Ukutsala iindwendwe kwivenkile yakho ye-intanethi

Ngokuqhambuka kwe-e-commerce, ukuvula ivenkile ye-intanethi kunokubonakala kulula kwaye kufikeleleke kuye wonke umntu. Kodwa phakathi kwe ukwenziwa kwewebhusayithi, unikezelo kunye ne-logistics, kusekho into ephambili kwimpumelelo: ukutsala iindwendwe ezifanelekayo eziza kuba ngabathengi.

Ngaphandle kwetrafikhi esemgangathweni, ivenkile ye-intanethi iya kukhawuleza ifane nenqanawa yesiporho ehamba yodwa kulwandlekazi lwe-intanethi. Ke ungayenza njani le traffic kwaye utsale iindwendwe kwindawo yakho yokuthengisa kwi-intanethi? Lo ngumbuzo obalulekileyo esiza kuwuphonononga kweli nqaku.

Nokuba usaqala okanye ujonge ukonyusa intengiso emileyo, funda amacebo angcono kunye neengcebiso zokuzisa ivenkile yakho ye-intanethi ebomini. SEO ukulungiselelwa, iintengiso kwiinjini zokukhangela, ukuthengisa nge-imeyile, inethiwekhi yoluntu… Siza kuphonononga iilevers ezibalulekileyo ukutsala abathengi abaninzi.

Ngala macebiso, uya kuba nemephu yendlela yokukhuthaza ngokufanelekileyo uphawu lwakho kwiwebhu. Kwaye ekugqibeleni uya kukwazi ukubona amandla okwenyani evenkile yakho ye-intanethi esiza!

Bazi abantu ojolise kubo

Ingcebiso yokuqala yokonyusa inguquko ye-e-commerce yakho igxile ekwenzeni amava kubasebenzisi bakho. Ukubonelela ngolu hlobo lobuntu, kubalulekile ukwazi nzulu iprofayile yabaphulaphuli bakho.

Oku kuquka indawo, uluhlu lobudala, izinto ezithandwayo, izinto ezilindelekileyo, iimfuno, kunye nokuziphatha kokuthenga. Ukufumana olu lwazi, ungasebenzisa uphando lwemarike, izixhobo zokubeka iliso okanye ujonge indlela yokuziphatha kwi-intanethi yalowo unokuba ngumthengi.

Ngokomzekelo, awukwazi ukuthengisa iisoseji zehagu kubaphulaphuli abaninzi abangamaSilamsi. Okanye, ngokuthengisa iilekese kubantu abadala, akunakwenzeka ukuba wenze inani.

Iinkcukacha ezininzi kunye nedatha oyifumanayo, kokukhona kunokwenzeka ukwenza ngokwezifiso kuhle. Esi sicwangciso sibalulekile ekutsaleni abasebenzisi abathi, eneneni, banakho ukuba ngabathengi bophawu lwakho, nto leyo, eyonyusa izinga lakho lokuguqulwa.

Sebenzisa impendulo kunye neereyithingi ezivela kwabanye abathengi

Ukusebenzisa ingxelo kunye nophononongo oluvela kwabanye abathengi kunokuba a indlela esebenzayo yokutsala iindwendwe ezintsha kwivenkile yakho ye-intanethi. Abathengi banamhlanje bakholisa ukuxhomekeka kuphononongo kunye nezimvo zabanye abathengi xa bethenga kwi-Intanethi kuba bafuna ukuba nombono ocacileyo wento abanokuyilindela kwimveliso okanye kwinkonzo abayithengayo.

Ngokubandakanya ukulinganisa kwabathengi kunye nophononongo kwiwebhusayithi yakho, wena bonisa iindwendwe ezinokubakho ukuba uyinkampani ecacileyo nethembekileyo. Uphononongo oluhle lunokunceda ukwakha ukuthembela kwabatyeleli kuhlobo lwakho, olunokubakhuthaza ukuba bathenge.

Kubalulekile ukuqaphela ukuba iireyithingi kunye nezimvo kufuneka zibe yinyani kwaye inyanisekile. Uphononongo olungeyonyani okanye olucalucalulo lunokonakalisa isidima sakho kunye nentembeko yabathengi.

Endaweni yoko, khuthaza abathengi bakho ukuba shiya izimvo inyanisekile kwaye iyakha ngokubathumelela i-imeyile yokulandelela emva kokuthenga kwabo kunye nokubanika inkuthazo yokwabelana ngamava abo.

Lungiselela ireferensi yakho yendalo

Ukuphucula ireferensi yakho yendalo kubalulekile ukutsala iindwendwe kwivenkile yakho ye-intanethi. Ukuphumeza oku, kubalulekile ukwenza a uphando lwegama elingundoqo elifanelekileyo kwaye uzisebenzise ngobuchule kumxholo wakho wewebhusayithi, izihloko, i-meta tags kunye neenkcazo.

Kwakhona kubalulekile ukwenza umxholo osemgangathweni kwiwebhusayithi yakho, njengezithuba zeblogi, izikhokelo zokuthenga okanye izifundo. Qinisekisa ukuba umxholo wakho unolwazi, uluncedo, kwaye uyahlangabezana neemfuno zabaphulaphuli ojolise kubo.

Isakhiwo sewebhusayithi yakho kufuneka siphuculwe ukuze kube lula ukuhamba kwaye wenze ulwazi olubalulekileyo lufikeleleke ngokuchofoza nje okumbalwa. Sebenzisa iithegi zesihloko ezifanelekileyo (H1, H2, njl.) kunye neenjini zokukhangela ii-URL ezinobuhlobo.

La isantya sokulayisha yewebhusayithi yakho ikwayinto ebalulekileyo ekufuneka uyithathele ingqalelo. Abakhenkethi abanamonde kwaye iinjini zokukhangela zijonga isantya sokulayisha iwebhusayithi kuluhlu lwazo.

Lungiselela imifanekiso, ukunciphisa inani lezicelo ze-HTTP kwaye usebenzise i-caching ukuphucula isantya sokulayisha indawo yakho.

Ekugqibeleni, fumana amakhonkco asemgangathweni kwezinye iiwebhusayithi ezifanelekileyo kunye nomgangatho. Amakhonkco angaphucula umgangatho we-injini yokukhangela. Zama ukufumana izixhumanisi zendalo ngokudala umxholo wokubandakanya kunye nokusebenzisana nezinye iiwebhusayithi.

Gxininisa kwiintengiso ezixhaswayo

Iintengiso ezixhaswayo zinokuba yindlela esebenzayo yokutsala iindwendwe kwivenkile yakho ye-intanethi. Ungasebenzisa iiplatifti zentengiso ezifana neeNtengiso zikaGoogle, iiNtengiso zikaFacebook okanye iiNtengiso ze-Instagram ukujolisa kubasebenzisi ngokusekwe kwindawo yabo, iminyaka, umdla kunye nezinye iindlela.

Iintengiso ezixhaswayo zinokuba luncedo ngakumbi ekukhuthazeni iimveliso ezithile okanye ukwandisa ukubonakala kwebhrendi yakho. Qinisekisa wena yenza iintengiso ezinomtsalane ngemifanekiso ekumgangatho ophezulu kunye nekopi ekhangayo.

Nangona kunjalo, kubalulekile ukubeka iliso ngononophelo inkcitho yakho yentengiso kwaye ulinganise iziphumo zemikhankaso yakho yentengiso. Ngokulandela ezi ngcebiso, unokwenza uninzi lweentengiso ezixhasiweyo ukutsala iindwendwe kwivenkile yakho ye-intanethi.

Zisebenzise kwiintanethi zentlalo

Ukusasaza kwimidiya yoluntu kunokunceda ukutsala iindwendwe kwivenkile yakho ye-intanethi. Ukuqalisa kumajelo eendaba ezentlalo, kubalulekile ukukhetha amaqonga afanelekileyo kwishishini lakho kunye nabaphulaphuli ekujoliswe kubo, njenge-Facebook, Instagram, Twitter, LinkedIn okanye Pinterest.

Yenza a iprofayile enomtsalane kwiqonga ngalinye usebenzisa imifanekiso yeprofayili etsala amehlo kunye neebhanile. Qinisekisa ukubonelela ngolwazi olucacileyo malunga neshishini lakho kwaye ubandakanye ikhonkco kwivenkile yakho ye-intanethi.

Rhoqo upapashe umxholo ofanelekileyo, obandakanyekayo kunye nosemgangathweni kwiinethiwekhi zakho zentlalo. Oku kunokubandakanya imifanekiso, iividiyo, izithuba zeblogi, ukunyuswa okanye ubungqina obuvela kubathengi abanelisekile.

Bandakanya nabaphulaphuli bakho ngokuphendula izimvo, imiyalezo yabucala, kunye nokukhankanywa kwimidiya yoluntu. Zibandakanye nabaphulaphuli bakho ngokubuza imibuzo, ukuqhuba ukhuphiswano, okanye ukwabelana ngomxholo oveliswe ngumsebenzisi.

Sebenzisa intengiso kwimidiya yoluntu ukukhuthaza ishishini lakho. Amaqonga eendaba ezentlalo abonelela ngeenketho zentengiso ukujolisa ngokukodwa abaphulaphuli bakho ngokusekwe kwizinto abanomdla kuzo, indawo, kunye nezinye iindlela.

Ngokusebenzisa isicwangciso esiluqilima semidiya yoluntu, unokonyusa ukubonakala kwevenkile yakho ye-intanethi kwaye utsale iindwendwe ezininzi ezinomdla kwiimveliso okanye kwiinkonzo zakho.

Misela i-imeyile rhoqo

Misela i-imeyile rhoqo ku ukutsala iindwendwe kwivenkile yakho ye-intanethi. Yakha uluhlu lwe-imeyile ngokuqokelela iidilesi ze-imeyile zabathengi bakho kunye nethemba. Yenza isiqulatho esibandakanyekayo, esinje ngentengiso, iindaba okanye iingcebiso, kwaye wenze ii-imeyile zakho zilungele wena usebenzisa igama lomamkeli.

Landela imigaqo yokuthengisa nge-imeyile, njengokufumana imvume yangaphambili kunye nokubonelela ngokhetho olulula lokuzikhupha. Hlalutya iziphumo zephulo lakho ukulinganisa ukuvuleka, ukucofa kunye namazinga okuguqulwa.

Ngokuseta umkhankaso we-imeyile oqhelekileyo kunye nokubonelela ngomxholo osemgangathweni, unokugcina abaphulaphuli bakho kwaye utsale iindwendwe ezininzi kwivenkile yakho ye-intanethi.

Nikeza nge-e-store ephendulayo

Sinikezela ngokwenza i-e-store ephendulayo, okuthetha ukuba ivenkile yakho ye-intanethi iya kulungiswa ukuze ihambelane nazo zonke izixhobo kunye nobukhulu besikrini, ngaloo ndlela ibonelela ngamava amnandi namnandi omsebenzisi, nokuba ikwidesktop yekhompyuter, ithebhulethi okanye i-smartphone.

Nazi ezinye izibonelelo zokuba ne-e-store ephendulayo:

Ukufikeleleka: Ivenkile yakho ye-intanethi iya kufikeleleka lula kubo bonke abasebenzisi, nokuba sisiphi isixhobo abasisebenzisayo ukukhangela i-Intanethi. Oku kwandisa ukufikelela kwakho kwaye kukuvumela ukuba ufikelele kubaphulaphuli abaninzi.

Amava omsebenzisi aphuculweyo: I-e-store ephendulayo inikezela ngamava angaguqukiyo kunye naphuculweyo omsebenzisi. Iindwendwe ziya kukwazi ukuhamba ngokulula kwindawo yakho, ukujonga iimveliso, ukuthenga, kunye nokusebenzisana nomxholo wakho ngaphandle kokujongana nokuhambelana okanye imiba yokwakheka.

I-SEO ephuculweyo: Iiwebhusayithi eziphendulayo zithandwa ziinjini zokukhangela kuba zibonelela ngamava asemgangathweni omsebenzisi. Ukuba ne-e-store ephendulayo kungaphucula umgangatho wakho kwiziphumo zophando, nto leyo enokunyusa ukubonakala kwevenkile yakho ye-intanethi.

Ukuziqhelanisa neentsingiselo zobuchwepheshe: Ngokuvela ngokukhawuleza kwezixhobo kunye nobuchwepheshe, kubalulekile ukuba ne-e-store enokuziqhelanisa neendlela ezintsha. Ivenkile ye-intanethi ephendulayo iya kukuvumela ukuba uhlale usexesheni kwaye unikeze ngamava afanelekileyo omsebenzisi, ngaphandle kotshintsho lwetekhnoloji yexesha elizayo.

Ukudala i-e-store ephendulayo, ungasebenzisa iiplatifomu ezithandwayo ze-e-commerce ezifana ne-Shopify, i-WooCommerce okanye i-Magento, enikezela ngezihloko eziphendulayo ezilungele ukusetyenziswa kunye neetemplates. Unokuqesha umphuhlisi wewebhu ukuba ayile kwaye enze ngokwezifiso ivenkile yakho ye-intanethi ngokweemfuno zakho ezithile.

Nikeza umxholo osemgangathweni

Ukubonelela ngomxholo osemgangathweni kwiindwendwe zakho, unokuqwalasela iindlela ezahlukeneyo. Bhala izithuba zeblogi ezifundisayo ezinikezela ngeengcebiso ezisebenzayo kunye nohlalutyo olunokuqonda. Yenza izifundo kunye nezikhokelo zabasebenzisi ukunceda iindwendwe zakho ziqonde ngcono kwaye zisebenzise iimveliso okanye iinkonzo zakho.

Gxininisa izifundo zetyala kunye nobungqina babathengi ukomeleza ukuthembeka kwebrendi yakho. Sebenzisa izinto ezibonwayo ezinomtsalane njengemifanekiso, i-infographics, kunye neevidiyo ukwenza umxholo wakho ubandakanyeke ngakumbi.

Gcina iindwendwe zakho zisazi ngeendaba zamva nje kunye neendlela kwishishini lakho. Ngokunikezela ngomxholo osemgangathweni, unokutsala kwaye ugcine iindwendwe zakho, uqinise ubuchule bakho kwaye uphume kukhuphiswano.

Iququzelela iindlela zokuhlawula

Ukuququzelela iindlela zokuhlawula kwivenkile yakho ye-intanethi, nazi ezinye iinketho onokuthi uziqwalasele:

Amakhadi etyala/ebhanki: Yamkela iintlawulo zekhadi letyala kunye ne-debit ngokudibanisa amasango entlawulo akhuselekileyo anje ngeStripe, PayPal, okanye iBraintree. Oku kuya kuvumela abathengi bakho ukuba bahlawule ngokulula ngamakhadi abawathandayo.

Izipaji zombane: Nika abathengi ithuba lokusebenzisa i-e-wallets edumileyo njengeApple Pay, iGoogle Pay okanye iAmazon Pay. Ezi ndlela zokuhlawula zilungele kwaye zikhawuleza kubasebenzisi abakhetha izisombululo zokungaqhagamshelwa.

Udluliselo lwebhanki : Vumela abathengi ukuba bahlawule nge-transfer yebhanki ngokunika ulwazi oluyimfuneko ukugqiba ukudluliselwa. Qinisekisa ukufaka imiyalelo ecacileyo ukwenza inkqubo ibe lula.

Imali ekuhanjisweni: Ukuba unikezela ngempahla yasekhaya, cinga ngokunikezela ngenketho yemali xa uziswa. Oku kuvumela abathengi ukuba bahlawule ngemali okanye ngekhadi xa befumana iodolo yabo.

Iimali zeCrypto: Ukuba ufuna ukwamkela iintlawulo ze-cryptocurrency, ungadibanisa amasango athile axhasa utshintshiselwano kwi-Bitcoin, i-Ethereum, okanye ezinye ii-cryptocurrencies ezidumileyo.

Ukwahlula iintlawulo: Nikeza iinketho zokuhlawula ezahlulwe okanye ezirhoxisiweyo ukuvumela abathengi ukuba basasaze iindleko zokuthenga kwabo ngezavenge ezininzi. Oku kunokukhuthaza abathengi ukuba bathenge izinto ezinkulu.

Iikhuphoni kunye neeKhowudi zoKwazisa: Nikeza ukhetho lokuba abathengi basebenzise iikhuphoni okanye iikhowudi zokuthengisa ekuphumeni ukuze bafumane izaphulelo ezikhethekileyo. Oku kunokunyusa ukuthengisa kunye nokwakha ukunyaniseka kwabathengi.

Kubalulekile ukukhetha ukhetho lwentlawulo olulungele ishishini lakho kunye nabathengi ojolise kubo. Qinisekisa ukuba unikezela ngolwazi olucacileyo malunga neendlela zokuhlawula ezamkelweyo kunye nokuthengiselana okukhuselekileyo usebenzisa iiprothokholi zokhuseleko ezifanelekileyo ukukhusela idatha yomthengi obuthathaka.

Ivenkile yakho ye-imeyile kufuneka ikhuseleke

Kubalulekile ukuba i-e-store yakho ikhuselekile ukukhusela ulwazi olubuthathaka lomthengi kunye nokuqinisekisa ukuthembela kwabathengi. Faka isatifikethi se-SSL (Khusela iLayer yeeSokethi) kwiwebhusayithi yakho ukufihla idatha ebuthathaka efana nolwazi lwekhadi letyala kunye namagama ayimfihlo. Oku kuqinisekisa ukuba idatha ihanjiswa ngokukhuselekileyo phakathi kwesikhangeli somthengi kunye neseva yakho.

Misela a uqinisekiso lwezinto ezimbini kwiiakhawunti zabathengi, eyongeza uluhlu olongezelelweyo lokhuseleko ngokufuna abasebenzisi ukuba banikeze uhlobo lwesibini lokuchongwa, njengekhowudi ethunyelwe ngeSMS. Qinisekisa ukuba ivenkile yakho kunye naziphi na iiplagi zomntu wesithathu ehlaziywa rhoqo ukulungisa ubuthathaka bokhuseleko kunye nokuthintela uhlaselo.

Bhala umgaqo-nkqubo wabucala ocacileyo ochaza indlela oqokelela, ukusebenzisa nokukhusela ngayo idatha yabathengi. Qinisekisa ukuba lo mgaqo-nkqubo ufikeleleka ngokulula kwiwebhusayithi yakho.

Sebenzisa amasango entlawulo njengePayPal, iStripe okanye iBraintree ukuqinisekisa ukuba ulwazi lwentlawulo lukhuselwe. Lawula iwebhusayithi yakho rhoqo malunga nezinto ezikrokrisayo okanye indlela yokuziphatha engaqhelekanga, efana neenzame zobuqhetseba zokungena okanye iiodolo ezikrokrisayo.

Iimpazamo ze-SEO ukuphepha indawo ye-e-commerce

Ireferensi yendalo ibalulekile kwi ukuqinisekisa ukubonakala kunye nokukhula intengiso yesayithi ye-e-commerce. Kodwa iimpazamo ezilula zobugcisa okanye ezicwangcisiweyo zinokukhawuleza ukohlwaya izikhundla zakho kuGoogle.

1. Ukunqongophala kwesicwangciso se-SEO ngokubanzi 🤦‍♂️

Ukuqalisa ulungelelwaniso oluncinci ngaphandle kwesicwangciso esichaziweyo enye yeempazamo ze-SEO rhoqo. Kubalulekile ukuba ube nesicwangciso se-SEO ngokubanzi ukwandisa ukubonakala kwendawo yakho web kwiinjini zokukhangela. Ukwenza oku, kukho amanyathelo aphambili ambalwa onokuthi uwalandele ukuphuhlisa isicwangciso esisebenzayo se-SEO.

Okokuqala, kufuneka wenze a uhlalutyo olunzulu lwamagama angundoqo afanelekileyo kwishishini lakho. Oku kuya kukuvumela ukuba ujonge amagama okukhangela anokuthi asetyenziswe ngabaphulaphuli bakho.

Okulandelayo, kufuneka ukhulise iwebhusayithi yakho ngokubandakanya la magama angundoqo izihloko, meta tags, umxholo kunye nee-URLs. Oku kuya kunceda ii-injini zokukhangela ukuba ziqonde umxholo okwisiza sakho kwaye zihlele ngokufanelekileyo.

Ikwabalulekile phucula ubume bendawo yakho ukwenza lula ukukhangela kubasebenzisi kunye neenjini zokukhangela. Oku kunokubandakanya ukulungelelanisa amaphepha akho kwiindidi ezinengqiqo, ukudala imephu yesayithi ecacileyo, kunye nokubeka amakhonkco angaphakathi ukudibanisa amaphepha kunye.

Kwakhona khumbula ukupapasha umxholo osemgangathweni, ungenise imephu yesayithi kwaye usebenzise inethiwekhi yoluntu ukwabelana ngamakhonkco akho.

2. Ukungahoyi amava omsebenzisi 🙈

Ukungahoyi amava omsebenzisi yenye impazamo ye-SEO ukuyiphepha. Isiza esicothayo, esinebhugi okanye esiphelelwe lixesha siyingozi kumava ondwendwe. Noko ke, abanye abantu bayayibetha ngoyaba le ngongoma ibalulekileyo.

Amava omsebenzisi ahluphekileyo ahlala ekhokelela kwizinga eliphezulu lokunyuka, kunye neendwendwe zishiya ngokukhawuleza iwebhusayithi ephazamisayo okanye enzima ukuyisebenzisa. Kunzima uku guqula umsebenzisi abe ngumthengi okanye ukhokhele ngesiza apho izenzo eziphambili (ukuthenga, ukubhalisa, njl.) zinzima.

UGoogle ngoku uyadibanisa amava omsebenzisi (UX) njengenqobo yenqanaba. Isiza esikhathaza abasebenzisi siya kohlwaywa kwiziphumo zokukhangela. Isiza esinohambo olunzima lomsebenzisi lubonakalisa kakubi umnini wenkampani.

Les abasebenzisi abonwabanga ujongene nobunzima bokufumana imveliso, ukuthenga, ukufumana ulwazi. Ukungahoyi i-UX ukusuka kwinqanaba lokuyila kwakhona kwenza ukuba iwebhusayithi ifikeleleke kubantu abakhubazekileyo.

Kwindawo ye-e-commerce, kubalulekile ukuba:

• Lungiselela isantya sokulayisha iphepha
• Lula uhambo lokuthenga
• Yamkela uyilo oluphendulayo olulungelelaniswe neselula
• Yomeleza ukhuseleko kunye nokuthembana

I-UX kufuneka ibe sentliziyweni yesicwangciso sakho sokugcina iindwendwe kunye nokuphucula ukuguqulwa kwakho.

3. Phinda kabini okanye umxholo womgangatho ophantsi 🚮

Okwesithathu Iimpazamo ze-SEO ukubaleka. Iveliswa ngokuzenzekelayo, ikopi kwaye incamathiselwe okanye umxholo obhaliweyo ongabhalwanga kakuhle unokukohlwaya ngokuqatha kwi-SEO.

Phinda kabini okanye umxholo owenziweyo oluzenzekelayo lubekwe kakubi nguGoogle ethanda umxholo owodwa kunye nomgangatho. Umsebenzisi we-Intanethi uya kushiya ngokukhawuleza iwebhusayithi enikezela ngamanqaku afakwe ikopi okanye umxholo ongalunganga.

Ubukho bomxholo ophantsi bunika ingcamango ayinabo ubuzaza kwaye yenzakalise umfanekiso wesiza. Ukukopa eminye imithombo kukuthintela ekuzibekeni kwakho njengendawo yereferensi kumxholo othile. Abafundi babandakanyeka kancinci kunye nomxholo ongafunekiyo kunye nongathandekiyo: izabelo ezimbalwa, ukuthanda, izimvo.

UGoogle unokohlwaya okanye ade acime isayithi ephindaphinda izenzo zokuhlela ezingalunganga. Thumela umxholo okopayo okanye ulwazi olungelulo yonakalisa kakhulu ukuthembeka kwindawo yexesha elide.

Ukugxila kumxholo osemgangathweni kubalulekile ukugcina ukufunda kwakho, ukuseka igunya lakho lokuhlela kunye nokugcina itrafikhi yakho.

4. Ukwenziwa kakuhle kwamaphepha emveliso 📄

Owesine Iimpazamo ze-SEO ukuphepha ukulungelelaniswa kakubi kwamaphepha emveliso. Amaphepha emveliso a amaphepha aphambili esayithi ye-e-commerce. Iphepha lemveliso elilungiselelwe kakubi lifumana indawo embi kwiinjini zokukhangela, kubandakanywa nemibuzo yorhwebo.

Umthengi unobunzima bokufumana imveliso, nokuba ngophendlo lwangaphakathi okanye lwangaphandle kwisiza. Ngaphandle kolwazi olucacileyo, imidiya esemgangathweni, ukuphononongwa kwabathengi, umthengi akakwazi ukuvavanya ngokuchanekileyo imveliso.

Ngaphandle kolwazi olufanelekileyo, umthengi akakwazi ukuqalisa ukuthenga, okubangelwa ukuthengiswa okuphosiweyo. Amava kwiphepha lemveliso ephazamisayo kwaye ayikhuthazi isivakashi ukuba sithenge.

Isishwankathelo, amaphepha emveliso akumgangatho ophantsi awonakalisa uhambo lwabathengi, ukwaneliseka komsebenzisi kunye nokuguqulwa kwendawo yorhwebo ye-e. Ukuphucula kwabo kubalulekile.

5. Iimpazamo zobugcisa eziqhelekileyo 🐛

Imiba yobuchwephesha efana Iimpazamo ezingama-404 zilimaza amava omsebenzisi kunye nokurhubuluza ngokukhomba iirobhothi. Xa amaphepha ebuyisela impazamo ye-404, oku kuthetha ukuba abafunyanwa. Yenye yezona zinto zimbi Iimpazamo ze-SEO ukubaleka. Oku kuwonakalisa amava omsebenzisi kunye nereferensi yendalo.

Un isiqinisekiso se-SSL esiphelelwe lixesha okanye engasebenziyo ithintela i-HTTPS kwaye yenzakalise ukhuseleko kunye nokuthenjwa kwabatyeleli. Amaphepha okulayisha kancinci ngenxa yeefayile ezinkulu okanye ukusingathwa kakubi kubangela ukuba iindwendwe ziphelelwe ngumonde kwaye zishiye indawo.

Ukulandelelana kokuqondisa kwakhona kuyonakalisa i-SEO kunye namava omsebenzisi. Uninzi lwetrafikhi oluza ngeselfowuni, alunikezeli ngenguqulelo yeselula yeukuthotywa kohlwaywa kakhulu.

Chonga kwaye ulungise ngokukhawuleza ezi ngxaki ziqhelekileyo zobugcisa zibalulekile ukunika amava alungileyo kwiindwendwe kunye nokwandisa ireferensi yakho yendalo.

6. Ukungahoyi uHlaziyo lwe-algorithm 🤖

Ukutshintsha rhoqo kwii-algorithms zikaGoogle kunokuchaphazela itrafikhi yakho ngobusuku. Ukungahlengahlengisi isicwangciso sakho se-SEO kwii-algorithms ezintsha ngokubanzi kukhokelela ukuhla kwizikhundla zayo kwiziphumo zophendlo.

Isiphumo esithe ngqo, itrafikhi evela kwiinjini iyancipha, ezinokuchaphazela umsebenzi wesiza. Ezinye iisayithi zohlwaywa nguGoogle ngenxa yokusebenzisa ubuchule be-SEO obudala kunye nokwaphula imithetho emitsha.

Ii-algorithms ezintsha zixabisa ngokubanzi amava omsebenzisi, inkalo engeyiyo ke ngoko kufuneka ingahoywa. Ukubamba i-SEO kunye nokulungisa oko kohlwaywa kwii-algorithms ezintsha kubandakanya iindleko, ngoko ke kungcono ukulindela.

Kunyanzelekile ukuba landela kwaye uziqhelanise ngokukhawuleza utshintsho kwii-algorithms zikaGoogle kunye nezinye iinjini zokugcina ukusebenza kakuhle.

7. Ukungalandeli ukusebenza 📉

Ngaphandle kohlalutyo oluchanekileyo, kunjalo akunakwenzeka ukubona iingxaki ezinokwenzeka ubuchwepheshe, ukuhla kwetrafikhi, iziphene zamava omsebenzisi. Ngaphandle kokulandelela iimetriki eziphambili, kunzima ukwazi ukuba yeyiphi Izixhobo zokuphucula ziyasebenza njengento ephambili ekuphuculeni ukusebenza kwayo.

Akunakwenzeka ukulinganisa ukuvela kwetrafikhi yayo, intengiso yayo, ulwaneliseko lundwendwe ngokuhamba kwexesha ngaphandle KPIs okanye imbali. Iingxaki ezingabonakaliyo azixazululwa, ezibangela ukulahlekelwa yingeniso, i-traffic, njl.

Une isicwangciso esisebenzayo sedijithali sifuna esweni ngokuchanekileyo idatha ukwenza izigqibo ezifanelekileyo. Isishwankathelo, ukubekwa esweni okuchanekileyo kwezalathisi zayo zokusebenza eziphambili kubalulekile ekulawuleni kakuhle isicwangciso sedijithali sesiza okanye senkampani.

8. Ukujongela phantsi ukubaluleka kokuphononongwa kwabathengi ⭐

Ukungabikho kokuphononongwa kwabathengi kwisiza se-e-commerce kwenza iindwendwe zikrokre kwaye zikhokelela ekuphulukaneni nokuthenjwa. Ngaphandle kobungqina boluntu okanye ubungqina, kunjalo nzima ngakumbi ukuba guqula iindwendwe kubathengi kunye neentengiso ezivaliweyo.

Inkampani ayikwazi ukuphendula kwinkcaso kunye nezigxeko ezenziwe ngabathengi malunga neemveliso. Iziphene eziqhubekayo kwiimveliso ezithile azinakubonwa ngaphandle kwengxelo evela kubathengi.

Ukwabelana ngezimvo ezilungileyo kuthungelwano, ii-vectors of virality, zi akunakwenzeka ngaphandle kokuphononongwa kwabathengi. Isishwankathelo, uphononongo luyi-lever ephambili malunga nokufunyanwa kwabathengi, ukuguqulwa, ukwaneliseka kunye nokunyaniseka kwi-e-co site.

FAQ

Umbuzo: Zeziphi iinethiwekhi zokuncokola ekufuneka ndizisebenzise ukuthengisa ivenkile yam?

A: I-Facebook kunye ne-Instagram zibalulekile ekufikeleleni uluntu ngokubanzi. I-Twitter, iPinterest kunye neTikTok ikuvumela ukuba ujolise kuluntu oluthile. Yenza ii-akhawunti kwiinethiwekhi ezifanelekileyo kumsebenzi wakho kunye netekeni yakho.

Q: Ingakanani imali oza kuyityala kwiintengiso ezixhasiweyo?

A: Yabela uhlahlo lwabiwo-mali lwentengiso rhoqo (umz: 150€/ngenyanga ubuncinci). Vavanya iimali ezininzi kunye neethagethi ukuze ubone eyona ndibaniselwano isebenzayo ngaphambi kokunyusa inkcitho.

Umbuzo: Ngaba kufuneka ndivelise izithuba zeblogi zam?

A: Ewe, Kungcono ukwenza eyona nto iphambili, umxholo webhlog esemgangathweni kwindawo yakho, kunokuthembela kuphela kwizithuba zeendwendwe.

Umbuzo: Ndiyenza njani ukuba ivenkile yam isebenziseke ngeselula?

A: Lungiselela isantya sokulayisha, unikeze uyilo oluphendulayo kunye nokuvavanya amava omsebenzisi weselula. Jonga kwakhona ukuhambelana neentengiso zikaGoogle usetyenziso lwemobile.

Umbuzo: Ndibagcina njani ababhalisile be-imeyile?

A: Ngokubathumela umgangatho, ii-imeyile ezenzelwe wena ezibonelela ngexabiso lokwenyani elongeziweyo. Yahlula uluhlu lwakho kwimiyalezo ekujoliswe kuyo. Kuphephe ukuthumela rhoqo.

Umbuzo: Ngaba ufuna umxholo omninzi ukuphucula i-SEO yakho?

A: Ubuninzi kwaye ngokukodwa umgangatho ubalulekile. Gcina ibhlog yakho isebenza ngamanqaku alungiselelwe rhoqo. Umxholo oyingqayizivele kunye nobutyebi uvelisa i-traffic ezinzileyo ngakumbi.

Umbuzo: Ngaba ndingakhuthaza iimveliso ngaphandle kwesitokhwe esikhoyo?

A: Hayi, oku kuyakwenzakalisa amava omsebenzisi. Bonisa ngokucacileyo ukufumaneka ukuze uphephe ukuphoxeka. Yazisa kuphela kwi-stock iimveliso zoguqulo olungcono.

Umbuzo: Zeziphi izikhombisi ekufuneka ndizilandele kwizenzo zam zokuthengisa?

A: Ukulinganisa i-traffic, izikhokelo eziveliswayo, izinga lokunyuka, ukuthengiswa, njl., ukuchonga amajelo aphumelele kakhulu kunye nomxholo. Lungisa izenzo zakho ngokusekelwe kwiziphumo.

Kodwa ngaphambi kokuba uhambe, nantsi indlela yokudala umnikelo worhwebo ongenakuphikiswa. Sishiyele izimvo zakho.