Ungaba kanjani ithonya?

Abantu, abaziwa kangcono njengabagqugquzeli, sebevele bakha umphakathi ongaphezu kwezigidi ezingama-20 emhlabeni jikelele. Inani eliqhubeka likhula, njengoba intsha eyengeziwe ifuna ukuba yilokho osekuyikho izithixo zayo. Uyafuna ukwazi ukuthi ungaba kanjani umgqugquzeli? Kulesi sihloko, ngikutshela ukuthi yini ongayenza ukuze ube ngumgqugquzeli.

Ubani onethonya?

Lapho abantu befuna ukwazi ukuthi yini i-influencer, ngokuvamile lokho abakubuzayo ukuthi, " Kusho ukuthini ukuba umgqugquzeli? Kungase kuzwakale kufana, kodwa kunomehluko ocashile nobalulekile.

Umgqugquzeli umane ungumuntu onethonya ezinqumweni zokuthenga zabanye. Ngamanye amazwi, ngumuntu onethonya, igunya noma ukwethenjwa kweqembu elithile labantu.

Ku-marketing jargon, i-influencer ngumuntu ohola abanye ukuthi benze izinqumo ezithile zabathengi. Isibonelo sabagqugquzeli bokumaketha abanamandla bahlanganisa uMichael Jordan noma lebron james okubangela ukuthi othile athenge izicathulo, othile oshayela u-Aaron Rodgers ukuze athenge uhlobo oluthile lomshwalense wemoto, noma omunye wodade baseKardashian okhuthaza abalandeli babo ukuba bathenge uhlobo oluthile lwezingubo zokuziphaqula noma zokujima.

I-athikili okufanele ifundwe: Yini Umphathi Womphakathi futhi ngiba kanjani munye?

Ngamafuphi, uma othile enesikhundla noma amandla okwenza abanye abantu bakhethe umkhiqizo owodwa kunomunye, bathathwa njengabagqugquzeli bemakethe.

Kodwa lokho akufani nokuba umgqugquzeli. Ukuba umgqugquzeli kusho ukuthatha umqondo wokuba nomthelela futhi ube nawo uqondise izinqumo, kusukela endleleni umuntu angase aziveze ngayo, kuye endleleni aziphatha ngayo ku-inthanethi, kanye nendlela umuntu azibandakanya ngayo nabanye.

Kulaba bantu, kuwumsebenzi ngoba basebenza nemikhiqizo emikhulu.

Ungaba kanjani umgqugquzeli ?

Kodwa ingabe yizwe sonke esiyingxenye yalo? Ubani onqumayo ukuthi ubani onethonya nokuthi ubani ongeyena? Ungaqala kanjani? Kungani amavidiyo ami engenamthelela futhi esikhundleni sabanye abenza okufanayo?

Okuthrendayo, ukuya kokwakamuva, ukuhlangana nabantu nokuthandwa ngezinye zezidingo ezincane okufanele wamukele phakathi komphakathi wabagqugquzeli. Ngamafuphi, ukuduma umuntu ngamunye wethu anakho embuthanweni athuthuka kuwo kuzoba ukhiye wokuba umgqugquzeli.

Kodwa-ke, akufanelekile ukuthumela ividiyo yenza "izinto eziwubuwula" ezine ku-YouTube noma ukuthumela isithombe "sokuma". Uma sifuna ukuba nabalandeli, abalandeli nakho konke okuhambisana nakho, kubalulekile ukunikeza okuthile okuyingqayizivele nokubalulekile kwabanye abasebenzisi.

Isibonelo, uChiara Ferragnia wavula ibhulogi yemfashini ngo-2009 futhi namuhla uneqoqo lakhe lobucwebe nezicathulo, ngaphezu kokuba isembozo seVogue nezinye izinhlobo. Namuhla, unabalandeli abayizigidi ezingu-22.

I-athikili okufanele ifundwe: Ungalikhulisa kanjani ibhizinisi lakho?

Elinye icala ngelikaDulceida, u-Aida Domenech, ngo-2009 wanquma ukwakha ibhulogi njengomlandeli wemfashini, namuhla unomkhiqizo wakhe kanye nomcimbi wemfashini nomculo, wabamba iqhaza ezinhlelweni zethelevishini futhi unabalandeli abayizigidi ezingu-2,8.

Amathiphu okuba umgqugquzeli

Ingabe usukulungele ukuba yingxenye yomphakathi wabathonya? Yithole ngamathiphu alandelayo!

Okubalulekile ekubekeni umgomo

Ngaphambi kokuqala lolu hlelo lokusebenza, kufanele sicacise ngezinto ezithile. Akufanele uqale ukuthumela okuqukethwe njengokuhlanya, kodwa kubalulekile ukuba nakho isu elichaziwe kuzoqhutshwa.

Kubalulekile ukucaca ngezinjongo zethu nokuthi sifuna ukuyaphi. Kubalulekile futhi ukwazi ukuthi siyini isitayela sethu, yini esisebenza kahle kuyo nokuthi yini sifuna ukukhombisa emhlabeni.

Ukwazi ukuthi liyini iphuzu lethu eliqinile nokuthi yini esivelele kuyo ngokungangabazeki kuyosiza ekusehlukaniseni nabanye.

I-athikili okufanele ifundwe: Amathiphu ayi-13 okuthola abalandeli abaningi ku-Pinterest

Kunezigidi zabantu abakwazi ukucula, abadlala imidlalo yevidiyo, abahlale begqoke ngendlela yakamuva... ngakho-ke kubalulekile ukuthola ukuthi yini esehlukanisayo yazo. Ungakhohlwa ukuthi ukubona abasebenzisi kuyafana kugcina kubadina.

Kubalulekile ukuba isitayela esichaziwe kanye nendikimba ukuze abasebenzisi bethu bazizwe behlotshaniswa nathi, futhi ngale ndlela bathole ukusebenzisana okungcono kakhulu ekushicilelweni.

Yiba yiqiniso

Ukumaketha komuntu siqu kubalulekile ukuze ube Umgqugquzeli. Njengoba sichazile ezigabeni ezedlule, kunabantu abaningi emhlabeni abakwazi ukucula noma abathanda imfashini, ngakho-ke, ngezinye izingqikithi eziningi.

Kungakho kufanele sigweme ukulingisa abanye abagqugquzeli, ngoba lokhu kungalimaza ukwethembeka kwethu nobuqiniso bethu.

Ngakho-ke, kubaluleke kakhulu ukuba nguwe, ube nesitayela sakho siqu futhi uzame ukufeza amandla aphezulu angenzeka. Kungaleso sikhathi kuphela lapho siyofinyelela izinhloso zethu.

Okuqukethwe kwekhwalithi ephezulu

Ikhwalithi yokuqukethwe idlala indima ebalulekile. Ukwenza okuthunyelwe ngezithombe ezilufifi, ekukhanyeni okubi noma ezingajabulisi iso, ngokungangabazeki kuzoba esinye sezithiyo eziyinhloko zokufinyelela imigomo yethu.

Kubalulekile ukuthi okuqukethwe kubukhali, kube nokubunjwa okuhle nokukhanya okulungile. Eqinisweni, ngama-smartphones anamuhla, kulula kakhulu ukuthatha izithombe ezinhle ngaphandle kokuba umthwebuli wezithombe ochwepheshe.

Kuyatuswa futhi ukuthi izincwadi zihambisane nombhalo. Kufanele ibe mfushane, iqonde futhi ihehe. Futhi ngaphezu kwakho konke, kubaluleke kakhulu, awekho amaphutha esipelingi!

I-athikili okufanele ifundwe: Ungabhala kanjani uhlelo lwebhizinisi oluqinisekisayo?

Lezi zincomo zisebenza kukho konke ukushicilelwa, ngaphandle kwefomethi. Ukusetshenziswa kwe-geolocation kungaba nomthelela ekubonakaleni.

Ukusebenzisa Izindaba ze-Instagram noma Izindaba ze-Instagram kanye Nezindaba Eziqondile ezihlala amahora angama-24 kungaba yindlela enhle yokuheha abalandeli abasha futhi ugcine abalandeli abakhona inqobo nje uma bejabulisa, bexakile, futhi benephimbo eliseduze.

Ngokuqondene namavidiyo, awadingi ukurekhodwa ngekhamera yochwepheshe futhi aphelele, kodwa uzodinga ukuba nendaba yoqobo futhi wengeze amahlaya kuyo.

Yiba nabalandeli "bekhwalithi".

Bayini abalandeli bekhwalithi? Kunezinkundla eziningi zokuthola ababhalisile, kodwa lesi simiso asinconywa kakhulu, ngoba lezi zigcina seziyinombolo nje ku-akhawunti yethu, futhi azisilethi lutho.

Abalandeli bekhwalithi yilabo abaxhumana nathi futhi basinikeze ukusebenzelana okuhle kakhulu. Akufanelekile ukuvula i-akhawunti ku-Instagram isibonelo nokuthumela izithombe, kodwa into ebalulekile ukuthola likes, comments nokwenza omkhulu umsindo ukuze uqhubeke ukhula.

Futhi, i-algorithm ye-Instagram ilokhu ishintsha, ngakho manje kubaluleke kakhulu ukulondoloza, ukwabelana, ukubeka amazwana nokuthanda. Lokho kungaba oda.

Ukusetshenziswa kwama-hashtag namathegi

Sebenzisa hashtag, inqobo nje uma ukwenza ngokulinganisela, kuyindlela enhle ukuze kwandiswe ukubonakala kwezincwadi zethu, njengoba okuqukethwe ku-odwe futhi kulula ukukuthola.

I-athikili okufanele ifundwe: Ungazakha futhi uzithengise kanjani izifundo eziku-inthanethi kuwebhusayithi yakho?

Kepha akufanelekile ukubeka ama-hashtag egameni, kepha kuya ngesihloko esikhuluma ngaso, kuzoba lula ngathi ukuthi sibheke ama-hashtag aziwa kakhulu.

Ukusebenzisa omaka nakho kuyanconywa, njengoba benza izithombe zivele ezithombeni zomkhiqizo esizimakile. Ngale ndlela, abalandeli bakhe basibona esigabeni esithi “izithombe ezimakiwe".

Izinhlobo zabathonya

Okwamanje, kukhona eziningana izinhlobo zama-Influencers, njengoba wonke umuntu enesitayela sakhe, itimu ehlukile nezindlela ezihlukene zokufinyelela impokophelo ethile. Nazi ezinye zezinhlobo ezivame kakhulu zabathonya.

“Okunempilo”

Lezi zinhlobo zabathonya yilabo abazinikele ekukhuthazeni indlela yokuphila enempilo. Banomthwalo wemfanelo wokwazisa umphakathi ngokubaluleka kokudla okunomsoco kanye nokuzivocavoca umzimba.

"Ukubambisana"

Abagqugquzeli abasebenzisanayo yilabo aba hlangana nabanye abagqugquzeli ukuze basebenze ndawonye, ​​kungakhathaliseki ukuthi kudlalwa isibhengezo, ividiyo noma umcimbi. Ngale ndlela bakhulisa ukuzibandakanya kwabo.

Isitayela "

Abantu abagqugquzeli bemfashini seziphenduke izithonjana ezinobuntu bazo nesitayela ngaphandle kwemikhiqizo.

Umdlali"

Imidlalo Yamavidiyo Qoqa Izithameli ehluke kakhulu futhi ethembekile. Bazinikezele ekulengiseni amavidiyo abo abonisa imidlalo yevidiyo emisha evela emakethe noma amaqhinga okufundisa namasu okudlulisa izikrini ezahlukene.

Umpheki"

Sekuvele kunabagqugquzeli abaningi abazinikele emkhakheni we-gastronomic. Ngamavidiyo nezithombe banikeza isihluthulelo sokwenza izindlela zokupheka ezisheshayo nezilula, ngaphandle kokuchitha isikhathi esiningi ekhishini, esiphuthelwa ngezinye izikhathi.

Umhambi"

Bangabagqugquzeli abenze uhambo lwaba umsebenzi futhi abaxoxa indaba yabo ngokuvakashela amazwe ahlukene. Ngenxa yezeluleko zabo nolwazi lwabo, banikeza okhiye bokuhambela izindawo ezinhle kakhulu.

I-"Super-mamis"

Sekuyimfashini kakhulu muva nje ukukhombisa umhlaba ukuthi kusho ukuthini ngempela ukuba ngumama. Umndeni omkhulu, isikhathi sokukhulelwa, ukuvumelanisa impilo yobungcweti kanye nempilo yomndeni… ezinye zezeluleko ezinikezwa omama abanethonya.

Liyini iholo lomuntu onethonya?

Ngokusho kwemithombo ehlukahlukene yezimboni, amaholo ama-influencer ehla ngale ndlela elandelayo:

Endabeni ye-Instagram, ngabalandeli abangaphansi kuka-100, ungazuza cishe u-$000 kuya ku-$450 ngokuthunyelwe okuxhasiwe.

I-athikili okufanele ifundwe: Luyini uhlelo lwebhange oluhambisanayo noma i-Shadow Banking?

Umgqugquzeli onabalandeli abangu-500 angathola ngaphezulu kwama-euro angu-000 ngokuthunyelwe okuxhasiwe, kodwa kuphela uma okuqukethwe kwabo kungokwekhwalithi ephezulu futhi kunokusebenzelana okuhle. Kodwa uma ubheka labo abanabalandeli abayizigidi ezingu-4 noma ngaphezulu, bangakhokhisa kufika ku-$580 ngokuthunyelwe okukodwa.

KwaTikTok, amaholo awakachazwa, kepha amaTiktoker amakhulu angakhokhisa phakathi kuka-50 no-000 wama-euro ngeposi elixhasiwe.

Ku-Youtube, imithetho ihlukile. Ukuze uqale ukukhokhisa, kufanele uhlangabezane nemibandela emibili: ube nenani eliphansi lababhalisile abangu-1000 kanye nobuncane bamahora angu-4000 okubuka umphakathi ezinyangeni eziyishumi nambili ezedlule.

I-YouTube ikhokha cishe i-euro eyodwa ngokubukwa okungu-1000. Nokho, leli nani liyahlukahluka kuye ngezindikimba.

Faka kabusha…

Njengoba ubona, ukuba ngumgqugquzeli akulula kangako futhi kubandakanya ukuba namakhono okuzalwa kodwa nokuthuthukisa ezinye izinhlobo zamakhono. Ukuzinikela nokubekezela ngokungangabazeki ziyisihluthulelo sempumelelo futhi ukuqeqeshwa kahle kuzokusiza ukuthi uhlukanise kwabanye.

Ucabange ngani ngalesi sihloko ungaba kanjani umgqugquzeli ? Beka amazwana futhi wabelane! Sishiyele amazwana. Kodwa ngaphambi kokukushiya, ngithanda ukukwazisa ngalokhu kuqeqeshwa kwe-premium ezokutshela Ungalidala Kanjani Ibhizinisi Lakho Ku-inthanethi.

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