Ungawathuthukisa kanjani ama-URL akho e-SEO

njengoba lungiselela izithombe zakho, ukwenza ama-URL akho abe ngcono kuyisilinganisi se-SEO esilinganiselwe kodwa ngempumelelo. Ngokulandela izinqubo ezihamba phambili ezifana nokuba mfushane, ukusebenzisa amakhonco, okuhlanganisa amagama angukhiye, nokususa amapharamitha angadingekile, uzothola amakheli ewebhu alungiswe kahle kakhulu.

Amakhasi akho azozuza ekukhombeni okungcono kanye nokuma okungcono emiphumeleni yosesho. Ungakunaki futhi ukubaluleka kokuqondisa kabusha okungu-301 ukuze ugcine imali yakho ye-SEO ngesikhathi sokushintsha kwe-URL.

Ngenxa yama-URL amafushane, acacile futhi ane-semantic, isayithi lakho lizosebenziseka kalula kuzo zombili izinjini zokusesha nezivakashi. Imininingwane yobuchwepheshe eyenza wonke umehluko ekubonakaleni kwakho!

Ukuze uqhubeke, ungangabazi ukwamukela I-WP Rocket Plugin okuzothuthukisa isivinini sokulayisha samakhasi akho. Ngama-URL athuthukisiwe kanye nezikhathi zokulayisha, i-SEO yakho izosebenza ngempumelelo nakakhulu. Ngakho-ke kukuwe ukuthi uqophe ama-URL akho!

🌿 Khetha ama-URL amafushane nalula🚦

Izinjini zokusesha zinikeza ukubaluleka okukhulu kuma-URL amafushane nalula, akhiwe amagama angukhiye afanelekile. I-URL ethuthukisiwe kufanele ifundwe yibo bobabili umsebenzisi we-inthanethi kanye nesiseshi sewebhu.

Kunconywa ukuthi ukhawulele ubude bama-URL akho kubo ngaphansi kwezinhlamvu ezingu-60 uma kwenzeka. Ngaphandle kwalokho, bathatha isikhala esiningi emiphumeleni yosesho futhi babambe kancane kumidiya ehlukene. Kuselula ikakhulukazi, i-URL ende inganqanyulwa ngaphambi kokufinyelela olwazini olufanele.

Isakhiwo sama-URL kumele sibe njalo elula futhi enembile ngangokunokwenzeka. Gwema amapharamitha esikhathi, iyunithi yezinhlamvu zezinhlamvu ezingahleliwe noma amafolda amaningi ahlanganisa i-URL ngaphandle kokunikeza ulwazi.

Hlala uyiqiniso: ikhasi ngalinye kufanele libe ne-URL ebonisa okuqukethwe kwalo kwangempela. Isibonelo “www.monsite.com/chaussures/baskets/marque-x/model-y” kunokuba “www.monsite.com/article758421”.

Ngama-URL amafushane, eqinile futhi ecwengekile, uzothuthukisa ngokucacile ukuqonda kwamarobhothi ngesakhiwo sakho, ngakho-ke ukukhomba nokubhekisela kwekhasi ngalinye.

🌿 Sebenzisa amakhonco ukuhlukanisa amagama

Uma kuziwa ekuthuthukiseni ama-URL akho ereferensi yemvelo (SEO), khetha ama-URL amafushane futhi elula kuwumkhuba obalulekile. Ngempela, ama-URL adlala indima ebalulekile ekukhombeni nasekubekweni kwamakhasi ngezinjini zokusesha. Nakhu ukuthi kungani kunconywa ukuthatha le ndlela.

Okokuqala nje, ama-URL amafushane akwenza kube lula uku ngekhanda kanye nokungena imanuwali yabasebenzisi. Ama-URL amade kakhulu futhi ayinkimbinkimbi kungaba nzima ukuwakhumbula, okungaholela ekunciphiseni kwethrafikhi eqondile kusayithi lakho. Ngokukhetha ama-URL amafushane, wenza kube lula kubasebenzisi ukuthi bazulazule futhi bathuthukise ulwazi lwabo lulonke.

Ukwengeza, ama-URL alula kulula ukuthi izinjini zokusesha ziwaqonde futhi ziwahumushe. Uma usebenzisa amagama angukhiye abalulekile kuma-URL akho, kusiza izinjini zokusesha ziqonde okuqukethwe ekhasini lakho.

Esinye isincomo esibalulekile sokuthuthukisa ama-URL akho ukusebenzisa amakhonco (-) ukuze uhlukanise amagama. Izinjini zokusesha zikhetha amakhonco ngaphezu kwama-underscore noma izikhala ngoba zenza amagama afundeke kalula.

Isibonelo, esikhundleni sokusebenzisa “mysite.com/my_page"Kungcono ukusebenzisa"mysite.com/my-page".

🌿 Faka igama elingukhiye eliqondisiwe

Uma kuziwa ekuthuthukiseni ama-URL akho ereferensi yemvelo (SEO), ukukhetha ama-URL kufushane futhi kulula kuwumkhuba obalulekile. Ngempela, ama-URL adlala indima ebalulekile ekukhombeni nasekubekweni kwamakhasi ngezinjini zokusesha. Ithiphu elengeziwe lokukhulisa umthelela wama-URL akho ukufaka igama elingukhiye eliqondisiwe.

Ngokusebenzisa igama elingukhiye elithize ku-URL yakho, utshela izinjini zokusesha ngokucacile ukuthi ikhasi lakho limayelana nani.

Isibonelo, uma igama elingukhiye olihlosile lithi “SEO nokwenza ngcono", ungahlela i-URL yakho ngale ndlela elandelayo: "mysite.com/seo-optimization".

Lokhu kuvumela izinjini zokusesha ukuthi ziqonde ngokushesha ukuthi ikhasi lakho limayelana nokwenza kahle kwe-SEO. Ukufaka igama elingukhiye eliqondisiwe ku-URL yakho kunezinzuzo ezimbalwa. Okokuqala, kuthuthukisa ukuhlobana kwekhasi lakho emehlweni ezinjini zokusesha.

Uma umsebenzisi enza usesho oluhlobene negama elingukhiye olihlosile, izinjini zokusesha zingase zicabangele ikhasi lakho njengokufanayo okufanele. Ukwengeza, kufaka phakathi igama elingukhiye ku-URL futhi kwenza kube lula kubasebenzisi ukuqonda okuqukethwe kwekhasi lakho.

🌿 Gwema ama-URL aguqukayo

Ama-URL abizwa ngokuthi “ashukumisayo” akhiqizwa ngokuzenzekelayo futhi aqukethe imingcele yobuchwepheshe noma iyunithi yezinhlamvu zezinhlamvu ezingahleliwe.

Isibonelo: www.site.com/article?id=452d59e7

Lolu hlobo lwama-URL akhanyayo ludala inkinga yereferensi yemvelo. Izinjini zokusesha zikhetha ama-URL aqhubekayo aqukethe amagama angukhiye achazayo. Ukuze ugweme ama-URL aguqukayo, kuyanconywa ukuthi umise imithetho yokubhala kabusha i-URL ezingeni leseva yewebhu.

Le mithetho ivumela ama-URL wobuchwepheshe ukuthi aguqulelwe abe ama-URL alungiselelwe we-SEO. Lokhu kubhala kabusha kungenziwa ngefayela .htaccess uma isayithi lakho lisebenza ne-Apache. Ku-WordPress, ama-plugin afana ne-Yoast SEO nawo akuvumela ukuthi ususe amapharamitha angadingekile kuma-URL.

Ngokwamukela ama-URL ahlanzekile futhi asimeme, uzokwenza umsebenzi wezinjini zokusesha ube lula futhi uthuthukise kakhulu ukwenza kwakho kwe-SEO.

🌿 Ungasebenzisi amagama amisayo

Lapho ubhala okuqukethwe kwewebhusayithi yakho, kubalulekile ukugwema ukusetshenziswa kwamagama amisayo. Amagama okumisa amagama angenayo incazelo noma inani ngokwawo, futhi avame ukusetshenziselwa ukugcwalisa izikhala noma ukubonakala ukugcwalisa ikhasi.

Misa amagama, abuye abizwe ngokuthi “yeka amagama", njengoba “a”, “the”, “ka”, “for”, njll. ungalethi inani le-semantic noma le-SEO ku-URL. Ngakho-ke kuhle ukuthi uwasuse kuma-URL ukuze ukhulise ukuhambisana kwawo.

Esikhundleni sokusebenzisa amagama amisayo, kungcono ukusebenzisa amagama angukhiye afanelekile nemisho ecacile, emfushane ukuze udlulise umlayezo wakho. Lokhu kuzosiza ukuthuthukisa ikhwalithi yokuqukethwe, kwenze kube lula kubasebenzisi ukufunda, futhi kuthuthukise i-SEO yewebhusayithi yakho.

🌿 Gwema izinombolo nezinhlamvu ezikhethekile

Uma kukhulunywa ngokwenza kahle ama-URL e-SEO (SEO), kuyanconywa ukuthi ugweme ukusetshenziswa kwe izinombolo nezinhlamvu ezikhethekile. Ama-URL anobungane futhi afundeka abasebenzisi nezinjini zokusesha asebenza kangcono ku-SEO.

Izinombolo kuma-URL zingenza ikheli lingaqondakali futhi lingathandeki kubasebenzisi. Bangenza futhi kube nzima ukuthi izinjini zokusesha ziqonde okuqukethwe kwekhasi.

Izinhlamvu ezikhethekile, njengezimpawu zokubhala noma izimpawu, nazo zingadala izinkinga. Amanye amasistimu noma iziphequluli zingase zingatoliki kahle lezi zinhlamvu, okungase kuphumele ekuboniseni amaphutha noma ezinkingeni zokusebenzisana.

Ku-URL elungiselelwe i-SEO, kungcono kakhulu ukusebenzisa amagama angukhiye afanelekile nezihlukanisi njengamakhonco (-) ukuze kuthuthukiswe ukufundeka. Isibonelo, esikhundleni sokuba ne-URL enezinombolo nezinhlamvu ezikhethekile ezifana nokuthi “example.com/page1?category=123“, kungcono ukuba ne-URL enobungani njengokuthi “example.com/page-name".

🌿Izixhumanisi ezihlala njalo zeWordPress

Izixhumanisi ezihlala njalo amakheli e-URL ahlukile akhomba ekhasini ngalinye, isiqephu sendatshana noma okuqukethwe kusayithi le-WordPress. Ngephutha, WordPress isebenzisa isakhiwo se-permalink esisebenza ngokufanelekile, njengokuthi/unyaka/inyanga/usuku/isihloko sesihloko.

Kodwa kunconywa ukuthi uthuthukise ukwakheka kwama-permalinks ukuze kuthuthukiswe ireferensi yemvelo yesayithi. Ukuze wenze lokhu, kufanele uye Kudeshibhodi ye-WordPress, bese uya Izilungiselelo > Izixhumanisi ezihlala njalo.

Singakwazi ke ukuguqula isakhiwo esimisiwe ukuze esikhundleni salokho sisebenzise izici ezifana negama lesigaba noma amagama angukhiye e-athikili. Okuhle wukwamukela uhlaka ku-“/category/item-name” ukuze ushumeke imigomo efanele ku-URL.

Kuyancomeka futhi ukuthi ukhubaze iziqalo “isigaba"noma"tag” ezengezwa ngokuzenzakalelayo yi-WordPress. Lokhu kugwema ukuphindaphinda kwegama elingukhiye elilimaza i-SEO.

Ama-permalinks alungiselelwe athuthukisa ireferensi yemvelo ngoba aqondwa kangcono futhi akhonjwe izinjini zokusesha. Futhi zinikeza umuzwa ongcono womsebenzisi. Ngemva kokulungisa ama-permalinks, ungakhohlwa ukuqondisa kabusha ama-URL amadala kwabasha, ukuze ugweme amakhasi angatholakali.

🌿 301 Qondisa kabusha

Ukuqondisa kabusha kwe-301 kuyindlela evame ukusetshenziswa ku-SEO ukuqondisa kabusha unomphela i-URL eyodwa kwenye. Uma ufaka ibeka i-301 yokuqondisa kabusha, utshela izinjini zokusesha ukuthi i-URL yasekuqaleni iyiswe unomphela ku-URL entsha. Lokhu kusiza ukudlulisa ujusi we-SEO negunya kusuka ku-URL endala kuya kwentsha.

Ukuqondisa kabusha kwe-301 kuwusizo kuzimo ezimbalwa. Isibonelo, uma uguqule ukwakheka kwewebhusayithi yakho futhi ama-URL athile ashintshile, ungawasetha 301 ukuqondisa kabusha ukuqondisa kabusha ama-URL amadala kwabasha.

Lokhu kusiza ukugcina ukubonakala kwesayithi lakho emiphumeleni yosesho kanye ukugwema amaphutha angama-404 kubasebenzisi abafinyelela ama-URL amadala.

Ukwengeza, ukuqondisa kabusha okungu-301 nakho kuyasiza uma wena hlanganisa noma susa amakhasi. Kunokuba uvumele abasebenzisi nezinjini zokusesha ukuthi bangene emakhasini angekho, ungaqondisa kabusha lawa ma-URL kumakhasi ahlobene noma ikhasi lasekhaya lesayithi lakho.

Uma usetha ukuqondisa kabusha okungu-301, kubalulekile ukulandela imikhuba ethile ehamba phambili. Qiniseka ukuthi i-URL ngayinye endala iqondisa kabusha ku-URL entsha ezihambisanayo futhi ezifanayo.

Gwema ukuqondisa kabusha kweketango lapho i-URL eyodwa iqondisa kabusha kwenye bese kuba enye, njengoba lokhu kungase kubambezele izikhathi zokulayisha ikhasi futhi kulimaze ulwazi lomsebenzisi.

🌿 Ukuvala

Ukwenza kahle ama-URL akho kuyisivikelo I-SEO engaphansi kodwa esebenza kahle. Ngokulandela izinqubo ezingcono kakhulu ezifana nokuba mfushane, ukusebenzisa amakhonco, okuhlanganisa amagama angukhiye, nokususa amapharamitha angadingekile, uzothola amakheli ewebhu alungiswe ngokuphelele. Cabanga futhi hlaziya ngokujulile ukusebenza kwe-SEO kwezimbangi zakho

Amakhasi akho azozuza ekukhombeni okungcono kanye nokuma okungcono emiphumeleni yosesho. Ungakunaki futhi ukubaluleka kokuqondisa kabusha okungu-301 ukuze ugcine imali yakho ye-SEO ngesikhathi sokushintsha kwe-URL.

Ngenxa yama-URL amafushane, acacile futhi ane-semantic, isayithi lakho lizoba kusebenziseka kalula kakhulu kokubili izinjini zokusesha kanye nezivakashi. Imininingwane yobuchwepheshe eyenza wonke umehluko ekubonakaleni kwakho! Ngisho noma kuyisitolo se-inthanethi, Amaphutha we-SEO kufanele agwenywe. 

Ukuqhubekela phambili, ungangabazi ukwamukela i I-plugin ye-WP Rocket okuzothuthukisa isivinini sokulayisha samakhasi akho. Ngama-URL athuthukisiwe kanye nezikhathi zokulayisha, i-SEO yakho izosebenza ngempumelelo nakakhulu. Ngakho kukuwe ukuthi udlale qopha ama-URL akho!

Imibuzo Evame Ukubuzwa

Q: Kungani ulungiselela ama-URL akho?

IMP: Ama-URL alungiselelwe asiza izinjini ukuqonda okuqukethwe futhi zithuthukise amazinga. Lokhu kuyisici esibalulekile se-SEO.

Umbuzo: Ngiyenza kanjani i-URL ibe incazelo?

IMP: Ngokusebenzisa amagama angukhiye afanelekile, ukwakheka kwesayithi, kunguqulo efundekayo yomsebenzisi. Gwema ama-URL obuchwepheshe kuphela.

Umbuzo: Ingakanani ubude obufanelekile be-URL?

Goduka Izinhlamvu ezingama-60 nezingama-100 esiphezulu. Ngaphandle kwalokho i-URL yinde kakhulu futhi iyinkimbinkimbi. Gxila ebufushane.

Umbuzo: Ingabe kufanele sisebenzise amakhonco ku-URL?

A: Yebo, Amahayifeni athuthukisa ukufundeka. Isibonelo: www.site.com/conseils-seo.

Umbuzo: Ngingakwazi ukulungisa i-URL ekhona?

A: Yebo ngomsebenzi wokubhala kabusha kwe-URL ku-CMS noma ngokudala ukuqondisa kabusha kwe-301.

Q: Ungawagwema kanjani ama-URL ayimpinda?

IMP: Ngokusebenzisa imithetho yokuqamba engaguquki, futhi ngaphandle kokuphinda igama lekhasi.

Q: Ingabe akhona amathuluzi okuhlola ama-URL?

A: Yebo Amathuluzi we-SEO njenge-Screaming Frog ne-Google Search Console ikuvumela ukuthi uhlaziye futhi ulungise ama-URL.