Kodi mungapangire bwanji chithunzi cha kampani?

Kaya mukungoyamba kumene kapena mukuyesera kumanganso, chithunzi chanu ndi chimodzi mwazinthu zofunika kwambiri pabizinesi yanu ndipo ziyenera kusamaliridwa mosamala. Kuyika chizindikiro ndikofunikira kwambiri pamabizinesi zowopsa lero komanso m'nkhani zankhani ndi zidziwitso 24/24. Mosasamala kanthu zamakampani anu, mumafunikira mtundu wamphamvu kuti muwonekere pampikisano wanu ndikukopa chidwi chamakasitomala.

Njira yabwino kwambiri yopangira ndi kusunga chithunzithunzi chogwira ntchito ndikudutsa njira zosiyanasiyana zomwe zimaphatikizira zofalitsa zomwe zili ndi mwiniwake, zopeza komanso zolipiridwa kukhala njira yolumikizirana komanso yophatikizika yotsatsa.

Tiyeni tiwone chomwe chizindikiro ndi chiyani, chifukwa chake chili chofunikira, komanso njira zowoneka bwino zowonetsera bizinesi yanu moyenera. Koma choyamba, apa pali maphunziro omwe amakulolani kutero kuchita bwino bizinesi.

Tiyeni tizipita

Kodi "branding" ndi chiyani ndipo n'chifukwa chiyani kuli kofunika?

Tikamalankhula za mtundu wanu, timatanthawuza momwe kampani yanu, malonda ndi ntchito zimazindikiridwa ndi makasitomala omwe alipo komanso omwe angakhale nawo. Muli ndi mphamvu yopanga "umunthu" wa bizinesi yanu! Chithunzi chamtundu wanu ndi chinthu cha VIP pabizinesi yanu.

Sizimangokuthandizani kukopa makasitomala anu abwino, komanso zimapatsa antchito anu chitsogozo komanso chilimbikitso kuti avomereze zomwe kampani yanu imakonda komanso zomwe zimafunikira ngati zawo.

Kuti muwonetse chithunzi champhamvu chamtundu, kuti muwonetsetse kuti ndinu wodalirika, wodalirika, monga mtundu wa mtundu womwe mukufuna kuti mukhale nawo pa chiwerengero cha anthu, muyenera kuyesetsa kumanga chizindikiro chosaiwalika, chowona mtima komanso chokhazikika.

Popanda chidziwitso chamkati, makamaka ngati ndinu oyambitsa, nyumba yamtunduwu ikhoza kukhala malo opangira migodi. Komabe, kuti muchepetse njira yanu yachitukuko, nayi njira yathu ya momwe mungapangire chithunzi champhamvu cha bizinesi yanu, mosasamala kukula, zopereka kapena malo.

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Ndi zinthu ziti zomwe zimafunikira popanga chithunzi chamtundu?

Muyenera kukwaniritsa zofunika zingapo popanga chithunzi chamtundu wanu:

Dziwani omvera anu. Gawo loyamba ndikuzindikira anthu omwe mukufuna. Omvera anu omwe mukufuna kukhala nawo azikhala ndi magulu osakanikirana akunja ndi amkati, kuphatikiza makasitomala, mabwenzi, akatswiri azamakampani, ndi antchito. Ndikofunika kunena mosapita m'mbali pofotokozera omvera anu.

Muyenera kumveka bwino zamagulu omwe mukuwafuna kuti apange njira yotsatsira yomwe ingakwaniritse zosowa zawo ndi nkhawa zawo.

Dziwani zolinga zazikulu zamabizinesi. Muyenera kudziwa kumene mukupita musanakafike kumeneko. Kupanga chithunzi chamtundu popanda kudziwa zolinga zanu zazifupi komanso zazitali sizothandiza komanso kuwononga zinthu zamtengo wapatali.

Tanthauzirani umunthu wamtundu wanu. Mukatsimikiza omvera anu komanso zolinga zazikulu zamabizinesi, mutha kuyamba kupanga chithunzi chamtundu wanu. munthu wanu ziyenera kukopa makasitomala ndikufotokozera zosiyanitsa zanu zofunika kwambiri komanso phindu lazinthu. Popeza chizindikiro chanu chimatanthauzira chithunzi chanu, ndikofunikira kuti chikhale chosavuta komanso chofunikira.

Pangani mauthenga ofunikira. Mukatha kufotokoza umunthu wanu ndi chithunzi chanu, lembani mauthenga anu ofunikira ndikugwirizanitsa ndi omvera anu. Mauthenga anu ofunikira adzakhala ofunikira kwambiri omwe mungafune kuti omvera anu apite nawo atalumikizana ndi mtundu wanu. Ayenera kuphatikiza zinthu zapadera zabizinesi yanu komanso mtengo wowonjezera kwa makasitomala, ndikukhudza umunthu wanu.

Momwe mungasinthire chithunzi cha kampani yanu?

Nazi zina zofunika kuti muwongolere chithunzi cha mtundu wanu.

Sungani zinthu zowoneka

Kodi ndi liti pamene mudayang'anitsitsa logo yanu? Ngati mutangoyamba kumene, ndibwino kwambiri! Ndikoyenera kusungitsa ndalama zamtsogolo kuti mubwereke wojambula kuti mugwirizane naye popanga logo yanu yabwino komanso media suite yomwe ili ndi mtundu wamtundu, mafonti ovomerezeka, zilembo zovomerezeka, mitu, mitu ndi tizithunzi zojambulidwa pazochezera, ndi zina zambiri.

Ganizirani za kusintha

Kodi mwakhalapo kwakanthawi ndipo mukuda nkhawa kuti logo yanu ndi zida zina zotsatsa zidzawoneka ngati zojambulajambula? Palibe vuto kuyambanso! Pangani kampeni yotsatsira pozungulira kukonzanso kwabizinesi yanu kuti muyambitsenso ndikulimbitsa makasitomala omwe muli nawo pano kuzungulira bizinesi yanu yatsopano.

Kuchita izi nokha ndikwabwino ngati muli ndi luso lapadera lazofalitsa za digito ndipo ndinu opanga. Koma, musadule ngodya pano. Ngati mukufuna thandizo kuti muwonetsetse masomphenya anu, ndi bwino kufunsa katswiri.

Pangani makonda anu

Kukhala ndi kupuma chithunzi cha mtundu wanu ndikofunikira, osati kwa inu nokha, komanso mbiri ya kampani yanu ndi antchito anu. Aliyense amene akuyimira bungwe lanu ndi kazembe wamtundu. Kulemba antchito oyenerera ndi kufotokoza momveka bwino masomphenya a kampani yanu ndi cholinga chake ndizofunikira. Muyeneranso kuwawonetsa ndi zomwe mukuyembekeza zokhudzana ndi kasitomala.

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Sinthani mtundu wanu pa intaneti

Gawo lalikulu lamakasitomala anu mwina limabwera kwa inu kudzera pakusaka pa intaneti, malo ochezera a pa Intaneti, kapena zotumizira anthu. Kutsatsa kwanu pa intaneti kuyenera kulumikizidwa ndi msika womwe mukufuna, kotero zonse zomwe mumayika padziko lapansi ziyenera kuwonetsa umunthu wa mtundu wanu ndi zomwe mumakonda.

Webusaiti yanu

Chitani tsamba lanu monga momwe mungachitire kunyumba kwanu. Iyenera kuwonetsa zomwe mukufuna ndikukuwonetsani inu ndi bizinesi yanu. Pokhala ndi ntchito zambiri zomanga webusayiti, ndizosavuta kusankha mtundu watsamba komanso kapangidwe kake potengera kuphweka kwake komanso kusavuta kupanga. Kanizani! Ili ndi gawo lina lomwe, ngati mukufuna thandizo lowonjezera, ndalamazo ndizoyenera.

Makasitomala ambiri omwe angakhalepo amakufufuzani musanaganize zogula kapena kukuyenderani nokha. Ngati bizinesi yanu yayikulu ndi e-commerce, ndikofunikira kwambiri kumanga sitolo yanu mwanzeru.

Komabe, kuti mukhale ndi Magalimoto pasitolo yanu, muyenera kudalira njira zolozera (SEO). Kukhathamiritsa kwa injini zosakira (SEO) ndi njira yomwe imathandizira kuti bizinesi yanu ikhale yabwino pamainjini osakira otchuka monga Google. Kuti mukhudze omvera anu, muyenera kuyika bwino mawu osakira ndi mawu osakira, potero mukuwonjezera kuchuluka kwa anthu patsamba lanu labizinesi ndi zinthu zina zama digito.

Kuphatikiza apo, muyenera kubetcherana zomwe zili m'mabuku anu. Zomwe zili ndi mafuta omwe amathandizira maubale ophatikizika ndi anthu malonda a digito. Kuti mukweze mbiri yanu yamtundu, muyenera kupereka mapepala oyera, zolemba, zolemba zamabulogu, ndi zinthu zina zolemera kuti mukwaniritse magawo omvera.

Malo anu ochezera a pa Intaneti

Ma social media ndi abwino kwambiri kuwonetsa umunthu wanu. Ngati cholinga chanu ndikuwoneka ngati katswiri pankhaniyi, tumizani zolemba zasayansi kapena maulalo kuzinthu zothandiza. Mukufuna kuwonetsa mbali yanu yosangalatsa? Sangalalani ndi ma memes ndi zolemba za "punny" zokhudzana ndi bizinesi yanu kapena ntchito zanu.

Chilichonse chomwe mukufuna kukwaniritsa, muyenera kusonyeza kuyamikira kwanu kwa makasitomala anu nthawi zonse. Ma social media ndi njira yabwino yochitira izi. Repost makasitomala omwe adakuyikani kuti muwonetse kuyamikira kwanu pofalitsa uthenga wokhudza inu kapena kutumiza nkhani zamakasitomala zomwe zikuwonetsa kuchuluka kwa ntchito zanu zamakasitomala komanso kudzipereka kwanu pakukwaniritsa makasitomala.

Kukhalapo kwamphamvu mkati malo ochezera a pa Intaneti amatha kukulitsa kwambiri kuchuluka kwa anthu pamasamba ndi kukonza chithunzi chanu. Mutha kulemba a mtsogoleri wa midzi kukuthandizani kukonza chithunzi chamtundu wanu pa intaneti.

Komanso, mukhoza kugwiritsa ntchito imelo malonda njira. M'malo mwake, imelo ndi njira yofunikira pakukulitsa ROI. Mukagwiritsidwa ntchito mwanzeru, imelo ikuthandizani kuti mupereke zomwe mukufuna kwa omwe mukufuna.

Sinthani mtundu wanu popanda intaneti

Mutha kufulumizitsa zotsatsa zanu kuti musunge makasitomala ndikupanga malonda pophatikiza mtundu, kufunikira ndi zochitika pansipa:

Yang'anani kwambiri pa ubale wapagulu

Maubwenzi apagulu amafalitsa mauthenga anu ofunikira komanso nkhani zamakampani pamabulogu apaintaneti, zofalitsa zamalonda ndi zotsatsa. Poyika kampani yanu ngati mtsogoleri woganiza komanso gwero laukadaulo pazankhani zaposachedwa komanso zomwe zachitika, kuyanjana ndi anthu kumatha kukulitsa chithunzi chanu ndikukulitsa kuzindikira kwanu. A chitsanzo chosavuta komanso chokhazikika ndikugawira makhadi abizinesi ngati kuli kotheka.

Perekani mphoto kwa anthu amdera lanu

Mphotho ndi zambiri osati zikho zokha zomwe mungachite. Njira yodalirika yoperekera mphotho imatha kukuthandizani kuti mukhale odalirika ndi chitsimikiziro cha chipani chachitatu chomwe chingathandize kuti mtundu wanu uwonekere kwa omvera.

Makasitomala angayamikire powona kuti kutsatsa kwanu sikuli kodzikonda, ndipo chifukwa chomwe mwasankha kuthandizira chingakhale chogwirizana ndi anthu ambiri, ndikupangitsa kukhulupirika kwawo kukhala kolimba.

Thandizani zochitika mdera lanu

Sankhani zochitika ndi zochitika mdera lanu kuti muthandizire. Kaya ndi chikondwerero cha kugwa kapena msonkhano waukadaulo, yang'anani makalendala amdera lanu kuti muwone zochitika zomwe mukufuna kuti mtundu wanu ugwirizane nazo. Kufananiza zochitika zotsatiridwa ndi gulu labwino kumakupatsani mwayi wopindula ndi mbiri yawo yabwino!

Khalani mtundu wanu, kulikonse komwe mukupita

Kuti mutengere anthu ena kuti agule muzithunzi zamtundu wanu, muyenera kukhala mtundu wanu kulikonse komwe mukupita. Ndikofunika kuti chizindikiro chanu chikhale chofanana pamayendedwe onse. Kaya ndi chithunzi chanu chapa media media, mawonekedwe anu otsatsa maimelo, kapena kapangidwe ka tsamba lanu, njira zonse ziyenera kutsatiridwa ndi malangizo anu.

Khalani ndi zochitika zabwinoko mu sitolo

Kukhala ndi malo enieni kumakupatsani mwayi wowonetsa umunthu wanu kwa makasitomala am'sitolo. Ngakhale kusewera nyimbo zoyenera m'sitolo yanu kumakhudza momwe makasitomala amawonera mtundu wanu!

Sankhani zokongoletsa, mitundu, nyimbo komanso fungo mosamala. Zinthu zonse zakuthupi izi ndizovuta m'maganizo ndipo, ngati zitachitidwa bwino, zimapangitsa kuti anthu abwererenso.

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Khalani osasinthasintha

Zachidziwikire, ndizabwino kulimbitsa ndikuyika chithunzi chanu chonse. Koma, ngati simuphatikiza umunthu ndi zikhulupiriro zake pazinthu zonse zabizinesi yanu pakapita nthawi, pepani kunena, koma zidzakhala pachabe. Musalole zimenezo kukulefulani!

Kukhala oona mtima kwa inu nokha ndikulola zomwe mumakonda komanso zomwe mumakonda kuwongolera momwe mumachitira ndi makasitomala anu ndikuwonetsa bizinesi yanu kumapangitsa kuti zikhale zosavuta kuzisunga. Kukonzekera mosamala ndi kusinkhasinkha pasadakhale kumathandiza kutsimikizira kuti ndinu owona kuyambira pachiyambi ndikupanga chithunzi chokhalitsa.

Kutsiliza

Chizindikiro cha kampani chiyenera kusungidwa nthawi zonse. Kuti muchite zinthu zoyenera kwambiri, ndikofunikira kudziwa momwe mungayesere mbiri yanu ndikuwunika mbiri yanu. Ndi zokhudzana ndi kuwunika kumeneku komwe kampani idzatha kusintha njira zake ndikuchita zotsatsa zotsatsa komanso kulumikizana.

Chithunzi chamtundu wanu chidzakhudza mwachindunji kupambana kwanu m'njira zosiyanasiyana. Kuchokera pakutha kukopa ndikusunga makasitomala oyenera, kuthekera kwanu kugulitsa, kuthekera kwanu kowonekera pazifukwa zoyenera, kuthekera kwanu kogwirizana ndi mitundu ina, komanso kuthekera kwanu kokhalitsa ndikupanga cholowa. Tsopano mukudziwa momwe mungasinthire chithunzi cha kampani yanu.

Ngati ndinu katswiri pankhaniyi, mutha kutisiyira zomwe mwakumana nazo mu ndemanga. Komabe, sindingakusiyeni popanda kupereka maphunziro apamwambawa pankhani yazachuma.