Ungaqala Kanjani I-Ejensi Yokumaketha Kwedijithali

“Ngifuna ukuqala i-ejensi yokumaketha yedijithali ukusiza izinkampani ezincane zikhule. Ungayenza kanjani? Ngokuqinisekile uphakathi kwalabo abafisa ukuba nezimpendulo ezithile zalo mbuzo. Awu, uze endaweni efanele. Kulo mhlaba wonxiwankulu lapho inzuzo ihamba phambili, izinkampani ezintsha nezindala zifuna ukukhulisa inzuzo yazo.

Ngenxa yalokhu, baye bazifaka endaweni yonke yedijithali ukuze bathuthukise ukubonakala kwabo emhlabeni. Lokhu kubonakala kuwebhu yedijithali kuphendula amakhodi athile angochwepheshe kuphela.

Laba chwepheshe ngokuvamile bakha i-ejensi; ukuthi siyabiza" i-ejensi yokuthengisa yedijithali ". Kulezi zikhungo zokukhangisa ngewebhu, ungathola abakhangisi bewebhu, abaphathi bethrafikhi, ochwepheshe be-Google Adwords, njll.

Ngakho-ke kufanele sizibuze: Ungaqala Kanjani I-Ejensi Yokumaketha Kwedijithali ? ". Ngakho, kulesi sihloko sizozama ukunikeza izimpendulo zalokhu kukhathazeka. Kodwa ngaphambi kokuba siqale, nansi indlela Ukutshala imali ku-real estate isinyathelo ngesinyathelo. Asambe!!!

🔰 Iyini i-ejensi yokumaketha yedijithali?

I-ejensi yokumaketha yedijithali isalokhu ebizwa nge-webmarketing agency. Kuyinkampani engochwepheshe ekwandiseni okuqukethwe kwedijithali ukwandisa ukudumala kwamakhasimende noma izikhungo.

Ukwenza lokhu, izohlinzeka ngezinsizakalo eziningana ngokuhlanganisa izinsika lapho kuzodingeka ukuthembela khona ukuze uthole imiphumela. Lezi zisekelo zosekelo izinjini zokusesha, amanethiwekhi omphakathi, ama-imeyili, izinhlangano ezisebenzisana nazo, njll. Ukukhethwa kwalawa mathuluzi kuzokwenziwa ngokuya ngenqubomgomo ye-digital marketing yekhasimende.

Inhloso eyinhloko ye-ejensi yokumaketha yedijithali ukukhangisa ibhizinisi lakho kuwebhu. Kodwa nakhu: ukukhulisa udumo lwakho kudinga ukungenelela okuhlanganyelwe kochwepheshe abambalwa abasebenza ezindaweni zabo zobuchwepheshe.

Nokho, ukuphatha abantu abaningi kangaka (abaphathi bethrafikhi, ochwepheshe I-Google Adwords, I-Webmarketer, njll.) ingaba yinkimbinkimbi. Ngakho-ke intshisekelo ye-ejensi ukumaketha kwedijithali

Impela, lokhu kokugcina kukuvimbela ekuzisakazeni uzacile kakhulu ngokuhlanganisa konke ukuxhumana kwakho kwedijithali: Ukuthumela i-imeyili, i-SEA, i-SEO, ukusebenzisana, izinkundla zokuxhumana, njll.

I-ejensi yokuthengisa yewebhu bese isebenza kumazinga ayi-6 : Ukukhonjwa kwezithameli eziqondiwe, Ukuhlolwa kwesimo sakho samanje, Isu lokumaketha ngedijithali lenkampani yakho, Ukuhlaziywa kwezinkomba zokusebenza ezibalulekile, ireferensi yemvelo I-SEO kanye nokwenza kahle kwekhasi lokufika

Intshisekelo ye-ejensi yokumaketha yedijithali ilele ekhonweni layo lokusebenzisa amaleveli edijithali ukuze iqinisekise ukubonakala kwakho kanye nodumo lwakho. Amasevisi ayo ngokuvamile azungeza izici ezilandelayo.

🔰 Ungayenza Kanjani I-Ejensi Yokumaketha Kwedijithali

Ukudizayina i-ejensi yakho yezentengiso yedijithali, akuwona umsebenzi olula. Ukuqalisa le phrojekthi, kubalulekile ukuthi uqale wenze ucwaningo olunzulu, olunembayo nolwembulunga yonke lwemakethe. Lolu cwaningo luzokuvumela ukuthi ube nombono we-panoramic wesimo nokuziphatha kwebhizinisi eliku-inthanethi.

Lo mbono, ububanzi bephrojekthi, uzokuvumela ukuthi ube nolwazi lwazo zonke izinhlobo ngabancintisana nabo asebevele bakhona ku-inthanethi. Ngaphezu kwalokho, uzokwaziswa kangcono ngezisusa ezikuholela ekutheni udale i-ejensi yokumaketha yedijithali. Ngakho ungenza isinqumo sakho sokugcina.

Ngemuva kwalokho uzokwazi khetha indawo yangempela yobuchwepheshe ye-ejensi yakho yokuthengisa yedijithali evumelana nawe. Ekupheleni kwazo zonke izinqumo, uzokwazi ukunquma okunikezwayo okunembayo kanye nezinhloso zakho zemakethe ezingase zibe khona.

Ukudala i-ejensi yokumaketha yedijithali kungenziwa ngezinyathelo ezi-5.

✍️ Isinyathelo 1: Chaza amasevisi akho kanye nekhasimende 

Into yokuqala okufanele uyenze ukuchaza izinsizakalo zakho kanye nemakethe yakho. Kulokhu, kungcono ukwenza egatsheni lapho uphumelela khona. Ukuze uhlukanise ikhasimende eliphelele, kufanele udizayine umthengi abantu.

Les abathengi umuntu sihlose ukwazi lowo esikhuluma naye, futhi ikakhulukazi ngenxa yalokho lo muntu ufisa. Ngakho-ke, uma wazi okwengeziwe ngamakhasimende, ukuxhumana kwedijithali kuzoba ngcono.

✍️ Isinyathelo sesi-2: ukuklama uhlelo lwebhizinisi 

Uhlelo lwebhizinisi luwumbhalo oyinkomba ozophelezela umdali kanye nosomabhizinisi kuphrojekthi yakhe ezinhlelweni zezezimali, ezohwebo kanye namasu. Ngakho-ke kuzokwenza kube nokwenzeka ukunquma futhi kuthethelele ukwethembeka kwephrojekthi kanye nenzuzo yayo.

Ukuze wenze lokhu, udinga ukuchaza:

• Inani lezindleko zokusebenzisa umsebenzi
• Uhlobo lwezinsizakalo ezizodayiselwa amakhasimende
• Inani lezinsizakalo ezizothengiswa ukuze kube nenzuzo

Yilokho okwalesi sinyathelo

✍️ Isinyathelo sesi-3: Yakha isu lokuthola amakhasimende

Ingasaphathwa ezinkampanini zonxiwankulu ezimbi ezihlose ukukhula ngazo zonke izindleko, zonke izinkampani, izinhlangano, izinhlangano zilahlekelwa amakhasimende minyaka yonke (10% ngokusho kwe-Harvard Business Review): bathole okungcono noma ishibhile kwenye indawo, bathutha noma bavala…

Ngakho-ke kubalulekile ukuqinisekisa ukusimama nokuqhubeka kwenkampani (noma ukubhekana nezindleko ezihlukahlukene) ukuthola amakhasimende amasha. Uma amakhasimende okuqondiwe esekhethiwe, amaleveli edijithali asetshenziswa kakhulu ukuthola amakhasimende yilezi:

• I-SEO uma unewebhusayithi;
• Izinkundla zokuxhumana (LinkedIn, Twitter, Facebook, Instagram);
• Ama-imeyili (ukumaketha kwangaphakathi);
• Ukukhangisa (Izikhangiso ze-Google kanye nezikhangiso ze-Facebook);
• Okuqukethwe kokumaketha kumabhulogi.

✍️ Isinyathelo sesi-4: Guqula amathuba akho abe ngamakhasimende

Ukuze ube nawo wonke amathuba ohlangothini lwakho futhi uguqule amathuba akho abe ngamakhasimende, kufanele unikele amandla akho kumathemba afanelekayo. Ukuthi uyawathengisa noma uwathola ngokuqondile emnyangweni wakho wokumaketha.

Futhi lapho, kubalulekile ukuthi iminyango yezokukhangisa neyokuthengisa ivumelane ngokuphelele ngokuthi ingakanani ithemba elifanelekile.

Njengomdayisi, kuye kwenzeka kaningi kimina ukuba ngibhekane nokuxhumana kokuqala nginethemba elifanelekile lokuthi akukho okuhamba njengoba bekuhleliwe. Umxhumanisi wami akayazi inkampani engiyisebenzelayo, noma imikhiqizo eyithengisayo...

Lapha, ithemba ngakho-ke alifaneleki ngokwanele futhi kulokhu, akekho okwazi ukufeza izinhloso zabo. Akukhona ukumaketha noma ukuthengisa.

Inkulumo yakudala iphikisana nokumaketha nokuthengisa. Ngokumaketha, abathengisi abazi ukuthi bangadayisela kanjani abantu abafanelekayo kanye nokuthengisa, ukumaketha akuwenzi kahle umsebenzi wako ofanelekayo.

Ukuguqula amathemba akho abe ngamakhasimende, indlela esebenza kahle kakhulu ukumaketha nge-imeyili. Lokhu kuzokwenza kube lula ukujwayelanisa amathemba nomkhiqizo wakho kanye nekhono lakho.

Ukufeza lokhu, sikweluleka ukuthi udale ifaneli yokuthengisa. Ukusebenza kwalo mhubhe ukwakha indlela ekhuthaza abasebenzisi be-inthanethi bamakhasi akho ewebhu ukuthi kancane kancane babe amakhasimende akho.

✍️ Isinyathelo sesi-5: Khulisa ibhizinisi lakho

Kuyadingeka ukuthola abathengi abasha kuze kube yilapho kufinyelelwa endaweni yokukhiqiza egculisayo. Ngokuphathelene, ekusebenzeni kahle kweziqalo, kungcono ukuthi kuqalwe enombolweni yezibili (02). Laba bantu ababili bazodlala indima yonjiniyela kanye nomphathi wokumaketha ngewebhu. 

Ngemuva kwalokho, kufanele ube nomphathi wezezimali ozinikele ekuphatheni ama-akhawunti akho. Ngakho-ke, ngesikhathi esifanayo, uzofuna ukuthola idumela elihle eqenjini lakho.

Ukufeza lokhu, kuzodingeka ukuthi udale ama-akhawunti enkampani kumanethiwekhi omphakathi ahlukahlukene. Lesi senzo sizokuvumela ukuthi uthole udumo, wazise futhi ushicilele izinhlelo zakho.

Ngakho-ke, uma uthandwa kakhulu, i-ejensi yokuthengisa yedijithali izozuza kakhulu kumakhasimende amasha. Ekugcineni, maqondana neholo lakho lezezimali, kuzodingeka ucabangele ukuthuthukisa ngokuyikho.

Ngale ndlela, uzodinga ama-ejenti esevisi amasha kanye nesihlalo esiphathekayo ozosiqasha.

🔰 Izinkonzo ze-ejensi yokumaketha yedijithali

I-ejensi yokumaketha yedijithali ikunikeza ithuba lokuzuza kulwazi oluhlanganisiwe lwenqwaba yochwepheshe abaqashwe ejensi efanayo. Kulokhu, izinkampani zingasebenzisa ukunikezwa okuphelele. 

Ngaphezu kwalokho, ukuxhumana kanye nephrojekthi kwenziwa yi-interlocutor eyodwa kanye nomphathi wephrojekthi oyedwa.

Kodwa-ke, ukuqaliswa kwesu lezepolitiki lephrojekthi kuba lula futhi kuhambisane kakhulu. Ngakolunye uhlangothi, kuba buhlungu kakhulu lapho abantu abambalwa becelwa ukuphatha ukuxhumana kwedijithali.

I-ejensi yokumaketha idijithali ingasekela ithatha imisebenzi eminingi kanye nemishini egameni lamakhasimende ayo. Lezi zinsizakalo zihlobene nokubonisana nokukhiqizwa kwedijithali.

🔰 Ukuvala

I-ejensi yokumaketha yedijithali imele umuntu noma inkampani. Usekela amakhasimende (amabhrendi noma amawebhusayithi) ukuze uthole ukubonakala nokuduma kuwebhu.

Ukuze udale i-ejensi yokumaketha yedijithali, udinga ukuhlanganisa ithimba labantu abangochwepheshe kwezokumaketha kwedijithali.

Kuyadingeka ukuthi kusetshenziswe inkampani ngayinye izindlela ezihambisana nezifiso zabo, izinhloso zabo kanye nephrofayili yabo.

Ukuze ube i-ejensi yedijithali ezohlala ngokuhamba kwesikhathi, yamukela ukuqina kanye nohlelo lwesenzo olufana ne-Publicis noma i-Carat. Ngakho-ke, kuyodingeka ukunquma izinsizakalo kanye nohlelo lwebhizinisi, ukufuna amakhasimende nokwandisa umsebenzi.

Imibuzo Evame Ukubuzwa: Ungasiqala Kanjani I-Ejensi Yokumaketha Kwedijithali ❓

.️ Ungayisetha kanjani i-ejensi yokumaketha yedijithali ngaphandle kwesipiliyoni?

Ukuze uqale lolu hambo olungenalwazi oluncane kakhulu emkhakheni, kufanele uqeqeshe. Uzodinga ukuqeqesha njalo ukuze ukwazi ukunikeza amakhasimende akho okungcono kakhulu kunetha.

Kufanele ulandele ngokuqinile amabhulogi, izinkundla kanye neziteshi ze-YouTube ezixoxa ngezihloko zedijithali ozithandayo. Umgomo omkhulu uwukuba uchwepheshe wedijithali endaweni ethile.

.️ Kungani siphendukela ku-ejensi ye-Webmarketing?

Inhloso eyinhloko ye-ejensi yokukhangisa ngewebhu ukukhulisa ukuduma nokusebenza kahle kokuba khona kwamakhasimende ayo ku-net.

Ngakho-ke kungcono ukufuna ubuchwepheshe babo ukuze ujabulele ukuthandwa okuphumelelayo nekhwalithi ku-inthanethi. Ngakho-ke, uzoba nesiqinisekiso nokuqiniseka kokufezeka kwephrojekthi ngochwepheshe abanolwazi olwanele.

Siyabonga ngokufunda. Silindele imibono yakho, emibi kanye nenhle, kumazwana. Kuyintshisekelo yethu ukuthuthukisa okuqukethwe kwethu. Ukwengeza, sijabulise ukwenza ubuningi bokwabelana ngamakhasi ethu ewebhu...