwe zingaba usizo ikakhulukazi ekuphromotheni imikhiqizo ethile noma ekwandiseni ukubonakala komkhiqizo wakho. Qiniseka wena dala izikhangiso ezikhangayo ngezithombe ezisezingeni eliphezulu kanye nekhophi edonsa amehlo.

Nokho, kubalulekile ukugada ngokucophelela ukusebenzisa kwakho izikhangiso futhi ulinganise imiphumela yemikhankaso yakho yezikhangiso. Ngokulandela lawa mathiphu, ungenza okuningi ngezikhangiso ezixhasiwe ukuze uhehe izivakashi esitolo sakho se-inthanethi.

Zisebenzise ezinkundleni zokuxhumana

Ukuthumela ezinkundleni zokuxhumana kungasiza futhi ukuheha izivakashi esitolo sakho se-inthanethi. Ukuze uqalise ezinkundleni zokuxhumana, kubalulekile ukukhetha izinkundla ezifanele zebhizinisi lakho nezithameli eziqondiwe, ezifana ne-Facebook, Instagram, Twitter, LinkedIn noma i-Pinterest.

Dala a iphrofayili ekhangayo endaweni ngayinye kusetshenziswa izithombe zephrofayili ezidonsa amehlo nezibhengezo. Qiniseka ukuthi unikeza ulwazi olucacile mayelana nebhizinisi lakho futhi ufake isixhumanisi esitolo sakho se-inthanethi.

Shicilela njalo okuqukethwe okufanele, okubandakanyayo kanye nekhwalithi kumanethiwekhi wakho wokuxhumana nomphakathi. Lokhu kungase kuhlanganise izithombe, amavidiyo, okuthunyelwe kwebhulogi, ukukhushulwa noma ubufakazi obuvela kumakhasimende anelisekile.

Xhumana nezithameli zakho ngokuphendula amazwana, imilayezo eyimfihlo, kanye nokushiwo ezinkundleni zokuxhumana. Bandakanya nezithameli zakho ngokubuza imibuzo, ukuqhuba imincintiswano, noma ukwabelana ngokuqukethwe okukhiqizwa umsebenzisi.

Sebenzisa ukukhangisa kwenkundla yezokuxhumana ukukhuthaza ibhizinisi lakho. Izinkundla zokuxhumana zinikeza izinketho zokukhangisa ukuze uqondise ngqo izithameli zakho ngokusekelwe kuzintshisekelo zazo, indawo, nezinye izindlela.

Ngokusebenzisa isu eliqinile lenkundla yezokuxhumana, ungakhuphula ukubonakala kwesitolo sakho se-inthanethi futhi uhehe izivakashi eziningi ezinentshisekelo kumikhiqizo noma amasevisi akho.

Setha ukuthumela i-imeyili okuvamile

Misa ama-imeyili avamile ku ukuheha izivakashi esitolo sakho se-inthanethi. Yakha uhlu lwe-imeyili ngokuqoqa amakheli e-imeyili amakhasimende akho namathemba. Dala okuqukethwe okubandakanyayo, okufana namaphromoshini, izindaba noma amathiphu, futhi wenze ama-imeyili akho abe ngewakho usebenzisa igama lomamukeli.

Landela imithetho yokumaketha nge-imeyili, njengokuthola imvume yangaphambili nokunikeza inketho elula yokuzikhipha ohlwini. Hlaziya imiphumela yomkhankaso wakho ukuze ulinganise izinga lokuvula, ukuchofoza kanye nokuguqulwa.

Ngokusetha umkhankaso we-imeyili ojwayelekile futhi unikeze okuqukethwe okuyikhwalithi, ungagcina izethameli zakho futhi uhehe izivakashi eziningi esitolo sakho se-inthanethi.

Nikeza nge-e-store ephendulayo

Sinikeza ukudala i-e-store ephendulayo, okusho ukuthi isitolo sakho esiku-inthanethi sizothuthukiswa ukuze sivumelane nazo zonke izisetshenziswa nosayizi besikrini, ngaleyo ndlela sinikeze ulwazi lomsebenzisi olubushelelezi nolumnandi, kungaba kudeskithophu yekhompuyutha, ithebhulethi noma i-smartphone.

Nazi ezinye izinzuzo zokuba ne-e-store ephendulayo:

Ukufinyeleleka: Isitolo sakho se-inthanethi sizofinyeleleka kalula kubo bonke abasebenzisi, kungakhathaliseki ukuthi iyiphi idivayisi abayisebenzisayo ukuphequlula i-inthanethi. Lokhu kukhulisa ukufinyelela kwakho futhi kukuvumela ukuthi ufinyelele izethameli eziningi.

Umuzwa othuthukisiwe womsebenzisi: I-e-store ephendulayo inikezela ngomuzwa womsebenzisi ongaguquki futhi olungiselelwe. Izivakashi zizokwazi ukuzulazula kalula kusayithi lakho, zibuke imikhiqizo, zithenge, futhi zihlanganyele nokuqukethwe kwakho ngaphandle kokuhlangabezana nezinkinga zokuhambisana noma zesakhiwo.

I-SEO ethuthukisiwe: Amawebhusayithi aphendulayo athandwa izinjini zokusesha ngoba anikezela ngolwazi lomsebenzisi olusezingeni eliphezulu. Ukuba ne-e-store ephendulayo ngakho-ke kungathuthukisa izinga lakho emiphumeleni yosesho, okungakhuphula ukubonakala kwesitolo sakho se-inthanethi.

Ukuzivumelanisa nezimo kumathrendi ezobuchwepheshe: Ngokuthuthuka okusheshayo kwamadivayisi nobuchwepheshe, kubalulekile ukuba nesitolo se-e esingajwayelana namathrendi amasha. Isitolo se-inthanethi esiphendulayo sizokuvumela ukuthi uhlale unolwazi lwakamuva futhi unikeze ulwazi olunzulu ngomsebenzisi, kungakhathaliseki izinguquko zobuchwepheshe ezizayo.

Ukuze udale i-e-store ephendulayo, ungasebenzisa amapulatifomu e-e-commerce adumile afana ne-Shopify, WooCommerce noma i-Magento, ehlinzeka ngezindikimba nezifanekiso ezilungele ukusetshenziswa. Ungakwazi futhi ukuqasha umthuthukisi wewebhu ukuthi adizayine futhi enze ngendlela oyifisayo isitolo sakho esiku-inthanethi ngokuya ngezidingo zakho ezithile.

Nikeza ngokuqukethwe kwekhwalithi

Ukuze unikeze okuqukethwe kwekhwalithi kubavakashi bakho, ungacabangela izindlela ezihlukile. Bhala okuthunyelwe kwebhulogi okufundisayo okuhlinzeka ngezeluleko ezisebenzayo nokuhlaziya okunokuqonda. Dala okokufundisa kanye nemihlahlandlela yomsebenzisi ukuze usize izivakashi zakho ziqonde kangcono futhi zisebenzise imikhiqizo noma amasevisi akho.

Gqamisa izifundo kanye nobufakazi bekhasimende ukuze uqinise ukwethembeka komkhiqizo wakho. Sebenzisa izinsiza ezibukwayo ezikhangayo njengezithombe, i-infographics, namavidiyo ukuze wenze okuqukethwe kwakho kuhehe kakhudlwana.

Gcina izivakashi zakho zaziswe ngezindaba zakamuva namathrendi embonini yakho. Ngokunikeza okuqukethwe okuyikhwalithi, ungaheha futhi ugcine izivakashi zakho, uqinise ubuchwepheshe bakho futhi ugqame emqhudelwaneni.

Ihambisa izindlela zokukhokha

Ukuze kube lula izindlela zokukhokha esitolo sakho se-inthanethi, nazi ezinye izinketho ongazicabangela:

Amakhadi esikweletu/edebhithi: Yamukela izinkokhelo zekhadi lesikweletu nedebhithi ngokuhlanganisa amasango okukhokha avikelekile njenge-Stripe, i-PayPal, noma i-Braintree. Lokhu kuzovumela amakhasimende akho ukuthi akhokhe kalula ngamakhadi awathandayo.

Ama-wallet kagesi: Nikeza amakhasimende inketho yokusebenzisa ama-e-wallet adumile njenge-Apple Pay, i-Google Pay noma i-Amazon Pay. Lezi zindlela zokukhokha zilula futhi ziyashesha kubasebenzisi abakhetha izixazululo zokungathinteki.

Ukudluliselwa kwebhange : Vumela amakhasimende ukuthi akhokhe nge-EFT ngokunikeza ulwazi oludingekayo ukuze kuqedelwe ukudlulisa. Qiniseka ukuthi ufaka imiyalelo ecacile ukuze wenze inqubo ibe lula.

Imali ekulethweni: Uma unikeza ukulethwa kwasendaweni, cabanga ukunikeza inketho yemali ekulethweni. Lokhu kuvumela amakhasimende ukuthi akhokhe ngokheshi noma ngekhadi lapho ethola i-oda lawo.

Ama-Cryptocurrencies: Uma ufuna ukwamukela izinkokhelo ze-cryptocurrency, ungahlanganisa amasango athile asekela ukuthengiselana nge-Bitcoin, i-Ethereum, noma amanye ama-cryptocurrencies adumile.

Hlukanisa izinkokhelo: Nikeza ngezinketho zokukhokha ezihlukanisiwe noma ezihlehlisiwe ukuze uvumele amakhasimende ukuthi asabalalise izindleko zokuthenga kwawo ngezitolimende ezimbalwa. Lokhu kungakhuthaza amakhasimende ukuthi athenge izinto ezinkulu.

Amakhuphoni namakhodi ephromo: Nikeza amakhasimende inketho yokusebenzisa amakhuphoni noma amakhodi ephromo ekuphumeni ukuze athole izaphulelo ezikhethekile. Lokhu kungakhuphula ukuthengisa futhi kwakhe ukwethembeka kwamakhasimende.

Kubalulekile ukukhetha izinketho zokukhokha ezifanelana kangcono nebhizinisi lakho kanye namakhasimende akho okuhlosiwe. Qiniseka ukuthi unikeza ulwazi olucacile mayelana nezindlela zokukhokha ezamukelwayo kanye nemisebenzi evikelekile usebenzisa izivumelwano ezifanele zokuphepha ukuze uvikele idatha yekhasimende ebucayi.

I-e-store yakho kufanele ivikeleke

Kubalulekile ukuthi i-e-store yakho ivikeleke ukuze kuvikelwe ulwazi lwekhasimende olubucayi nokuqinisekisa ukwethenjwa kwabathengi. Faka isitifiketi se-SSL (Secure Sockets Layer) kuwebhusayithi yakho ukuze ubethele idatha ebucayi efana nolwazi lwekhadi lesikweletu namaphasiwedi. Lokhu kuqinisekisa ukuthi idatha idluliselwa ngokuphephile phakathi kwesiphequluli seklayenti neseva yakho.

Setha a ubuqiniso bezici ezimbili kuma-akhawunti ekhasimende, okwengeza isendlalelo esengeziwe sokuphepha ngokudinga abasebenzisi ukuthi banikeze uhlobo lwesibili lokuhlonza, njengekhodi ethunyelwe nge-SMS. Qiniseka ukuthi isitolo sakho nanoma imaphi ama-plugin enkampani yangaphandle akhona kuvuselelwa njalo ukulungisa ubungozi bokuphepha futhi uvimbele ukuhlaselwa.

Bhala inqubomgomo yobumfihlo ecacile echaza ukuthi uyiqoqa, uyisebenzise futhi uyivikele kanjani idatha yekhasimende. Qiniseka ukuthi le nqubomgomo ifinyeleleka kalula kuwebhusayithi yakho.

Sebenzisa amasango okukhokha njenge-PayPal, i-Stripe noma i-Braintree ukuqinisekisa ukuthi ulwazi lokukhokha luvikelekile. Gada iwebhusayithi yakho njalo ukuze uthole umsebenzi osolisayo noma ukuziphatha okungajwayelekile, njengemizamo yokungena ewumgunyathi noma ama-oda asolisayo.

Amaphutha we-SEO okufanele uwagweme kusayithi le-e-commerce

Ireferensi yemvelo ibalulekile ukuqinisekisa ukubonakala nokukhula ukuthengiswa kwesiza se-e-commerce. Kodwa amaphutha alula ezobuchwepheshe noma amacebo angajezisa ngokushesha izindawo zakho ku-Google.

1. Ukushoda kwesu le-SEO jikelele 🤦‍♂️

Ukuzibandakanya ekuthuthukisweni okuncane ngaphandle kwesu elichaziwe elinye lamaphutha we-SEO njalo. Kubalulekile ukuba nesu jikelele le-SEO ukuze khulisa ukubonakala kwesayithi lakho iwebhusayithi ezinjinini zokusesha. Ukwenza lokhu, ungalandela izinyathelo ezibalulekile zokuthuthukisa isu le-SEO elisebenzayo.

Okokuqala, udinga ukwenza a ukuhlaziywa okujulile kwamagama angukhiye afanelekile okwebhizinisi lakho. Lokhu kuzokuvumela ukuthi uqondise amagama okusesha okungenzeka asetshenziswe izethameli oziqondise.

Ngemuva kwalokho udinga ukuthuthukisa iwebhusayithi yakho ngokufaka lawa magama angukhiye kuwo izihloko, ama-meta tag, okuqukethwe nama-URL. Lokhu kuzosiza izinjini zokusesha ziqonde okuqukethwe kwesayithi lakho futhi zikuhlele ngokufanele.

Kubalulekile futhi thuthukisa ukwakheka kwesayithi lakho ukwenza lula ukuzulazula kwabasebenzisi nezinjini zokusesha. Lokhu kungahlanganisa ukuhlela amakhasi akho abe yizigaba ezinengqondo, ukwakha imephu yesayithi ecacile, kanye nokubeka izixhumanisi zangaphakathi zokuxhuma amakhasi ndawonye.

Futhi cabanga ngokushicilela okuqukethwe kwekhwalithi, ukuthumela imephu yesayithi nokusebenzisa inkundla yezokuxhumana ukuze wabelane ngezixhumanisi zakho.

2. Ukuziba ulwazi lomsebenzisi 🙈

Ukuziba isipiliyoni somsebenzisi kungenye iphutha le-SEO okufanele uligweme. Isayithi lokuklama elihamba kancane, elinezinqola noma esiphelelwe yisikhathi liyingozi kulwazi lwesivakashi. Nokho abanye abalinaki leli phuzu elibalulekile.

Ukungazi kahle komsebenzisi ngokuvamile kuholela ezingeni eliphezulu lokugxuma, izivakashi zishiya ngokushesha iwebhusayithi ekhungathekisayo noma eyinkimbinkimbi ukuyisebenzisa. Kunzima uku guqula umsebenzisi abe ikhasimende noma uhole ngesayithi lapho izenzo ezibalulekile (ukuthenga, ukubhalisa, njll.) ziyinkimbinkimbi.

I-Google manje ihlanganisa ulwazi lomsebenzisi (i-UX) njengendlela yokunquma yezinga. Isayithi elikhungathekisa abasebenzisi lizojeziswa emiphumeleni yosesho. Isayithi elinohambo lomsebenzisi olukhandlayo libonisa kabi inkampani yomnikazi.

Les abasebenzisi abajabule ebhekene nobunzima bokuthola umkhiqizo, ukuthenga, ukuthola ulwazi. Ukuziba i-UX kusukela esigabeni sokuklama nakho kwenza iwebhusayithi ifinyeleleke kalula kubantu abakhubazekile.

Ngesiza se-e-commerce, kubalulekile ukuthi:

• Lungiselela isivinini sokulayisha ikhasi
• Lula uhambo lokuthenga
• Yamukela idizayini ephendulayo eguqulelwe kuselula
• Qinisa ukuphepha nokwethembana

I-UX kufanele ibe senhliziyweni yesu lakho lokugcina izivakashi futhi uthuthukise ukuguqulwa kwakho.

3. Okuqukethwe okuyimpinda noma kwekhwalithi ephansi 🚮

Okwesithathu Amaphutha we-SEO ukugwema. Okukhiqizwa ngokuzenzakalelayo, okunamathiselwe okunamathiselwe noma okubhalwe kabi kungakujezisa kanzima ku-SEO.

Okuqukethwe kuyimpinda noma okwenziwe ngendlela i-othomathikhi ayilinganiswanga kahle yi-Google ethanda okuqukethwe okuyingqayizivele nokusezingeni eliphezulu. Umsebenzisi we-inthanethi uzoshiya ngokushesha iwebhusayithi enikeza ama-athikili anamathiselwe amakhophi noma okuqukethwe okubi.

Ukuba khona kokuqukethwe okusezingeni eliphansi kunikeza umbono wokuthi ayinakho ubucayi futhi ilimaza isithombe sesayithi. Ukukopisha kusuka kweminye imithombo kukuvimbela ekuzibekeni wena njengendawo eyinkomba esihlokweni esithile. Abafundi bazibandakanya kancane nokuqukethwe okungafuneki nokungathandeki: ukwabelana okumbalwa, ukuthandwa, ukuphawula.

I-Google ingajezisa noma ikhiphe ohlwini isayithi ephindaphinda izinqubo zokuhlela ezimbi. Thumela okuqukethwe okokotshiwe noma ulwazi olungelona iqiniso kulimaza kakhulu ukwethembeka yesayithi ngokuhamba kwesikhathi.

Ukubheja kokuqukethwe okuyikhwalithi kubalulekile ukuze kugcinwe ukufunda kwakho, ukusungula igunya lakho lokuhlela kanye nokusimamisa ithrafikhi yakho.

4. Ukwenziwa kahle kahle kwamashidi omkhiqizo 📄

Owesine Amaphutha we-SEO ukugwema ukungasebenzi kahle kwamashidi omkhiqizo. Amashidi omkhiqizo amakhasi abalulekile esayithi le-e-commerce. Ishidi lomkhiqizo elingalungiselelwe kahle lithola indawo embi ezinjinini zokusesha, okuhlanganisa nemibuzo yezohwebo.

Ikhasimende linenkinga yokuthola umkhiqizo, kungaba ngocwaningo lwangaphakathi noma lwangaphandle kusayithi. Ngaphandle kolwazi oluningiliziwe, imidiya yekhwalithi, ukubuyekezwa kwabathengi, ikhasimende alikwazi ukuhlola kahle umkhiqizo.

Ngaphandle kolwazi olubalulekile, ikhasimende alikwazi ukuqala ukuthenga, okuholela ekugejisweni kokuthengisa. Okuhlangenwe nakho eshidini lomkhiqizo kuyinto ekhungathekisayo futhi ayikhuthazi isivakashi ukuthi sithenge.

Kafushane, amashidi emikhiqizo esezingeni eliphansi ayingozi ohambweni lwamakhasimende, ukwaneliseka komsebenzisi kanye nokuguqulwa kwesiza se-e-commerce. Ukuthuthukisa kwabo kubalulekile.

5. Amaphutha obuchwepheshe ajwayelekile 🐛

Izinkinga zobuchwepheshe ezifana Amaphutha angu-404 alimaza ulwazi lomsebenzisi kanye nokukhasa ngokukhomba amarobhothi. Uma amakhasi ebuyisela iphutha le-404, lokhu kusho ukuthi abatholakali. Ingenye yezimbi kakhulu Amaphutha we-SEO ukugwema. Lokhu kulimaza ulwazi lomsebenzisi kanye nereferensi yemvelo.

Un Isitifiketi se-SSL esiphelelwe yisikhathi noma okungavumelekile kuvimbela i-HTTPS futhi kulimaza ukuvikeleka nokwethenjwa kwezivakashi. Amakhasi alayisha kancane ngenxa yamafayela amakhulu noma ukusingathwa okungalungile kubangela izivakashi ukuthi ziphelelwe isineke futhi zishiye isayithi.

Ukulandelana kokuqondisa kabusha kuyingozi ku-SEO nolwazi lomsebenzisi. Ngobuningi bethrafikhi eza ngeselula, ayinikezi inguqulo yeselula yeukwehliswa kuyajezisa kakhulu.

Khomba futhi ulungise ngokushesha lezi zinkinga zobuchwepheshe ezivamile zibalulekile ukuze unikeze ulwazi oluhle ezivakashini nokuthuthukisa ukubhekisela kwayo kwemvelo.

6. Yeqa Izibuyekezo ze-algorithm 🤖

Izinguquko ezivamile kuma-algorithms we-Google zingathinta ithrafikhi yakho ngobusuku obubodwa. Ukungashintshi isu lakho le-SEO kuma-algorithms amasha ngokuvamile kuholela ukwehla esikhundleni emiphumeleni yosesho.

Umphumela oqondile, ukugcwala okuvela ezinjini kuyehla, okungaba nomthelela emsebenzini wesayithi. Amanye amasayithi ajeziswa yi-Google ngenxa yokusebenzisa amasu e-SEO aphelelwe yisikhathi kanye nokwephula imithetho emisha.

Ama-algorithms amasha ngokuvamile akwazisa ukuzizwisa komsebenzisi, isici esingakwenzi lokho ngakho-ke akufanele kunganakwa. Ukuhlangana ne-SEO nokulungisa lokho okujezisayo kuma-algorithms amasha kuhlanganisa izindleko, ngakho-ke kungcono ukulindela.

Kubalulekile uku landela futhi uzivumelanise ngokushesha izinguquko kuma-algorithms we-Google nezinye izinjini ukuze kugcinwe ukusebenza okuhle.

7. Ukungalandeleli ukusebenza 📉

Ngaphandle kokuhlaziya okunembile, kunjalo akunakwenzeka ukubona izinkinga ezingase zibe khona ezobuchwepheshe, ukwehla kwethrafikhi, amaphutha esipiliyoni somsebenzisi. Ngaphandle kokulandelela amamethrikhi angukhiye, kunzima ukwazi ukuthi yimaphi amaleveli okuthuthukisa ayasebenza njengokubalulekile ukwenza ngcono ukusebenza kwayo.

Akunakwenzeka ukukala ukuvela kwethrafikhi yayo, ukuthengiswa kwayo, ukwaneliseka kwezivakashi ngokuhamba kwesikhathi ngaphandle kwama-KPI noma imilando. Izinkinga ezingaziwa azixazululwa, okubangela ukulahleka kwemali engenayo, ithrafikhi, njll.

a isu elisebenzayo ledijithali lidinga ukuqapha okunembile kwedatha ukuze wenze izinqumo ezifanele. Kafushane, ukuqapha okunembile kwezinkomba zayo zokusebenza ezibalulekile kubalulekile ukuze ulawule kahle isu ledijithali lesayithi noma lenkampani.

8. Ungakubukeli phansi ukubaluleka kokubuyekezwa kwabathengi ⭐

Ukungabikho kwezibuyekezo zabathengi kusayithi le-e-commerce kwenza izivakashi zisolise futhi kuholela ekulahlekelweni kokuthenjwa. Ngaphandle kobufakazi bomphakathi noma ubufakazi, kunjalo nzima kakhudlwana ukuze guqula izivakashi amakhasimende kanye nokuthengisa okuvaliwe.

Inkampani ayikwazi ukuphendula ukuphikisa nokugxeka okwenziwe amakhasimende mayelana nemikhiqizo. Iziphambeko eziphindelelayo emikhiqizweni ethile azikwazi ukutholwa ngaphandle kwempendulo evela kumakhasimende.

Ukwabelana ngemibono emihle kumanethiwekhi, ama-vectors of virality, kukhona akunakwenzeka ngaphandle kokubuyekezwa kwabathengi. Kafushane, ukubuyekezwa kuyisici esibalulekile mayelana nokutholwa kwamakhasimende, ukuguqulwa, ukwaneliseka nokwethembeka kusayithi le-e-co.

Imibuzo Evame Ukubuzwa

Umbuzo: Yiziphi izinkundla zokuxhumana okufanele ngizisebenzise ukukhangisa isitolo sami?

IMP: I-Facebook ne-Instagram zibalulekile ukuze kufinyelelwe umphakathi jikelele. I-Twitter, i-Pinterest ne-TikTok ikuvumela ukuthi uqondise imiphakathi ethile. Dala ama-akhawunti kumanethiwekhi ahambisana nomsebenzi wakho nalokho okuhlosile.

Q: Yimalini ongayifaka ezikhangisweni ezixhasiwe?

A: Nikeza isabelomali esivamile sokukhangisa (isib: 150€/ngenyanga ubuncane). Hlola amanani amaningi nokuhlosiwe ukuze uthole inhlanganisela esebenza kahle kakhulu ngaphambi kokunyusa imali.

Umbuzo: Ingabe ngidinga ukukhiqiza okwami ​​okuthunyelwe kwebhulogi?

A: Yebo, Kungcono ukudala okuqukethwe kwebhulogi okwangempela, okuyikhwalithi kusayithi lakho, kunokuthembela kuphela kokuthunyelwe kwezivakashi.

Umbuzo: Ngisenza kanjani isitolo sami sisebenzise iselula?

A: Lungiselela isivinini sokulayisha, hlinzeka ngomklamo osabelayo futhi uhlole ulwazi lomsebenzisi weselula. Futhi hlola ukuhambisana nezinhlelo zokusebenza zeselula ze-Google Ads.

Q: Ngibagcina kanjani ababhalisile bami be-imeyili?

IMP: Ngokubathumela ikhwalithi, ama-imeyili aqondene nawe anikeza inani langempela elingeziwe. Hlukanisa uhlu lwakho emilayezweni eqondiwe. Gwema ukuthumela njalo kakhulu.

Q: Ingabe udinga okuqukethwe okuningi ukuze uthuthukise i-SEO yakho?

A: Ubuningi futhi ikakhulukazi ikhwalithi ibalulekile. Gcina ibhulogi yakho isebenza ngezindatshana ezithuthukisiwe njalo. Okuqukethwe okuhlukile nokucebile kudala ithrafikhi esimeme kakhudlwana.

Umbuzo: Ngingakwazi ukukhangisa imikhiqizo ngaphandle kwesitoko esitholakalayo?

A: Cha, lokhu kuzolimaza ulwazi lomsebenzisi. Bonisa ngokucacile ukutholakala ukuze ugweme ukudumazeka. Nyusa kuphela imikhiqizo engaphakathi kusitoko ukuze uthole ukuguqulwa okungcono.

Umbuzo: Yiziphi izinkomba okufanele ngizilandele ngezenzo zami zokumaketha?

IMP: Kala ithrafikhi, imikhondo ekhiqiziwe, izinga lokugxuma, ukuthengiswa, njll. ukuze uhlonze iziteshi eziphumelela kakhulu nokuqukethwe. Lungisa izenzo zakho ngokusekelwe emiphumeleni.

Kodwa ngaphambi kokuba uhambe, nansi ungakha kanjani isithembiso sokuthengisa esingenakuvinjelwa. Sishiyele imibono yakho.