Umhlaba we-SEO uhlala uvela. Unyaka ngamunye uletha izitayela ezintsha, ukushintsha ama-algorithms namathuluzi asafufusa. Ukuze uhlale unokuncintisana, kubalulekile ukulindela izinto ezibalulekile zesikhathi esizayo zereferensi yemvelo manje. Kuzodingeka ucabange ngamathuluzi abalulekile we-SEO ngoba amaphutha amaningi e-SEO kufanele agwenywe ngokuphelele.
Kuwebhu, ukuncintisana kushubile ukuze uthole izikhundla ezihamba phambili ku-Google. Kule mpi enonya, ukwazi izimbangi zakho kahle kubalulekile ukuze uthole inzuzo. Ngakho-ke ukwenza ukuhlaziya okuphelele kwesimbangi kufanele kube yisinyathelo sokuqala kunoma yiliphi isu le-SEO eliwinayo.
Ingabe uke washicilela okuqukethwe okuhle kusayithi lakho, kodwa wazabalaza ukukuthola ku-Google? Ibangelwa ukuhlelwa kwewebhusayithi okungalungile, le nkinga ivame kakhulu kunalokho ongase ucabange. Nokho, ukulungiswa okumbalwa kuvame ukwanele ukuvulela isimo.
Ukwenza ukuhlaziya okujulile kwe-SEO (ireferensi yemvelo) yesayithi layo kuyimfuneko kunoma iyiphi inkampani efisa ukukhulisa ukubonakala kwayo ku-Google. Nokho, kunamawebhusayithi amaningi angawunaki lo msebenzi oyisisekelo, ngenxa yokuntuleka kwendlela ecacile noma ngenxa yokuntuleka kwesikhathi nobungcweti.
Ireferensi yemvelo, noma i-SEO (i-Search Engine Optimization), ihlanganisa ukuthuthukisa ukuma kwewebhusayithi emakhasini emiphumela ezinjini ezifana ne-Google, i-Bing noma i-Yahoo. Umgomo uwukuvela phezulu ngangokunokwenzeka emiphumeleni yosesho yamagama angukhiye wamasu, ukuze kuhehe izivakashi ezifanelekayo futhi kwandiswe ukuguqulwa. Ngokocwaningo lwe-Moz, iningi lethrafikhi yesayithi livela ezinjinini zokusesha. Ngakho-ke ukubonakala kubalulekile.
Uma ubheke ukukhulisa ukubonakala kwewebhusayithi yakho, udinga ukuyithuthukisa. Ukulungiselelwa kwewebhusayithi kumayelana nokwenza isayithi lakho libonakale kakhudlwana emakhasini emiphumela yezinjini zokusesha (ama-SERP). Ikuvumela ukuthi ufinyelele amakhasimende amaningi angaba khona futhi wandise ukubonakala kwewebhusayithi yakho emhlabeni we-inthanethi.