Ukuthengisa kungachazwa njengokuhlaziywa kwezidingo zabathengi kanye nazo zonke izindlela zokwenza ezisetshenziswa izinhlangano ukuba nomthelela ekuziphatheni kwabo. Idala inani elibonwa amakhasimende futhi ivumelanisa okunikezwayo kwenkampani kwezentengiso nezifiso zabathengi.
Ukukhangisa namuhla kubhekene nenselele enkulu: ukwanda kwemiyalezo yokukhangisa kugcine sekukhathaza abathengi. Lesi simo esibizwa ngokuthi "ukukhathala kwesikhangiso" siholela ekwehleni kokunaka kanye nokwanda kokucasuka emikhankasweni yendabuko. Singawuhlehlisa kanjani lo mkhuba oyingozi kubakhangisi? Ungabuyisa kanjani umphakathi ngokukhangisa? Ngamanye amazwi, ungakwehlisa kanjani ukukhathala kwezikhangiso?
Ingabe ngezinye izikhathi uzizwa sengathi ukhungethwe ukukhangisa kangangokuthi uze ungabi nandaba noma uze ucasuke? Akuwena wedwa ! Abathengi abaningi bazwa uhlobo oluthile lokugcwala lapho bebhekene nokuba khona yonke indawo kwemilayezo yokukhangisa ekuphileni kwabo kwansuku zonke. Sibe sesikhuluma "ngokukhathala kokukhangisa", into ekhulayo ekhathaza abadayisi.
Ingabe ufuna ukwenza izingxoxo zezohwebo eziyimpumelelo? Usendaweni efanele. Ukuze wenze noma yikuphi ukuthengiselana kwebhizinisi, ukuxoxisana kuzoba yisidingo esiphelele. Kwesinye isikhathi lezi zingxoxo zizobumba amadili asemthethweni anezinjongo ezichazwe ngokucacile. Ngokuphambene, ezinye izingxoxo zokuhwebelana ziwuhlelo oluqhubekayo. Kunalokho, zithuthuka ngendlela evumelana kangcono nezinjongo zebhizinisi zamaqembu.
Ukuvela kwe-inthanethi kuvumele amafomethi okukhangisa edijithali amaningi ukuthi atholakale emakethe. Eqinisweni, kunezinhlobo eziningi zokukhangisa ku-inthanethi namuhla ezingahlanganiswa nesu elilodwa lokumaketha, ukuthuthukisa ukubonakala kwebhizinisi lakho nemiphumela yokuthengisa ngokukhangisa.
Ukuguqula amathemba abe ngamakhasimende akulula neze. Ukwakha nokugcina ubudlelwano namakhasimende angaba khona noma amathuba ukuze uthuthuke ngokusebenzisa ifaneli yokuthengisa futhi ekugcineni uguqulwe ube amakhasimende kwaziwa njengokukhulisa umthofu…
Ukuze ibhizinisi liphumelele kunoma iyiphi imboni, kubalulekile ukuthi usomabhizinisi abe umdayisi omuhle. Akunandaba isizinda sabo sobuchwepheshe, wonke usomabhizinisi kufanele afunde ukuthi angaphumelela kanjani ekuthengiseni. Ukwazi ukuthengisa kuyinqubo epheleliswa ngokuhamba kwesikhathi. Abanye bebelokhu benethalente kanti abanye bayalithuthukisa, kodwa akwenzeki kunoma ubani. Kufanele nje ufunde izikhiye ukuze ukwenze ngempumelelo.