Iingcebiso zeMpumelelo yoShishino e-Afrika

Indlela yokuphumelela kwishishini? Impumelelo yeshishini njalo into yokuqala leyo ithi qatha engqondweni yakhe nabani na oceba ukuqala ishishini eAfrika. Nabani na oqala ishishini uhlala ephuhlisa izicwangciso eziza kunceda ukudala inzuzo ngokubuyisela. Xa kuziwa kwishishini lokuqala elinempumelelo, abantu abaninzi bahlala bengayinanzi iAfrika ngenxa yeentsilelo zayo ezininzi.

Ngenxa yemeko yophuhliso lweziseko ezingundoqo, imithetho engqongqo kunye nolawulo lukarhulumente e-Afrika, abantu bayibona njengenyathelo elibi kumashishini aqalayo.

Nangona kunjalo, oku akubayekanga oosomashishini ukuba boyise yonke imiqobo ukuze babe ngamaqela ezizwe ngezizwe kumashishini abo. Namhlanje, kukho uhlaselo lwaseAfrika ziinkampani ezahlukeneyo zamazwe ngamazwe kunye namashishini alapha ekhaya athe ahluma ngeengcinga ezihlasimlis’ umzimba zokutshintsha ishishini eAfrika.

Iimpawu zeAfrika azikhawulelwanga kwiindleko eziphantsi zeenkonzo zoluntu, kodwa zandisa kwimarike ephuhlisiwe kakuhle, inkqubela phambili kunye nokwaneliseka kweminqweno yabathengi.

Injongo yeli nqaku igxile ekwabelaneni ngeengcebiso eziya kukunceda uphucule ishishini lakho e-Afrika.

Makhe siye

???? Indawo yoshishino eAfrika

Ukulawula a ishishini eliyimpumelelo e-Afrika, kunyanzelekile ukuba umxhasi wethu aqonde amasiko oshishino lwasekhaya. Ngelixa iingcebiso ezinikezwe ngezantsi zisebenza kuwo wonke ummandla, abathengi bethu baya kukufumanisa kuluncedo ukubhekisa kwiphepha lethu leengcebiso zempumelelo kumazwe ngamanye.

➤ Into yokuqala ekufuneka uyazi ukuphumelela kushishino eAfrika

#1. Ukuba ithuba lemarike lihle kakhulu ukuba libe yinyani eAfrika, kusenokwenzeka ukuba kunjalo. Ngalo lonke ixesha ukhumbule ukuba amazwe ase-Afrika anengxaki yoshishino lobuqhophololo olugcina oosomashishini abangenangqondo abathembisa amashishini amakhulu.

#2. Ubudlelwane obuluqilima bubalulekile ekwenzeni ushishino eAfrika. Ngoko ke, sicebisa abathengi bethu ukuya kwisidlo sangokuhlwa, imiboniso zorhwebo kunye nemiboniso elizweni.

#3. Kumazwe amaninzi ase-Afrika, ukujongana nolawulo lwasekhaya kunokuba yingxaki koosomashishini. Ulawulo loluntu luya kukuzisela izisombululo ezimbalwa kakhulu kodwa iingxaki ezininzi, kwaye “izipho” zeshishini zihlala zilindelwe ngabasebenzi bakarhulumente ukuba bakhawulezise iinkqubo.

#4. Kumazwe amaninzi aseAfrika, izihloko zibaluleke kakhulu. Ngoko ke kusoloko kuyimfuneko ukubhekisela ngokuchanekileyo kubathengi abanokuthi "inkosi", "inkosana", "boss" okanye "injineli". Nangona kunjalo, ukuhleka okukhulu kuyafuneka kwiintlanganiso. Oosomashishini abaninzi baseAfrika baziwa ngokuba nobubele nokwabelana ngolonwabo ezintlanganisweni naxa beshishina.

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#5. Iingxaki zobuzwe zininzi eAfrika, ngoko ke nceda uqaphele uhlanga lweqabane lakho leshishini lasekuhlaleni. Ubuni babo bunokuba nefuthe elikhulu kumathuba akho emarike, njengoko oosomashishini basekhaya beya kuthanda izinxulumani zabo xa bevala izivumelwano.

➤ Into yesibini ukwazi

#6. Abathengi bethu banokuphakamisa isicwangciso sabo sokuthengisa kunye nokwakha uphawu ngokujolisa kubathengi baseAfrika kungekuphela nje kuthungelwano lwehlabathi olufana ne-Twitter kunye ne-Linkedin, kodwa nakwiinethiwekhi ezidumileyo zasekhaya eziquka u-Eskimi, uMxit noBandeka.

#7. Abasomashishini bangaphandle abasoloko wamkelekile eAfrika. Iinkampani zaseIndiya zitshutshisiwe eUganda, amafama aseCaucasian ahluthwa eZimbabwe, kwaye uluvo oluchasene namaTshayina kunye nesiFrentshi ngoku lwakha kwilizwekazi liphela.

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#8. Uninzi Amazwe aseAfrika akazinzanga kakhulu, ngoko cinga ngokufumana i-inshurensi yomngcipheko wezopolitiko. I-Arhente ye-Arhente ye-Multilateral Investment Guarantee yeBhanki yeHlabathi (i-MIGA) kunye nee-arhente ezininzi zophuhliso zesizwe zibonelela ngeemveliso ze-inshorensi ukujongana nale mingcipheko.

#9. Inkxaso-mali iseyingxaki eAfrika, ngoko thetha nababolekisi kwangoko. Nangona iibhanki zaseAfrika zingasoloko zithembekile, abaqalisi banokufuna inkxaso kwii-NGO kunye namaziko e-microcredit, ngakumbi ukuba babonisa ukuba iprojekthi exhaswa ngemali iya kunceda abantu basekuhlaleni. Ndandibhale inqaku indlela yokuxhasa ngemali abaqalayo baseAfrika nokuba awunaso isiqinisekiso sokwenza isicelo semali mboleko yebhanki.

???? Iingcebiso zeMpumelelo yoShishino e-Afrika

Ingaba incinci, ishishini elincinci okanye elikwi-intanethi, alikwazi ukuqhutywa ngaphandle kolawulo olufanelekileyo lwexesha, izibonelelo zabantu, imali / imali, iteknoloji ehlaziyiweyo, iingcamango ezintsha kunye nobuchule kunye nentsebenziswano, phakathi kwabanye. Ungalibali ukuba "umthengi ngukumkani” kulo naliphi na ishishini.

➤ Yenza ishishini lakho libe nguwe

Kukho iiyantlukwano ezinkulu phakathi kwamazwe ase-Afrika xa kuziwa kwindlela yokuthengisa kunye noshishino. Oku kungenxa yemicimbi/imfuno ezahlukeneyo zomthengi ngamnye kunye nendawo yabathengi. Ngoko into yokuqala kukuba yenza ishishini lakho kuqala.

Ngapha koko, ukusungula ishishini lakho e-Afrika kwahlukile kukwenza oko kwilizwe eliphuhlileyo. Amanye amazwe akumazantsi e-Sahara e-Afrika ngawona avelisa iidayimani kunye nobhedu olukhulu ehlabathini.

Nangona kunjalo abantu abangaphezu kwezigidi ezingama-300 bahlala kwimeko yokunqongophala, ukungalingani kwezempilo kunye nemfundo, urhwaphilizo kunye nomvuzo ophantsi.

Kuba iAfrika nayo inamandla ayo, kufuneka ulumkele uhlobo lweshishini ofuna ukuliqala. Ngoko ke kuya kuba ngcono ukukhetha ishishini elikhula ngokukhawuleza, kodwa ukuthengisa into ephucula impilo-ntle yabantu kuyinzuzo kwaye inika imvakalelo yendalo yokwaneliseka.

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Ukuqalisa ngempumelelo isiqalo kwilizwekazi, usomashishini kufuneka afunde ngeemfuno zabemi bendawo. Kufuneka ichaze isicwangciso sendlela yokubonelela ngezisombululo kwiingxaki ezijongene noluntu lonke lwengingqi. Xa unento enkulu isicwangciso soshishino ezandleni zakho, konke okufuneka ukwenze kukubeka izicwangciso zakho ekusebenzeni.

➤ Isicwangciso sokuthengisa esihlakaniphile

Ngenxa yobonelelo lombane kunye ne-Wi-Fi kwiindawo ezisemaphandleni, oosomashishini abaninzi kwilizwekazi baye bakwazi ukuseka amashishini anempumelelo. Impumelelo yaba somashishini isekelwe kwisakhono sabo sokuyila izisombululo kwiingxaki ezijongene nengingqi apho ishishini labo likuyo. Ngoku babekwazi ukuphumeza iintengiso ezinkulu kunye neengeniso ezigqithisileyo.

Nokuba kukho umahluko kwimodeli yeshishini laseAfrika, kuya kufuneka ukwazi ukuhambisana noko kwenzekayo kwimarike ephuhlileyo. Indlela yemarike yehlabathi akufunekanga ingahoywa ukuba ufuna ukungena kwishishini.

Thatha umzekelo, ukudalwa kobugcisa kuvule indlela yokuba oosomashishini baseAfrika bafumane izixa ezikhulu zemali ngokubonelela ngeenkonzo ukuthengiswa kwedijithali, de uyilo lwewebhu kunye ne-SEO.

➤ Yonwabela i-Social Media

Eyona ngxaki inkulu ajongana nayo wonke umnini shishini elincinci kukungabinabhajethi eyaneleyo yokuthengisa ukukhuthaza imveliso okanye inkonzo kwimarike ekujoliswe kuyo. Kwelinye icala, awunakutsiba eli nyathelo njengoko ukuthengisa kunye nokukhuthaza kuyinxenye ebalulekileyo ekusekeni uphawu lwegama.

Kwaye okona kubaluleke kakhulu, wonke umntu uyazi njani malunga neshishini lakho elitsha ukuba abayibonanga intengiso yakho okanye beve ngawe?

Ke ukuba uqinile njengabanye oosomashishini, kukho iindlela ezilula zokwenza i-buzz kwi-brand yakho. Sebenzisa amandla apheleleyo amaqonga eendaba ezentlalo asimahla afana ne-Facebook, Instagram kunye ne-Snapchat kwaye wabelane ngemiyalezo yakho yokuthengisa. Nantsi ukubaluleka kweintanethi zentlalo kwishishini lakho.

➤ Ungajongi ngasemva

Sonke sikhule sisiva ukuba uthando kunye nomonde ngundoqo wempumelelo. Ewe, loo nto inokuvakala njengesiqhelo, kodwa yinyani, kwaye isizathu silula. Izinto ezintle zithatha ixesha. Ukuqala ishishini akuyonto abantu abaphelelwe lithemba. Kufuna ukuzinikela ngokupheleleyo kunye nomgudu oqhubekayo.

Ngayo yonke le nto, inkxaso encinci kunye nesikhokelo esivela kwiinkokeli sinokukufumana kumaxesha amnyama. Maxa wambi abantu banebhongo ngezinto abazifezileyo, nto leyo ebenza bangakwazi ukuqhubela phambili. Ungaze uyenze loo nto.

Funa iingcebiso kubacebisi bakho kunye neengcali zeshishini xa kukho imiqobo. Unokufunda okuthile kumava abo okuya kukunceda uphephe iimpazamo ezifanayo.

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Ngoku ekugqibeleni uyazi ukuba kufuneka uthathe indlela esebenzayo yokuphumelela kwishishini eAfrika. Okokugqibela, kufuneka ube nomnqweno wokufezekisa iphupha lakho. Ngeengcebiso zethu, njengoko kukhankanyiwe ngaphambili ziingcali, sinethemba lokuba uya kukhula kwilizwe lamathuba ngokuzithemba.