He aha ka Community Manager a pehea wau e lilo ai?

He aha ia mea he Luna Kaiaulu? He aha kāna mau hana? ʻOiaʻiʻo nō nā nīnau e hoʻopuka nei i ka hoʻopaʻapaʻa nui loa i kēia au o ka ʻoihana pūnaewele. Loaʻa i nā ʻoihana o nā ʻano nui he mau Luna Kaiaulu ʻoihana e mālama i kā lākou hōʻailona ma ka Pūnaewele.

ʻO ka Community Manager ke kuleana no ke kūkulu ʻana a me ka hoʻokele ʻana i ke kaiāulu pūnaewele a me ka mālama ʻana i ka ʻike a me ke kiʻi o ka brand, hana a mālama i nā pilina paʻa a paʻa me kā lākou mea kūʻai aku, nā mea pā ma ka Pūnaewele.

ʻO wai ka mea hiki ke lilo i Luna Kaiaulu?

Kūlike ʻole i ka manaʻo o ka poʻe he nui, he hana koʻikoʻi ka luna kaiāulu e hui pū ai i nā mākau a me nā hiki. Hiki iā ʻoe ke loaʻa iā lākou ma kāu iho a i ʻole e wikiwiki i ke kaʻina hana ma ma hope o kahi papahana aʻo.

Akā ʻo ka ʻoiaʻiʻo, ʻoiai inā pili kāu ʻaoʻao i kēia kūlana, pono ʻoe e hoʻomākaukau pono inā makemake ʻoe e lilo i luna kaiāulu maoli.

Heluhelu 'atikala: ʻO kaʻu mau ʻōlelo aʻoaʻo no ka hoʻomaka maikaʻi ʻana i kāu ʻoihana

ʻOiaʻiʻo, he moʻolelo komo maikaʻi e lilo i luna kaiāulu ʻoihana, he poʻe lākou i makemake mua i nā ʻoihana pūnaewele a loaʻa iā lākou kahi maikaʻi o ka empathy, noʻonoʻo a me ke akamai a maikaʻi loa i ke kūkulu ʻana i nā pilina ma ka Pūnaewele.

Pono ʻoe e hoʻopiha me ka ʻike e like me:

• Hoʻolālā hoʻolālā
• Luna kaiaulu
• Ka loiloi a me ka mālama ʻana i nā kaʻina hana a me nā papahana
• Hooponopono pilikia
• Nānā i nā mea kūʻai
• Mea hana 2.0
• Kākau ʻana
• ʻIke pūnaewele a me nā mea hou aku

Ka ʻike, kahi diploma no ka Luna Kaiaulu

No ka lilo ʻana i luna kaiāulu maikaʻi, ʻaʻole wale ʻoe e pono i nā mākau koʻikoʻi a me nā mākaukau o kēia ʻaoʻao, akā pono ʻoe e loaʻa ka ʻike.

ʻO ke ala maikaʻi loa e loaʻa ai ka ʻike ma kēia ʻoihana a ʻo kekahi o kāu waiwai maikaʻi loa e hana i kāu hōʻailona pilikino.

No laila, mai kānalua, inā makemake ʻoe e lilo i luna kaiāulu. ʻO ke ala maikaʻi loa e hōʻike ai he luna kaiāulu ʻoe e hana i kahi ʻaoʻao a hoʻomohala i kāu hōʻailona pilikino.

Ke hele ʻoe i kahi nīnauele, e nīnau lākou iā ʻoe no nā hōʻoia a inā hōʻike ʻoe i kāu mau hana maikaʻi me kāu ʻaoʻao pilikino, ʻoi aku ʻoe ma mua o ka hapalua a me ka hōʻoia o kāu talena.

Eia kekahi, makemake nui nā ʻoihana i kēlā bonus ʻē aʻe e hiki ai i kahi ʻoihana me kahi pūnaewele maikaʻi o nā influencers media media ke hāʻawi.

ʻEhia ke kumu kūʻai o kahi Luna Kaiaulu?

Ua hana ka Luna Kaiaulu ma waena o nā ʻoihana koʻikoʻi e like me ka nui o nā mea hoʻohana e noi a hoʻopau i ka ʻike ma kēia ala.

Hiki iā mākou ke hoʻonohonoho i nā ʻano like ʻole o nā Luna Kaiāulu e pili ana i kā lākou kuleana a me nā hiki. Noʻu, he manakia ka luna Community, he mea hoʻolālā i ka hoʻohana ʻana i nā ʻoihana pūnaewele.

Heluhelu 'atikala: Pehea e hana ai i kahi ʻaoʻao ʻoihana Facebook

ʻO ka mea maʻamau, hiki i kahi loea i hoʻolaʻa ʻia i ka hoʻokele ʻana i nā ʻoihana pūnaewele ke loaʻa ka uku ma waena o 18 a me 000 euros gross i kēlā me kēia makahiki ma muli o kona kūlana a me ka nui o ka ʻoihana e noho ai.

Eia naʻe, e hoʻomanaʻo e ʻokoʻa paha kēia nui ma muli o nā wahi ʻāina a i ʻole nā ​​ʻāina. He aha kāna hana?

Nā hana a ka Luna Kaiaulu

E like me kā mākou i ʻōlelo ai ma ka paukū mua, he hana maoli ka luna Community. I kekahi manawa, huikau mākou i kahi luna Twitter a i ʻole Facebook me kahi luna Kaiaulu, ʻaʻole like ia.

ʻO kahi kaiāulu he luna nāna e hoʻokele i ka leo o ka hui ma ka pūnaewele a hoʻoholo i ke kiʻi ākea o ka brand, ʻo ia ka ʻike 2nd o ka hui. ʻAʻole ia he mea liʻiliʻi a no laila pono e hoʻomaʻamaʻa i nā mākau aʻo a me ka ʻike loea:

• Hoʻolālā a me ka hoʻolālā
• Hoʻoponopono maʻiʻo: blogs
• Hoʻoponopono hoʻololi lean
• Nā mea hana hoʻomalu kaiaulu
• Mea hana hoʻolālā no ka Luna Kaiaulu
• ʻO ka mālama ʻana i nā maʻiʻo a me ka hahai holoholona
• Moʻolelo Moʻolelo a me Transmedia Narrative
• Mea hoʻoikaika kaiaulu
• Ka nānā ʻana a me ka hoʻolohe ikaika
• Ana a hoike
• ʻO ka ʻike hohonu o nā ʻano o nā ʻoihana pūnaewele
• Nā pūnaewele kaiaulu nui: Facebook, Twitter
• Nā pūnaewele kaiapili B2B: Linkedin
• Nā pūnaewele kaiapili ma nā kiʻi: Instagram, Youtube, Pinterest, Snapchat
• Neurocopyrighting a ma ka ʻaoʻao SEO
• Huli kūʻai: SEO a me SEM
• Ke kūʻai aku nei i loko a me Social CRM
• Hoʻolaha Kaiapili (Facebook, Twitter, Outbrain)
• ʻO ka hoʻopaʻa ʻana i ka Social Media

ʻO nā hiʻohiʻona o kahi luna pāʻoihana kaiapili

He mana nui aloha a kamaʻilio he mea koʻikoʻi i ka loea media social. ʻOiai ʻo kāna hana nui ʻo ia ka hoʻokele ʻana i kahi kaiāulu pūnaewele e pili ana i nā mea hoʻohana, inā ʻaʻohe ona mākaukau kamaʻilio pūnaewele maikaʻi, liʻiliʻi kāna hana.

Eia kekahi, he mea nui ke kākau ʻana, no ka hoʻopuka kope ʻana no RRSS a me ka hana ʻana i nā ʻatikala ma nā blog ʻoihana.

ʻO ke ʻano kī lua o kēia ʻoihana minamina. Pono e alakaʻi ʻia nā ʻoihana pūnaewele e ka manaʻo aloha, ka mea i ʻike pehea e hoʻokomo ai iā lākou iho i nā kāmaʻa o nā poʻe ʻē aʻe, a ʻo ia ka mea i komo mau i ka ʻimi ʻana i ka hopena maikaʻi loa i nā pono a me nā pilikia o kā lākou mau mea pā.

Heluhelu 'atikala: Pehea e hoʻomaka ai i kahi ʻoihana pūnaewele kūleʻa

Ka hoʻohaʻahaʻa ʻO kahi hiʻohiʻona ʻē aʻe kahi e wehewehe ʻia ai nā ʻoihana inā makemake ʻoe e hoʻolimalima i kahi Luna Kaiaulu. Hiki i kahi moʻolelo huhū a impulsive ke hana i ka nui o ka pōʻino i ka brand i mua o ka hoʻohewa ʻana o ka mea hoʻohana.

ʻAʻole pono e piʻi aʻe ka paio. ʻO ka Luna Hoʻokele Kaiāulu kekahi limahana o ka ʻoihana e pono e ʻimi i ka hoʻonā o nā pilikia o ka mea kūʻai aku.

Le hoʻolaʻa piha i ka papahana mahalo pū ʻia. Pono ka Luna Kaiaulu e mākaukau e mālama i kekahi ʻano hoʻoweliweli, me ka nānā ʻole i ka manawa o ka lā. Eia paha ka ʻāpana paʻakikī loa o ka hana: ʻaʻole pono e hoʻokaʻawale loa kahi Luna Kaiaulu mai kāna hana.

A ʻo ka mea hope loa, pono e loaʻa i ka loea media kaiapuni makemake i ka brand a me kāna huahana. ʻAʻohe ala e hiki ai iā ʻoe ke hoʻopili i nā poʻe ʻē aʻe a hōʻoia iā lākou i ka maikaʻi o kāu hōʻailona inā ʻaʻole ʻoe i manaʻoʻiʻo i kāu ʻōlelo.

ʻO nā hana nui a ka Luna Kaiāulu

ʻO ka hana nui a kēia ʻoihana e hoʻomohala ai ka hana ʻana i nā mea hoihoi a maikaʻi. Ma keʻano laulā, ʻaʻole i kaupalena ʻia ka luna Community i ka hana ʻana a me ke kākau ʻana i nā ʻike no nā ʻoihana pūnaewele wale nō, ʻo ia nō hoʻi ke kuleana ma ka mālama ʻana i ka blog o ka hui.

Eia kekahi, pono e hoʻoholo ka loea media social i ka ka manawa maikaʻi loa e kau ai i nā ʻike. No ka hana ʻana i kēia, loaʻa iā ia nā mea hana e haʻi iā ʻoe i ka manawa o ka lā a i ʻole pule e ʻae ʻia ka ʻike.

Loaʻa iā ia nā mea hana no ka hoʻonohonoho ʻana i ka paʻi ʻana o ka ʻike. ʻAʻole wale e hoʻolālā ʻia ka ʻike i ka manawa nui, ʻoiai ʻoiaʻiʻo e pili ana i kēia mau slots, e hana ʻia nā paʻi ʻana i ke koena o nā manawa manawa, no ka mea, ʻaʻole hiki iā mākou ke hōʻea i kā mākou poʻe i manaʻo ʻia.

Heluhelu 'atikala: Nā ʻano uku kikohoʻe hou

Pono ka luna Kaiaulu surveiller a pau nā hoʻolaha a me nā nūhou mai ka ʻāpana o kāna hui. No laila nā maka o ka hui ma ka Pūnaewele. ʻAʻole hoʻohana wale ʻia kēia hana no ka ʻike ʻana i nā manawa kūpono a me nā mea hoʻoweliweli i ka manawa, kōkua nō hoʻi ia e ʻike i nā ʻike pili loa mai ka hoʻokūkū a me ka ʻāpana.

ʻAʻole makemake nā mea hoʻohana i ka hoʻolaha ʻana iā lākou iho, ʻo ia ka ʻike e hāʻawi iā lākou i ka waiwai. Ma kēia ʻano, pono e hāʻawi ka luna Kaiaulu i nā ʻike e pili ana i kēia noʻonoʻo, ʻoiai inā pono ʻo ia e hoʻolaha i nā puke mai nā hui ʻē aʻe.

ʻO kekahi hana a ka Luna Kaiāulu e nānā a mālama i kāna mau puke ponoʻī, ma ke kālailai ʻana i kā lākou ʻae ʻia e nā mea hoʻohana. I ka pōkole, pono ʻoe e ana i ka helu o nā balota (makemake, punahele, +1, etc.), ka helu o nā manaʻo a me nā manawa i kaʻana like ʻia.

He mea nui i ka Luna Kaiaulu ʻike i kāu poʻe i manaʻo ʻia, kāna mau mea pā a me nā mea pā paha. Ma ia ala, hiki iā ʻoe ke hana i ka hoʻolālā a e noʻonoʻo i nā hana āu e kūleʻa nui ai me kēlā anaina.

ʻO kekahi kuleana koʻikoʻi o ka Luna Hoʻokele Kaiāulu ʻo ia kūkulu i nā pilina paʻa a paʻa me nā mea pā. Pono e hiki iā ia ke hoʻokomo iā ia iho i nā kāmaʻa o nā mea hoʻohana a ʻike ʻaʻole lākou ma ka ʻoihana pūnaewele e kūʻai i kāna huahana, akā e pōmaikaʻi iā lākou.

I ka hopena, ʻo ke kī i ka kūleʻa o kahi luna Community e lilo i hoaaloha no ka mea hoʻohana a hoʻopau mālie i ka hoʻololi ʻana iā ia i mea kūʻai.

He aha ka hoʻomaʻamaʻa ʻana e lilo i luna media media?

ʻO ka hana a kahi luna Community maikaʻi he hoʻolālā i kēlā me kēia hui. No ka hoʻokō maikaʻi ʻana i kāna hana, e like me kā mākou i ʻōlelo ai, pono ia e hui pū i kahi pūʻulu o nā mākau a me nā hiki.

Ke ʻimi ʻia nei nā luna kaiāulu ʻoihana a ʻoi aku ka nui, ʻoiai he ʻoiaʻiʻo i ka hoʻomaka ʻana ua lawa ka loaʻa ʻana o ka empathy a me ka ʻike i ka leo e hoʻohana ai i kēlā me kēia pūnaewele, i kēlā me kēia manawa he ʻoihana kiʻi kiʻi me kahi ʻano multidisciplinary profile.

He ʻoiaʻiʻo hiki iā ʻoe ke koho e hoʻomaʻamaʻa iā ʻoe iho a i ʻole hiki iā ʻoe ke wikiwiki i kēia kaʻina hana ma ke aʻo ʻana me kahi papa maikaʻi i hōʻoia ʻia.

ʻatikala e heluhelu ai: Eia pehea e loaʻa ai ke kālā ma ka pūnaewele - E pale i ka hoʻopunipuni

Inā ʻoe e hoʻomohala i kahi hoʻolālā o kahi ʻoihana a makemake ʻoe e kōkua i ke kūkulu ʻana i nā hui 2.0 a laila pono ʻoe e hana ma ke ala hoʻolālā a hana paha i kahi aʻo.

Inā 'oe i oi kālele 'ana i kona tactical hiki i loko o ke kahua o ke kūʻai akuʻana a me ke kamaʻilio ʻana, hiki paha iā ʻoe ke loaʻa ke kēkelē laepua ma ka Community manager.

E waiho iaʻu i kahi manaʻo