Zomwe muyenera kudziwa za Marketing Intelligence?

Cog m'dziko lazinthu zachuma, nzeru zamalonda zonse zimathandiza atsogoleri kupanga zisankho zanzeru, ntchito, malonda kapena ngakhale luso kukhathamiritsa kwa dongosolo lawo.

Komabe, nzeru zamalonda chimakhudza mfundo zingapo zomwe ziyenera kuphunziridwa, izi zimakhudza makamaka phunziro la msika, chilengedwe chake, mwachitsanzo, ubale wake ndi anthu ena, komanso zopereka zake ndi ntchito yake pakupanga zatsopano za kampani. SO:

• Kodi nzeru zamalonda zingathandize bwanji kuti gulu liziyenda bwino?
• Kodi ntchito yake ndi chiyani pakupanga zatsopano?
• Kodi zingaganizidwe mpaka pati pakupanga zatsopano?

Kuti mumvetse bwino komanso kusanthula, m'nkhaniyi tikuuzani zomwe muyenera kudziwa zokhudza nzeru zamalonda. Koma tisanayambe, apa pali Kodi adachita ndalama ndi zomwe adakumana nazo pa intaneti?

Tiyeni tizipita!!

🔰 Lingaliro ili ndi chiyani?

Marketing Intelligence angatanthauzidwe ngati masitepe kapena njira yomwe imapangitsa kuti munthu apeze, kudzera mu chidziwitso chimodzi kapena zingapo, chidziwitso chokhudzana ndi kafukufuku wa chilengedwe cha msika wa bungwe.

Zoyenera, zimayikidwa m'chipindacho cholinga chosonkhanitsa, kusonkhanitsa, kukonza, kusanthula deta zofalitsidwa m'malo akampani kuphatikiza msika wake kuti zilimbikitse kupanga zisankho ndi ma manejala kuti apititse patsogolo kukonza ndikusintha mawonekedwe awo.

Nkhani yoti muwerenge: Kodi tchata cha polojekiti ndi chiyani ndipo ntchito yake ndi yotani?

Poganizira zinthu zingapo monga kuphunzira msika womwe ungakhalepo, momwe msika ukuyendera kapena kusintha kwa msika, mpikisano ... akuwoneka ngati mgodi wodziwa zambiri wagolide pakutsimikiza kwa zolinga zatsopano zamalonda kapena kuwongolera m'mbuyomu. zolinga zotsimikizika.

🚀 Kodi kukhazikitsa njira imeneyi?

Marketing intelligence ndi njira yosonkhanitsa ndi kusanthula deta kapena zambiri zomwe ndizofunikira pamsika wamakampani.

Itha kuwonedwanso ngati njira yowunikira omwe akuchita zinthu zosiyanasiyana m'malo akampani. Zimapangitsa kuti zitheke kuganizira mwayi wonse ndi zoopsa za misika yamakampani.

⚡️ Kafukufuku wamsika

Kafukufuku wamsika amakhala ndi kusonkhanitsa zambiri momwe mungathere za msika womwe mukufuna kudzera mu chidziwitso cha zinthu zomwe zingakhudze chilengedwechi. Kuti muchite izi, muyenera:

Dziwani msika womwe mungathe

Ndi funso lofuna kudziwa mtundu wa msika womwe kampaniyo ingafune kuchita bwino, podziwa omwe angakhale ogula zolemba kapena ntchito zomwe ipereka komanso omwe sangadye, kutsimikizira. kukula kwa msika womwe ukuyembekezeredwa ndikuwunikanso zomwe zingasinthidwe pamsika (kuchuluka ndi mtengo).

Ochita mpikisano

 Zogulitsa zomwe zimaperekedwa ndi makampani nthawi zonse zimapikisana ndi zinthu zofanana kapena zosinthidwa.

Nkhani yoti muwerenge: Udindo wa wothandizira pafupifupi pakampani

Chifukwa chake ndikofunikira kuti kampaniyo idziwe omwe ndi omwe akupikisana nawo mwachindunji (omwe amapereka zinthu zamtundu womwewo) komanso omwe ndi omwe akupikisana nawo (omwe amapereka zinthu zolowa m'malo)

Maphwando atatu okhudzana ndi kampaniyo

 Ndi funso lodziwa makasitomala omwe angatheke, ogulitsa, omwe akupikisana nawo ... chifukwa adzakhala ndi gawo lalikulu pamoyo wa kampani.

⚡️ Mvetserani zomwe ogula amafuna komanso momwe amakhalira

 Ndilo funso lofunsa makamaka kukula kwa msika malinga ndi kuchuluka kwake ndi kuchuluka kwake, kusinthika kwake.

Panthawiyi, kampaniyo iyeneranso kukayikira khalidwe logula la ogula, mwachitsanzo, pamene akugula, zolimbikitsa zawo, kodi mankhwalawa amakwaniritsa zosowa zawo, ndi zina zotero.  

⚡️ Gawo la msika lomwe mukufuna  

 Kugawa msika womwe ukufunidwa kumaphatikizapo kuphatikiza ogula omwe ali ndi njira zogulira zofananira.

Nkhani yoti muwerenge: Malangizo anga oyambira bizinesi yanu bwino

Gawo lirilonse liyenera kukhala ndi chiwerengero chokwanira cha anthu kuti akhale ndi msika wopindulitsa. Kutengera mtundu wa ntchitoyo, timasiyanitsa mitundu ingapo ya magawo, makamaka:

Kugawanika kwa phindu loyembekezeredwa	Apa timagulu molingana ndi kuyembekezera kwa makasitomala kutsogolo kwa nkhanizo
Gawo lofotokozera	Apa gulu limachitika molingana ndi mbiri ya anthu ogula
Kugawanika kwa makhalidwe	Kutengera ndi makhalidwe
Kugawikana mwa kugula mwayi	Nthawi yogula (kuyenda, kukwera, etc.)
Kugawikana ndi moyo	Zokonda za makasitomala, vip

⚡'Unikani' zomwe mwapereka komanso makampani omwe akupikisana nawo 

 Monga momwe zimafunira, ndikofunikira kuti kampani idziwe zomwe amapereka, mawonekedwe awo, komanso zomwe zimawasiyanitsa ndi makampani omwe akupikisana nawo.

Kampaniyo iyenera kudziwa momwe zinthu ziliri m'mitima ya ogwiritsa ntchito. Kuphatikiza apo, kampaniyo iyenera kuyembekezera mpikisano, kusanthula zomwe akupereka pofunsa mafunso ofunika, awa:

• Kodi omwe ndikupikisana nawo akundipatsa chiyani?
• Ndi ndalama zotani?
• Kodi ndondomeko zawo zamalonda ndi zotani?
• Kodi phindu lawo ndi lotani?

CHOFUNIKA : njira zina zimalimbikitsidwa pochita kafukufuku wamsika, timazindikira: (mafunso, zoyankhulana, ndi zina).

🔰 Kodi pali mitundu ingati yanzeru zotsatsa?

Zinthu zina ndizofunikira pamakina anzeru zamalonda, tikuwona:

Economic nzeru

Luntha lazamalonda limayang'ana kwambiri omwe angapikisane nawo. Ndi njira yowunikira yomwe imakhala ndi kusanthula ndikuganizira njira zomwe opikisana nawo adakhazikitsa kale komanso zolakwika zomwe adapanga kuti achitepo kanthu ndi mphamvu yoyembekezera.

Izi zitha kuchitika kudzera mu kafukufuku wamawebusayiti omwe akupikisana nawo, pamasamba ochezera, ndi zina.

Tsiku lisanafike msika

Ndikofunikira kwambiri kuti kampani idziwe bwino ndikulunjika makasitomala ake chifukwa ndiwo maziko amene adzalola kuti ntchito yake ipite patsogolo.

Chifukwa chake, kampaniyo iyenera kudziwa makasitomala ake kuyambira pazochitika kapena zogula mpaka momwe amamvera pazinthu kapena zinthu.

Nkhani yoti muwerenge:Magawo a dongosolo la polojekiti yomwe imatsimikizira kuti ntchitoyo ikuyenda bwino

Bwanji osakhazikitsa mabokosi amalingaliro kuti mupeze mayankho amakasitomala pazatsopano zomwe zingatheke.

Zakale zamakono zamakono

Pamene dziko likusintha, ndipamenenso luso lamakono likupita patsogolo. Chifukwa chake kampaniyo iyenera kudziwa za kuchuluka kwa matekinoloje atsopano omwe abweretsa zatsopano pazinthu zonse zoperekedwa.

Kuwunika kwamalingaliro

Kuti ikhale yogwirizana bwino ndi kapangidwe kake ka mkati ndi kunja, kampaniyo iyenera kuganizira kaye malingaliro ndi malingaliro a anthu amkati omwe amagwira nawo ntchito yosamalira ntchito za bungwe.

Izi ndikuthandizira ndikupangitsa kulumikizana bwino komanso kupanga zisankho zabwino.

Nkhani yoti muwerenge: Zolakwa zomwe muyenera kupewa m'miyezi yoyamba ya bizinesi yanu

Chachiwiri, kampaniyo iyenera kukhazikitsa ubale weniweni ndi makasitomala ake ndi cholinga chokhutiritsa anthu za kufunikira kwa mankhwalawa m'miyoyo yawo.

Kukonzekera

Mfundo zatsopano zitha kuwoneka zovuta komanso zokayikitsa, koma ngakhale zili choncho ndizofunikira.

Nzeru zamalonda zimakhazikitsa njira zatsopano ndikukhazikitsa maziko atsopano omwe amathandizira kubadwa kwa mwayi watsopano wamsika. Marketing intelligence ndi ntchito yazatsopano.

Kukhazikitsidwa bwino komanso kutsimikizika, nzeru zamalonda zitha kukhala chithandizo chenicheni pakupanga zatsopano ndikubweretsa malingaliro atsopano abizinesi.

🌽 Momwe mungagwiritsire ntchito nzeru zamalonda popanga zatsopano?

Kufuna kupanga zatsopano ndi chinthu chimodzi koma kudziwa kupanga zatsopano ndi zina. Kupanga zatsopano kukhala njira yopitilira kukonza zinthu kapena zinthu zomwe zimaperekedwa, ziyenera kuganizira magawo ena amsika ndikuchepetsa kuopsa kokhudzana ndi njirayi. Kodi nzeru zamalonda zimabwera kuti?

Zidzapangitsa kuti zikhale zotheka kusonkhanitsa zambiri zokhudzana ndi msika, zomwe ndizo (kusintha kwa khalidwe la kugula, kusinthasintha kwa kugula, ndi zina zotero) zomwe zidzalowetsedwe muzochitika zatsopano.

Kupyolera mu izi, kampani ikhoza kukhala ndi a mwayi weniweni wampikisano. Zingakhale zofunikira kuchita mayesero amsika kuti musonkhanitse deta mu nthawi, kuti muwafufuze ndipo potsiriza mupange zisankho zenizeni.

🚀 Kodi njira imeneyi ndi yofunika bwanji?

Marketing Intelligence akhoza kupereka chithunzithunzi cha msika zomwe sizosavuta kuzipeza kudzera muzowunikira zokha.

Dziwani mwayi wamisika komanso zoopsa zomwe zingakhale zoyambitsa zatsopano, kumvetsetsa bwino msika wake komanso zomwe makasitomala amayembekezera ndi zomwe akufuna, phunzirani za kupita patsogolo kwaukadaulo kwatsopano komwe kuli kopindulitsa pakuwongolera bungwe.

🌽 Kutseka

Nzeru zamalonda zimakhala ndi kusonkhanitsa, kusanthula ndi kufalitsa zidziwitso zamsika. Zili choncho njira yovuta kwambiri mu njira yogonjetsa misika yatsopano, kuyambitsa zatsopano ndi njira zamalonda, ndikuphunzira za mwayi watsopano. 

Nkhani yoti muwerenge: Chilichonse chomwe muyenera kudziwa pazaupangiri wabizinesi?

Zimatengera kafukufuku wamsika wamakhalidwe abwino komanso kuchuluka kwake komanso pazinthu zonse zomwe zingapereke chidziwitso pazomwe ogula amayembekezera.

Ukuphatikizanso mitundu ingapo ya kalondolondo wolimbikitsa kusonkhanitsidwa kwa mauthenga okhudzana ndi zachuma, mpikisano, luso komanso malingaliro amisika.