Yini okufanele ukwazi mayelana nokukhathala kokukhangisa?

Ingabe ngezinye izikhathi uzizwa sengathi ukhungethwe ukukhangisa kangangokuthi uze ungabi nandaba noma uze ucasuke? Akuwena wedwa ! Abathengi abaningi bazwa uhlobo oluthile lokugcwala lapho bebhekene nokuba khona yonke indawo kwemilayezo yokukhangisa ekuphileni kwabo kwansuku zonke. Bese sikhuluma"ukukhathala kokukhangisa“, into ekhulayo ekhathaza abadayisi.

• Kodwa siqonde ukuthini ngempela ngale nkulumo?
• Kuvelaphi lokhu kwenqatshwa kokukhangisa ngabathengi?
• Iyini imiphumela yezinkampani ezitshala izigidi emikhankasweni yazo?
• Futhi abakhangisi bazama kanjani ukulwa nalokhu kukhathala?

Kulesi sihloko, sikumema ukuba ubone kucace ngokukhathala kwesikhangiso. Izimbangela zayo, imiphumela yako, ukuvela kwezindlela zokumaketha ukuze uxhumane kabusha nomthengi... Uzokwazi konke mayelana nalesi simo esiphoqa abakhangisi ukuthi bazisungulele kabusha enkathini yedijithali!

Incazelo yokukhathala kokukhangisa 📚🧐

Ukukhathala kokukhangisa kusho ukusutha okukhulayo kwabathengi, ukwaliwa noma ukunganaki ukukhangisa kwendabuko.

Igcwaliswe ukutholakala kwayo yonke indawo, abasayinaki imilayezo yokuphromotha yakudala. Ingqondo yabo ibukeka sengathi "ehlomile” ukuze sizivikele kulokhu okweqile kwezisusa zezentengiselwano.

Lesi simo siyakhula ngesivinini ngokwanda kwemidiya yokukhangisa, ikakhulukazi ku-inthanethi. Ubhekene nakho konke lokhu, kubalulekile ukubeka isu loku ukuncishiswa kwalokhu kukhathala kokukhangisa.

Izimbangela zalokhu kukhathala 😩😴

Kunezici ezimbalwa ezichaza lokhu kukhathala komthengi ngokukhangisa:

Ukukhangisa ngokweqile 💢🚫

Imbangela enkulu yalokhu kukhathala ukuchayeka ngokweqile emilayezweni zokukhangisa 💢🚫. Abathengi bahlale bebhekene nayo: kumabonakude, emsakazweni, emgwaqeni, ku-inthanethi, njll.

Lokhu kuba khona yonke indawo kokukhangisa endaweni yethu kudala umcimbi wokugcwala. Ingqondo yethu igcina izivikele ngokuziba lezi zisusa ezeqile.

Ukuntuleka kokwenza kube ngokwakho 😕👤

Esinye isici esichazayo: ukuntuleka kokwenza kube ngokwakho imikhankaso eminingi 😕👤. Izikhangiso eziyinqwaba ezifanayo zisakazwa kuwo wonke umuntu.

Ngenxa yalokho, abathengi abaziboni kuwo futhi bazizwa bekhathazekile kancane. Le ndlela engahlukanisiwe iqinisa ukunganaki okuvamile.

Izimpikiswano zoqobo ze-poco 🥱🙄

Ukukhathala kokukhangisa nakho kungachazwa ngu ukuntula okwakhe imikhankaso eminingi 🥱🙄. Izikhangiso eziningi zibukeka ngendlela efanayo futhi ziphendula ngezithembiso ezingenalutho ezifanayo.

Le miyalezo ephindaphindwayo iyaphela ukukhathala nokuvusa ukunganaki. Abathengi bafuna ubusha!

Ukunyuka kwezivimbela zezikhangiso 🔇🚫

Ekugcineni, ukusetshenziswa okukhulayo kwama-adblockers kuchaza ukukhathala 🔇🚫. Lawa mathuluzi ahlunga ukukhangisa ku-inthanethi asijwayeza ukuphequlula endaweni ngaphandle kokukhangisa. Ngakho-ke ukubuyela ekukhangisweni kwendabuko kuba nzima.

Imiphumela yemikhiqizo 📉📈

Lokhu kukhula kokukhathala kwabathengi ngokukhangisa kwendabuko kuye kwanda imiphumela eyingozi yemikhiqizo abatshala imali enkulu kule lever. Imikhankaso yabo idala ukunakwa nentshisekelo encane kunangaphambili.

Kukhona ukwehla ekubambeni ngekhanda imilayezo nezimemezelo. Ukuyeka kwabathengi kuvame kakhulu, ikakhulukazi kuwebhu lapho kulula khona “zap” amafomethi okukhangisa.

Lesi simo siphinde sibangele ukwanda kokungabaza : izimpikiswano ezibekwe phambili azithathwa njengezibalulekile futhi zithembekile.

Kafushane, ukukhathala kokukhangisa kunciphisa kakhulu ukusebenza kahle kanye nembuyiselo ekutshalweni kwezimali kwemikhankaso yemikhiqizo. Kusongela ngisho nekhono labo lokushaya izinhloso zabo. Ikhanda langempela labakhangisi!

Amapharades ochwepheshe 😎🛡️

Sibhekene nalesi simo esikhathazayo, abadayisi qhudelana nemibono ukuze ulwisane nokukhathala kokukhangisa futhi ubambe kabusha ukunaka kwabathengi. Sibona inani elikhulayo lemikhankaso ethembele ku-neuroscience kanye ne-neuromarketing ukuze kuthuthukiswe umthelela wayo.

Le ukusetshenziswa kokuqondisa kokukhangisa I-ultra personalized ikuvumela ukuthi ubhekane nephrofayela ngayinye ngendlela efanele. Amabhrendi nawo athembele kuwo okuqukethwe okunegama, ngokuhlanganisa umlayezo wabo ngendlela ecashile kokuqukethwe okujabulisayo okuthandwa ngabathengi.

Amahlaya nokuxoxa indaba kukuvumela ukuthi umangale futhi dala okuqukethwe kwegciwane. Izikhangiso zomdabu ezinefomethi efana nokuqukethwe kokuhlela zihlangana kangcono kukwakheka kwezwe.

Okokugcina, ukukhetha kwabathonya kukuvumela ukuthi udlale ngobuqiniso. Ochwepheshe basebenzisa lezi zindlela ukwenza imilayezo yokukhangisa ikhange nakakhulu.

Liyini ikusasa lokukhangisa? 📈🚀

Ngokwanda kwamashaneli nokuthuthukiswa kwezivimbeli zezikhangiso, umkhakha wezokukhangisa kufanele usungule kabusha izindlela zawo ukuze usinde ekukhathaleni kwabathengi.

Ochwepheshe bathembele ekuxhashazweni kwedatha yekhasimende nge I-AI nokumaketha okuzenzakalelayo ukunikeza imilayezo yomuntu siqu kakhulu ngesikhathi esifanele. Ukunyuka kwabasizi bezwi kuphinde kuvule amathuba amasha okuletha izikhangiso zomongo uma zidingeka.

Kodwa ngale kokuphokophela, kungomnikelo okuhlangenwe nakho komkhiqizo okubandakanya ukuthi izikhangiso zizohlaba umxhwele. Kunokuba batuse ukufaneleka komkhiqizo, babonisa indawo yonke yomkhiqizo ngendlela yokudala.

Ukusebenzisana kanye nobukhulu besikhathi sangempela nakho kuzobaluleka ukubandakanya abathengi. Kafushane, ikusasa ngelemikhiqizo ekwazi ukujabulisa nokumangaza okuhlosiwe!

Kafushane ✅

Ukukhathala ukukhangisa kuyinto ekhulayo ukuthi kulimaza ukusebenza kwemikhankaso. Abathengi, abacelwe ngokweqile, baya ngokuya bengakwazi ukungena emilayezweni yokuphromotha evamile.

Ukuze bahehe, abakhangisi bathembele kumafomethi aqanjwe kabusha kanye nokwenza kube ngokwakho kakhulu ngenxa yedatha. Ikusasa elemikhiqizo ezojabulisa futhi ibandakanye izethameli eziqondiswe kubo ngamathuluzi obuciko nolwazi oluhehayo.

Ukukhangisa kufanele kuvuse imizwelo ukuze kube nomthelela. THE inselele iyashukumisa kochwepheshe kulo mkhakha!

Imibuzo Evame Ukubuzwa

Umbuzo: Kuyini ukukhathala kwesikhangiso?

R: Ukukhathala kokukhangisa kubhekisele ekuncipheni kokunaka nokubamba ngekhanda izikhangiso kulandela ukuchayeka ngokweqile. Ubuchopho buzivikela ngokuhlunga ngokunganakile izikhangiso ezihlaselayo.

Q: Yiziphi izimpawu zokukhathala kwesikhangiso kumthengi?

R: Yehlisa intshisekelo yokukhangisa, ukugwema umlayezo, ukucasuka, ukuthuthukiswa kokungazweli ngokwengqondo, futhi ekugcineni, ukwehla kokusebenza komkhankaso.

Q: Yini ebangela ukwanda kokukhathala kwesikhangiso?

R: Ukwanda kweziteshi zokukhangisa, ukuthuthukiswa kwedijithali, kanye nokungakwazi kwabakhangisi ukudala imilayezo efanelekile nehlakaniphile.

Q: Imikhiqizo ingalwa kanjani nokukhathala kwezikhangiso?

R: Ngokuthatha indlela yokudala neyomongo, kusetshenziswa idatha yekhasimende, nokuletha umuzwa ongenazihibe nongaguquguquki kuwo wonke ama-touchpoint.

Q: Ingabe zikhona izixazululo zobuchwepheshe zokukhathala kwesikhangiso?

R: Yebo, ukulandelela iso kanye nokukhangisa nge-neuro-marketing kwenza kube nokwenzeka ukuhlaziya kahle ukusabela kobuchopho ezikhangisweni. Idatha yokuziphatha iphinde isize ekuqondiseni kangcono imilayezo.

Q: Ingabe ukukhathala kwesikhangiso kubhubhisa ikusasa lokukhangisa?

R: Uma zisetshenziswa kahle, amafomethi amasha (endabuko, amavidiyo, njll.) kanye nedatha yabathengi kwenza kube nokwenzeka ukudala imikhankaso esasebenza kakhulu. Kodwa-ke, amabhrendi kufanele abuyekeze indlela yawo.

Ngithemba ukuthi lesi sihloko sikuvumele ukuthi uqonde kangcono ukungena nokuphuma kokukhathala kokukhangisa, into engenakugwemeka enkathini yedijithali. Unganqikazi ukwabelana ngemibono yakho kumazwana! 😉 Kepha ngaphambi kokukushiya, nansi ungakha kanjani isithembiso sokuthengisa esingenakuvinjelwa.