Indlela yokwenza umugqa wezingubo

Ukwethula umugqa wezingubo kudinga izimfanelo ezithile. Okokuqala, kubalulekile ukuba nolwazi oluhle ngemakethe nokuncintisana. Kulokhu uzodinga - ngaphandle kokumangala - yenza ucwaningo lwemakethe nokuncintisana ukuze uqonde kangcono umkhakha futhi, kungani kungenjalo, ulungise okunikezwayo kwakho ukuze ukwenze kuhambisane kakhulu.

Uma ufuna ukwethula umqondo osebenzayo, futhi ongaphila kuwo, kuzodingeka udlule ezinyathelweni ezithile ezibalulekile: thatha isikhathi sokubeka izisekelo futhi ulungiselele impumelelo yakho. Lo mhlahlandlela ulapha ukukusiza.

🔰 Uyini ulayini wezingubo?

Sekungamakhulu eminyaka abaklami bebonisa ithalente labo ngokwakha imfashini ehlukahlukene yezingubo ezihlose ukwenza uguquko olungcono lwamasilhouette abesifazane nabesilisa futhi babanikeze isitayela esingcono ngenxa yemigqa ehlukene okwadwetshwa yona, ngokusho komklami ngamunye. okumisekile.

Kungenzeka ukuthi unezingubo ezinomugqa ofanayo kanye nevolumu efanayo kodwa, lezi zingubo zingase zihluke kuye ngezindwangu, imininingwane kanye nokuqeda ozokusebenzisa.

I-athikili okufanele ifundwe: Imisebenzi efunwa kakhulu e-Afrika 

Ngenxa yale migqa, unethuba lokunakekela, ukuthuthukisa ama-silhouette akho ukuze abonakale esesitayeleni kakhulu kunokujwayelekile.

Namuhla, sinemigqa yezimpahla eminingana esungulwe abadayisi.

Manje, wena ongathanda ukungena ebhizinisini lezingubo ungabhekisela kulokhu ukuze uzenzele eyakho. Okokuqala, sethula imigqa ehlukene kuwe.

🔰 Eminye imigqa yezingubo

👉 Imigqa yokugqoka ye-Christian Dior

Ngo-1955, uChristian Dior, omunye wama-couturiers amakhulu kakhulu emhlabeni, wakha imigqa elandelayo:

• Umugqa "A". elimelelwa amahlombe amancane nengalo ebanzi;
• Umugqa "H". ngo-1954 okuwumugqa okhipha amahlombe, amabele, ukhalo nezinqulu ngendlela ewunxande, owaziwa nangokuthi 'ipensela', kanye nesitayela sokugqoka esivamile sama-1960s.
• Umugqa othi "I". okufana nomugqa "H" kodwa kunomehluko ngobude obusuka ngaphansi kwedolo kuya eqakaleni.
• Umugqa "T", Umumo othi "H" onezimbobo zengalo ezibanzi kanye nemikhono yokwakha engunxande, eyakha umumo oyinhlanganisela ofana nohlamvu T olune-bust. Ukwakhiwa kufana nalokhu kwesikibha.
• Umugqa "V". nge-silhouette engunxantathu ehlanekezelwe, ephakamisa amahlombe futhi iqinise emadolweni.
• Umugqa "X". i-silhouette ijwayele ukuthi ye-1950s, igcizelela ukhalo ngokuphakamisa amahlombe kancane futhi ivule kabanzi ngaphansi kwesinqe ngokuma kwesondo lakudala.
• Umugqa "Y". nge-silhouette yama-1940s, lapho abesifazane ngesikhathi sempi kwakudingeka bazithuthukise njengamadoda futhi ngaleyo ndlela bathuthukise umugqa wamahlombe.

👉 Imigqa kaYves Saint Laurent

• Ulayini "we-trapeze". yethulwa ngo-1958 ngenye i-couturier edumile yesizukulwane sakhe u-Yves Saint Laurent, ifana nesimo esithi "A" kodwa ibanzi kakhulu, ithatha isimo se-trapezium njengoba igama layo liphakamisa.
• Umugqa "onxantathu". iphinde ithathelwe kumumo othi “A” kodwa ikhula ibe yizinhlangothi ezintathu ngokusikwa kwesondo okuqala emahlombe.
• Umugqa "wensimbi". ibonakala nge-bodice eqinile kanye nensimbi ebanzi yesiketi, ingubo yakudala ye-cocktail yama-1950s.
• Umugqa "webhaluni". kufana ne-cloche, kodwa ngesiketi sebhaluni esilukiwe.
• Umugqa "wombuso". okuwumugqa owuketshezi ophulula i-silhouette ngokusikwa ngezansi nje kwe-bust. Wazalelwa eFrance, exhunywe esikhathini sangemva kwenguquko yaseFrance, kanye noJoséphine Bonaparte njengesithonjana.

Lapho sibuzwa ukuthi uyini umugqa wezingubo, singasho ukuthi kuyindalo yeqoqo lezingubo ezizofanelana nowesifazane kanye nesilisa wesilisa kungakhathaliseki ubukhulu bawo.

🔰 Ungawuvula kanjani umugqa wezingubo?

Ukuze uqalise emhlabeni wemfashini, futhi ikakhulukazi uma kuziwa ekuqaliseni umugqa wakho wezingubo, izici eziningana okufanele zicatshangelwe. Lezi zici zihlanganisa, phakathi kokunye:

🎯 Isinyathelo 1: Hlela imibono yakho

Uhlelo lwakho lwebhizinisi kufanele luchaze ukuthi uhlela ukuphatha kanjani iqoqo lakho. Uma uyobhala, kuyodingeka kube ngokoqobo ngangokunokwenzeka.

Kulolu hlelo lwebhizinisi, isifinyezo esiphezulu sibalulekile, kokubili kuyincazelo ye- raison d'être yenkampani yakho kanye nokuqagela kwayo esikhathini esizayo kanye nezindlela ezivumela ukuthi ihehe abangaba abatshalizimali.

Lokhu kuyadingeka kunoma yiliphi ibhizinisi, kodwa kunjalo ikakhulukazi emaqoqweni alungele ukugqokwa avame ukudinga ukuqoqwa kwemali kwangaphandle. Kufanele futhi wenze isethulo senkampani yakho. Nakhu udweba kanjani uhlelo lwebhizinisi olugculisayo.

🎯 Isinyathelo sesi-2 Yenza ucwaningo lwemakethe

Iphrojekthi iyakhiwa, uyazi ukuthi ungayiholela kuphi, udwebe umzila okufanele uwulandele. bese uphonsa isifundo semakethe, ukuhlola ukufaneleka kombono wakho kokuthi “ ukuphila kwangempela ".

Qaphela ukuncintisana, imikhuba yokuthenga nokunambitha kwalokho okuhlosile mayelana nezingubo, ukushintshana nabaklami, khulisa inani lemihlangano… qaphela, thula mayelana nomkhiqizo wakho.

Kumayelana nokuba nelukuluku nokuqaphela kakhulu, ukuphindaphinda ucwaningo lwamadokhumentari kanye nezifundo zenkundla, kugxile kulawa maphuzu alandelayo:

• Imakethe : usayizi, ukukhula, umjikelezo, inzuzo...
• Umncintiswano: ngqo noma ngokungaqondile, isabelo semakethe, ukukhula kanye nezibalo zonyaka…
• Abahlinzeki nokusabalalisa: bangobani ? Zisebenza kanjani?
• Imithethonqubo esebenza kumkhiqizo odayiswayo.

Ucwaningo lwemakethe lunenzuzo ye qeda lonke ubandlululo nezinkolelo, ukuveza ukuthi iphrojekthi ikufanele ngempela ukwethulwa: ngakho-ke, ingabe umhlaba ukulindile?

🎯Isinyathelo sesi-3: Dizayina amamodeli wakho wezingubo zokuqala

Dala izingubo, buza labo abazokhiqiza iqoqo lakho uma benezingqinamba ezithile okufanele bahloniphe. Uzodinga ukwazi ukuthi imininingwane ibaluleke kakhulu. Uma udweba imidwebo yakho, qiniseka ukuthi ubonisa yonke imininingwane usebenzisa amagama afanele.

Dweba amaqoqo akho ngokwezinkathi zonyaka

qala ukukhiqiza

Thola abakhiqizi bakho, khumbula izimo zokusebenza zefektri. Uma unamakhono okuthunga, ungakha amaphethini ngokwakho kanye nama-prototypes.

🎯 Isinyathelo sesi-4: Maketha futhi udayise iqoqo lakho

Ukuze ungene kangcono emakethe, uzodinga:

• Dala iwebhusayithi noma isitolo ukuphromotha iqoqo lakho
• Thintana namanye amawebhusayithi, futhi thintana namabhulogi angadala ukubonakala komkhiqizo wakho nesayithi lakho.
• Nyusa iqoqo lakho. Ungabhala umbiko kwabezindaba, uthenge indawo yokukhangisa kumamagazini kanye nakumawebhusayithi afundwa futhi athintwe amakhasimende akho angaba khona. Xhasa imicimbi eyahlukene, lokhu ngokuhlanganisa abangaba amakhasimende. Thola kukhulunywe ngakho inkanyezi, sebenzisa izinkundla zokuxhumana ezifana twitter, Facebook.
• Iba isikhangiso esihamba ngezinyawo
• Thatha ama-oda
• Uma isabelomali sakho sikuvumela, hlanganyela embukisweni wokuhweba osekulungele ukugqokwa.

Ngakho-ke lezo yizinyathelo ezahlukene okufanele uzilandele ukuze uzisungulele owakho ulayini wezingubo. Ngakho-ke, zilandele ngokucophelela futhi uzoba nethuba lokuzifaka kulo mhlaba wemfashini.

🔰 Ungamaketha kanjani umugqa wakho wezingubo?

🎯 Sebenzisa i-Shopify

 Njengoba sishilo ngaphambili, Shopify iyinkundla enhle kakhulu yokwethula isitolo sakho esiku-inthanethi.

 Ngokuchofoza okukodwa nje, ungafaka zonke izithombe zomkhiqizo wakho. Kwenza izimanga ekukhuliseni umkhiqizo wakho.

 Ungakwazi futhi ukudala " mayelana nekhasi » ekhangayo, okuyindawo enhle yokwazisa abathengi ukuthi ungubani nokuthi ibhizinisi lakho limeleni. Yiba obala ngokuphelele ngendaba yakho; Kuyi-a indlela ephumelela kakhulu ukusungula ukwethenjwa ngamakhasimende angaba khona.

 Ngokuchofoza okukodwa nje, ungafaka zonke izinto ezibonakalayo zomkhiqizo wakho. Kwenza izimanga ekukhuliseni umkhiqizo wakho.

Okokugcina, ungakwazi futhi ukuthuthukisa isitolo sakho ukuze sikleliswe kangcono ku-Google. Yenza ucwaningo lwamagama angukhiye futhi usethe isitolo sakho ukuze amakhasimende angaba khona akuthole lapho ephequlula iwebhu.

🎯 Uzakwethu nabantu abanethonya

 Uma ufisa ngokushesha yakha izethameli ku-inthanethi, kubalulekile ukuxhumana nabantu abajwayelekile asebevele basungulwe embonini yezemfashini.

 Odinga ukukwenza nje ukuthintana nalaba baphathi futhi ubone ukuthi bazimisele yini ukukhipha ulwazi mayelana nomkhiqizo wakho ngenkokhelo.

 Ngokuya ngezinga lakho lokuthonya, okuthunyelwe okukodwa kungathumela ukusakazwa kwethrafikhi kusayithi lakho. Kuyamangaza ukwandisa inani labalandeli bakho.

🎯 Sebenzisa amanethiwekhi omphakathi njenge-Instagram

Uma umusha emkhakheni we ukumaketha kwedijithali, i-Instagram ingenye yezinkundla ezifinyeleleka kakhulu ongaqala ngazo.

 Ngokuvamile, abasebenzisi be-Instagram bazibandakanya kakhulu nemikhiqizo ngakho-ke bayakwamukela kakhulu abakuthumelayo. Futhi, ungafaka inkinobho " Thenga Manje kokuthunyelwe kwakho, okuhle kakhulu ekuthuthukiseni izingubo zakho zokugqoka.

 Thumela izithombe zekhwalithi ephezulu zezingubo zakho futhi uhlanganyele nabalandeli bakho nabanye abantu embonini yemfashini. Kuyinhlanganisela ewinayo yokwakha abalandeli be-Instagram.

🎯 Beka phambili ukumaketha kwe-imeyili

Lapho kwenziwa kahle, ukumaketha nge-imeyili kuyinto ewusizo ngendlela emangalisayo.  Lena indlela enhle yokuthola amakhasimende aphindayo. 

Abantu abasohlwini lwakho bangabanye bamakhasimende akho azinikele kakhulu, ngakho maningi amathuba okuthi baphinde bathenge kuwe.

Bhalisela inkundla yokumaketha njenge I-Mailchimp ukuze siqale ukuqoqa amagama amakhasimende namakheli e-imeyili lapho bethenga okuthile. 

Ungakwazi futhi ukushumeka ifomu lokubhalisa kuwebhusayithi yakho ukuze uthwebule idatha evela kulabo abangaba nentshisekelo yokuthenga kamuva.

🎯 Futhi yenza ukumaketha kokuqukethwe

Dala ibhulogi neyakho Isitolo Esiku-inthanethi.  Kuyamangalisa ukuheha nokwakha ubudlelwano namakhasimende amasha ngokuwanikeza ulwazi olubalulekile. Isibonelo, amathiphu emfashini, amathiphu emfashini, izitayela, njll. Usuvele unombono.

Qala ukubhala ibhulogi yamasonto onke. Ukubuyekezwa komkhiqizo nezihloko zemibono zithandwa kakhulu futhi kulula ukuzifunda, ngakho zama ukubhala lezi zinhlobo zezihloko. Hlola ukuthi izethameli zakho zisabela kanjani kukho futhi uqhubeke ulungisa futhi uthuthukise isu lakho lokumaketha okuqukethwe.

Namuhla, i-Artificial Intelligence ikusiza ngalo mqondo. Nakhu ukuthi i-AI ingakusiza kanjani ukuthi ubhale izindatshana zakho.

🎯 Thumela isikhangiso ku-Facebook isibonelo

Ngaphandle kwe-influencer marketing, zonke lezi zindlela ezingenhla zithatha isikhathi ukuqalisa.

 Kodwa-ke, ngezikhangiso ze-Facebook, ungabona imiphumela phakathi nezinsuku futhi kwezinye izikhathi amahora.

I-algorithm ye-Facebook ikuvumela ukuthi uqondise i-niche yomphakathi (okungesinye sezizathu zokukhetha indawo yokuthengisa eyingqayizivele kubaluleke kakhulu).

 Ungaqondisa abantu ngokusekelwe kokulandelayo:

• indawo
• Iminyaka
• Uhlobo
• Izithakazelo

 Lokhu ngokwethembeka kungenye yezindlela ezinamandla kakhulu zokuthola izethameli zakho ezifanelekile futhi uzimakethe ngokuqondile kuzo.

🔰 Imibuzo Evame Ukubuzwa

???? Kubiza malini ukuqala ulayini wezingubo?

Kuncike, uma ujwayele ukusebenza nesiteji sokunyathelisa, ukwethula umkhiqizo wezingubo kungakubiza cishe i-1.000.000 CFA francs.

Kodwa uma ufuna ukuba nokulawula okuphelele komkhiqizo futhi udizayine izingubo zakho ukusuka ku-A kuye ku-Z, kungabiza amashumi ezigidi zama-francs e-CFA, noma ngisho nangaphezulu.

???? Indlela yokuklama izingubo zakho?

Ukuze ufunde ukuthi ungenza kanjani izingubo zakho siqu, ungaziqeqesha esikoleni noma ku-inthanethi, ungathola injabulo yakho ku-YouTube

Siqedile!!

Sithemba ukuthi manje usuyakwazi ukwethula ulayini wakho wezingubo. Imibono yakho ilindeleke kumazwana. Kodwa ngaphambi kokuba uhambe, nansi indlela Bukhoma kusuka kuwebhusayithi yakho ezinyangeni ezi-3.