Yini Umphathi Womphakathi futhi ngiba kanjani munye?

Yini Umphathi Womphakathi? Iyini imisebenzi yakhe? Ngokuqinisekile lena imibuzo edala impikiswano enkulu kule nkathi yokuxhumana nabantu. Izinkampani zabo bonke osayizi sezinabaphathi bomphakathi abangochwepheshe abaphethe ukuphatha umkhiqizo wabo ku-inthanethi.

Umphathi Womphakathi uyingcweti enesibopho sokwakha nokuphatha umphakathi oku-inthanethi nokuphatha ubunikazi nesithombe somkhiqizo, ukudala nokugcina ubudlelwano obuzinzile nobuhlala njalo namakhasimende abo, abalandeli babo ku-inthanethi.

Ubani ongaba uMphathi Womphakathi?

Ngokuphambene nalokho abaningi abangase bakucabange, umphathi womphakathi uwumsebenzi oyinkimbinkimbi kakhulu ohlanganisa amakhono namakhono amaningi. Ungazitholela ngokwakho noma usheshise inqubo ngokuthi kulandela uhlelo lokuqeqesha.

Kodwa iqiniso liwukuthi kungenzeka kakhulu ukuthi noma ngabe iphrofayela yakho ihambisana nalesi sikhundla, kufanele ulungiselele kahle uma ufuna ukuba umphathi wangempela womphakathi.

I-athikili okufanele ifundwe: Amathiphu ami okwenza ibhizinisi lakho liqale kahle

Impela iphrofayili yokungena enhle yokuba umphathi womphakathi oqeqeshiwe, bangabantu asebevele bathanda amanethiwekhi omphakathi futhi abano isilinganiso esihle sozwela, ubuhlakani nobuhlakani futhi abanekhono kakhulu ekwakheni ubudlelwano ku-inthanethi.

Konke lokhu kufanele ukuqedele ngolwazi olufana nalolu:

• Isu lokuklama
• Umphathi womphakathi
• Ukuhlolwa nokuphathwa kwezinqubo namaphrojekthi
• Ukulawulwa kwezinhlekelele
• Ukunakwa kumakhasimende
• Amathuluzi 2.0
• lokubhala
• Izibalo zewebhu nokunye okuningi

Isipiliyoni, idiploma Yomphathi Womphakathi

Ukuze ube ngumphathi womphakathi omuhle, ngeke nje udinge amakhono abalulekile nekhono lale phrofayela, kodwa uzodinga nokuba nolwazi.

Indlela engcono kakhulu yokuthola ulwazi kulo msebenzi futhi enye yezimpahla zakho ezinhle kakhulu kuzoba ukusebenza kumkhiqizo wakho siqu.

Ngakho-ke ungangabazi, uma ufuna ukuba umphathi womphakathi. Indlela engcono kakhulu yokubonisa ukuthi ungumphathi womphakathi obonakalayo ukudala iphrofayili futhi uthuthukise uhlobo lwakho lomuntu siqu.

Uma uya kunhlolokhono, bazokucela imininingwane futhi uma ukhombisa imikhuba yakho emihle ngephrofayili yakho yomuntu siqu, ungaphezu kwesigamu lapho kanye nobufakazi bethalente lakho.

Ukwengeza, izinkampani eziningi nazo zidinga leyo bhonasi eyengeziwe enganikezwa uchwepheshe onenethiwekhi enhle yabagqugquzeli bemithombo yezokuxhumana.

Ibiza malini Umphathi Womphakathi?

Umphathi Womphakathi wenze indlela yawo phakathi kwemisebenzi evelele kakhulu njengoba abasebenzisi abaningi becela futhi besebenzisa ulwazi ngale ndlela.

Singasetha izinhlobo ezahlukene zabaphathi bomphakathi ngokuya ngesibopho sabo namandla abo. Kimina, umphathi womphakathi ungumphathi, usomaqhinga ekusetshenzisweni kwezinkundla zokuxhumana.

I-athikili okufanele ifundwe: Ungalidala kanjani ikhasi lebhizinisi le-Facebook

Imvamisa, uchwepheshe ozinikele ekuphatheni izinkundla zokuxhumana angathola iholo eliphakathi kuka-18 no-000 wama-euro isiyonke ngonyaka kuye ngesikhundla sakhe nobukhulu benkampani akuyo.

Nokho, khumbula ukuthi leli nani lingahluka kuye ngezindawo noma amazwe. Wenzani ngempela?

Imisebenzi Yomphathi Womphakathi

Njengoba sishilo endimeni edlule, umphathi woMphakathi uwumsebenzi wangempela. Kwesinye isikhathi sidida umphathi weTwitter noma uFacebook nomphathi woMphakathi, akufani.

Umphakathi ungumphathi ozophatha izwi lenkampani ku-inthanethi futhi anqume isithombe esisesidlangalaleni somkhiqizo, ubunikazi besi-2 benkampani. Lokhu akuyona into encane ngakho-ke kudinga amakhono okuqeqesha nolwazi lobuchwepheshe:

• Isu nokuhlela
• Ukuhlelwa kokuqukethwe: ukubhuloga
• Ukuphathwa koshintsho oluthambile
• Amathuluzi okuphatha umphakathi
• Dizayina amathuluzi Omphathi Womphakathi
• Ukunakekelwa kokuqukethwe nokuzingela okupholile
• Ukuxoxa Indaba kanye Nokulandisa kwe-Transmedia
• I-Community Booster
• Ukuqapha nokulalela okugcwele
• Linganisa bese ubika
• Ulwazi olujulile lwezimpawu zamanethiwekhi omphakathi
• Amanethiwekhi omphakathi amakhulu: Facebook, Twitter
• B2B amanethiwekhi omphakathi: Linkedin
• Amanethiwekhi omphakathi ezithombeni: Instagram, Youtube, Pinterest, Snapchat
• I-Neurocopyrighting kanye ne-SEO esekhasini
• Sesha ukumaketha: SEO kanye SEM
• I-Inbound Marketing ne-Social CRM
• Izikhangiso Zomphakathi (Facebook, Twitter, Outbrain)
• Social Media nokugenca

Izimfanelo zomphathi wenkundla yezokuxhumana

Umthamo omkhulu uzwela nokuxhumana kubalulekile kuchwepheshe wezokuxhumana. Njengoba umsebenzi wakhe oyinhloko uwukuphatha umphakathi we-inthanethi ohlanganisa abasebenzisi, uma engenawo amakhono amahle okuxhumana nge-inthanethi, ngeke abe nokuncane azokwenza.

Ukwengeza, ukubhala kubalulekile, kokubili ukushicilela ikhophi ye-RRSS nokudala izindatshana kumabhulogi ebhizinisi.

Isici sesibili esiyisihluthulelo salo chwepheshe uzwela. Izinkundla zokuxhumana kumele ziqhutshwe yiphrofayili ezwelayo, owazi ukuzifaka ezicathulweni zabanye, futhi ohlale ebambe iqhaza ekutholeni isisombululo esingcono kakhulu sezidingo nezinkinga zabalandeli babo.

I-athikili okufanele ifundwe: Ungaliqala kanjani ibhizinisi eliphumelelayo ku-inthanethi

Ukulinganisela esinye isici lapho izinkampani zizochazwa khona uma ufuna ukuqasha Umphathi Womphakathi. Iphrofayili enganakekile futhi esheshayo ingenza umonakalo omkhulu kumkhiqizo lapho kubhekwa ukugxekwa kwabasebenzisi.

Ukungqubuzana akufanele kwande. Umphathi Womphakathi ungumsebenzi oyedwa wenkampani okufanele aphishekele isixazululo sezinkinga zamakhasimende.

Le ukuzinikela okuphelele kuphrojekthi nakho kuyaziswa. Umphathi Womphakathi kufanele alungele ukubhekana nanoma yiluphi uhlobo lokusongela, kungakhathaliseki ukuthi yisiphi isikhathi sosuku. Nansi ingxenye enzima kakhulu yomsebenzi: Umphathi Womphakathi akufanele neze anqamule ngokuphelele umsebenzi wakhe.

Futhi ekugcineni, uchwepheshe wezokuxhumana kufanele abe neqiniso uthando lomkhiqizo nemikhiqizo yalo. Ayikho indlela ongabandakanya ngayo abanye futhi ubaqinisekise ngekhwalithi yomkhiqizo wakho uma ungakukholelwa okushoyo.

Imisebenzi esemqoka yoMphathi Womphakathi

Umsebenzi oyinhloko owenziwa yilo chwepheshe ukwakhiwa kokuqukethwe okukhangayo nekhwalithi. Ngokuvamile, umphathi womphakathi akagcini nje ekudaleni nasekubhaleni okuqukethwe kwezinkundla zokuxhumana kuphela, futhi ngokuvamile uphethe ukuphatha ibhulogi yenkampani.

Ngaphezu kwalokho, uchwepheshe wezokuxhumana kufanele anqume mayelana isikhathi esingcono kakhulu sokuthumela okuqukethwe. Ukwenza lokhu, inamathuluzi akutshela ukuthi yisiphi isikhathi sosuku noma seviki okuqukethwe kuzokwamukelwa kakhulu.

Futhi inamathuluzi okuhlela ukushicilelwa kokuqukethwe. Akukhona nje ukuthi okuqukethwe kuzohlelwa ngesikhathi esiyinhloko, nakuba kugxile kulezi zikhala, ukushicilelwa kuzophinde kwenziwe kwezinye izikhala zesikhathi, ngoba uma kungenjalo ngeke sikwazi ukufinyelela zonke izithameli zethu ezihlosiwe.

I-athikili okufanele ifundwe: Izindlela zokukhokha zedijithali ezintsha

Umphathi womphakathi kumele naye surveiller bonke izincwadi nezindaba ezivela emkhakheni wenkampani yakhe. Ngakho-ke amehlo enkampani aku-inthanethi. Lo mkhuba awusetshenziselwa kuphela ukukhomba amathuba nezinsongo ngokuhamba kwesikhathi, futhi usiza ukuthola okuqukethwe okufanele kakhulu okuvela emqhudelwaneni kanye nomkhakha.

Abasebenzisi abakuthandi ukuziphromotha, okuqukethwe okubanikeza ukubaluleka. Ngalo mqondo, umphathi womphakathi kufanele anikeze okuqukethwe okuqondiswe kulo mcabango, ngisho noma kufanele akhuthaze ukushicilelwa kwezinye izinkampani.

Omunye umsebenzi weMenenja Yomphakathi uthi ukuqapha kanye nokulawula okushicilelwe kwayo, ngokuhlaziya ukwamukelwa kwabo ngabasebenzisi. Ngamafuphi, kufanele ulinganise inani lamavoti (okuthandwayo, izintandokazi, +1, njll.), inani lamazwana kanye nezikhathi okwabelwana ngazo okuqukethwe.

Kubalulekile ukuthi uMphathi Womphakathi yazi izethameli zakho ozihlosile, abalandeli bakhe kanye nabalandeli abangase babe ngabalandeli. Ngaleyo ndlela, ungaqhamuka nesu futhi uthole ukuthi yiziphi izenzo ozoba nempumelelo enkulu ngalezo zithameli.

Enye indima ebalulekile yoMphathi Womphakathi uku yakha ubudlelwano obuhlala njalo nobuzinzile nabalandeli. Kumele akwazi ukuzibeka ezicathulweni zabasebenzisi futhi aqaphele ukuthi abekho ezinkundleni zokuxhumana ukuze bathenge imikhiqizo yakhe, kodwa ukuze bazuze kuzo.

Ekugcineni, ukhiye wempumelelo yomphathi woMphakathi uwukuba umngane womsebenzisi futhi kancane kancane ugcine umguqule abe ikhasimende.

Ikuphi ukuqeqeshwa ukuze ube umphathi wenkundla yezokuxhumana?

Umsebenzi womphathi womphakathi omuhle unamasu kunoma iyiphi inhlangano. Ukuze yenze umsebenzi wayo kahle, njengoba sesishilo, kumele ihlanganise uchungechunge lwamakhono namakhono.

Bayanda abaphathi bomphakathi abafunwayo, nakuba kuyiqiniso ukuthi ekuqaleni kwakwanele ukuba nozwelo kanye nokwazi ithoni okufanele isetshenziswe kunethiwekhi ngayinye, isikhathi ngasinye kuyingcweti enamanani amaningi onomsebenzi wezinto eziningi.

Kuyiqiniso ukuthi ungakhetha ukuziqeqesha ngokwakho noma ungasheshisa le nqubo ngokuqeqesha ngenkambo yekhwalithi efakazelwe.

Isihloko okufanele sifundwe: Nansi indlela yokwenza imali ku-inthanethi - Gwema ukukhohlisa

Uma uzothuthukisa isu lenkampani futhi ufuna ukusiza ukwakha izinhlangano eziyi-2.0 kuzomele usebenze ngendlela yamasu futhi mhlawumbe wenze ukuqeqeshwa okuthile.

Uma ugxile kakhulu emathubeni ayo amaqhinga emkhakheni we marketing kanye nokuxhumana, mhlawumbe iziqu ze-postgraduate kumphathi womphakathi zizokwanela.

Ngishiyele amazwana