Imaphi amanethiwekhi omphakathi wokumaketha ibhizinisi lami

Kukuziphi izinkundla zokuxhumana engingakwazi ukumaketha ibhizinisi lami? Amanethiwekhi omphakathi izindlela ezinhle zokuxhumana nokumaketha ezinkampanini. Namuhla, sibhekene nokukhula okuqhubekayo kwenqwaba yezokuxhumana nabantu. Nokho, kukhona kakade a inkinga yangempela yokuzikhethela inkundla yezenhlalo ukuze uthole inzuzo. Imaphi amanethiwekhi omphakathi okufanele ngiphendukele kuwo lapho ngisebenzisa iphrojekthi yokumaketha yebhizinisi lami?

Ukuchuma kwebhizinisi kulezi zinsuku nakho kuncike ukuqaliswa kwesu lokumaketha ezinkundleni zokuxhumana. Imodeli yokusebenzisa inkundla yezokuxhumana ngenhloso enjalo idinga ukuqondiswa kwezinkundla zokuxhumana ezifanele.

Kulokhu, ukukhetha amanethiwekhi omphakathi wokulinganisa inkampani yakho kungaba nzima.

Kulesi sihloko, sihlonze amanye amanethiwekhi omphakathi kanye nezinzuzo zawo ukukusiza ukwakha eyakho uhlelo lokumaketha ku-inthanethi. Asambe!!

🌿 Isici Sokumaketha Kwemidiya Yezenhlalo

Uma sikhuluma Ukumaketha kwedijithali, le Ukumaketha kwenethiwekhi ezenhlalo ifika endaweni yesithupha. Ngakho, umbuzo othi " Imaphi amanethiwekhi omphakathi wokumaketha ibhizinisi lami? "endaweni yakhe.

Uma kuziwa ekukhangiseni, ukwenza ukumaketha kwezokuxhumana kuyindlela eqinile yokuthola amakhasimende amaningi. Uma ungakhulumi nabo ngokuqondile kulezi zinkundla zokuxhumana, nakanjani ulahlekelwa amathuba.

Kuyilungelo lokumaketha eliphonsa inselelo kuzo zonke izigaba zamabhizinisi: ezincane nezinkulu.

I-athikili okufanele ifundwe: Ungaba kanjani umdayisi we-inthanethi?

Kuyisenzo sokumaketha kwi-Net esidinga ukusungulwa nokushicilelwa kolwazi. Lokhu okuqukethwe kufanele kuhlobane nebhizinisi olenzayo. Kuzodingeka nje ukuvumelanisa inqubomgomo yokuxhumana nenkundla ngayinye yomphakathi esetshenziswayo.

Ukumaketha kwenkundla yezokuxhumana kubandakanya ukugqwayiza okufana nalokhu:

• Ukubhala nokushicilela okuqukethwe kombhalo,
• Ukuthatha nokushicilela izithombe nezithombe,
• Ukuhlela nokushicilela amavidiyo, njll.

Lokhu kusiza ukuheha izethameli eziningi nokubhekana nomncintiswano otholakala lapho.

🌿 Ngingazikhetha kanjani izinkundla zami zokuxhumana?

Amandla amanethiwekhi omphakathi okuxhumana nokumaketha enkampanini awacabangeki. Kodwa-ke, njengoba inani lezinkundla zokuxhumana likhula njalo, ngokuvamile asazi ukuthi yiluphi unyawo esizodansa kulo.

Amabhizinisi avame ukuhlakazeka futhi awasebenzisi izinkundla zokuxhumana ngendlela. Ngakho, indlela yokuziphatha ezinkundleni zokuxhumana?

Ukukhetha inkundla okufanele ihlangabezane nezinhloso zakho, kufanele uzibuze le mibuzo:

• Ngithengisani (izinto noma amasevisi)?
• Ingabe ngine-a B2B noma B2C umsebenzi ?
• Obani ikhasimende lami engiqondise kulo?

Lapho le mibuzo iphendulwa ngokufanelekile, usungaba nombono wokuthi yiziphi izinkundla ongakhetha kuzo.

I-athikili okufanele ifundwe: Uyenza kanjani imali ngeQuora ?

Izinkundla zokuxhumana ezidume kakhulu ngezinjongo zobungcweti nezokumaketha yi-Facebook, LinkedIn, Instagram, Pinterest, Twitter kanye neTikTok. 

🌿 Amanethiwekhi omphakathi adume ngokumaketha

Namuhla neminyaka eminingana, izinkundla zokuxhumana sezibaluleke kakhulu ezinhlelweni zokuxhumana zezinkampani.

Bakunikeza ukusondela kumakhasimende akho kanye namathemba angenakwenzeka ngezinye iziteshi zokuxhumana. Nawa amanethiwekhi omphakathi angcono kakhulu ngokusho Finance de Demain :

✔️ Facebook 

I-Facebook iyinkundla yezokuxhumana engathathwa njengesiteshi sangempela sazo zonke izinhlobo zamabhizinisi. Ufanele udumo lwakhe abasebenzisi abangaphezu kwezigidi eziyizinkulungwane ezingu-2,7 emhlabeni jikelele.

Le nkundla imele kulezi zinsuku, leyo ebala inani elikhulu leziphequluli. Abathengi bakho abangaba abathengi, ababhalisile kanye nezimbangi zakho zebhizinisi sebevele bekhona.

Isihloko okufanele sifundwe: Nansi indlela yokuthenga ama-cryptocurrencies nge-PayPal

Manje, i-Facebook iyindlela ephumelelayo yokukhangisa noma yiluphi uhlobo lwebhizinisi. Ukuze wenze lokhu, udinga ukwandisa ukuthandwa kwakho ngokuhlala uxhumene nomphakathi wakho ku-Facebook.

Ngakho-ke, kufanele nje udale ikhasi lochwepheshe elizokuvumela:

• Ukuveza ibhizinisi lakho;
• Khuluma njalo nezilaleli zakho;
• Hlala uncintisana;
• Ukuthengisa imikhiqizo yakho, njll.

Le nkundla inamasevisi omkhankaso wesikhangiso afana nalawa Izikhangiso ze-Facebook zokuthuthukisa imiphumela.

✔️ LinkedIn

Le nkundla yezokuxhumana ibhekwa njengendawo esezingeni eliphezulu yemihlangano nezinkampani ze-B2B.

Njengamanje, abafuna umsebenzi babalwa phakathi kwabasebenzisi bale nkundla yokuxhumana.

Kungakho kuyinkundla enhle kakhulu yokusiza amabhizinisi:

• Bonisa indawo yabo yobuchwepheshe;
• Dala futhi ukhulise izethameli zakho ezichwepheshile;
• Cwaninga futhi uthole abahlanganyeli abasha;
• Thuthukisa futhi ushicilele ukuqeqeshwa ku-inthanethi;
• Cela abasebenzi nabahlanganyeli;
• Thengisa imikhiqizo, amasevisi, njll.

✔️Instagram

Kuyinkundla yezokuxhumana lapho izinkampani ezifuna okwengeziwe ukuze zigqamise ukukhangisa okubukwayo zithola ukwaneliseka kwazo.

Uma usezimonyoni, ngakho lena indawo ekahle yokukhangisa.

 Yingakho bebhekwa njengamanethiwekhi omphakathi we-" kuhle ". Kuyinkundla ethuthukisa isithombe esihle futhi edinga amagama ambalwa ukuxhumana.

I-athikili okufanele ifundwe: Uyivikela kanjani i-akhawunti yakho ye-Betwinner?

Ukuze uthole isu elihle lokuxhumana elibonakalayo elinomthelela, uzobe usendaweni efanele. Ingafanelana nebhizinisi lemfashini nobuhle, i-gastronomy, ezokuvakasha nezokuvakasha, umhlobiso, Ukufaneleka kanye nezemidlalo... njll.

✔️Pinterest

Njengo-Instagram, i-Pinterest iyinkundla yezokuxhumana egqamisa isici esibonakalayo salokhu okuqukethwe (izithombe, izithombe, njll.). Abasebenzisi bale nkundla baya lapho ukuze bagqugquzelwe imibono emisha.

Ngakho, isu lokumaketha lenkampani yakho lizokwenziwa ngale ndlela. Uma uhlela ukukhiqiza ithrafikhi ebalulekile kwamanye amanethiwekhi omphakathi ahlukahlukene namawebhusayithi, i-Pinterest ikhona. kufanele.

Iphinde ikuvumela ukuthi ugqamise umkhiqizo bese uthuthukisa ukuthengisa. Ngoba uma izethameli eziningi ziqaphela izinsizakalo zakho, akekho kuzo ozoba nentshisekelo futhi uzobheka indlela yokuxhumana nawe.

Kungakhathaliseki ukuthi okwe-Pinterest noma ku-Instagram, kufanele ubheje ngekhwalithi yesithombe esishicilelwe.

Uzodinga lokhu ukuze wenze inzuzo kubasebenzisi be-inthanethi kanye nokulingisa izinkampani eziqhudelanayo. Ngakho-ke, tshala imali kumakhamera wekhwalithi enhle.

✔️ Twitter 

Kuyinkundla yezokuxhumana ekhethekile yokuxhumana kungazelelwe. Ama-tweets noma okuthunyelwe akufanele kube ngaphezu kwezinhlamvu ezingama-280. 

Lawa ma-tweets kufanele abe omabili anembayo, abe mfushane futhi ahehe ukuze ahehe ukunaka kwabasebenzisi.

Uma ama-retweets atholwe ngemva kwalokho emaningi, angabangela ukubonakala okwengeziwe enkampanini, okuvumela izethameli eziningi ukuthi zifunde ngemikhiqizo namasevisi akho. Okungangabazeki kuzothuthukisa inzuzo yakho.

✔️ YouTube 

Le nkundla yezokuxhumana igqamisa ukwakheka kwamavidiyo. Le nkundla ikuvumela ukuthi ushicilele amavidiyo alandelayo:

• Yethula imihlahlandlela yomsebenzisi. Njengebhizinisi, unemikhiqizo noma amasevisi wamakhasimende akho. Siyabonga kule nkundla, ungakwazi ukwethula okunikezwayo kwakho kubasebenzisi abahlukahlukene futhi lokhu kuvidiyo.
• Letha izincomo futhi wenze ukuxoxa izindaba;
• Dalula umkhiqizo nesevisi ngenjongo yokuthengisa. Kungenzeka udale umkhiqizo omusha wokumaketha. Ngenxa ye-YouTube, ungayethula emphakathini bese ulinda impendulo yawo.
• Njll

Sebenzisa leli thuba ukwenza ibhizinisi lakho lidume futhi wenze inzuzo eyengeziwe.

✔️ TikTok 

I-TikTok iyinkundla kunconywa kakhulu uma enye yezinhloso zebhizinisi lakho isencane. Le nkundla yezokuxhumana igqamisa ukuhlelwa kwamavidiyo ahlekisayo.

Ukuze lawa mavidiyo abe nokubukwa okwanele, kufanele alandele izindinganiso ezithile ezifana nalezi:

• Ukwenziwa ngokwezifiso kwamavidiyo ngenxa yemiphumela ecatshangelwe kahle; 
• Isici sokudlala;
• Ubude bemizuzwana embalwa;
• Ukuhlela ngomculo ngemuva;
• I-montage enesigqi futhi ejabulisayo.

Le nkundla iqondiswe kakhulu kubantu abasha. Uma izinsiza ozinikezayo ku-athikili yakho zizuzisa kakhulu amadoda, khona-ke lesi siteshi sibekwe kangcono kakhulu ukukuvumela ukuthi ufinyelele isibalo esiphezulu sabantu.

Lokhu kuzokuvumela ukuthi ukhuphule inzuzo yakho kanjalo nenzuzo yakho. Nasi esinye sezindatshana zethu ezikukhombisa ukuthi ungayenza kanjani imali ngeTikTok.

🌿 Yiliphi isu okufanele ulisebenzise lapho usebenzisa izinkundla zokuxhumana?

Uma usebenzisa amanethiwekhi omphakathi ngezinjongo zokumaketha, kufanele ube nezinto ezithile ukuze asebenze kahle. Okokuqala nje kubalulekile ukuba nedokhumenti egqamisa/ephumela ezinhlosweni zakho ezinkundleni zokuxhumana.

Ngokulandelayo, wona lo mbhalo kufanele uqukathe izenzo ozozithatha ukuze ufeze lezi zinhloso.

Isihloko okufanele sifundwe: Ungawathola kanjani ama-cryptos nge-bitcoin faucet?

Izinkomba ezizosebenza njengekhampasi yokuqapha kanye nokukala inqubekelaphambili yakho nazo kufanele zifakwe.

Ngaphezu kwalokho, kuyadingeka ukuthi ubhale wonke ama-akhawunti akho ezinkundla zokuxhumana: ezamanje nezesikhathi esizayo. Ngesikhathi esifanayo, hlukanisa izinjongo ezithile zeplathifomu ngayinye.

🌿 Ukuvala

Ekugcineni, amanethiwekhi omphakathi namuhla abhekwa njenge amathuluzi okuthengisa wangempela. Ziyadingeka ukuze kumiswe izenzo zokumaketha kanye nentuthuko edume ngebhizinisi.

Ukufeza lokhu, sikunikeze izinkundla ezifanele ukuze ufinyelele izinjongo zakho kalula.

Unokukhetha phakathi kwe-Facebook, LinkedIn, Instagram, Pinterest, Twitter kanye neTikTok. nazi ezinye izinzuzo zamanethiwekhi omphakathi ebhizinisi.

🌿 Imibuzo Evame Ukubuzwa

Sisho ukuthini ngokumaketha ezinkundleni zokuxhumana?

Ukumaketha kwenkundla yezokuxhumana ukusetshenziswa kwenkundla yezokuxhumana ngezinjongo zokuphromotha. Lokhu kuhlanganisa ukwazisa umkhiqizo kanye nemikhiqizo yokumaketha kanye nezinsizakalo ezinkundleni zokuxhumana.

I-athikili okufanele ifundwe: Amathiphu Okuphumelela Kwebhizinisi e-Afrika

Lokhu kunikeza amathuba ezinkampani:

• Ukwandisa ukuthandwa kwemikhiqizo namasevisi abo;
• Dala izethameli ezisebenzayo;
• Ukuthenga imikhiqizo namasevisi abo;
• Linganisa intshisekelo yabasebenzisi be-inthanethi benkampani;
• Ukuqinisekisa isevisi enhle kwiklayenti ezinkundleni zokuxhumana;
• Ukuphromotha imikhiqizo noma amasevisi abo kubabukeli abaqondiwe;
• Lawula ukuwina futhi uvumelanise isu elifanele.

Ungalikhuthaza kanjani ibhizinisi lakho ngempumelelo ezinkundleni zokuxhumana?

Okokuqala, kuyadingeka dala ama-akhawunti ahlukene amanethiwekhi omphakathi ebhizinisi lakho. Ngokulandelayo, kubalulekile ukuthatha izinyathelo ezifanele zokuthuthukisa ukugqwayiza kwakho kulezi zinkundla.