Amathiphu Okuphumelela Kwebhizinisi e-Afrika

Ungaphumelela kanjani ebhizinisini? Impumelelo yebhizinisi njalo into yokuqala lokho kufika emqondweni kunoma ngubani ohlela ukuqala ibhizinisi e-Afrika. Noma ubani oqala ibhizinisi uhlala enza amasu azosiza ukudala inzuzo ngokubuyisela. Uma kukhulunywa ngebhizinisi eliphumelelayo, abantu abaningi bavame ukungayinaki i-Afrika ngenxa yokushiyeka kwayo okuningi.

Ngenxa yesimo sokuthuthukiswa kwengqalasizinda, imithetho eqinile kanye nokuphathwa kukahulumeni e-Afrika, abantu bakubona njengesinyathelo esibi emabhizinisini aqalayo.

Kodwa-ke, lokhu akubavimbanga osomabhizinisi ekunqobeni zonke izithiyo ukuze babe abezizwe ngezizwe emabhizinisini abo. Namuhla, kube nokugasela kwe-Afrika yizinkampani zamazwe ngamazwe ezahlukene kanye namabhizinisi endawo akhule ngemibono exakayo ukushintsha ibhizinisi e-Afrika.

Izici ze-Afrika azikhawulelwe ezindlekweni eziphansi zezinsizakalo zomphakathi, kodwa zidlulela emakethe enhle ethuthukisiwe, inqubekelaphambili eqhubekayo kanye nokwaneliseka kwezifiso zabathengi.

Inhloso yalesi sihloko igxile ekwabelaneni ngamathiphu azokusiza uthuthukise ibhizinisi lakho e-Afrika.

Asihambe

???? Indawo yebhizinisi e-Afrika

Ukuphatha a ibhizinisi eliphumelelayo e-Afrika, kubalulekile ukuthi iklayenti lethu liqonde imikhuba yebhizinisi lendawo. Nakuba amathiphu anikezwe ngezansi esebenza kuso sonke isifunda, amakhasimende ethu azokuthola kuwusizo ukubheka ikhasi lethu lamathiphu empumelelo emazweni ngamanye.

➤ Into yokuqala okufanele uyazi ukuphumelela kwezamabhizinisi e-Afrika

#1. Uma ithuba lemakethe lilihle kakhulu ukuthi libe yiqiniso e-Afrika, kungenzeka ukuthi kunjalo. Khumbula njalo ukuthi amazwe ase-Afrika ahlushwa imboni yomkhonyovu esunguleka kakhulu egcina osomabhizinisi abangazi lutho abathembisa amabhizinisi amakhulu.

#2. Ubudlelwano obuqinile bubalulekile ekwenzeni ibhizinisi e-Afrika. Ngakho-ke, seluleka amaklayenti ethu ukuya kuma-gala dinner, imibukiso yezohwebo kanye nemibukiso ezweni.

#3. Emazweni amaningi ase-Afrika, ukubhekana neziphathimandla zendawo kungaba yiphupho elibi kosomabhizinisi. Ukuphathwa komphakathi kuzokulethela izixazululo ezimbalwa kakhulu kodwa izinkinga eziningi, futhi “izipho” zebhizinisi ngokuvamile ziyolindelwa ngabasebenzi bakahulumeni ukusheshisa izinqubo.

#4. Emazweni amaningi ase-Afrika, iziqu zibaluleke kakhulu. Ngakho-ke kuyadingeka ngaso sonke isikhathi ukubhekisela ngendlela efanele kumakhasimende angaba khona ngokuthi "induna", "inkosana", "boss" noma "engineer". Kodwa-ke, ukuhleka okukhulu kuyadingeka emihlanganweni. Osomabhizinisi abaningi base-Afrika baziwa ngokuba nemfudumalo nokushintshisana ngezinto ezijabulisayo emihlanganweni nalapho beqhuba ibhizinisi.

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#5. Izinkinga zobuhlanga ziningi e-Afrika, ngakho-ke sicela uqaphele ubuzwe bozakwethu bebhizinisi lasendaweni. Ubunikazi babo bungaba nomthelela omkhulu emathubeni akho emakethe, njengoba osomabhizinisi bendawo bezothanda ozakwabo lapho bevala amadili.

➤ Into yesibili ukwazi

#6. Amakhasimende ethu angakhuphula isu lawo lokumaketha kanye nokwakha umkhiqizo ngokuqondisa amakhasimende ase-Afrika hhayi kuphela kumanethiwekhi omhlaba afana ne-Twitter ne-Linkedin, kodwa nasezinkundleni zokuxhumana ezidumile zasendaweni okuhlanganisa u-Eskimi, uMxit noBandeka.

#7. Osomabhizinisi bakwamanye amazwe abahlali njalo wamukelekile e-afrika. Amankampani amaNdiya ahlukunyeziwe e-Uganda, abalimi baseCaucasia bathathelwa indawo eZimbabwe, futhi ukuphikiswa kwamaShayina namaFrench kuyanda ezwenikazi lonke.

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#8. Abaningi Amazwe ase-Afrika akazinzile kakhulu, ngakho cabanga ngokuthola umshwalense wengozi yezombangazwe. I-Multilateral Investment Guarantee Agency yeBhange Lomhlaba (i-MIGA) kanye nama-ejensi amaningana entuthuko kazwelonke ahlinzeka ngemikhiqizo yomshwalense ukumboza lezi zingozi.

#9. Uxhaso lukhona kuseyinkinga e-Afrika, ngakho khuluma nababolekisi kusenesikhathi. Nakuba amabhange ase-Afrika engathembeki ngaso sonke isikhathi, abaqalayo bangakwazi ukufuna ukwesekwa kuma-NGO kanye nezikhungo zezikweletu ezincane, ikakhulukazi uma zibonisa ukuthi iphrojekthi exhasiwe izozuzisa abantu bendawo. Ngangibhale isihloko ungabaxhasa kanjani ngezimali abaqalayo base-Afrika ngisho noma ungenaso isiqinisekiso sokufaka isicelo semali mboleko yasebhange.

???? Amathiphu Okuphumelela Kwebhizinisi e-Afrika

Kungakhathaliseki ukuthi ibhizinisi elincane, ibhizinisi elincane noma ibhizinisi eliku-inthanethi, alikwazi ukuqhutshwa ngaphandle kokuphathwa kahle kwesikhathi, izinsiza zabantu, izimali/imali, ubuchwepheshe obusha, imibono emisha nokudala nokubambisana, phakathi kokunye. Ungakhohlwa ukuthi"ikhasimende yinkosi” kunoma yiliphi ibhizinisi.

➤ Yenza ngokwezifiso ibhizinisi lakho

Kunomehluko omkhulu phakathi kwamazwe ase-Afrika uma kukhulunywa ngezimakethe nezamabhizinisi. Lokhu kungenxa yezinkinga/izidingo ezahlukene zomthengi ngamunye kanye nendawo yabathengi. Ngakho into yokuqala ukuba yenza ngokwezifiso ibhizinisi lakho kuqala.

Eqinisweni, ukwethula ibhizinisi lakho e-Afrika kwehlukile ekwenzeni lokho ezweni elithuthukile. Amanye amazwe ase-Afrika eseningizimu yeSahara angabakhiqizi abakhulu bedayimane nethusi emhlabeni.

Nokho abantu abangaphezu kwezigidi ezingu-300 bahlala esimweni sokuntula ngenxa yokushoda, ukungalingani kwezempilo nezemfundo, inkohlakalo kanye neholo elincane.

Njengoba i-Afrika nayo inamandla ayo, kumele uqaphele uhlobo lwebhizinisi ofuna ukuliqala. Ngakho-ke kungaba ngcono ukukhetha imboni ekhula ngokushesha, kodwa ukuthengisa okuthile okuthuthukisa inhlalakahle yabantu kuyinzuzo futhi kunikeza umuzwa wemvelo wokwaneliseka.

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Ukuze wethule ngempumelelo ukuqalisa ezwenikazi, usomabhizinisi kufanele afunde ngezidingo zabantu bendawo. Kumele ichaze isu lendlela yokuhlinzeka ngezixazululo ezinkingeni ezibhekene nomphakathi wonkana wendawo. Lapho unakho okukhulu uhlelo lwebhizinisi ezandleni zakho, okumele ukwenze ukubeka izinhlelo zakho esenzweni.

➤ Isu lokumaketha elihlakaniphile

Ngenxa yokuhlinzekwa kukagesi kanye ne-Wi-Fi ezindaweni zasemakhaya, osomabhizinisi abaningi ezwenikazi baye bakwazi ukusungula amabhizinisi aphumelelayo. Impumelelo yalaba somabhizinisi incike ekutheni bakwazi ukudala izixazululo ezinkingeni ezikhungethe indawo lapho ibhizinisi labo likhona. Manje base bekwazi ukuzuza ukuthengisa okukhulu kanye nenzuzo enkulu kakhulu.

Noma kunomehluko kumodeli yebhizinisi lase-Afrika, kufanele ukwazi ukuhambisana nalokho okwenzeka ezimakethe ezithuthuke kakhulu. Umkhuba wemakethe yomhlaba akufanele nanini uzitshwe uma ufuna ukungena embonini.

Thatha isibonelo, ukudalwa kobuchwepheshe sekuvule indlela yokuthi osomabhizinisi base-Afrika benze izindodla zemali ngokuhlinzeka ngemisebenzi ye ukumaketha kwedijithali, of umklamo wewebhu kanye ne-SEO.

➤ Jabulela Social Media

Inkinga enkulu wonke umnikazi webhizinisi elincane abhekana nayo ukungabi nesabelomali esanele sokumaketha ukuze kuthuthukiswe umkhiqizo noma isevisi emakethe eqondiwe. Ngakolunye uhlangothi, awukwazi ukweqa lesi sinyathelo njengoba ukukhangisa nokuphromotha kuyingxenye ebalulekile ekusunguleni ubunikazi bomkhiqizo.

Futhi okubaluleke kakhulu, wonke umuntu ubezokwazi kanjani mayelana nebhizinisi lakho elisha uma bengabonanga isikhangiso sakho noma bezwa ngawe?

Ngakho-ke uma uqinile njengabanye osomabhizinisi, kunezindlela ezilula zokwakha i-buzz ezungeze umkhiqizo wakho. Sebenzisa amandla aphelele ezinkundla zokuxhumana zamahhala njenge-Facebook, Instagram kanye ne-Snapchat futhi wabelane ngemilayezo yakho yokumaketha. Nakhu ukubaluleka kwamanethiwekhi omphakathi ebhizinisi lakho.

➤ Ungabheki Emuva

Sonke sikhule sizwa ukuthi uthando nesineke yikona okubalulekile empumelelweni. Nokho, lokho kungase kuzwakale kujwayelekile, kodwa kuyiqiniso, futhi isizathu silula. Izinto ezinhle zithatha isikhathi. Ukuqala ibhizinisi akuyona into abantu abaphelelwe ithemba. Kudinga ukuzinikela okuphelele nomzamo oqhubekayo.

Ngakho konke lokhu, ukwesekwa okuncane nesiqondiso esivela kubaholi kungakungenisa ezikhathini ezimnyama kakhulu. Ngezinye izikhathi abantu bayaziqhenya ngalokho abakufezile, okubenza bangaqhubeki phambili. Ungalokothi ukwenze lokho.

Funa iseluleko kubaluleki bakho nochwepheshe bemboni uma kwenzeka kuba nezithiyo. Ungase ufunde okuthile kokuhlangenwe nakho kwabo okungakusiza ugweme amaphutha afanayo.

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Manje ekugcineni uyazi ukuthi udinga ukuthatha indlela esebenzayo ukuze uphumelele ebhizinisini lase-Afrika. Okokugcina, kumele ube nesifiso sokufeza iphupho lakho. Ngezeluleko zethu, njengoba kushiwo ngaphambili ngochwepheshe, sithemba ukuthi uzokhula ezweni lamathuba ngokuzethemba.