Ukuthuthukisa kanjani ukubonakala kwewebhusayithi

Uma ubheka ukukhulisa ukubonakala kwewebhusayithi, udinga ukuyithuthukisa. Ukuthuthukisa iwebhusayithi kubandakanya ukwenza isayithi lakho libonakale kakhudlwana emakhasini wemiphumela yosesho. izinjini zokusesha (SERP). Ikuvumela ukuthi ufinyelele amakhasimende amaningi okungenzeka futhi wandise ukubonakala kwewebhusayithi yakho emhlabeni we-inthanethi.

Ukulungiselelwa kwewebhusayithi kuyinqubo yokwenza iwebhusayithi yakho ibonakale kakhudlwana emakhasini emiphumela yezinjini zokusesha (ama-SERPs) kanye nokukhulisa ukubonakala kwayo emhlabeni wonke.

Kubandakanya ukwenza izinguquko ezithile ekwakhiweni, okuqukethwe, isakhiwo, kanye nekhodi yewebhusayithi yakho ukuze kuthuthukiswe ukubonakala kwayo kanye nezinga kuma-SERPs.

Isihloko okufanele sifundwe: Buyini ubuchwepheshe be-Tokenization?

Ukulungiselelwa kwewebhusayithi kuhlukile ekusebenziseni injini yokusesha (SEO). Ukuthuthukisa Injini Yokusesha ukuthuthukisa ukubonakala kwewebhusayithi emakhasini emiphumela yenjini yokusesha (ama-SERPs). Ukusebenzisa amasu anjengokucwaninga kwamagama angukhiye, ukwakha isixhumanisi, ukwenziwa ngcono kokuqukethwe namanye amaqhinga.

Ukwenza ngcono iwebhusayithi, ngakolunye uhlangothi, kuhilela ukwenza izinguquko ekwakhiweni nasekubunjweni kwewebhusayithi yakho ukuze kuthuthukiswe ukubonakala kwayo kanye nezinga kuma-SERPs.

Kule bhulogi, Finance de Demain Consulting izofaka izinzuzo zokuthuthukisa, amasu ahlukene namathuluzi ongawasebenzisa, namathiphu okuthi ungayithuthukisa kanjani iwebhusayithi yakho ukuze ibonakale kangcono.

Kodwa ngaphambi kwalokho, lapha ungakha kanjani isithembiso sokuthengisa esingenakuvinjelwa. Asambe !!

💥 Izinzuzo Zokuthuthukisa Iwebhusayithi

Ukuthuthukisa iwebhusayithi kunezinzuzo eziningi, okuhlanganisa

Ukwanda kokubonakala kumaSERPs. Ukuthuthukisa iwebhusayithi yakho kuzoyenza ibonakale kakhudlwana emakhasini wemiphumela yenjini yokusesha futhi kufinyelele amakhasimende amaningi angaba khona.

Ukwenyuka kwethrafikhi. Ukuthuthukisa iwebhusayithi yakho kuzoholela ekwandeni kwezivakashi kusayithi lakho, okuzohumushela emithonjeni ekhulayo nokuthengisa.

Ulwazi lomsebenzisi oluthuthukisiwe. Ukulungiselelwa kwewebhusayithi kungathuthukisa ukusebenziseka kwesayithi lakho futhi kwenze kube lula kuzivakashi ukuthola ulwazi ezilufunayo.

Amathuba amaningi wamagama angukhiye. Ukuthuthukisa iwebhusayithi yakho kuzokunikeza amathuba amaningi okukhomba amagama angukhiye athile, okuzoholela ekuthungeni okuhlosiwe kakhulu.

Izinga elithuthukisiwe ezinjinini zokusesha. Ukuthuthukisa iwebhusayithi yakho kungasiza ukuthuthukisa izinga lenjini yakho yokusesha, okuzoholela ekwandeni kwethrafikhi yezinto eziphilayo.

💥 Amasu okwenza iwebhusayithi

Kunezindlela ezimbalwa ongazisebenzisa ukuze ulungiselele iwebhusayithi yakho ukuze ibonakale kangcono.

Nazi ezinye zezindlela ezivame kakhulu zokuthuthukisa iwebhusayithi:

✔️ ekhasini le-SEO

I-SEO esekhasini ibandakanya ukwenza izinguquko kokuqukethwe kwewebhusayithi yakho, ukwakheka, kanye nekhodi ukuze kubonakale kakhudlwana kumaSERPs. Lokhu kuhlanganisa ukuthuthukisa omaka besihloko sesayithi lakho, izincazelo ze-meta, izihloko, nokuqukethwe.

✔️ Ukusebenza ngaphandle kwekhasi

Ukwenziwa kahle kwekhasi kuhilela ukushintsha iphrofayili ye-backlink yewebhusayithi yakho ngokwakha izixhumanisi ezivela kwamanye amawebhusayithi. Lokhu kungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho kumaSERP futhi kukhuphule igunya layo lonke.

✔️ Ukuthengisa Okuqukethwe

Le ukumaketha okuqukethwe kuhlanganisa ukudala nokukhangisa okuqukethwe okubalulekile ukuze uhehe izivakashi kuwebhusayithi yakho. Lokhu kungafaka amaposi ebhulogi, amavidiyo, i-infographics, nezinye izinhlobo zokuqukethwe.

✔️ Ukwenza kahle kwezokuxhumana

Ukwenza kahle kwezokuxhumana kumayelana nokwenza kahle ubukhona bewebhusayithi yakho ezinkundleni zokuxhumana ezifana ne-Facebook, Twitter, ne-Instagram. Lokhu kungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho futhi kufinyelele amakhasimende amaningi angaba khona.

🌽 Izisekelo ze-SEO Esekhasini

I-SEO esekhasini inqubo yokuthuthukisa okuqukethwe kwewebhusayithi yakho, ukwakheka, kanye nekhodi ukuze kubonakale kakhudlwana kuma-SERPs.

Nazi ezinye izisekelo ze-SEO esekhasini:

Amathegi esihloko. Amathegi esihloko angumbhalo ovela kuthebhu yekhasi lewebhu. Zingenye yezinto ezibaluleke kakhulu ze-SEO esekhasini ngoba zisiza izinjini zokusesha ukuthi ziqonde ukuthi ikhasi limayelana nani.

Izincazelo ze-Meta. Izincazelo ze-Meta yizincazelo ezimfushane zekhasi lewebhu ezivela kumaSERP. Zibalulekile ku-SEO ngoba zinikeza izinjini zokusesha umbono wokuqukethwe kwekhasi.

Izibambiso. Izihloko umbhalo osetshenziselwa ukuhlela okuqukethwe kwekhasi lewebhu. Zibalulekile ku-SEO ngoba zisiza izinjini zokusesha ukuqonda okuqukethwe kwekhasi.

Qhubeka. Okuqukethwe yingxenye ebaluleke kakhulu ye-SEO ngoba kusiza izinjini zokusesha ziqonde okuqukethwe ekhasini. Okuqukethwe kufanele kuhluke, kuhambisane futhi kube wusizo kubasebenzisi.

🌽 Izisekelo ze-SEO ezingaxhunyiwe ku-inthanethi

I-Offsite SEO ibandakanya dala izixhumanisi phakathi kwamanye amasayithi Iwebhu neyakho. Lokhu kungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho kuma-SERP futhi kwandise igunya layo lonke.

Nazi ezinye izisekelo ze-SEO engaphandle kwesizinda:

✔️ Isakhiwo sesixhumanisi

Ukwakha izixhumanisi wukwakhiwa kwezixhumanisi phakathi kwamanye amawebhusayithi neyakho. Lokhu kungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho kumaSERP futhi kukhuphule igunya layo lonke.

✔️Ukukhushulwa kwemithombo yezokuxhumana

Ukukhuthazwa kwenkundla yezokuxhumana kubandakanya ukukhangisa iwebhusayithi yakho ezinkundleni zokuxhumana ezifana ne-Facebook, Twitter, ne-Instagram. Lokhu kungasiza ukwandisa ukubonakala kwewebhusayithi yakho futhi kufinyelele amakhasimende amaningi angaba khona.

✔️ Okuthunyelwe kwesivakashi

Ukuthunyelwa kwesivakashi kubhala okuqukethwe ukuze amanye amawebhusayithi axhume kuwebhusayithi yakho. Lokhu kungasiza ukuthuthukisa ukubonakala kwewebhusayithi yakho kumaSERP futhi kukhuphule igunya layo lonke.

✔️ Influencer marketing

I-Influencer marketingSigxile ekusebenzeni nabagqugquzeli ukukhuthaza iwebhusayithi yakho. Lokhu kungasiza ukukhulisa ukubonakala kwewebhusayithi yakho futhi kufinyelele amakhasimende amaningi angaba khona.

💥 Amathuluzi okwenza iwebhusayithi

Kunamathuluzi ambalwa ongawasebenzisa ukuze ulungiselele iwebhusayithi yakho ukuze ibonakale kangcono. Nawa amanye amathuluzi aziwa kakhulu okwenza iwebhusayithi:

I-Google Search Console. I-Google Search Console iyithuluzi lamahhala elikusiza ukuthi ulandelele futhi uthuthukise ukubonakala kwewebhusayithi yakho kumaSERPs.

I-Google Analytics. I-Google Analytics iyithuluzi lamahhala elikusiza ukuthi ulandelele futhi uhlaziye ukusebenza kwewebhusayithi yakho.

I-Moz. I-Moz iyithuluzi elikhokhelwayo elikusiza ukuthi ulandelele futhi uhlaziye ukusebenza kwe-SEO yewebhusayithi yakho.

Ememeza Ixoxo. I-Screaming Frog iyithuluzi elikhokhelwayo elikusiza ukuthi uhlole futhi uhlaziye isakhiwo sakho sewebhusayithi nokuqukethwe.

I-SEMrush. I-SEMrush iyithuluzi elikhokhelwayo elikusiza ukuthi ulandelele futhi uhlaziye ukusebenza kwe-SEO yewebhusayithi yakho.

🌽 Amathiphu okuthuthukisa iwebhusayithi yakho

Nawa amanye amathiphu okuthuthukisa iwebhusayithi yakho ukuze ibonakale kangcono:

Sebenzisa ucwaningo lwamagama angukhiye. Sebenzisa ucwaningo lwamagama angukhiye ukuze uthole amagama angukhiye afanelekile ewebhusayithi yakho futhi wandise okuqukethwe kwakho kulawo magama angukhiye.

Thuthukisa isivinini sokulayisha ikhasi. Thuthukisa isivinini sokulayisha ikhasi lewebhusayithi yakho ngokulungiselela izithombe nokusebenzisa i-Content Delivery Network (CDN).

Qiniseka ukuthi iwebhusayithi yakho ihambisana neselula. Qiniseka ukuthi iwebhusayithi yakho ithuthukiselwe amadivayisi eselula ngokusebenzisa idizayini esebenziseka kalula kanye nokuthuthukisa izithombe zakho nokuqukethwe kweselula.

Sebenzisa imephu yesayithi. Sebenzisa imephu yesayithi ukuze usize izinjini zokusesha ziqonde isakhiwo sewebhusayithi yakho futhi zenze kube lula kuzo ukuthi zikhase futhi zikhombe isayithi lakho.

Lungiselela izithombe zakho. Lungiselela izithombe zakho ngokuzicindezela futhi usebenzise amagama achazayo.

🌽 Ungakuhlola futhi kukalwe kanjani ukwenziwa kwewebhusayithi

Uma usulungiselele iwebhusayithi yakho, udinga ukuhlola futhi ulinganise ukusebenza kwayo. Nawa amanye amathuluzi avamile ongawasebenzisa ukuhlola nokulinganisa ukulungiselelwa kwewebhusayithi yakho:

• I-Google Search Console. I-Google Search Console iyithuluzi lamahhala elikusiza ukuthi ulandelele futhi uhlaziye ukubonakala kwewebhusayithi yakho kumaSERPs.
• I-Google Analytics. I-Google Analytics iyithuluzi lamahhala elikusiza ukuthi ulandelele futhi uhlaziye ukusebenza kwewebhusayithi yakho.
• I-Moz. I-Moz iyithuluzi elikhokhelwayo elikuvumela ukuthi ulandelele futhi uhlaziye ukusebenza kwe-SEO yewebhusayithi yakho.
• I-SEMrush. I-SEMrush iyithuluzi elikhokhelwayo elikusiza ukuthi ulandelele futhi uhlaziye ukusebenza kwe-SEO yewebhusayithi yakho.

🌽 Izinsiza zokusebenzisa iwebhusayithi

Uma ungenaso isikhathi noma izinsiza zokuthuthukisa iwebhusayithi yakho ngokwakho, ungaqasha isevisi yokwenza iwebhusayithi ukuze ikwenzele yona.

Amasevisi okuthuthukisa iwebhusayithi angakusiza ukuthi ulungiselele iwebhusayithi yakho ukuze ibonakale kangcono futhi uthuthukise ukusebenza kwayo kuma-SERP. THE I-plugin ye-WordPress enamandla i-WP ROCKET izokuvumela ukuthi usheshise amakhasi akho kalula.

🌽 Ukuvala

Ukulungiswa kwewebhusayithi kuyingxenye ebalulekile yanoma yiliphi isu lokumaketha ku-inthanethi. Ikuvumela ukuthi ufinyelele amakhasimende amaningi okungenzeka futhi wandise ukubonakala kwewebhusayithi yakho emhlabeni we-inthanethi.

Ukuze ulungiselele iwebhusayithi yakho ukuthi ibonakale kangcono, kufanele usebenzise i-SEO esekhasini, ukwenza kahle ngaphandle kwekhasi, ukumaketha kokuqukethwe, kanye namasu okuthuthukisa imidiya yezenhlalo.

I-athikili okufanele ifundwe: Imaphi amanethiwekhi omphakathi wokumaketha ibhizinisi lami ?

Ungasebenzisa futhi amathuluzi okuthuthukisa iwebhusayithi njenge-Google Search Console, Google Analytics, Moz, ne-SEMrush ukuze uhlole futhi ulinganise ukusebenza kwesayithi lakho.

Uma ungenaso isikhathi nezinsiza zokuthuthukisa iwebhusayithi yakho ngokwakho, ungaqasha isevisi yokwenza iwebhusayithi ukuthi ikwenzele yona.

Ngokulandela lawa macebiso nokusebenzisa amathuluzi namasu alungile, ungakwazi ukuthuthukisa iwebhusayithi yakho ukuze ibonakale kangcono futhi ufinyelele amakhasimende amaningi angaba khona.

Kodwa ngaphambi kokuba uhambe, nazi ezinye Amathiphu okuphumelela kwezamabhizinisi