Iiplatifti ze-e-commerce ezilungileyo kakhulu

Ukuthengisa kwi-Intanethi kuye kwaba yimfuneko kulo naliphi na ishishini elinqwenela ukuphuhlisa kwixesha ledijithali. Kodwa ukwenza ngokufanelekileyo ivenkile yakho ye-intanethi, kusafuneka ukhethe isisombululo setekhnoloji esilungelelaniswe nomsebenzi wakho kunye neenjongo zeshishini. Amaqonga ee-commerce abanjwe okanye avulelekileyo? I-Generalist okanye ekhethekileyo? Nantsi imibuzo ebalulekileyo ekufuneka wonke umthengisi we-imeyile ayiphendule.

Kweli nqaku, siza kuphonononga ezona ndawo zibalaseleyo zokwenziwa kwe-e-commerce kwindawo yentengiso. Siza kuhlalutya ngokweenkcukacha amandla kunye nobuthathaka ngamnye: Shopify, Magento, WooCommerce, PrestaShop okanye Salesforce Commerce Cloud.

Ngaba ukulungele ukwenza ukhetho olufanelekileyo lwetekhnoloji ukuphuhlisa ishishini lakho? Masiye kujongano lwethu olupheleleyo lwezona zixhobo zibalaseleyo ze-e-commerce ngoku!

🥀 Yintoni iqonga le-e-commerce?

Iqonga le-e-commerce, elikwabizwa ngokuba isisombululo se-e-commerce, sisoftware okanye inkonzo ye-intanethi ekuvumela ukuba wenze kwaye ulawule ivenkile yokuthengisa ye-Intanethi. Ngokwenyani, eli qonga liya kubonelela zonke izixhobo kunye nokusebenza okuyimfuneko ukuphuhlisa umsebenzi wakho we-e-commerce.

Kukho iindidi ezimbini eziphambili zamaqonga e-e-commerce. Ngakolunye uhlangothi, izisombululo ze-turnkey ezibanjwe njenge-Shopify okanye i-Wix eCommerce engadingi naluphi na ufakelo olukhethekileyo. Bhalisa ngokulula ukuze ukwazi uku yenza ivenkile yakho ye-intanethi. Ngakolunye uhlangothi, izisombululo zomthombo ovulekileyo ezifana neMagento, i-PrestaShop okanye i-WooCommerce ekufuneka ifakwe kwi-server yewebhu.

La maqonga ngokuqhelekileyo akwenza kube lula ukulawula iinkalo ezininzi eziphambili ze-e-commerce site: ikhathalogu yemveliso eneenkcazo, imifanekiso, amaxabiso kunye nokwahluka; iindlela zokuhlawula ; unikezelo kunye neemodyuli zolungiselelo; itonela yomyalelo; ukuthengiswa kwedijithali kunye nokukhuthaza intengiso; uhlalutyo lwentsebenzo yorhwebo...

Amanye amaqonga afana Shopify okanye BigCommerce ibandakanya uninzi oluninzi imisebenzi eyimfuneko kunikezelo lwabo. Abanye abafana neMagento baguquguquka kakhulu kwaye bakuvumela ukuba wongeze ukwandiswa kweshishini ngokweemfuno zakho ezithile.

🥀 Iqonga leShopify

Shopify lelinye lawona maqonga adumileyo e-e-commerce kwihlabathi dala kwaye ulawule ngokulula ivenkile online. Ifumaneka kuguqulelo olubanjwe ngokubhaliselwa kwenyanga, i-Shopify ivelele ngokulula kwayo ukuyisebenzisa, ubutyebi beempawu zayo zendalo kunye noluntu lwayo olukhulu.

Yasekwa ngo-2006 eCanada, iShopify ngoku ixhobisa ngaphezulu kwesigidi esi-1 sabarhwebi kumazwe ali-175. Isisombululo sikwabhenela kumaqela amakhulu kakhulu afana neNestlé, Kylie Cosmetics kunye neRed Bull Racing. Shopify iyafumaneka ngeelwimi ezininzi kubandakanya isiFrentshi.

Ngokucacileyo, i-Shopify ibonelela ngamakhulu eempawu ze-turnkey zokulawula indawo ye-e-commerce ukusuka kwi-A ukuya kwi-Z: ukudalwa kweevenkile eziphendulayo nezikhuselekileyo; ikhathalogu yemveliso enamandla; iindlela ezininzi zokuhlawula; iimodyuli zonikezelo; ukwehla kunye nokuzaliswa kwakhona; ulawulo lweeodolo, unyuselo, abathengi; iingxelo zentengiso; kunye nokudityaniswa kweCRM okanye ERP.

Enye yee-asethi ezinkulu zikaShopify zikwalele kwi-ecosystem yayo etyebileyo engaphezulu 6000 izicelo ezongezelelweyo yenziwe ngabapapashi beqela lesithathu. Ngoko ke kuyenzeka ukwandisa izakhono zomthonyama zeqonga ngokungenasiphelo kuxhomekeke kwiprojekthi nganye yorhwebo lwe-e-commerce ukuyenza indawo ekhethekileyo yokwenyani.

Ngokumalunga noyilo, ngaphezu Iimodeli ezili-100 eziphendulayo zinikezelwa ukuba zijonge ivenkile yakho ngokokuthanda kwakho. I-Shopify ikwabonelela ngolwimi lwayo lwetemplate yolwelo ukuya ngakumbi kuhlengahlengiso lwegraphic.

Ngokuphathwa kwayo ngendlela eqondakalayo, ubutyebi bayo obungenakuthelekiswa nanto kunye nobungakanani bayo obungenabudenge, uShopify uzimise namhlanje njenge. Isalathiso amaqonga e-e-commerce ukwenza ngokuzolileyo ivenkile ye-intanethi egcwele amandla.

🥀 Iqonga leBigCommerce

Yasungulwa ngo-2009 eUnited States. BigCommerce sisisombululo se-SaaS sokudala iisayithi ze-e-commerce. Eli qonga libanjwe likuvumela ukuba wenze ngokukhawuleza ivenkile yakho ye-intanethi usebenzisa uluhlu olubanzi lweempawu zendalo.

IBigCommerce ngokwemveli ibandakanya uninzi lwamacandelo ayimfuneko ukulawula indawo ye-e-commerce njengolawulo lwekhathalogu yemveliso, iitemplates zoyilo oluphendulayo, ezininzi. iindlela zokuhlawula, ukudityaniswa komthwali kunye nokudala ukukhushulwa.

Enye yamanqaku anamandla eBigCommerce lulawulo lwayo oluphambili lwezothutho kunye nentsebenziswano enethamsanqa esele idityanisiwe kunye nothungelwano oluphambili lokuzalisekiswa njenge. IAmazon okanye iShipStation ukwenza amalungiselelo oodolo lula.

Kwicala loyilo, uninzi lweetemplate eziphendulayo ziyanikezelwa ukuze wenze ivenkile yakho ibe yeyakho ngokukhawuleza ngocofa nje olumbalwa ngokokuthanda kwakho. Kwaye ukuya phambili, zonke iimpawu ifikeleleka ngee-APIs.

Ngaphezulu kwabarhwebi be-e-60 kumazwe e-000, iBigCommerce izimise njengenye yezona zisombululo ze-ecommerce ezikhuphisanayo ze-SaaS isantya sokusasazwa kunye nobutyebi bayo obusebenzayo.

Amaxabiso ayo nangona kunjalo ahlala ephezulu kakhulu xa kuthelekiswa nabanye okhuphisana nabo. Kodwa kubarhwebi abakhangela indawo ye-turnkey ekhawulezayo ukuyisungula, iBigCommerce ihlangabezana ngokuchanekileyo nale mfuno!

🥀 Magento

Magento luphawu lwezisombululo ze-e-commerce ezivulelekileyo, ezipapashwe ngu-Adobe ukususela ngo-2018. Ngokusekelwe kwi-PHP, eli qonga linoluntu olukhulu lwabaphuhlisi kunye nobukhulu obukhethekileyo ngenxa yokwandiswa.

Amandla eMagento alele kubutyebi bayo obugqithisileyo obusebenzayo, ukuguquguquka kophuhliso lwewebhu kunye nokusebenza kwayo okuphezulu kwixabiso elikhulu kakhulu lokuthengisa. IMagento ifanelekile kubo bobabini abadlali abanyulu kunye nabathengisi be-omnichannel.

Iqonga likuvumela ukuba ulawule ikhathalogu yemveliso enkulu, uyilo oluphambili, indawo yokuthengisa, iimodyuli ezithile zeshishini nge-API, SEO, uhlalutyo lokuxela kwangaphambili ... ngokufutshane, indawo ye-e-commerce ngaphandle kwemida!

Ujongano lwayo lolawulo lube lula kunezisombululo ze-SaaS, ukuqalisa ngeMagento kufuna ijiko elide lokufunda ekuqaleni.

Ngombulelo kwi-scalability yayo ekhethekileyo kunye nobuninzi beemodyuli zeqela lesithathu, iMagento iye yazinzisa njengesisombululo somthombo ovulekileyo wamaqela amakhulu aneemfuno eziphambili ezifana ne-Samsung, i-Olympus okanye i-Christian Louboutin.

🥀 indawo yesikwere

Squarespace sisisombululo se-SaaS esikuvumela ukuba wenze ngokulula iiwebhusayithi ezenziwe ngononophelo kunye neevenkile ze-intanethi, ngaphandle kokufuna ulwazi lobugcisa. Yaziswa ngo-2004, i-squarespace ibonelela ngamakhulu eetemplate eziphendulayo ezilungiselelwe ireferensi yendalo kumacandelo amaninzi omsebenzi.

Kwicala le-e-commerce, i-squarespace idibanisa yonke into efunekayo ukwenza indawo yokubonisa imveliso kunye nokulawula ikhathalogu, isitokhwe, ukukhushulwa, intlawulo kunye nokuthunyelwa. Izandiso zikuvumela ukuba utyebise imisebenzi ethile.

I-squarespace ibhenela ikakhulu kuma-freelancers, amashishini amancinci kunye namagcisa afuna ukwenza ngokukhawuleza kwaye indleko ephantsi Ivenkile yokuqala ekwi-intanethi enoyilo oluhle phambi kokuba iguqukele kumaqonga aphambili.

Ngojongano lwayo olubonakalayo, iitemplates zobuhle kunye nezifundo eziyilwe kakuhle, i-squarespace yenza idemokhrasi ekudalweni kweendawo ezincinci ze-e-commerce kubantu abangengobuchwephesha abanqwenela ukuhlala bezimele.

🥀WooCommerce

I-WooCommerce yongezwa komthombo ovulekileyo okuvumela ukuba uguqule ngokulula indawo ye-WordPress kwivenkile ye-intanethi. Umsebenzisi-friendly kwaye 100% simahla, esi sisombululo se-e-commerce sifumana ukwamkelwa okukhulu.

Ngokuchanekileyo, i-WooCommerce yongeza kwisayithi ye-WordPress yonke imisebenzi ephambili ye-e-commerce site: ikhathalogu yemveliso, i-funnel ye-odolo, iimodyuli zokuhlawula, ulawulo lwe-oda kunye nokukhushulwa, izibalo, njl.

Amandla ayo akuyo free, kulula ukuyisebenzisa sibulela kwi-ergonomics ye-WordPress, kunye namakhulu ezongezelelweyo ezongezelelweyo ezikhoyo ukwandisa amandla eqonga.

I-WooCommerce ikwabonelela ngenkululeko enkulu yokwenza ngokwezifiso uyilo ngokuthembela kwimixholo emininzi ekhoyo yeWordPress. Abaphuhlisi bayifumana iyindawo yokudlala efanelekileyo.

Ngezigidi ezi-5 zeendawo ezisebenzayo ze-e-commerce kwihlabathi jikelele, iWooCommerce izimise njenge Isisombululo somthombo ovulekileyo ireferensi yabathengisi abancinci be-imeyile okanye abo banqwenela ukuhlala belawula iqonga labo.

🥀 PrestaShop

PrestaShop sisisombululo esivulekileyo somthombo wokudala iivenkile ze-intanethi ezenziwe eFransi ngo-2005. Isimahla kwaye yaguqulelwa kwiilwimi ezininzi, ngoku ibhenela ngaphezulu koku. 300 abathengisi be-imeyile kwihlabathi liphela.

Amandla e-PrestaShop alele kubungane bayo bomsebenzisi, ukusebenza kwayo okutyebileyo, ubuninzi bezandiso ezikhoyo kunye noluntu olusebenzayo kakhulu. Yonke into yenziwa ukwenza lula ulawulo lwendawo ye-e-commerce.

Ngokuchanekileyo, i-PrestaShop yenza kube lula ukulawula iikhathalogu zeemveliso, ukuyila, iinqwelo zokuthenga kunye neetonela zoku-odola, uthutho kunye nezinto eziphathekayo, intlawulo kunye neerhafu kunye nobudlelwane babathengi. Zonke zifikeleleka kwi-interface yolawulo enengqondo.

PrestaShop inikeza ukuguquguquka okukhulu kwemveli ukwenziwa kwemizobo kunye nophuhliso ukulungelelanisa iqonga kwiprojekthi nganye. Uyilo oluphendulayo lukwakhona zininzi kwaye zintle.

Wakhe iindleko ezincitshisiweyo kunye nokuphathwa ngokukhawuleza ngesiFrentshi, i-Prestashop ibhenela ikakhulu kumashishini amancinci, amagcisa kunye nabantu abazisebenzelayo abanqwenela ukuqalisa ngokulula kwi-e-commerce, ngaphambi kokufudukela kwiindawo ezinzima ngakumbi.

🥀 Ilifu loRhwebo lweSalesforce

Ilifu lezentengiso labasebenzi sisisombululo se-e-commerce sobunikazi esivela kwi-Salesforce, inkokeli yehlabathi kwi-CRM. Yenzelwe iinkampani ezinkulu, iqaqambile ngokusebenza kwayo okutyebileyo, ukuqina kwayo kunye nokudityaniswa kwayo nezinye iimveliso zeSalesforce.

Ngokuchanekileyo, i-Commerce Cloud ikuvumela ukuba ulawule indawo ye-e-commerce ephendula ngokupheleleyo kunye nokulawulwa kwekhathalogu ephezulu, amaxabiso, amajelo amaninzi okuthengisa kunye neendlela zokuzaliseka kunye nokudibanisa inkqubo nge-API.

Enye yeengongoma zayo ezinamandla uqhagamshelwano olusondeleyo enikezelwa kunye nezinye izisombululo ze-Salesforce ezifana ne-CRM, i-automation yokuthengisa okanye inkonzo yabathengi kwi-360 ° imbono yomthengi kunye namaphulo alungelelanisiweyo.

Nangona ngokwemveli sele iphelele kakhulu, i-Commerce Cloud ihleli ijolise kwiinkampani ezinkulu ngeendleko ezibalulekileyo zokukhutshwa kweelayisenisi kunye nokuphunyezwa. Engayithinteliyo ekuxhobiseni iibrendi ezidumileyo.

Ngoyilo lwelifu elinokwehla, iSalesforce Commerce Cloud ijolise ikakhulu kubathengisi kunye. iimpawu kwi-B2B kunye ne-B2C ngamabhongo okukhula ngamandla kwindlela edibanisa amajelo.

🥀 Iinkonzo zeqonga le-E-commerce

Enye yezona zinto ziluncedo kwiiplatifti ze-e-commerce kukusebenziseka ngokulula abakunikezayo. Amashishini ngokulula yenza ivenkile yabo kwi-intanethi ngaphandle kwemfuneko yolwazi lobugcisa okanye izakhono zokucwangcisa.

Iiplatifti ze-E-commerce zikwabonelela ngeetemplates ezinokwenziwa ngokwezifiso kunye nemixholo ukuvumela amashishini ukuba enze ivenkile yawo ye-intanethi ngokweemfuno zawo.

Bakwabonelela ngemisebenzi ye ulawulo lwezinto, ukuvumela amashishini ukuba alawule ngokulula uluhlu lwazo kunye nokulandelela amanqanaba esitokhwe ngexesha langempela. Iimpawu zolawulo lweeodolo zikwavumela amashishini ukuba alandele iiodolo kwaye alawule imbuyekezo ngokulula.

Ekugqibeleni, iiplatifti ze-e-commerce nazo zibonelela iimpawu zentengiso kunye nokukhuthaza ukunceda amashishini ukutsala abathengi abaninzi kwaye bakhulise ishishini labo kwi-intanethi. Ezi mpawu ziquka izixhobo ze-SEO, iikhankaso zentengiso, iinkqubo zokunyaniseka kunye nokunye okuninzi.

🥀 Shopify okanye Prestashop: yeyiphi onokuyikhetha?

PrestaShop kunye Shopify ngamaqonga amabini adumileyo e-e-commerce abonelela ngeempawu ezifanayo ukunceda amashishini enze kwaye alawule ivenkile yawo ye-intanethi. Nangona kunjalo, kukho umahluko ophambili phakathi kwala maqonga mabini anokuthi abe nefuthe kukhetho lwenkampani.

Okokuqala, i-PrestaShop i iqonga lomthombo ovulekileyo, oku kuthetha ukuba amashishini anolawulo olupheleleyo kwivenkile yawo ye-intanethi kwaye anokwenza indawo yawo ngokweemfuno zawo. Kwelinye icala, Shopify yi iqonga elibanjwe, oko kuthetha ukuba amashishini akufuneki akhathazeke ngokulawula iwebhusayithi yawo kwaye angagxila ekuthengiseni iimveliso zawo.

En imiqathango yokusebenza, zombini iiplatifti zinika ulawulo lwe-odolo, ulawulo lwe-inventri kunye nezixhobo zokuhlawula. Nangona kunjalo, i-Shopify ikwabonelela ngeempawu zokuthengisa eziphambili, ezinjengokwenza amaphulo entengiso kunye nokwenza ngokwezifiso amaphepha okufika, anokunceda amashishini atsale abathengi abaninzi.

Xa kuziwa kwiindleko, i-PrestaShop ukhetho lwasimahla, kodwa amashishini kuya kufuneka ahlawule ukusingathwa kunye nokwandiswa. Shopify, kwelinye icala, inika izicwangciso zenyanga zamaxabiso ezibandakanya ukusingathwa kunye neempawu ezisisiseko. Izicwangciso eziqhubela phambili ngakumbi zibonelela ngeempawu ezongezelelweyo ezifana nengxelo ephucukileyo kunye nokudityaniswa kwamatshaneli amaninzi.

Okokugqibela, malunga nokusebenziseka, Shopify ithathelwa ingqalelo ngakumbi abaqalayo friendlys enetemplates esele zilungele ukusetyenziswa kunye nojongano lomsebenzisi olubonakalayo. I-PrestaShop, ngakolunye uhlangothi, inokuba nzima ngakumbi kubaqalayo ngaphandle kwamava obugcisa.

Ekugqibeleni, ukhetho phakathi kwe-PrestaShop kunye ne-Shopify luya kuxhomekeka kwiimfuno ezithile zeshishini ngalinye. Amashishini afuna ulawulo olupheleleyo kwiwebhusayithi yawo anokukhetha i-PrestaShop, ngelixa amashishini afuna isisombululo esilula, ekulula ukusisebenzisa anokukhetha Shopify.

🥀 Ukuvala

Ukuqukumbela, ukhetho lweqonga le-e-commerce elisebenza kakhulu lithatha isigqibo xa ufuna ukuqalisa ukuthengisa kwi-intanethi. Iqonga leleyibhile ebanjwe okanye emhlophe, imveli okanye iplagi kwiCMS, ukhetho luninzi.

Kweli nqaku, sivavanye abadlali abaphambili kunye namandla abo ukukunceda uvavanye isisombululo esifanele iprojekthi yakho. I-Shopify ibalasele kwi-ecosystem yayo ibanzi kakhulu ezinikele kwii-SMEs. I-WooCommerce iya kubhenela kubalandeli be-WordPress ngenxa yokuguquguquka kwayo kophuhliso. IMagento ihlala ibalulekile kumaqela amakhulu. Kwaye PrestaShop umhlobo wakho ogqwesileyo Yenziwe eFransi!

Ewe kunjalo, isisombululo ngasinye sineengenelo kunye nokungonakali kuxhomekeke kuhlobo lweshishini le-intanethi. Thatha ixesha lokuhlalutya ngokuchanekileyo iimfuno zakho ngokubhekiselele kwimisebenzi eyimfuneko, izixhobo zobugcisa, uhlahlo lwabiwo-mali, njl. phambi kokuba wenze isigqibo.

Uxhobe ngolu lwazi kunye nothelekiso oluneenkcukacha, akukho mathandabuzo ukuba uya kuba nakho ukukhetha iqonga elifanelekileyo le-e-commerce lokuphuhlisa ishishini lakho kwi-intanethi! Okufuneka ukwenze kukuqalisa.