Ukubaluleka Okubalulekile kwe-HTTPS ku-SEO

Ushintsho olusuka kuwebhusayithi luye ku Iphrothokholi ye-HTTPS ye-SEO isibalulekile ukwethemba ireferensi enhle yemvelo. Ngokusho kwe-Google, i-HTTPS iyinto enhle engakhuphula ukuma kwekhasi emiphumeleni yosesho. Kubalulekile futhi uku Iwebhusayithi ephendulayo.

Nokho, izingosi eziningi zisakushaye indiva lokhu ukufuduka kwezobuchwepheshe okubalulekile. Ukuhlala ku-HTTP manje kukuchaya engcupheni yokwehliselwa phansi isikhathi eside kumagama angukhiye ancintisanayo. Ungasayiphathi umthelela omubi ekuthembekeni kanye nokuzibandakanya kwezivakashi.

Ngenhlanhla, akukaze kube njalo elula futhi ethengekayo ukushintshela ku-HTTPS. Ngokulandela izinqubo ezihamba phambili ezimbalwa nangesineke esincane, noma iyiphi iwebhusayithi ingase isebenzise i-HTTPS ukuze ivikele idatha yayo futhi ithuthukise ukubonakala kwayo kunkomba yemvelo.

Kulesi sihloko, thola ukuthi kungani futhi indlela yokuguquka ku-HTTPS ngokushelela. Izincazelo ezilula ezifinyeleleka kuwo wonke umuntu ukuze aqonde izindaba ezibalulekile futhi athathe isinyathelo ngokushesha. Landela umhlahlandlela ukuze uthuthele ngokuthula kule protocol ebalulekile ye-SEO yesimanje!

🌿 I-HTTPS ithuthukisa amazinga okusesha

Kusukela ngo-2014, i-Google yenze i-HTTPS enye yezimpawu ezibaluleke kakhulu zokubeka isayithi emiphumeleni yayo yosesho. Ukushintsha iwebhusayithi ukuze ivikele i-HTTP, ngokufaka isitifiketi se-SSL, ngokusobala kuphumela enetheni ibhonasi yokubeka.

Kwabanye amagama angukhiye abangwa kakhulu, ukuba khona kwe-HTTPS kungenza umehluko phakathi kwendawo yokuqala neyesibili kuSERP (ikhasi lemiphumela ye-Google). Lokhu kuzuza endaweni kungaholela ekuqhumeni kwethrafikhi kanye nokuguqulwa kwe-e-commerce noma isayithi lesevisi elinama-akhawunti omsebenzisi.

Le nzuzo yezinga ivela esifisweni se-Google sokuthuthukisa amasayithi lapho abasebenzisi be-inthanethi bangaba nethemba eliphelele. I-HTTPS, ngokubhala ngekhodi idatha eshintshiwe, iqinisa kakhulu ukwethembeka okucatshangwayo kwesayithi kanye nomuzwa wokuphepha phakathi nokuthengiselana, ukwabelana ngedatha yomuntu siqu noma uxhumano ku-akhawunti.

Ngenxa yalesi sizathu, wonke amasayithi anikeza imisebenzi ebucayi njenge Isitolo Esiku-inthanethi, indawo yekhasimende noma ukufinyelela kudatha eyimfihlo kuzozuza ngokushintshela ku-HTTPS ngokuphelele. Ngokungeziwe ekwandiseni ulwazi lomsebenzisi, i-ROI izophinde izwakale ngevolumu yethrafikhi ngenxa yokuma kwe-Google okungcono.

Ukuthutha kobuchwepheshe kwesayithi le-HTTP kuya ku-HTTPS kwenziwa kalula futhi ngezindleko eziphansi kulezi zinsuku. Vele uthole isitifiketi se-SSL kumsingathi wakho wewebhu noma kwabaphathi bezitifiketi, bese usifaka kuseva yakho. Okunye ukunikezwa ngendawo yokuhlala izitifiketi ze-SSL zamahhala.

Ngale kwe-Google, ukushintshela ku-HTTPS nakho kuthuthukisa amazinga kwezinye izinjini ezifana ne-Bing. Futhi umkhuba wokuthuthukisa i-HTTPS kuma-algorithms mancane amathuba okuthi uhlehliswe, ngokuphambene nalokho. Kungenzeka ukuthi amasayithi angavikelekile azojeziswa nakakhulu esikhathini esizayo.

🌿 I-HTTPS iqinisa ukwethembeka futhi uzizwe uthembekile

I- "S” ye-HTTPS isho ukuthi “Kuphephile“. Ngokubhala ngekhodi ukudluliswa kwedatha phakathi kwesivakashi neseva esingethe iwebhusayithi, i-HTTPS iqinisekisa imfihlo nobuqotho babo. Akunakwenzeka ukuthi izigebengu ze-inthanethi zibambe noma ziguqule le datha ebucayi.

Lokhu kuvikeleka kokuhwebelana, okukhonjwa kalula yi-green padlock kanye ne-“https” ekuqaleni kwe-URL iqinisekisa umsebenzisi we-inthanethi ngobungcweti besayithi elivakashelwe. Iqinisa umbono wokwethembeka nokuba semthethweni kwenkampani. Isivakashi sine-reflex equlekile yokuthi isayithi le-HTTPS lithembekile futhi linekhono emkhakheni walo.

Le mpahla ngokwesithombe ikuvumela ukuthi uhlukanise umkhiqizo wakho emakethe yokuncintisana. Iphinde ibe nomthelela ohambweni lwamakhasimende: ithemba lizothambekela kakhulu ekwabelaneni ngemininingwane yalo yomuntu siqu noma ikhadi lasebhange esitolo se-e-commerce. ivikelekile ku-HTTPS.

Ziyanda izinhlangano zamabhange kanye nezinsizakalo zokuphatha zamukela kuphela ukwabelana ngolwazi olubucayi uma uxhumano lwesayithi lukhona I-HTTPS iqinisekisiwe. Iziphequluli ngokwazo manje ziphoqa ukukhiya okuluhlaza ukuthi kuboniswe ukuze kuqinisekiswe izinkokhelo eziku-inthanethi noma okwenziwayo.

🌿 I-HTTPS iqinisekisa izivakashi ngenxa yengidi eluhlaza

Ukuba khona kwalesi sikhombi esibonakalayo kukhombisa ukuthi ukuxhumana phakathi kwesiteshi seklayenti somsebenzisi we-inthanethi kanye neseva ebamba i- iwebhusayithi ivikelekile usebenzisa iphrothokholi ye-HTTPS. Idatha eshintshiwe ibethelwe futhi ayikwazi ukuphazanyiswa noma ilungiswe ngesikhathi sokuthutha.

Le lokhi iqinisekisa kakhulu abasebenzisi ngokuqinisekisa ukugcinwa kuyimfihlo kolwazi oludluliswayo. Kungakhathaliseki ukuthi iphathelene nemininingwane yomuntu siqu, idatha yasebhange, idatha yezokwelapha noma olunye ulwazi olubucayi, isivakashi sinesiqiniseko sokuthi angeke zebiwe.

Ngaphezu kwalokho, ukubethela kwezindlela ezimbili kuphinde kuvimbele abantu abanonya ekujoveni okuqukethwe okuwumgunyathi noma baguqule ikhasi lewebhu ngezinjongo zobugebengu bokweba imininingwane ebucayi. Ukuba khona ngokomzimba kwengidi eluhlaza kuvimbela ubungozi bamakhasi amanga avuliwe Ama-URL afanayo asetshenzisiwe ukucupha umsebenzisi.

Ngenxa yalokhu kuvikeleka okuqinisekisiwe kokuthunyelwa kanye nokwenziwe ku-inthanethi, isivakashi sizwa ukuthula kwangempela kwengqondo lapho upheqa isayithi le-HTTPS. Uyazi ngokuba seplatifomu yobungcweti ephethe kahle izindaba zamanje ze-cybersecurity.

🌿 I-HTTPS ivikela idatha ekugetshengeni

Nge-HTTPS, yonke idatha ehwebelana phakathi kwewebhusayithi nabasebenzisi ibethelwe futhi ivikelekile. Azikwazi ukuvinjwa noma zigqekezwe ngesikhathi sokudlulisela, ngokungafani ne-HTTP ejwayelekile.

Lokhu kuvikelwa kwedatha ebucayi kubalulekile, ikakhulukazi uma isayithi lakho linikeza ukuthengiselana, ukubhaliswa kwe-akhawunti noma amafomu okuqoqa ulwazi lomuntu siqu.

🌿 Ngokobuchwepheshe ukushintshela ku-HTTPS kungase kuthathe isikhathi

Nakuba ukushintshela ku-HTTPS sekubalulekile ekuthembekeni kwesayithi, ukuthuthela kobuchwepheshe kule phrothokholi evikelekile. akuwona umsebenzi olula ngaso sonke isikhathi, ikakhulukazi indawo enkulu. Phakathi kokuhlolwa kwesistimu ekhona, ukutholwa kwezitifiketi kanye nokuguqulwa kokucushwa kweseva, iphrojekthi ingathatha ngokushesha amasonto ambalwa.

Okokuqala, kuyadingeka ukwenza uhlu oluphelele lwengqalasizinda yezobuchwepheshe yamanje ukukhomba amaphuzu okungahambisani nokungahambisani noma ukungahambisani. Amaseva athile, isofthiwe noma I-CMS ephelelwe yisikhathi ayisekeli i-HTTPS.

Lokhu kuvame ukulandelwa ukushintshwa noma ukubuyekezwa kwemishini nezixazululo zezinkampani zangaphandle ezingasekeli Izitifiketi ze-SSL. Lesi sigaba sokuqala sokufuduka sisodwa singaphazamisa ithimba le-IT inyanga yonke emikhunjini emikhulu.

Uma ukuhlola sekuqediwe futhi amaseva esesebenzisana ne-HTTPS, kufanele uthenge izitifiketi ze-SSL kwabasemagunyeni abanikeza izitifiketi ukuze uqinisekise ubunikazi besayithi lakho. Kuya ngezinga lokuphepha olifunayo (isizinda esisodwa, isizinda esiningi, i-wildcard...), umthethosivivinywa ukhuphuka usuka kuma-euro ambalwa ukuya kwamakhulu amaningana ngonyaka.

Ngaphezu kwakho konke, ukuhlanganiswa kobuchwepheshe kwesitifiketi esizeni esakhiwe amakhulukhulu wamakhasi nezizinda ezingaphansi kuyinkimbinkimbi. Phakathi kokuphatha ukuvuselela okuzenzakalelayo nokulungisa i-vhost ngayinye, ngokuvamile kudinga amaviki ambalwa omsebenzi ovela kunethiwekhi enolwazi kanye nethimba le-DevOps.

🌿 Ukuvala

Ngokuhamba kweminyaka, iphrothokholi ye-HTTPS kanye ne-padlock yayo ebalulekile eluhlaza kuye kwaba izindinganiso ezibalulekile nganoma yiliphi ibhizinisi elikhona kuwebhu. Ngokubhala ngekhodi ukuxhumana, i-HTTPS iqinisa kakhulu ukwethembeka okucatshangwayo kwesayithi futhi ivikela ukuhwebelana nabasebenzisi.

Ngasohlangothini lwenjini yokusesha, lokhu kuvikeleka kokuxhumana sekuphinde kwaba isignali enhle kuma-algorithms wezinga. Kokubili i-Google ne-Bing zibiza ngokusobala amasayithi asebenzisa i-HTTPS ngokuwanika okwengeziwe isisindo kanye nokuba semthethweni.

Ukuzuza kule bhonasi yokuma kanye nokwenza ngcono ukuzethemba kwezivakashi yizizathu ezimbili ezingaphezu kwezanele zokuthi ungene. Ikakhulukazi njengoba izitifiketi ze-SSL ezivumela ukuthuthela kobuchwepheshe ku-HTTPS manje sezifinyeleleka ngamanani ezithengekayo kakhulu.

Ekugcineni, njengoba abasebenzisi bezwela kakhulu ezindabeni zokuphepha zedijithali, noma iyiphi inhlangano ebucayi kufanele yamukele le mithetho eyimfihlo ukuze igcine ukwethembeka kwayo, isithombe sayo somkhiqizo kanye namasu ayo edijithali esikhathini eside.

Imibuzo Evame Ukubuzwa

Kungani ukushintshela ku-HTTPS kubaluleke kakhulu ku-SEO?

Iphrothokholi ye-HTTPS ivikela ukuhwebelana phakathi komsebenzisi we-inthanethi newebhusayithi evakashelwe. Kusukela ngo-2014, i-Google iye yazisa lesi siginali enhle ku-algorithm yayo yezinga. Ngakho-ke amasayithi e-HTTPS azuza kubhonasi yokuma ecacile emiphumeleni yosesho.

Yiziphi izinzuzo ze-HTTPS ku-SEO yami?

• Izinga elingcono kumagama angukhiye abalulekile
• Ukwenyuka kwethrafikhi efanelekayo nokuguqulwa
• Ukuqinisa ukwethembeka nokwethenjwa kwesivakashi
• Ukuhambisana okungeziwe neziphequluli kanye nezinsizakalo ezithile

Ingabe i-HTTPS inomthelela omuhle kulwazi lomsebenzisi?

Yebo, ngokubethela idatha, i-HTTPS iqinisekisa abasebenzisi be-inthanethi mayelana nokugcinwa kuyimfihlo kolwazi lwabo lomuntu siqu kanye nelasebhange. Iwaqinisekisa ukuzulazula okuzolile nokuyimfihlo.

Ingabe kufanele ngishintshe isayithi lami lonke ngibuyele ku-HTTPS?

Yebo, ibalulekile. Iphrothokholi ye-HTTPS kufanele isetshenziswe kuwo wonke amakhasi esayithi, ngaphandle kwalokho uzolahlekelwa ingxenye yebhonasi ye-SEO. Futhi qiniseka ukuthi zonke izixhumanisi zakho zangaphakathi zikhomba kuma-URL e-HTTPS.

Zithini izindleko zokushintshela ku-HTTPS?

Namuhla, izitifiketi ze-SSL ezivumela i-HTTPS zithengeka kakhulu, kusukela kuma-euro ambalwa ngonyaka. Abanye abasingathi banikeza ngisho nezitifiketi zamahhala. Ukutshalwa kwezimali kukhokha ngokushesha ngenxa yezinzuzo ze-SEO.

Ngalo mhlahlandlela, manje uyazi ukuthi kungani futhi kanjani ukushintshela kuwo indawo evikelekile engu-100%. Ngokuhlanganisa le mpahla ye-SEO namakhasi athuthukiswe ngokobuchwepheshe ngamathuluzi afana I-WP Rocket ukubonakala kwakho kusithenjwa semvelo kuzoba okuphezulu. Ngakho-ke ungabe usangabaza, bese uqala ukushintshela ku-HTTPS manje!