Yenza imali ngeentengiso zikaGoogle

Uyafuna ukwazi uyenza njani imali ngeentengiso zikaGoogle? Iintengiso zikaGoogle sisixhobo esinamandla samashishini abo bonke ubukhulu. Yindlela esebenzayo yokufikelela kubathengi abanokubakho kwaye uqhube ukuthengisa.

Nokuba ulishishini elincinci okanye elikhulu, Iintengiso zikaGoogle zingakunceda ufikelele usukelo lwakho. Kule bhlog, siza kukunika isikhokelo senyathelo nenyathelo lokuseta iakhawunti yakho yeeNtengiso zikaGoogle kunye nokwandisa amaphulo akho okufumana imali.

Masihambe !!

🔰Yintoni iintengiso zikaGoogle?

Iintengiso zikaGoogle kunjalo iqonga lentengison kwi-intanethi evumela amashishini ukuba enze kwaye alawule iintengiso ezijoliswe kuzo. Iintengiso zikaGoogle sisixhobo esinamandla esinokunceda amashishini abo bonke ubukhulu bafikelele kubaphulaphuli abajolise kubo ngokukhawuleza nangokufanelekileyo.

Iintengiso zikaGoogle zingasetyenziselwa ukujolisa abantu abathile, iindawo kunye nezinto ezinomdla. NgeeNtengiso zikaGoogle, amashishini anokulawula uhlahlo lwabiwo-mali lwawo kunye nokwandisa amaphulo abo entengiso ngembuyekezo ephezulu kutyalo-mali.

Iintengiso zikaGoogle "hlawula ngokukhafaza” (PPC). Oku kuthetha ukuba iinkampani zihlawuliswa kuphela ngokucofa iintengiso zabo ezizifumanayo.

Oku kuvumela amashishini ukuba alawule uhlahlo lwabiwo-mali kwaye agxininise kumaphulo avelisa i-ROI engcono kakhulu.

Inqaku eliza kufundwa: Uyenza njani iAkhawunti ye-AstroPay?

Iintengiso zikaGoogle zikwabonelela ngeendlela ezahlukeneyo zokujolisa, ezinje ngokujolisa igama elingundoqo, ukujoliswa kwabaphulaphuli, ukujoliswa kwesixhobo, kunye nokujolisa kwindawo. Ezi zikhetho zivumela amashishini ukuba ajolise kwiintengiso zawo kubantu abalungileyo ngexesha elifanelekileyo.

Iintengiso zikaGoogle zikwaneempawu ezahlukeneyo ezinje ngezongezo zentengiso, amaxabiso alungisiweyo kunye nezicwangciso iifandesi ezizenzekelayo. Ezi mpawu zivumela amashishini ukuba enze imikhankaso yawo ibe yeyakho kwaye ayenze isebenze kakhulu.

Iintengiso zikaGoogle zikwabonelela ngeengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo.

🔰IiNzuzo zeentengiso zikaGoogle

Iintengiso zikaGoogle yindlela entle yokuba amashishini afikelele kubantu abajolise kubo ngokukhawuleza nangempumelelo. Iintengiso zikaGoogle zinikeza iintlobo ngeentlobo zeenzuzo njenge:

✔kwenkululeko

Iintengiso zikaGoogle zivumela amashishini ukuba afikelele kubathengi abanokubakho ngokukhawuleza nangokufanelekileyo. NgeeNtengiso zikaGoogle, amashishini anokujolisa amanani abantu, iindawo, kunye nezinto anomdla kuzo ukuqinisekisa ukuba iintengiso zabo zibonwa ngabantu abafanelekileyo.

✔ Inzuzo

Iintengiso zikaGoogle liqonga lentengiso lokucofa-ngokuhlawula, okuthetha ukuba amashishini ahlawuliswa kuphela ngokucofa okufunyanwa ziintengiso zabo.

Oku kuvumela amashishini ukuba alawule uhlahlo lwabiwo-mali kwaye agxininise kumaphulo avelisa i-ROI engcono kakhulu.

✔ Umyalezo

Iintengiso zikaGoogle zineengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo. Amashishini anokwenza izigqibo eziqhutywa yidatha kwaye andise amaphulo awo ukuze afumane imbuyekezo ephezulu.

✔ Ukuba bhetyebhetye

Iintengiso zikaGoogle zineempawu ezahlukeneyo ezifana nezandiso zentengiso, izilungisi amacebo okubhida kunye namaxabiso izenzekelayo.

Ezi mpawu zivumela amashishini ukuba enze imikhankaso yawo ibe yeyakho kwaye ayenze isebenze kakhulu.

🔰 Ukuqonda iqonga leeNtengiso zikaGoogle

Ngaphambi kokuba uqale ukusebenzisa iintengiso zikaGoogle, kubalulekile ukuqonda iziseko zeqonga. Iintengiso zikaGoogle liqonga lentengiso ngokuhlawula-ngokuchofoza (PPC).

Iinkampani ke ngoko zihlawuliswa kuphela ngokucofa okufunyenwe ziintengiso zabo. Oku kuvumela iinkampani ukuba zilawule uhlahlo lwabiwo-mali lwazo kwaye zijolise kumaphulo avelisa eyona nzuzo ingcono kutyalo-mali.

Inqaku eliza kufundwa: Bhatalwa ngokubukela iividiyo kwi-intanethi 

Iintengiso zikaGoogle zikwabonelela ngeendlela ezahlukeneyo zokujolisa, ezinje ngokujolisa igama elingundoqo, ukujoliswa kwabaphulaphuli, ukujoliswa kwesixhobo, kunye nokujolisa kwindawo. Ezi zikhetho zivumela amashishini ukuba ajolise kwiintengiso zawo kubantu abalungileyo ngexesha elifanelekileyo.

Iintengiso zikaGoogle zikwanalo neempawu ezohlukeneyo ezinje ngezandiso zentengiso, izilungisi zebhidi, kunye nezicwangciso zebhidi ezizenzekelayo. Ezi mpawu zivumela amashishini ukuba enze imikhankaso yawo ibe yeyakho kwaye ayenze isebenze kakhulu.

Iintengiso zikaGoogle zikwabonelela ngeengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo. Amashishini anokwenza izigqibo eziqhutywa yidatha kwaye andise imikhankaso yawo yokusebenza okuphezulu.

🔰Ukuseka iakhawunti yeentengiso zikaGoogle

Ngoku unolwazi olusisiseko lwe iqonga leeNtengiso zikaGoogle, Lixesha lokuseta iakhawunti yakho. Ukuseta iakhawunti yeentengiso zikaGoogle kulula kwaye kuthatha imizuzu embalwa.

Okokuqala, kufuneka yenza i-akhawunti ye-AdWords. Ukwenza oku, yiya kwiwebhusayithi yeAdWords kwaye ucofe iqhosha "Yenza i akhawunti“. Emva koko uya kucelwa ukuba unikezele ngolwazi olusisiseko malunga neshishini lakho.

Nje ukuba i-akhawunti yakho yenziwe, kuya kufuneka udibanise indlela yakho yokuhlawula. Ungadibanisa ikhadi lakho letyala, iPayPal okanye iakhawunti yebhanki. Oku kuya kukuvumela ukuba uhlawulele amaphulo akho.

Nje ukuba iakhawunti yakho imiselwe kwaye indlela yakho yokuhlawula idityanisiwe, ulungele ukuqalisa ukwenza amaphulo akho.

🔰Ukuphucula iiphulo zakho zeNtengiso zikaGoogle

Nje ukuba usete iakhawunti yakho, lixesha lokuba uqale ukwenza amaphulo akho. Ukuphucula amaphulo akho ngundoqo ekuqinisekiseni ukuba ufumana okuninzi kwibhajethi yakho yeNtengiso zikaGoogle.

Inqaku elifundwayo: Yintoni endinokuyithengisa kwi-Intanethi?

Xa ulungiselela amaphulo akho, kufuneka ugxile kwizinto ezimbalwa eziphambili. Okokuqala, kufuneka ugxininise ekumiseni ukujoliswa okufanelekileyo.

Oku kuthetha ukujolisa amanani abantu afanelekileyo, iindawo, kunye nomdla ukuze wenze iintengiso zakho zibonwe ngabantu abalungileyo.

Okulandelayo, kufuneka ugxininise ekubeni nesicwangciso sokubhida esifanelekileyo endaweni. Konke kumalunga nokuba neemodyuli ezifanelekileyo zebhidi kunye nezicwangciso zokubhida ezizenzekelayo endaweni ukuze uqiniseke ukuba ufumana okuninzi kuhlahlo lwabiwo-mali lwakho.

Ekugqibeleni, kufuneka ugxininise ekufumaneni izandiso ezifanelekileyo zentengiso kwindawo. Imalunga nokuba nezandiso ezifanelekileyo zentengiso kwindawo ukuze uqiniseke ukuba iintengiso zakho ziqhuba kakuhle kangangoko.

🔰Linganisa ukusebenza kweentengiso zakho zikaGoogle

Nje ukuba umise amaphulo akho kwaye alungiselelwe ukusebenza okuphezulu, lixesha lokulinganisa ukusebenza yeentengiso zakho. Iintengiso zikaGoogle zineengxelo ezineenkcukacha ezivumela amashishini ukuba alandelele ukusebenza kwamaphulo abo.

Oku kuvumela amashishini ukuba enze izigqibo eziqhutywa yidatha kwaye andise imikhankaso yawo yokusebenza okuphezulu.

Inqaku eliza kufundwa: Indlela yokwenza imali ngokwabelana ngamakhonkco?

Iintengiso zikaGoogle zikwabonelela ngothotho lweemetrics onokuthi uzilandele. Ezi ziquka imbonakalo, ucofa, ixabiso ngonqakrazo, izinga lokuguqulwa kunye neendleko ngokufunyanwa.

Ukubeka esweni ezi zalathi iya kukuvumela ukuba ubone ukusebenza zamaphulo akho kwaye wenze uhlengahlengiso oluyimfuneko.

🔰 Izicwangciso zeMpumelelo ngeentengiso zikaGoogle

Ngoku ukuba usete amaphulo akho kwaye uwalungiselele ukusebenza okuphezulu, lixesha lokugxila kubuchule bempumelelo ngeentengiso zikaGoogle. Nazi ezinye izicwangciso ezingundoqo ekufuneka uzigcine engqondweni:

✔ Uvavanyo, uvavanyo, uvavanyo

Uvavanyo lubalulekile ukuqinisekisa ukuba amaphulo akho aqhuba kakuhle kangangoko kunokwenzeka. Kuya kufuneka usoloko ulinge ngeendlela ezahlukeneyo zokujolisa, izicwangciso zebhidi, kunye nezandiso zentengiso ukuze uqinisekise ukuba amaphulo akho aqhuba kakuhle kangangoko.

✔ Gxininisa kumgangatho

Umgangatho ungundoqo xa kuziwa kwiintengiso zikaGoogle. Kufuneka ugxininise ekudaleni iintengiso ezikumgangatho ophezulu ezifanelekileyo kubaphulaphuli bakho. Oku kuya kuqinisekisa ukuba iintengiso zakho ziyaphuma kwaye ufumane iziphumo ezingcono.

✔ Beka esweni ukusebenza

Kufuneka uhlale ubeka esweni ukusebenza kwamaphulo akho. Oku kuya kukuvumela ukuba wenze izigqibo eziqhutywa yidatha kwaye wandise amaphulo akho okusebenza okuphezulu.

🔰Ezona Zenzo zokwenza imali ngeentengiso zikaGoogle

Ngoku ekubeni unokuqonda okusisiseko kweqonga leeNtengiso zikaGoogle, lixesha lokugxila kwezona zenzo zilungileyo zeentengiso zikaGoogle. Nazi ezinye iindlela ezilungileyo zokuzigcina engqondweni:

✔ Zibekele usukelo olucacileyo

Ngaphambi kokuba uqale ukusebenzisa iintengiso zikaGoogle, kubalulekile ukuseta iinjongo ezicacileyo zamaphulo akho. Oku kuya kukuvumela ukuba ugxininise kwimikhankaso evelisa i-ROI engcono kakhulu.

✔ Ukulandelela ukusebenza

Kufuneka uhlale ulandelela ukusebenza kwamaphulo akho. Oku kuya kukuvumela ukuba wenze izigqibo eziqhutywa yidatha kwaye wandise amaphulo akho okusebenza okuphezulu.

✔ Uvavanyo, uvavanyo, uvavanyo

Uvavanyo lubalulekile ukuqinisekisa ukuba amaphulo akho aqhuba kakuhle kangangoko. Kuya kufuneka usoloko ulinge ngeendlela ezahlukeneyo zokujolisa, izicwangciso zebhidi, kunye nezandiso zentengiso ukuqinisekisa ukuba amaphulo akho aqhuba kakuhle kangangoko.

✔ Gxininisa kumgangatho

Umgangatho ungundoqo xa kuziwa kwiintengiso zikaGoogle. Kufuneka ugxininise ekudaleni iintengiso ezikumgangatho ophezulu ezifanelekileyo kubaphulaphuli bakho. Oku kuya kuqinisekisa ukuba iintengiso zakho ziyaphuma kwaye ufumane iziphumo ezingcono.

Ukusombulula iingxaki kunye neempazamo eziqhelekileyo

Xa usebenzisa iiNtengiso zikaGoogle, kubalulekile ukwazi iimpazamo eziqhelekileyo kunye neengcebiso zokusombulula ingxaki. Nanga amanye amacebiso okusombulula ingxaki ekufuneka uwagcine engqondweni:

Jonga iisetingi zakho: Ukuba amaphulo akho awasebenzi njengoko bekulindelekile, inyathelo lokuqala kukujonga useto lwakho. Qinisekisa ukuba ujoliso lwakho, iibhidi, kunye nezandiso zentengiso zimiselwe ngokuchanekileyo.

Jonga ukusebenza: Kufuneka uhlale ubeka esweni ukusebenza kwamaphulo akho. Oku kuya kukuvumela ukuba wenze izigqibo eziqhutywa yidatha kwaye wandise amaphulo akho okusebenza okuphezulu.

Jonga ibhajethi yakho: Qinisekisa ukuba uhlahlo lwabiwo-mali lwakho lubekwe ngokuchanekileyo. Oku kuya kukuvumela ukuba uqinisekise ukuba amaphulo akho awabizi kakhulu okanye akaqhubi kakuhle.

Jonga iintengiso zakho: Qinisekisa ukuba iintengiso zakho zikumgangatho ophezulu kwaye zifanelekile kubaphulaphuli bakho. Oku kuya kuqinisekisa ukuba iintengiso zakho ziyaphuma kwaye ufumane iziphumo ezingcono.

🔰 Ukuvala

Iintengiso zikaGoogle sisixhobo esinamandla samashishini abo bonke ubukhulu. Yindlela esebenzayo yokufikelela abathengi abanokubakho kwaye uqhube ukuthengisa. Nokuba ulishishini elincinci okanye elikhulu, iintengiso zikaGoogle zinokukunceda ufezekise iinjongo zakho.

Kweli nqaku, sikunike isikhokelo senyathelo nenyathelo lokuseta iakhawunti yakho kunye nokuphucula amaphulo akho okwenza imali ngeentengiso zikaGoogle.

Siyathemba ukuba usifumene esi sikhokelo siluncedo kwaye ngoku ukuxhotyiswe kakuhle ukuqala ukusebenzisa iintengiso zikaGoogle kunye nokwenza imali!Bonne chance!