Tsvaga mazwi akakosha eSEO yako

Le Natural referencing (SEO) imbiru yakakosha yekushambadzira kwedhijitari. Asi kuti zano reSEO rishande, rinofanirwa kunge richibva pane akanyatsosarudzwa uye akagadziridzwa mazwi makuru. Kutsvaga mazwi akakosha, akakodzera zvakakwana uye anonangwa, saka kwakakosha pakubudirira kwewebhusaiti.

Nekudaro, nemamiriyoni emibvunzo yekutsvaga injini zuva rega rega, zvinogona kunetsa kufamba. Maitiro ekugadzirisa pakati pemazwi akajairwa uye mamwe akanyanya kujeka? Pamaitiro api aunofanira kuisa sarudzo yako yekuvavarira nemazvo? Iyo yakabudirira SEO zano rinogara richitanga nekuchenjerera keyword analysis.

Muchikamu chino, tichaona kuti ndeapi maitiro akanakisa ekuisa panzvimbo yekuona iwo akakosha mazwi uye mataurirwo anoumba hwaro hwemhando SEO. Nekushandisa aya matipi ehungwaru, iwe unozokwanisa kutsanangura yakanangwa, yakakodzera uye yakagadzikana SEO zano rebhizinesi rako!

🥀 Ndeapi mazwi akakosha muSEO?

Izwi rakakosha mukureva kwechisikigo (SEO) rinoratidzira izwi kana chirevo icho vashandisi veInternet vachanyora muinjini yekutsvaga yeGoogle kuti vawane ruzivo.

Somuenzaniso, Mumwe munhu ari kutsvaga resitorendi yekuItaly muParis anogona kunyora "Italian restaurant Paris" mubhawa yekutsvaga yeGoogle. Pano, "Italian restaurant Paris" ndiro izwi rakakosha rakaiswa nemushandisi weInternet kuti uwane kero inoenderana nemubvunzo wavo.

Nekukwenenzvera iyo SEO yemapeji ewebhu kune mamwe mazwi akakosha, webhusaiti inotsvaga kutaridzika sepamusoro sezvinobvira muGoogle kutsvaga mhinduro. Nekudaro, iyi yekuParisian yekuItaly yekudyira yaizove nekufarira kwese mukugadzirisa saiti yayo uye mapeji ayo eizwi rekuti "Italian restaurant Paris".

Chinangwa ndechekukwezva vangangove vatengi vanoita iyi chaiyo yekutsvaga paGoogle kusvika pakuvambwa kwayo. Mazwi akakosha saka anoita kuti zvikwanise kunzwisisa izvo vashandisi veInternet vanonyora muGoogle kuti vawane webhusaiti.

🥀 Mazano ekutsvaga mazwi akanaka

Heano mamwe matipi ekukubatsira iwe kuwana iwo akakosha mazwi ekunongedza mune yako SEO zano:

✔️ Ongorora traffic yako iripo

Nhanho yekutanga yekuwana mazwi akakosha ndeyekutarisa zvakanyanya traffic yako saiti yatogamuchira. Kune izvi, chishandiso cheGoogle Analytics chakakosha. Ichakupa ruzivo rwakakosha pamusoro pemaitiro uye maitiro evashandisi veInternet vanoshanyira mapeji ako.

Kunyanya chaizvo, enda kuchikamu che "Acquisition" ipapo "Organic Keywords". Ichi chikamu chinonyora ese akakosha mibvunzo, mazwi uye mitsara inounza vashanyi kune yako saiti kubva kune yekutsvaga injini.

Tsvaga kuti ndeapi mapeji anogadzira traffic yakawanda uye yakanyanya kunaka shanduko. Wobva waongorora iwo epamusoro gumi kusvika makumi maviri mazwi ekutsvaga anoshandiswa kumhara zvakananga pane izvo Ma URL ane simba. Aya ndiwo anogona kunge ari mazwi akakosha anotozadzisa zvinotarisirwa nevashanyi vako. Iwo anofanirwa kunge ari pakati pezvako zvekutanga SEO zvinangwa.

Kuwedzera optimization yavo yekumisikidza kuchakubvumidza iwe kukwira wave mukurumbira wavo pakati pevashandisi veInternet. Kutarisa aya mazwi akakodzera inzira yakanaka yekuwedzera kuvandudza yako yazvino SEO mhedzisiro. Saka, nekutanga zvakananga kubva kune izvo zvinoshanda pane yako saiti, unogona kuve nechokwadi chekuisa yako kiyi yeshoko zano pane kongiri data uye kutendeuka chaiko. Zvakakwana kuti uvavarire kubva pakutanga!

✔️ Dzidza makwikwi

Imwe yakakosha sosi yekurudziro yekutsvaga iwo akakosha mazwi ari mukuongorora ako anokwikwidza saiti. Chokwadi, vakwikwidzi vako vangangosangana nematambudziko akafanana nemibvunzo sewe kana zvasvika kune SEO.

Tanga nekuita kutsvaga kweGoogle nemazwi makuru ane hukama neindasitiri yako. Ziva nzvimbo dzekutanga dze5 dzinoonekwa paSERP (peji remhedzisiro). Ava ndivo vakwikwidzi vako vakananga.

Wobva waenda ku a SEO yekuongorora chishandiso seAhrefs kana SEMrush. Pinda zita rezita remumwe nemumwe wevakwikwidzi vako kuti uwane mapeji avo ane chinzvimbo chepamusoro uye mazwi akakosha.

Muchikamu che "Organic Keywords", iwe unowana iwo Epamusoro gumi kana makumi maviri mazwi avanonyanya kunanga. Tora nguva yekunyatsoongorora rondedzero iyi. Mamwe mazwi akakosha anoenderana nebhizinesi rako anogona kunge atovepo.

Chokwadi, kana aya mazwi achishanda nemazvo maererano netraffic uye shanduko yevakwikwidzi vako, ivo vanewo mukana wakakura wesaiti yako. Enda unochera mumashoko avo ekukunda! Kudzidza zviri kuitwa nevamwe vatambi muchikamu chako kunomiririra mugodhi wegoridhe wekuona iwo mazwi akakosha ekunongedza muSEO. Kuita, tarisa pane zvinoshanda!

✔️ Shandisa keyword mazano maturusi

Paunenge uchinge waongorora traffic yako yazvino uye kudzidza vakwikwidzi vako, inguva yekuendesa zvinhu kune inotevera nhanho. Maturusi mazhinji ane simba aripo kuti agadzire akakwidziridzwa keyword mazano mukudzvanya kumwe chete. Ngatishandisei mukana!

Chekutanga, tsanangura rondedzero ye3 kusvika ku5 mazwi akakosha kana mitsara inomiririra musimboti webhizinesi rako. Semuyenzaniso "Naples pizzeria", "Paris Italian restaurants" nezvimwe.

Wobva waenda kune ane mukurumbira keyword mazano maturusi akadai:

• Ahrefs Keyword Explorer
• Google Keyword Planner
• UberSuggest

Isa mazwi ako ekutanga rimwe nerimwe uye tanga kugadzira mazano. Iyi software inoongorora zviuru zve data kuti iwane akakosha mazwi akasiyana. Saka, kutanga kubva ku "pizzeria", unogona kuwana:

• pizzeria delivery
• pizzeria kero
• vegetarian pizzeria menyu
• Italian pizzeria Paris yechi15
  etc.

Chengetedza mazano epamusoro makumi maviri kusvika makumi matatu kubva pane chimwe nechimwe chiri muhurongwa hwako. Iwe nokudaro unopfumisa kufunga kwako kuvonga kumikana mitsva yemazwi akafanana, anopindirana kana anotorwa mazwi.

Nekutora mukana wealgorithms yeiyi yakangwara software, chengetedza yakakosha nguva yekumhanyisa optimization yesarudzo yako yemazwi akakosha uye mataurirwo. Zvakakwana kukurumidza kufambisa giya muSEO!

✔️ Gadzirisa zvinangwa zvako

Kana rondedzero yako yemazwi akasimbiswa, basa harina kupera. Mukupesana, ino ndiyo nguva yekuwedzera kunatsiridza zvinangwa zvako kuti uchengete chete izvo zvinonyanya kuvimbisa. Ibva wadzima mazwi ese ane generic uye akapamhama se "restaurant" kana "pizza" anoreva mabhiriyoni emapeji. Iyi mibvunzo yakanyanya kukwikwidza muSEO uye hauna mukana wekuonekwa pane yekutanga peji.

Dzvanyawo rondedzero yako kuti ione kukosha. Bvisa mazano asina hukama hwakasimba kune bhizinesi rako kana zvigadzirwa. Hapana chikonzero chekutambisa nguva kuvagadzirisa! Zvadaro, edza kufarira miswe mirefu mune yako keyword sarudzo. Somuenzaniso, sarudza "vegetarian pizzeria home delivery Paris 15th" kune iri nyore "pizzeria Paris".

Iyo yakanyanya kujeka mubvunzo uye mazwi ane hushamwari eGoogle, zvakanyanya mukana wekukwezva anonyatso shandisa Internet akagadzirira kutendeutsa pane yako saiti! Pakupedzisira, ramba uchinatsa! Ita tsvagiridzo, verenga nhau dzeindasitiri, taura nevatengi vako. Uye nguva dzose, gadzirisa zvakanaka sarudzo yako yemazwi akakosha kuti agare ari padyo sezvinobvira kune zvinodiwa zvenguva yacho.

Neiyi hurongwa hwekunatsiridza zvachose, yako runyorwa rwekunangwa mazwi anogara achichengetedza kugona kwayo kutendeuka kwakazara!

✔️ Edza uye simbisa

Kamwe kusarudzwa kwako kwemazwi akakosha kwave kusimbiswa, inguva yekuenderera kune yekupedzisira nhanho: kuvayedza kuti vachengete chete iwo anoshanda zvakanyanya. Kutanga, sarudza 5 kusvika ku10 yezvakakosha mazwi ako. Gadzira kana kukwidziridza akawanda mapeji kana zvinyorwa zvakanangana neSEO yematemu aya.

Somuenzaniso, nyora blog post nezve "Iyo akanakisa vegetarian pizzerias inoendesa kumba kwako muParis" uchishandisa iri rakananga kiizwi mune mamwe mazita uye madiki. Wobva wamirira mwedzi miviri kana mitatu kuti injini dzekutsvaga dzinyatso ratidza zvirimo zvakagadziridzwa.

Zvadaro nyatsoongorora mukati Google Analytics traffic uye shanduko dzakawanikwa chaizvo pamapeji aya uye neaya mazwi akakosha. Vamwe vanoshanda zviri nani pane vamwe here? Zvakaguma nekutengesa here kana kuti vanokwanisa kuonana navo?

Chengetedza chete mazwi anonyatsoshanda mune yako runyorwa uye bvisa mamwe. Dzokorora oparesheni yacho nguva nenguva nemazwi matsva ebvunzo kuti uwedzere kunatsa sarudzo yako.

Iyi inofambira mberi yekuyedza uye yekusimbisa zano ichakubvumidza iwe kugadzirisa kuitira kuti iwe unongochengeta iwo akanakisa mazwi mukati menguva refu. Avo vanoshandura! Nekugadzirisa zvinangwa zvako paunenge uchienda, SEO yako inosvika padanho rakakwana rekuita uye kukosha.

🥀 Mhando dzakasiyana dzemazwi makuru uye web traffic

Iko kune kunyanya matatu marudzi emazwi akakosha ekufunga nezvazvo mune SEO zano:

✔️ Generic keywords

Mazwi akakosha (anonziwo "mubvunzo musoro" mazwi akakosha) anoreva mazwi akakura uye anonyanya kufarirwa uye mataurirwo ane chekuita neindasitiri. Mimwe mienzaniso: "hotera", "resitorendi", "pizzeria", "bheka", "kufamba", "shangu", "inishuwarenzi", nezvimwe.

Aya mazwi akakosha ane mukana wekuva nehombe yekutsvaga vhoriyamu. Iyi ndiyo mibvunzo inonyanya kutaipa nevashandisi veInternet muGoogle. Kugadziridza aya mazwi saka kunobvumidza iwe kuti ubatsirwe kubva kune yakakwira kwazvo inogona kuuya traffic. Pamusoro pezvo, mazwi akakosha anozivikanwa kune veruzhinji uye anoumba mazwi ekutanga anoshandiswa nevashandisi veInternet kuti vatange kutsvaga kwavo.

Zvisinei, zvinoipira zvikuru. Generic keywords are ultra competitive, nekuti vatambi vese vari muchikamu vanovavarira ivo sekutanga mune yavo SEO zano. Zvinobva zvanyanya kuoma kuti uzvimise iwe wepamusoro gumi eGoogle kutsvaga mhinduro dzematemu aya, kunze kwekunge iwe wadyara nguva yakawanda nesimba mukugadzirisa.

Uye zvakare, nekutarisa chete mibvunzo yakafara, iwe unomhanyisa njodzi yekuwedzeredza zvisirizvo traffic yako nekushanya kusina kukodzera, izvo zvinozoshandura zvisina kunaka kamwe chete pane saiti.

bien, que zvakaoma chinzvimbo, zvisinei zvine hungwaru kuchengetedza mashoma mazwi akakosha mune yako sarudzo, kana chete kutora mari pane yako iripo traffic. Asi chenjera kuti uzvienzanise nezvikumbiro zvakananga uye zvakanangwa!

✔️ Mazwi chaiwo

Mazwi akakosha anonangwa, mibvunzo chaiyo inodarika mazwi akareruka egeneric. Somuenzaniso, pachinzvimbo chekugadzirisa chete "hotera", isu tinonanga "5-nyeredzi hotera Nice sea view" kana "dhizaini hotera Paris centre".

Mukana wakakura wemazwi akakosha nderekuti iwo haana kukwikwidza pane zvakajairika mibvunzo. Muchokwadi, ivo vane hanya nekunyatsotsanangurwa kudiwa kwechimwe chikamu chakaganhurirwa chevashandisi veInternet. Nekuda kweizvozvo, vashoma vatambi vanozviisa pairi, izvo zvinoita kuti SEO ive nyore.

Kutarisa mibvunzo yakananga kunoitawo kuti zvikwanise kukwezva traffic inokwanisa, kunyatsofarira rudzi rwesevhisi kana chigadzirwa chatinopa. Vashanyi ava saka vanozonyanya kushandura kamwe chete pane saiti. Mazwi akakosha anogadzira traffic-yakagadzirwa traffic, yakanyatso kuenderana neyayo kupa.

Kune rumwe rutivi, huwandu hwemwedzi wekutsvaga huchava hunonzwisisika pasi kupfuura mazwi akakosha, zvakapihwa kuti tiri kunanga chikamu chakawanda chevashandisi veInternet vane zvinonyatsotsanangurwa zvinodiwa. Asi chii chakakosha, ndiyo mhando yetraffic! 500 yakanangwa zvakanyanya uye vanofarira kushanya kazhinji inobereka zvakawanda maererano neshanduko pane kuyerera kusina kujeka kwe5000 kushanya pasina chinangwa chekutenga.

Iyo yakanaka ndeyekubatanidza akati wandei eidzi nzira kuti uone akawanda akasiyana emamwe mazwi akakosha, usati wasarudza chete anonyanya kukosha ekunongedza.

✔️ Saizi yakareba mazwi makuru (refu muswe)

Long-muswe keywords, anonziwo "muswe wakareba keywords” muchiRungu, nongedzera kumagadzirirwo emazwi akakosha ane mazwi matatu kana anopfuura.

Somuenzaniso:

• "Goretex vakadzi vanofamba shangu kutengesa"
• "Ski pants evana asingadhure kune vanotanga"
• "Apartment rental ine Eiffel Tower view yevanhu 5"

Aya ma-ultra-specific formulations ane akawanda mabhenefiti muSEO. Chokutanga pane zvose, vanobatsirwa kubva kumakwikwi mashoma, vachipiwa maitiro avo chaiwo anoenderana nezvinodiwa zvinonyatsotsanangurwa zveboka duku rekutsvakurudza.

Pamusoro pezvo, mwero wekushandurwa kwerudzi urwu rwetraffic wakanaka. Mushandisi weInternet anotaipa mubvunzo wakanangwa anonyatsoziva zvavari kutsvaga. Kamwe pane peji rakakodzera, pane mukana wakanaka wekuva mutengi kana mutungamiriri akakodzera.

Imwe bhenefiti ndeyekuti iyi refu muswe traffic, nekuda kwechinangwa chayo chepamusoro, inoenda zvakananga kune niche mapeji uye zvinyorwa zvinoenderana chaizvo nesevhisi kana chigadzirwa chinovafarira. Isu nokudaro tinocherekedza kushoma bounce uye nani nzendo dzemushandisi.

Zvirokwazvo, vhoriyamu yemwedzi weiyo refu muswe kiyi kiyi inoramba yakaganhurirwa, yehurongwa hwemakumi mashoma kana mazana ekutsvaga. Asi iyo ROI inogadzirwa inobhadhara zvakanyanya kune relativity yemavhoriyamu, nekuda kweiyo yakanakisa shanduko mitengo. Kuti uone izvi zvisingawanzo matombo emuswe marefu makiyi mazwi, kune akati wandei maitiro:

• Ongororo ye traffic iripo
• Kuongororwa kwemibvunzo yakabvunzwa mushure mekutengesa-sevhisi uye mukutaura
• Mazwi emutengi muongororo neongororo
• Kukurukurirana nevatengesi vepamberi
• Keyword mazano maturusi

Kunyangwe zvichinetesa, kuunganidza-muswe-muswe mazwi akakosha, sezvo ROI yavo ichinakidza. Mazana mashoma eiyi ekupedzisira-chaiwo mibvunzo mune yako kiyi musanganiswa inokwana kuwedzera zvakanyanya yako SEO mhinduro!

🥀 Kuvhara

Kutsvaga mazwi akakosha ibasa rakakosha rekubudirira kweiyo inoshanda uye yakagadzikana yakasikwa SEO zano. Sarudzo yakakodzera yematemu anonangwa achakubvumidza kuti uvandudze kuoneka kwako mumibairo yekutsvaga yeGoogle.

Nekuongorora traffic yako iripo, kudzidza vakwikwidzi vako uye kushandisa mazano maturusi, iwe unowana hwaro hwakasimba hwekuona iwo akanakisa keyword mikana. Pedzisa maitiro ako nekunatsa zvaunovavarira uye pakupedzisira uchingochengeta mibvunzo inoita chaizvo mushure mekuiedza.

Kuunganidzwa kwehungwaru kweakakwira-vhoriyamu generic keywords, Ultra-chaiyo miswe yakareba uye yakakodzera mibvunzo yepakati ndiyo kiyi yemhando SEO. Nekugara uchigadzirisa sarudzo yako zvichienderana nemhedzisiro yakawanikwa, yako saiti inosimuka zvishoma nezvishoma kusvika panzvimbo yepamusoro pamapeji eGoogle mhinduro.

🥀 Mibvunzo Inowanzo bvunzwa

Heino muenzaniso weSEO keyword research FAQ:

Chii chinonzi keyword muSEO?

Izwi rakakosha rinoratidza izwi kana chirevo icho vashandisi veInternet vanonyora muGoogle kuti vawane webhusaiti. Exemple: "Pizzeria Paris 15th". Kunyatso optimize saiti yako yemamwe mazwi akakosha inobvumidza iwe kuti utore zvirinani mumibairo yekutsvaga.

Nzira yekuwana sei mazano emashoko akanaka?

Kuti uwane mazwi makuru ekunongedza, unogona: kuongorora analytics yako kuti uone mibvunzo iri kutoshanda, dzidza mazwi makuru enzvimbo dzinokwikwidzana, shandisa keyword mazano maturusi (GKP, Semrush, etc.), ita Google kutsvaga mazwi angangodaro.

Iwe unofanirwa kunanga generic kana chaiwo mazwi akakosha?

Iyo yakanaka ndeyekusanganiswa kwezvose! Mazwi akakosha (semuenzaniso: "pizzeria") anounza traffic yakawanda asi ane makwikwi ekupedzisira. Iwo chaiwo ("organic pizzeria Paris 5th") haana kukwikwidza uye anokwezva yakawanda inokwanisa traffic uye shanduko.

Chii chinonzi muswe murefu?

Izvi zvikumbiro chaizvo zvine mazwi matatu kana anopfuura (semuenzaniso: "vegetarian pizzeria home delivery Lyon"). Kunyangwe zvishoma zvichitsvakwa, aya ekupedzisira-anotariswa mazwi anoshandura zvakanaka kamwe chete pane yako saiti.

Mangani mazwi akakosha aunofanira kunanga?

Kune a e-commerce saiti, zvinokurudzirwa kuunganidza rondedzero yeakatenderedza mazana maviri kusvika mazana matatu akakwenenzverwa mazwi pamapeji akakosha uye zvinyorwa. Kune bhurogi, unogona kukwira kusvika ku200 kana kunyange 300 chinangwa chemazwi makuru.

Ndinovimba mhinduro idzi dzinokuvhenekera pakusarudza iwo akakosha mazwi ekugadzirisa SEO! Usazeza kana uine mimwe mibvunzo.