Amathiphu ami okwenza ibhizinisi lakho liqale kahle

Akwanele ukuba nomqondo omuhle nje wokuqala ibhizinisi. Ukuqala ibhizinisi kuhlanganisa ukuhlela, ukuthatha izinqumo ezibalulekile zezimali kanye nokwenza uchungechunge lwemisebenzi yezomthetho.

Osomabhizinisi abaphumelelayo kumele baqale babheke imakethe, bahlele ngendlela enengqondo, futhi bahlanganise amasosha abo ukuze afeze izinhloso zabo. Njengomeluleki webhizinisi, ngethula kuwe kulesi sihloko inqwaba yamathiphu okufanele uwalandele ukuze ukwazi ukuqala ibhizinisi lakho ngempumelelo.

Empeleni, umbono uyingxenye kuphela ye-equation. Kubalulekile ngokufanayo ukwazi ukuthi ungabhekana kanjani nezinkinga ezibambekayo futhi ukwazi ukuzimaketha endaweni enokuncintisana. Nawa amathiphu ambalwa ukuthi ngiphakamisa kuwe ukuthi uqale ibhizinisi lakho kahle.

1. Khetha umbono webhizinisi olungile

Ukuze uqale ibhizinisi lakho kahle, udinga ukukhomba imboni yokukhula. Eqinisweni, isinyathelo sokuqala sokuba ngumnikazi webhizinisi ukunquma ukuthi hlobo luni lwebhizinisi okufanele uliqale.

Bheka umbono webhizinisi elincane elifana nezintshisekelo zakho, imigomo yomuntu siqu, namakhono emvelo. Lokhu kuzokusiza ukuthi uhlale ukhuthazekile lapho ukuhamba kuba nzima futhi kuzothuthukisa kakhulu amathuba akho okuphumelela. Yebo, kusebenza kanjalo.

Isibonelo : bheka isihloko sale bhulogi oyifundayo njengamanje. Igama lakhe ngu Finance de Demain nombhali wayo, ngiwungoti kwezezimali. Ngakho-ke uyaqonda ukuthi injabulo ingase ibe eyami lapho ngikunikeza izeluleko kwezezimali kanye nakwezebhizinisi ikakhulukazi ngoba yilokho engikwaziyo ukwenza kahle kakhulu. Ngaphezu kwalokho, ulwazi lwami kulo mkhakha lwakha ukwethembeka kwamakhasimende.

Sekukonke, uma usukulungele ukuba usomabhizinisi, kubalulekile ukukhetha umbono webhizinisi ofanele. Thatha isikhathi sakho ukuhlola izinketho ngoba ukuthola umqondo webhizinisi ongcono kakhulu kungaba nzima.

2. Yenza ucwaningo lwemakethe

Ngokufanelekile, kufanele wethule imikhiqizo noma amasevisi akho emakethe encane nekhula ngokushesha. Ezimbonini ezivuthiwe, uzodinga inzuzo yokuncintisana ukuze uvelele, okungukuthi umkhiqizo noma isevisi emisha, isevisi yamakhasimende enhle kakhulu, noma intengo enhle.

Ucwaningo lwemakethe lusiza ukuthi uthole amakhasimende ebhizinisi lakho. Ukuhlaziya ngokuncintisana kukusiza ukuthi wenze ibhizinisi lakho lihluke. Ucwaningo lwemakethe luhlanganisa ukuziphatha kwabathengi kanye nemikhuba yezomnotho ukuze kuqinisekiswe futhi kuthuthukiswe umbono wakho webhizinisi.

Kubalulekile ukuqonda isisekelo samakhasimende akho zisuka nje. Ucwaningo lwemakethe lukuvumela ukuthi wehlise ubungozi ngisho noma ibhizinisi lakho liseyinhlansi nje esweni lakho.

Qoqa ulwazi lwabantu ukuze uqonde kangcono amathuba nemikhawulo yamakhasimende awinile. Lokhu kungase kuhlanganise idatha yokubala kwabantu mayelana neminyaka, ingcebo, umndeni, izinto ozithandayo, nanoma yini enye ehlobene nebhizinisi lakho.

Bese uphendula le mibuzo ukuze uthole umbono omuhle wemakethe yakho.

• Isicelo : Ingabe sikhona isifiso somkhiqizo noma isevisi yakho?
• Usayizi wemakethe:  Bangaki abantu abangaba nentshisekelo esicelweni sakho?
• Izinkomba zomnotho:  lingakanani izinga lemali engenayo kanye nezinga lokuqashwa?
• Isizinda :  ahlala kuphi amakhasimende akho futhi ibhizinisi lakho lingafinyelela kuphi?
• Ukugcwala kwemakethe:  zingaki izinketho ezifanayo esezivele zikhona kubathengi?
• Intengo:  amakhasimende angaba khona akhokhelani ngalezi zindlela ezihlukile?

Uzofuna futhi ukuhlala unolwazi lwakamuva ngamathrendi akamuva amabhizinisi amancane. Kubalulekile ukuba nombono wesabelo semakethe esithile esizoba nomthelela enzuzweni yakho.

Ungenza ucwaningo lwemakethe usebenzisa imithombo ekhona, noma ungenza ucwaningo ngokwakho futhi uye ngqo kubathengi. Imithombo ekhona ingakongela isikhathi esiningi namandla. Nokho, ulwazi lungase lungacacisi izethameli zakho ngendlela obungathanda ngayo.

Yisebenzise ukuze uphendule yomibili imibuzo evamile nelinganisekayo, efana nezitayela zemboni, izibalo zabantu, kanye nemali engenayo yasekhaya.

3. Yenza ukuhlaziya ngokuncintisana

Ukwenza ukuhlaziya ngokuncintisana kuyindlela enhle yokuqala ibhizinisi. Ukuhlaziywa kokuncintisana kukusiza ukuthi ufunde ezinkampanini eziqhudelana ngamakhasimende akho angaba khona. Kuwukhiye wokuchaza inzuzo yokuncintisana edala imali engenayo esimeme.

Ukuhlaziywa kwakho kokuncintisana kufanele kukhombe ukuncintisana kwakho ngomkhiqizo noma ngomugqa wesevisi kanye nengxenye yemakethe. Hlola izici ezilandelayo zendawo yokuncintisana:

• Isabelo semakethe
• Amandla nobuthakathaka
• Iwindi lakho lethuba lokungena emakethe
• Ukubaluleka kwemakethe oyihlosile kubancintisana nabo
• Noma yiziphi izithiyo ezingase zikuvimbele uma ungena emakethe
• Izimbangi ezingaqondile noma zesibili ezingaba nomthelela empumelelweni yakho

Izimboni ezimbalwa kungenzeka ziqhudelane ukuze zinikeze imakethe efanayo oqondise kuyo.

4. Bhala uhlelo oluhle lwebhizinisi

Ukuze uqale ibhizinisi ngempumelelo, udinga ukusungula a uhlelo lwebhizinisi. Uhlelo oluhle lwebhizinisi lukuqondisa kuzo zonke izinyathelo zokuqala nokusebenzisa ibhizinisi lakho.

Uzosebenzisa uhlelo lwakho lwebhizinisi njengomhlahlandlela wokuhlela, ukuphatha nokukhulisa ibhizinisi lakho elisha. Kuyindlela yokucabanga ngezinto ezibalulekile zebhizinisi lakho.

Izinhlelo zebhizinisi zingakusiza ukuthi uthole uxhaso lwezimali noma uqashe ozakwethu abasha bebhizinisi. Abatshalizimali bafuna ukwenza isiqiniseko sokuthi bazobona inzuzo ekutshalweni kwabo.

Uhlelo lwakho lwebhizinisi yithuluzi ozolisebenzisa ukuze uqinisekise abantu ukuthi ukusebenza nawe noma ukutshala imali ebhizinisini lakho kuyisinqumo esihlakaniphile. Nali umhlahlandlela okwazisayo Ungabhala kanjani uhlelo lwebhizinisi oluqinisekisayo?

Qiniseka ukuthi uhlelo lwakho lwebhizinisi luhlanganisa konke okungenhla. Uhlelo lwakho kufanele lube mfushane, lunembe futhi luchaze umbono wakho webhizinisi ngokunembile. Zibhale ngokwakho, ngoba umbono wakho. Futhi lindela ukubhala kabusha okuningana ngaphambi kokuqaphela uhlelo lwakho lokugcina.

Ungesabi ukuthola usizo uma uludinga. Bonisa ochwepheshe, njengabagcini bamabhuku nabameli noma abanye osomabhizinisi abanolwazi.

Khumbula ukuthi uhlelo lwebhizinisi lungaphezu kwedokhumenti ye-accounting; kufanele athengise umbono wakho esikhungweni esingaba sezimali.

5. Khetha igama bese udala ibhizinisi lakho

Uzoliqamba ngokuthini ibhizinisi lakho? Lapho uqamba ibhizinisi, kufanele ukhethe igama elitholakalayo elihlangabezana nemithetho yokuqamba yesifunda sakho futhi elihambisana namakhasimende akho.

Ngemuva kwalokho, udinga ukuyibhalisa njengebhizinisi elisemthethweni. Kufanele futhi ukhethe isimo sayo esisemthethweni phakathi kwe-SA, SARL, njll.

Uma usukhethile isakhiwo sebhizinisi lakho, isinyathelo esilandelayo ukwakha ibhizinisi lakho. Kungakhathalekile ukuthi uluhlobo luni lwebhizinisi olusemthethweni olukhethayo, kunezinyathelo ezimbalwa ezijwayelekile, ezihlanganisa:

• Qamba ibhizinisi lakho
• Khetha umenzeli obhalisiwe: umuntu wemvelo noma osemthethweni owamukela imibhalo yentela nezomthetho egameni lebhizinisi lakho.
• Thola inombolo kamazisi yomqashi
• Ukufakwa kwamatayitela okuhlanganiswa.

Ngaphezu kwalezi zinyathelo, isakhiwo ngasinye sebhizinisi sinezidingo zaso ezihlukile kuleso sakhiwo sebhizinisi.

Qiniseka ukuthi unikeza ilungelo lobunikazi imibono yakho, noma okungenani uqiniseke ukuthi ivikelwe yi-copyright, uphawu lokuhweba, noma imfihlo yokuhweba. Kungenzeka ukuthi wephula amalungelo enye inkampani mayelana nalokhu.

6. Zizungeze nabantu abalungile

Zizungeze "nabantu abalungile" lapho uqala ibhizinisi. Amalungu ethimba lakho labaphathi kufanele abe namakhono ahambisanayo.

Abaholi abahamba phambili benza isiqiniseko sokunxenxa ochwepheshe abahamba phambili emkhakheni ngamunye wokusebenza. Ungesabi ukuqasha abantu abanobuchwepheshe obuningi emikhakheni yabo kunawe.

Kufanele futhi ucabangele izinsiza zakho zangaphandle njengengxenye yethimba lakho. Ngokombono ongokoqobo, uzodinga ochwepheshe, abathengisi nabaphathi, ummeli, inkampani yamabhuku ezimali, kanye nosizo ekukhangiseni noma ebudlelwaneni bomphakathi.

Uma ungenazo izinsiza zokumisa ibhodi labaqondisi, ungaphinda ukhethe ikomidi lamasu futhi umeme uchwepheshe ukuthi asebenze njengebhodi elizwakalayo ezinqumweni zebhizinisi lakho. Kubuchwepheshe obusezingeni eliphezulu, kunama-incubator amaningi futhi anikeza ukwesekwa okubanzi ukuze ukwandise amathuba akho okuphumelela.

Ekugcineni, ukuhlolwa kwangempela yimakethe. Ukuze ufinyelele amakhasimende ngokushesha nangempumelelo, kufanele ucabange ukuqasha abakhangisi zisuka nje. Ukumaketha, nakuba kuvame ukunganakwa, kubalulekile empumelelweni yanoma yiliphi ibhizinisi.

7. Cabanga ngomgwaqo ozayo

Hlala ucabanga ngomgwaqo ozayo lapho uqala ibhizinisi. Gwema ukulwa nomlilo futhi ulahlekelwe umbono wezinhloso zakho zesikhathi eside. Yenza uhlu lwazo zonke izici okudingeka uzicabangele esikhathini esisheshayo nesimaphakathi, ikakhulukazi uma ulindele ukukhula okusheshayo.

Ukukusiza ukuphatha lokhu kukhula, kufanele ucabangele zonke izinketho ezitholakalayo, njengokuthenga noma ukuqasha izakhiwo, ifenisha kanye nemishini. Ungakwazi futhi ukucabangela ukukhipha imisebenzi ehlukene, efana nezinsiza zabantu, kunokuba uyiphathe endlini.

Kamuva, uzodinga ukucabangela izici zokukhula, njengamandla nezinsiza, izinto zokusetshenziswa, amaholo, uxhaso, kanye nezidingo zobuchwepheshe.

Uma uhlole ngokucophelela amandla akho okukhula, kulungile ukucabanga kakhulu. Isibonelo, Uma ubekwe emakethe ye-niche, ungase ungabi nenzuzo ngaphandle kokuthi uqale ukuthumela ngaphandle.

8. Lungiselela uxhaso lwakho lwezimali

Akuyona imfihlo ukuthi udinga ukuxhaswa ngezimali ukuze uqale ibhizinisi. Kodwa ngaphambi kokuba uthole imali oyidingayo ukuze ukhokhele izindleko zokuqala, kunezinto ezimbalwa okudingeka uzenze kuqala.

Bala izindleko zebhizinisi lakho ngaphambi kokufuna uxhaso lwangaphandle. Lokhu kuzokusiza ukuthi ukhethe umthombo ofanele wokuxhasa ngezimali izidingo zebhizinisi lakho. Okulandelayo, hlakanipha ekusebenziseni kwakho imali futhi uhlele ngokudala uhlelo lwezimali olunemininingwane.

Hlola izinketho zezezimali zebhizinisi ongazithola

I-Bootstriling

Lena yindlela yokwenza ngokwakho ekuxhaseni ngezimali ibhizinisi. Lokhu kusho ukuthi uhlinzeka ngemali yebhizinisi lakho kusuka emalini oyongile, wukuzixhasa. Uma ibhizinisi lakho selisebenza, inzuzo ibuyiselwa ebhizinisini ukuze iqhubeke nokukhula.

Abangane nomndeni

Ukuxhasa ibhizinisi lakho ngemalimboleko evela kubangani nomndeni kungaba yindlela enhle yokuthola imali oyidingayo ukuze uqalise. Lapho uhlanganisa ibhizinisi nomndeni nabangane, kuwumqondo omuhle ukusungula isivumelwano esibhaliwe nohlelo lokukhokha.

Izibonelelo Zamabhizinisi Amancane

Izibonelelo zamabhizinisi amancane empeleni ziyimali yebhizinisi lakho okungadingeki ukuthi uyibuyisele.

Ungathola isibonelelo sebhizinisi elincane ngokugcwalisa inqubo yokufaka isicelo nomnikezeli. Kwamanye amazwe umbuso usekela ukuqalisa ngoxhaso.

Izikweletu zamabhizinisi amancane

Ungakwazi ukufaka isicelo semalimboleko yamabhizinisi amancane ngebhange noma esinye isikhungo sokuboleka imali. Le ndlela yokuxhasa ngezimali idinga ukubuyiselwa imali kodwa izokunikeza imali edingekayo ukuze uhlanganise izindleko zokuqalisa noma ngaphezulu.

Baningi abanye abafana ne Ukukhokha, Thanda Imali, njll. Bheka lo mhlahlandlela ku Indlela yokuxhasa iphrojekthi yakho d'investissement ukuze uthole okwengeziwe.

9. Siphathe kahle isikhathi sakho

Amabhizinisi amaningi athatha isikhathi ukusungulwa, okusho ukuthi kuzoba nezikhathi lapho ibhizinisi lihamba kancane. Isihluthulelo siwukusebenzisa kahle leso sikhathi sokuphumula senethiwekhi, isibonelo. Amasu amathathu okuxhumana angase afaneleke, kuye ngesimo sakho, yilawa:

• Bamba iqhaza emqhudelwaneni wohlelo lwebhizinisi losomabhizinisi abasha;
• Bamba iqhaza emibukisweni noma emibukisweni;
• Ngena kumphakathi wamabhizinisi ngokujoyina inhlangano yezohwebo noma inhlangano yobungcweti.

10. Dala iwebhusayithi yebhizinisi lakho

Ngemva kokuchaza umkhiqizo wakho nokudala ilogo yakho, isinyathelo esilandelayo ukwakha iwebhusayithi yebhizinisi lakho. Nakuba ukwakha iwebhusayithi kuyisinyathelo esibalulekile, abanye bangase besabe ukuthi ngeke bafinyelele kuyo ngoba abanalo ulwazi lokwakha iwebhusayithi.

Nakuba kungase kube ukwesaba okunengqondo ngo-2015, ubuchwepheshe bewebhu bubone intuthuko enkulu eminyakeni embalwa edlule, okwenza ukuphila kube lula kakhulu kubanikazi bamabhizinisi amancane.

Nazi izizathu eziphezulu zokuthi kungani ungakuyeki ukwakha iwebhusayithi yakho:

• Wonke amabhizinisi asemthethweni anamawebhusayithi - isikhathi. Usayizi noma imboni yebhizinisi lakho akusho lutho uma kuziwa ekwenzeni ibhizinisi lakho ku-inthanethi.
• Ama-akhawunti ezinkundla zokuxhumana afana namakhasi e-Facebook noma amaphrofayili eNkampani ye-LinkedIn awathathi indawo yewebhusayithi yenkampani okungeyakho noyilawulayo.
• Amathuluzi wokwakha amawebhusayithi afana neGoDaddy Website Builder enze ukwakha iwebhusayithi eyisisekelo kwaba lula kakhulu. Awudingi ukuqasha umthuthukisi wewebhu noma umklami ukuze wakhe iwebhusayithi ongaziqhenya ngayo.

11. Khuthaza futhi umakethe ibhizinisi lakho

Ziningi izindlela ezihlukene zokuthuthukisa ibhizinisi lakho, kodwa izindlela eziphumelela kakhulu yilezi:

Ukukhishwa kwabezindaba

Ukukhishwa kwabezindaba kuyindlela enhle yokukhangisa umkhiqizo wakho futhi kungenye yezindlela ezingabizi kakhulu ngoba:

• Inikeza ukukhangisa
• Sungula umkhiqizo wakho kuwebhu
• Thuthukisa i-SEO yewebhusayithi yakho ngokuheha amakhasimende amaningi kuwebhusayithi yakho
• Ingabe izindleko zesikhathi esisodwa mayelana nomzamo kanye nemali
• Yiba nezinzuzo ezihlala njalo

Facebook

Ikhasi le-Facebook iyindlela enhle yamahhala yokuxhumana namakhasimende akho. Kodwa, kudinga umzamo oqhubekayo ukuze uphumelele. Ikhasi le-Facebook lingasetshenziswa uku:

• Misa ubukhona bebhizinisi lakho lendawo
• Bonisa imikhiqizo namasevisi enkampani yakho
• Xhumana namakhasimende akho
• Thola futhi wabelane ngezibuyekezo zekhasimende
• Phromotha ibhizinisi lakho ngezikhangiso, nakuba lingase lingalungeli ibhizinisi lakho.

Youtube

Njengoba kunezigidigidi zabasebenzisi be-YouTube emhlabeni wonke, kunenani elikhulu lamakhasimende afuna okuqukethwe ibhizinisi lakho elingakukhiqiza. Isiteshi se-YouTube sebhizinisi lakho singasetshenziselwa:

• Thuthukisa i-SEO yakho ngokwandisa izinga lakho le-Google nezinga lakho lokuguqulwa.
• Thuthukisa ukusebenzelana kwenkundla yezokuxhumana futhi udale ukuxhumana okuqinile namakhasimende akho.
• Nikeza izincazelo ezinemininingwane yemikhiqizo namasevisi.

I-Google Bhizinisi Lami

I-Google Bhizinisi Lami iyithuluzi eliwusizo elivumela amabhizinisi ukuthi alawule ukuthi ibhizinisi labo livela kanjani ku-Google's Search Engine Results Page (SERP) kanye ne-Google Maps. I-Il My Business ingasetshenziselwa:

• Xhuma kulwazi olubalulekile mayelana nebhizinisi lakho, njengewebhusayithi yakho, ikheli lendawo, amahora okusebenza, inombolo yocingo, nezibuyekezo zekhasimende.
• Khulisa ukuqwashisa ngomkhiqizo wakho ngokuthuthukisa i-SEO yendawo kanye nokushayela ithrafikhi kuwebhusayithi yakho.
• Xhumana namakhasimende futhi wandise ukwethembeka kwakho.

Faka kabusha…

Yize kunzima ukuqala ibhizinisi, udinga futhi ukulungele ukusimamisa lelo bhizinisi iminyaka ezayo.

Ngenhlanhla, kunezinsiza ezahlukahlukene ezinikezelwe ekusizeni amabhizinisi amancane afana nelakho ukuthi akhule. Ungathanda ukuhlangana nochwepheshe kulo mkhakha, ungangabazi ukuthi Ngithinte. Ithimba lami lizothola isixazululo enkingeni yakho.

ngiyabonga ukwethemba kwakho