Pezani mawu osakira a SEO anu

Le Natural reference (SEO) ndi mzati wofunikira pakutsatsa kwa digito. Koma kuti njira ya SEO ikhale yogwira mtima, iyenera kukhazikika pamawu osankhika komanso okonzedwa bwino. Kupeza mawu osakira oyenera, oyenera komanso olunjika, ndikofunikira kuti tsamba lawebusayiti lichite bwino.

Komabe, ndi mamiliyoni amafunso a injini zosaka tsiku lililonse, zitha kukhala zovuta kuyenda. Momwe mungasankhire pakati pa mawu odziwika kwambiri ndi ena omwe ali achindunji? Ndi mfundo ziti zomwe muyenera kuziyika pa chisankho chanu kuti mukwaniritse bwino? Njira yopambana ya SEO nthawi zonse imayamba ndikusanthula mosamala mawu osakira.

Munkhaniyi, tiwona njira zabwino zomwe tingakhazikitsire kuti tidziwe mawu ofunikira ndi mawu omwe amapanga maziko a SEO yapamwamba. Pogwiritsa ntchito malangizo anzeru awa, mudzatha kufotokozera njira yomwe mukufuna, yoyenera komanso yokhazikika ya SEO pabizinesi yanu!

🥀 Kodi mawu osakira mu SEO ndi ati?

Liwu lofunikira pakulozera zachilengedwe (SEO) limapereka liwu kapena mawu omwe ogwiritsa ntchito intaneti amalemba mu injini yosakira ya Google kuti apeze zambiri.

Mwachitsanzo, Wina amene akufunafuna malo odyera achi Italiya ku Paris atha kulemba "malo odyera aku Italy ku Paris" mukusaka kwa Google. Apa, "malo odyera aku Italy ku Paris" ndiye mawu osakira omwe ogwiritsa ntchito intaneti amalowetsa kuti apeze ma adilesi ogwirizana ndi zomwe akufuna.

Mwa kukhathamiritsa SEO yamasamba ake a mawu osakira, tsamba lawebusayiti likufuna kuwoneka mokwezeka kwambiri pazotsatira zakusaka kwa Google. Chifukwa chake, malo odyera aku Italiya aku Paris awa angakhale ndi chidwi chofuna kukhathamiritsa tsamba lake ndi masamba ake a mawu ofunikira "lesitilanti yaku Italy Paris".

Cholinga chake ndikukopa makasitomala omwe akufuna kuchita kusaka pa Google kuti akhazikitsidwe. Mawu osakira amapangitsa kuti zitheke kumvetsetsa zomwe ogwiritsa ntchito intaneti amalemba mu Google kuti apeze tsamba.

🥀 Malangizo opezera mawu osakira abwino

Nawa maupangiri okuthandizani kuti mupeze mawu osakira oyenera kutsata njira yanu ya SEO:

✔️ Unikani kuchuluka kwa magalimoto omwe muli nawo

Gawo loyamba lopeza mawu osakira ndikuyang'anitsitsa kuchuluka kwa magalimoto omwe tsamba lanu limalandira kale. Pachifukwa ichi, chida cha Google Analytics ndichofunika. Idzakupatsani chidziwitso chofunikira pa zizolowezi ndi machitidwe a ogwiritsa ntchito intaneti omwe amayendera masamba anu.

Mwatsatanetsatane, pitani ku gawo la "Kupeza" kenako "Mawu Ofunika Kwambiri". Gawoli limalemba mafunso onse osakira, mawu ndi ziganizo zomwe zimabweretsa alendo patsamba lanu kuchokera pamakina osakira.

Dziwani kuti ndi masamba ati omwe amatulutsa kuchuluka kwa anthu ambiri komanso osinthika kwambiri. Kenako yang'anani mawu osakira 10 mpaka 20 omwe amagwiritsidwa ntchito makamaka pawo Ma URL amphamvu. Awa ndiye mawu ofunika kwambiri omwe amakwaniritsa kale zomwe alendo anu amayembekezera. Ayenera kukhala pakati pa zomwe mukufuna kuchita pa SEO.

Kupititsa patsogolo malo awo kukulolani kuti mukweze kutchuka kwawo pakati pa ogwiritsa ntchito intaneti. Kutsata mawu ofunikirawa ndi njira yabwino yopititsira patsogolo zotsatira zanu za SEO. Chifukwa chake, poyambira molunjika kuchokera pazomwe zimagwira patsamba lanu, mutha kukhala otsimikiza kuti mumakhazikitsa njira yanu yachinsinsi pa data ya konkire ndi kutembenuka kwenikweni. Zokwanira kulunjika kuyambira pachiyambi!

✔️ Phunzirani mpikisano

Njira ina yofunika yolimbikitsira kupeza mawu osakira ndi kusanthula masamba omwe akupikisana nawo. Zowonadi, omwe akupikisana nawo amakumana ndi zovuta ndi mafunso omwewo monga inu ikafika pa SEO.

Yambani ndikusaka Google ndi mawu osakira okhudzana ndi malonda anu. Dziwani malo oyamba a 5 omwe akuwonekera pa SERP (tsamba lazotsatira). Awa ndi omwe akupikisana nawo mwachindunji.

Kenako pitani ku a Chida chowunikira cha SEO monga Ahrefs kapena SEMrush. Lowetsani dzina la domain la aliyense wa omwe akupikisana nawo kuti mupeze masamba omwe ali pamalo abwino komanso mawu osakira.

Mu gawo la "Organic Keywords", mupeza mawu 10 kapena 20 omwe amawatsata kwambiri. Pezani nthawi yopenda mndandandawu molondola. Mawu ena osakira okhudzana ndi bizinesi yanu angakhalepo kale.

Zowonadi, ngati mawuwa agwira ntchito bwino potengera kuchuluka kwa magalimoto ndi kutembenuka kwa omwe akupikisana nawo, alinso ndi kuthekera kwakukulu kwa tsamba lanu. Pitani kukumba mu mawu awo opambana! Kuwerenga zomwe osewera ena mu gawo lanu akuchita kumayimira mgodi wa golide wodziwa mawu ofunikira kuti muwalondole mu SEO. Kuti muchite, yang'anani pazomwe zimagwira!

✔️ Gwiritsani ntchito zida zopangira mawu osakira

Mukasanthula kuchuluka kwa magalimoto omwe muli nawo pano ndikuphunzira omwe akukutsutsani, ndi nthawi yoti mupite patsogolo. Zida zambiri zamphamvu zilipo kuti apange malingaliro ofunikira achinsinsi pakadina kamodzi. Tiyeni titengepo mwayi!

Choyamba, fotokozani mndandanda wa mawu ofunikira 3 mpaka 5 omwe akuyimira maziko abizinesi yanu. Mwachitsanzo "Naples pizzeria", "Paris Italian restaurants" etc.

Kenako pitani ku zida zodziwika bwino za mawu osakira monga:

• Ahrefs Keyword Explorer
• Google Keyword Planner
• UberSuggest

Lowetsani mawu anu ofunikira chimodzi ndi chimodzi ndikuyamba kupanga malingaliro. Mapulogalamuwa adzasanthula masauzande ambiri kuti apeze kusiyana kwa mawu ofunika. Chifukwa chake, kuyambira ku "pizzeria", mutha kupeza:

• kutumiza pizzeria
• adilesi ya pizzeria
• zamasamba pizzeria menyu
• Pizzeria waku Italy Paris 15th
  etc.

Sungani malingaliro apamwamba 20 mpaka 30 kuchokera pachida chilichonse pamndandanda wanu. Chifukwa chake mumalemeretsa malingaliro anu chifukwa cha mwayi watsopano wamawu ofananira, owonjezera kapena otengedwa.

Pogwiritsa ntchito ma algorithms a pulogalamu yanzeruyi, sungani nthawi yamtengo wapatali kuti mupititse patsogolo kukhathamiritsa kwa mawu ndi mawu ofunikira. Zokwanira kusuntha giya mwachangu mu SEO!

✔️ Konzani zolinga zanu

Mukangokhazikitsa mndandanda wa mawu osakira, ntchitoyo siinathe. M'malo mwake, ino ndi nthawi yoti muwongolere zomwe mukufuna kuti musunge zomwe zikukulonjezani kwambiri. Chotsani nthawi yomweyo mawu onse osavuta komanso otakata ngati "malo odyera" kapena "pizza" omwe amatanthawuza masamba mabiliyoni ambiri. Mafunso awa ndiwopikisana kwambiri mu SEO ndipo mulibe mwayi wowonekera patsamba loyamba.

Oneraninso mndandanda wanu kuti muwone kufunikira kwake. Chotsani malingaliro omwe alibe ubale weniweni ndi bizinesi yanu kapena zinthu zanu. Palibe chifukwa chotaya nthawi kukhathamiritsa iwo! Kenako, yesetsani kukonda michira yayitali pamasankho anu achinsinsi. Mwachitsanzo, amakonda "pizzeria yobweretsera kunyumba ku Paris 15" ku "pizzeria Paris" yosavuta.

Funso lolondola kwambiri komanso mawu ogwirizana ndi Google, m'pamenenso amatha kukopa munthu wodziwa kugwiritsa ntchito intaneti yemwe ali wokonzeka kusintha patsamba lanu! Pomaliza, pitilizani kuyeretsa! Chitani kafukufuku, werengani nkhani zamakampani, lankhulani ndi makasitomala anu. Ndipo mosalekeza, sinthani bwino mawu osakira kuti mukhale pafupi kwambiri ndi zosowa zanthawiyo.

Ndi njira yosinthiratu iyi, mndandanda wa mawu osakira omwe mukufuna kutsata nthawi zonse umakhalabe ndi kuthekera kosintha!

✔️ Yesani ndikutsimikizira

Mukasankha mawu osakira akhazikitsidwa, ndi nthawi yoti mupite ku sitepe yomaliza: kuwayesa kuti asunge okhawo omwe ali othandiza kwambiri. Kuti muyambe, sankhani 5 mpaka 10 mwa mawu ofunika kwambiri. Pangani kapena konzani masamba ambiri kapena zolemba zomwe zikuyang'ana kwambiri pa SEO ya mawu awa.

Mwachitsanzo, lembani positi yabulogu za "Pizza zamasamba zabwino kwambiri zomwe zimabweretsera kunyumba kwanu ku Paris" pogwiritsa ntchito mawu osakirawa m'mawu ena am'munsi. Kenako dikirani miyezi iwiri kapena itatu kuti makina osakira afotokozere zomwe mwakometsedwa.

Kenako santhulani ndendende Analytics Google traffic ndi zosintha zomwe zapezedwa makamaka pamasamba awa komanso mawu osakira. Kodi ena amagwira ntchito bwino kuposa ena? Kodi zidapangitsa kuti agulitse kapena olumikizana nawo oyenerera?

Sungani mawu ogwira mtima okha pamndandanda wanu ndikuchotsa ena. Bwerezani ntchitoyi pafupipafupi ndi mawu ofunikira atsopano kuti muwongolere zomwe mwasankha.

Kuyesa kopitilira muyesoku ndikutsimikizirani kumakupatsani mwayi wosankha kuti musunge mawu osakira bwino kwambiri pakapita nthawi. Iwo amene amasintha! Posintha zomwe mukufuna mukamapita, SEO yanu idzafika pamlingo woyenera komanso wofunikira.

🥀 Mitundu yosiyanasiyana ya mawu osakira ndi kuchuluka kwa intaneti

Pali mitundu itatu ya mawu osakira omwe muyenera kuwaganizira munjira ya SEO:

✔ Mawu osakira

Mawu osakira (omwe amatchedwanso "funso mutu" mawu osakira) amatanthawuza mawu otakataka komanso otchuka kwambiri okhudzana ndi malonda. Zitsanzo zina : "Hotelo", "malo odyera", "pizzeria", "bakery", "ulendo", "nsapato", "inshuwaransi", ndi zina.

Mawu osakirawa ali ndi mwayi wokhala ndi voliyumu yayikulu yosaka. Awa ndi mafunso omwe amalembedwa kwambiri ndi ogwiritsa ntchito intaneti mu Google. Kukwaniritsa mawuwa kumakupatsani mwayi wopindula ndi kuchuluka kwa magalimoto omwe akubwera. Kuphatikiza apo, mawu osakira odziwika amadziwika kwa anthu wamba ndipo amapanga mawu oyamba omwe ogwiritsa ntchito intaneti amagwiritsa ntchito kuti ayambe kufufuza.

Komabe, kuipa kwake ndi kwakukulu. generic keywords ndi wopambana kwambiri, chifukwa osewera onse omwe ali mgululi amawayang'ana patsogolo pa njira yawo ya SEO. Zimakhala zovuta kwambiri kudziyika nokha pazotsatira 10 zapamwamba za Google pamawu awa, pokhapokha mutataya nthawi ndi khama kuti mukwaniritse bwino.

Kuphatikiza apo, poyang'ana mafunso ochulukirapo, mumakhala pachiwopsezo chowonjezera kuchuluka kwa magalimoto anu ndi maulendo osayenerera, zomwe zingasinthe bwino kamodzi patsamba.

Bien que zovuta kusankha, ndikwanzeru kusunga mawu osakira ochepa posankha, kuti mupindule ndi kuchuluka kwa magalimoto omwe muli nawo. Koma samalani kuti muwalinganize ndi zopempha zenizeni komanso zomwe mukufuna!

✔ Mawu osakira enieni

Mawu achindunji amalunjika, mafunso apadera omwe amapitilira mawu osavuta. Mwachitsanzo, m'malo mongokonzekera "hotelo", tiyang'ana "5-star hotel Nice sea view" kapena "design hotel Paris center".

Ubwino waukulu wa mawu osakira enieni ndikuti amakhala opikisana kwambiri kuposa mafunso wamba. M'malo mwake, amakhudza kufunika kodziwika bwino kwa gawo loletsedwa la ogwiritsa ntchito intaneti. Zotsatira zake, osewera ochepa amadziyika okha pa izo, zomwe zimapangitsa SEO kukhala kosavuta.

Kuyang'ana mafunso enieni kumapangitsanso kuti zitheke kukopa anthu oyenerera, kukhala ndi chidwi ndi mtundu wa ntchito kapena malonda omwe timapereka. Alendowa adzakhala kotero kuti atembenuke kamodzi pa malo. Mawu osakira enieni amapanga magalimoto opangidwa mwaluso, ogwirizana bwino ndi zomwe amapereka.

Kumbali ina, kuchuluka kwakusaka pamwezi kudzakhala koyenera pansi kusiyana ndi mawu achinsinsi, popeza tikuloza gawo lina la ogwiritsa ntchito intaneti omwe ali ndi zosowa zodziwika bwino. Koma chofunika, ndiye mtundu wamagalimoto! Maulendo 500 omwe amayang'ana kwambiri komanso achidwi nthawi zambiri amabweretsa zosintha zambiri kuposa maulendo 5000 opanda cholinga chogula.

Choyenera ndikuphatikiza zingapo mwa njirazi kuti muzindikire mitundu ingapo ya mawu osakira, musanasankhe okhawo omwe muyenera kutsata.

✔️ Mawu akulu akulu (mchira wautali)

Mawu osakira amchira, omwe amatchedwanso "mawu osakira mchira wautali” m’Chingerezi, tchulani mawu osakira omwe ali ndi mawu atatu kapena kuposerapo.

Mwachitsanzo:

• "Kugulitsa nsapato zazimayi za Goretex"
• "Mathalauza a ana otsika mtengo kwa oyamba kumene"
• "Kubwereka nyumba yokhala ndi mawonekedwe a Eiffel Tower kwa anthu 5"

Mapangidwe awa odziwika kwambiri ali ndi zabwino zambiri mu SEO. Choyamba, amapindula ndi mpikisano wochepa kwambiri, chifukwa cha chikhalidwe chawo chenichenicho chomwe chikugwirizana ndi zosowa zodziwika bwino za gulu laling'ono lofufuza.

Kuonjezera apo, kutembenuka mtima kwamtundu uwu wa magalimoto ndiabwino kwambiri. Wogwiritsa ntchito intaneti yemwe amalemba funso lomwe akufuna akudziwa zomwe akufuna. Kamodzi pa tsamba loyenera, pali mwayi wabwino wokhala wogula kapena mtsogoleri woyenerera.

Ubwino winanso ndikuti kuchuluka kwa mchira wautali, chifukwa cha cholinga chake chachikulu, kumapita mwachindunji patsamba la niche ndi zolemba zomwe zimagwirizana ndendende ndi ntchito kapena zinthu zomwe zimawasangalatsa. Chifukwa chake timawona maulendo ocheperako komanso maulendo abwino ogwiritsa ntchito.

Zachidziwikire, voliyumu yapamwezi ya mawu ofunikira amchira wautali imakhalabe yocheperako, mwadongosolo lakusaka kwa khumi ndi awiri kapena mazana ambiri. Koma ROI yopangidwa imathandizira kwambiri kuyanjana kwa ma voliyumu, chifukwa cha mitengo yabwino kwambiri yosinthira. Kuti muzindikire miyala yamtengo wapatali iyi ya mawu osakira amchira, pali njira zingapo:

• Kuwunika kwa magalimoto omwe alipo
• Kuwunika kwa mafunso omwe amafunsidwa pambuyo pogulitsa ntchito komanso pamacheza
• Mawu amakasitomala mu ndemanga ndi kafukufuku
• Kukambirana ndi ochita malonda akutsogolo
• Zida zopangira mawu osakira

Ngakhale ndizotopetsa, kusonkhanitsa mawu osakira amchira wautali ndikoyenera, chifukwa ROI yawo ndiyosangalatsa kwambiri. Mazana angapo mwamafunso odziwika bwino kwambiri pakuphatikiza mawu anu osakira ndi okwanira kukulitsa zotsatira zanu za SEO!

🥀 Kutseka

Kupeza mawu osakira oyenera ndichinthu chofunikira kwambiri pakuchita bwino kwa njira yachilengedwe ya SEO yogwira mtima komanso yokhazikika. Kusankha koyenera kwa mawu omwe mukufuna kukuthandizani kukuthandizani kuti muwoneke bwino pazotsatira zakusaka kwa Google.

Mwa kusanthula kuchuluka kwa magalimoto omwe alipo, kuphunzira omwe akukupikisanani nawo ndikugwiritsa ntchito zida zopangira, mumapeza maziko olimba ozindikira mwayi wabwino kwambiri wamawu. Malizitsani njira yanu pokonza zomwe mukufuna ndipo pamapeto pake muzingofunsa zomwe zimachita bwino mutawayesa.

Kuphatikizika kwanzeru kwa mawu osakira amtundu wapamwamba kwambiri, michira yayitali kwambiri komanso mafunso ofunikira apakatikati ndiye chinsinsi cha SEO yapamwamba. Mwakusintha nthawi zonse zomwe mwasankha molingana ndi zotsatira zomwe mwapeza, tsamba lanu limakwera pang'onopang'ono kupita pamalo apamwamba patsamba lazotsatira za Google.

🥀 Mafunso Ofunsidwa Kawirikawiri

Nachi chitsanzo cha SEO keyword research FAQ:

Kodi mawu osakira mu SEO ndi chiyani?

Liwu lofunikira limapereka mawu kapena mawu omwe ogwiritsa ntchito intaneti amalemba mu Google kuti apeze tsamba. Exemple: "pizzeria Paris 15th". Kukonza bwino tsamba lanu pamawu ena osakira kumakupatsani mwayi wosankha bwino pazotsatira.

Kodi mungapeze bwanji malingaliro a mawu osakira abwino?

Kuti mupeze mawu ofunikira kuti mukwaniritse, mutha: kusanthula ma analytics anu kuti muzindikire mafunso omwe akugwira ntchito kale, phunzirani mawu osakira amasamba opikisana, gwiritsani ntchito zida zopangira mawu osakira (GKP, Semrush, etc.), fufuzani za Google kuti mumve mawu osakira.

Kodi muyenera kutsata mawu osasinthika kapena enieni?

Choyenera ndikusakaniza zonse ziwiri! Mawu osakira (chitsanzo: "pizzeria") amabweretsa anthu ambiri koma amakhala opikisana kwambiri. Zodziwika bwino ("organic pizzeria Paris 5th") ndizochepa zopikisana ndipo zimakopa anthu oyenerera komanso otembenuka.

Kodi mchira wautali ndi chiyani?

Izi ndi zopempha zachindunji zokhala ndi mawu atatu kapena kupitilira apo (mwachitsanzo: "zamasamba zamasamba zobweretsera kunyumba ku Lyon"). Ngakhale sizimafufuzidwa pang'ono, mawu omwe akutsata kwambiri awa amasintha bwino kamodzi patsamba lanu.

Kodi muyenera kulunjika mawu angati?

Kwa a tsamba la e-commerce, tikulimbikitsidwa kupanga mndandanda wa mawu osakira 200 mpaka 300 pamasamba ofunikira ndi zolemba. Kwa blog, mutha kupita ku mawu osakira 500 kapena 1.

Ndikukhulupirira kuti mayankho awa akuwunikirani pakusankha mawu osakira oyenera kuti mukwaniritse bwino za SEO! Osazengereza ngati muli ndi mafunso ena.