Ungabhala kanjani uhlelo lokumaketha?

Dlulisa i- ukukhishwa komkhiqizo omusha, ukuthuthukisa amasheya ayo emakethe noma yakhe ukwethembeka kwekhasimende: zonke izinjongo zebhizinisi ezidingayo Isu lokumaketha ehlelekile futhi ecabangayo. Kodwa wenza kanjani ngokuklama uhlelo lokumaketha olunomthelela futhi oluguqulayo?

Kusukela ekuhlaziyweni kwemakethe kokuqala kuya encazelweni yezenzo zokusebenza ngokuthuthukiswa kwesu lokuqukethwe elisebenzayo, ukubhala uhlelo lokumaketha kudinga indlela nobungcweti.

Kulesi sihloko, thola isinyathelo ngesinyathelo inqubo okufanele uyilandele ukuze wakhe ngempumelelo umgwaqo wakho wokumaketha. Izeluleko ezisebenzayo nezifanekiso zohlelo zizokusiza ukuthi udale uhlaka oluqinile lwemikhankaso yakho yesikhathi esizayo.

Ulungele ukuqalisa ukubhala uhlelo lokumaketha lwe-ROI? Asambe !

🥀 Hlaziya indawo yakho yangaphakathi nengaphandle

Ukuhlaziya indawo yangaphakathi nengaphandle kuyisinyathelo esibalulekile ekuthuthukiseni a uhlelo lokumaketha oluqinile. Ikuvumela ukuthi uqonde amandla nobuthakathaka benkampani kanye namathuba nezinsongo ezikhona endaweni yayo.

Ukuhlaziya kwangaphakathi kwezemvelo kubandakanya ukuhlola izinsiza zenkampani, amakhono kanye namakhono. Lokhu kubandakanya ukubuyekeza imikhiqizo noma amasevisi ayo, izinqubo zangaphakathi, ukwakheka kwenhlangano nezinsiza zezimali. Lokhu kuhlaziya kwenza kube nokwenzeka ukuhlonza amandla inkampani engathembela kuwo kanye nobuthakathaka okufanele ithuthuke.

Ukuhlaziywa kwemvelo yangaphandle kugxile izici zangaphandle lokho kungaba nomthelela ebhizinisini. Lokhu kubandakanya ukufunda imakethe, izitayela zabathengi, izimbangi, ozakwethu bebhizinisi, imithetho kahulumeni kanye nezici zezomnotho. Lokhu kuhlaziya kwenza kube nokwenzeka ukuhlonza amathuba okubanjwa kanye nezinsongo inkampani engase ibhekane nazo.

🥀 Setha izinhloso zakho zokumaketha

Uma kuziwa ekubekeni imigomo yokumaketha, kubalulekile ukulandela a Indlela SMART. Lokhu kusho ukuthi izinhloso zakho kufanele zibe ziqondile, zilinganiseke, zifezeke, zifaneleke futhi zihambisane nesikhathi.

Okucacile: Imigomo yakho kufanele icace futhi icace, ichaze ukuthi yini ofuna ukuyifinyelela. Isibonelo, esikhundleni sokuthi “ukwandisa ukuthengisa“, ungathi “khulisa i 10% yokuthengisa ngekota elandelayo”.

Kuyalinganiseka: Udinga ukwazi ukulinganisa nokukala izinhloso zakho. Lokhu kuzokuvumela ukuthi ulandelele ukuqhubeka kwakho futhi uhlole impumelelo yakho. Isibonelo, ungakala ukuthengisa ngokwenzuzo noma inani lamayunithi athengisiwe.

Kuyafezeka: Imigomo yakho kufanele ibe ngokoqobo futhi ifinyeleleke. Kubalulekile ukucabangela izinsiza ezikhona, izithiyo kanye nezici zangaphandle ezingase zibe nomthelela emiphumeleni yakho.

Okuhlobene: Imigomo yakho kufanele ihambisane nesu jikelele lenkampani yakho. Kufanele basize ukufeza izinhloso zebhizinisi lakho futhi bahlangabezane nezidingo zemakethe yakho ohlosiwe.

Isikhathi esinqunyelwe: Udinga ukuchaza isikhathi esithile ofuna ukufeza izinjongo zakho. Lokhu kuzokusiza ukuthi uhlale ugxilile futhi ubeke izinsuku zokugcina ezingokoqobo.

🥀 Chaza isu lakho lokumaketha

Ukuchaza isu lokumaketha eliqinile kubalulekile ukuze ufeze izinjongo zebhizinisi lakho. Nazi izinyathelo ezibalulekile zokuchaza isu lakho lokumaketha:

Ukuhlaziywa kwemakethe : Qala ngokuhlaziya imakethe yakho oyihlosile, okuhlanganisa nezidingo zabathengi, izintandokazi nokuziphatha. Futhi khomba izimbangi zakho futhi uhlole ukuma kwazo emakethe.

Izinjongo zokumaketha: Chaza izinhloso ezicacile neziqondile ofuna ukuzifinyelela ngesu lakho lokumaketha. Lezi zinhloso kufanele zihambisane nezinhloso zebhizinisi lakho futhi zilinganiseke.

Ukuhlukaniswa kanye nokukhomba: Hlukanisa imakethe yakho ibe izingxenye ezihlukile ngokusekelwe kumibandela efana nokubalwa kwabantu, ukuthenga ukuziphatha noma izidingo ezithile. Bese ukhetha amasegimenti afaneleka kakhulu futhi uchaze izethameli oziqondise.

Ukuma : Nquma ukuthi ufuna ukumisa kanjani ibhizinisi lakho, imikhiqizo noma amasevisi ezingqondweni zamakhasimende akho. Khomba izinzuzo zakho zokuncintisana futhi uthuthukise umlayezo ocacile nohlukene.

Ingxube yokumaketha: Thuthukisa inhlanganisela yakho yokumaketha ngokunquma amasu afanelekile we-4Ps (umkhiqizo, intengo, ukusatshalaliswa nokuphromotha). Chaza ukuthi uzoklama kanjani, ubeke, ubeke intengo, usabalalise futhi ukhuthaze okunikezwayo kwakho ukuze ufinyelele izethameli ozihlosile.

Ibhajethi: Nikeza izinsiza zezimali ezidingekayo ukuze usebenzise isu lakho lokumaketha. Nquma ukuthi uzokwaba kanjani isabelomali sakho phakathi kwemisebenzi ehlukene yokumaketha.

Uhlelo lokusebenza : Yakha uhlelo lokusebenza olunemininingwane ukuze usebenzise isu lakho lokumaketha. Chaza imisebenzi ethile, izibopho, umnqamulajuqu nezinto zokwenza zento ngayinye yohlelo lwakho.

🥀 Yakha uhlelo lwakho lokusebenza

Uma usulichazile isu lakho lokumaketha, udinga ukwenza uhlelo olunemininingwane eminingi ukuze ulisebenzise. Nazi izinyathelo ezibalulekile zokuthuthukisa uhlelo lokusebenza olusebenzayo:

Chaza imisebenzi: Khomba imisebenzi ethile okudingeka uyenze ukuze usebenzise isu lakho lokumaketha. Isibonelo, lokhu kungase kuhlanganise ukuklama imikhankaso yokukhangisa, ukudala okuqukethwe kokumaketha, ukubamba iqhaza emicimbini, noma ukumisa izinhlelo zokwethembeka.

Yabela izibopho: Nquma ukuthi ubani ozoba nesibopho somsebenzi ngamunye. Yabela amalungu ethimba lakho noma ozakwethu bangaphandle imisebenzi ethile uma kunesidingo.

Misa izinsuku zokugcina : Misa izinsuku zokugcina ezicacile zomsebenzi ngamunye. Lokhu kuzokusiza ukuthi uhlale usendleleni futhi unamathele ohlelweni lwakho.

Yabela izinsiza: Nikeza izinsiza ezidingekayo zomsebenzi ngamunye, okuhlanganisa isikhathi, imali namakhono. Qiniseka ukuthi unezinsiza ezidingekayo ukuze uqedele umsebenzi ngamunye.

Chaza izinyathelo zokulandelela: Nquma ukuthi uzokala kanjani impumelelo yomsebenzi ngamunye. Lokhu kungase kuhlanganise amamethrikhi afana nenombolo yokuhola ekhiqizwayo, izinga lokuguqulwa, i-ROI, noma ukwaneliseka kwekhasimende.

Hlola ubungozi: Khomba ubungozi obungase buthinte uhlelo lwakho lokusebenza futhi uthuthukise izinhlelo eziphuthumayo zokubhekana nazo.

Buyekeza njalo: Buyekeza uhlelo lwakho lwesenzo njalo ukuze uqinisekise ukuthi usendleleni yokufeza izinhloso zakho zokumaketha. Uma kunesidingo, yenza izinguquko ohlelweni lwakho ukuze uthuthukise ukusebenza kahle kwakho.

🥀 Phatha ukusebenza kohlelo lwakho

Uma ususungule futhi wasebenzisa uhlelo lwakho lokusebenza, kubalulekile ukuphatha ukusebenza kohlelo lwakho lokumaketha. Nazi izinyathelo ezibalulekile zokuphatha ngempumelelo ukusebenza kohlelo lwakho:

Setha imigomo yokusebenza: Khomba izinkomba zokusebenza ezibalulekile (ama-KPI) ukuze uhlole impumelelo yohlelo lwakho lokumaketha. Lokhu kungase kuhlanganise amamethrikhi afana nezinga lokuguqulwa, imali engenayo, imbuyiselo ku-investimenti (ROI), noma ukuqwashisa ngomkhiqizo.

Qoqa futhi uhlaziye idatha: Setha isistimu yokuqoqa idatha ukuze ulandelele ukusebenza kwemisebenzi yakho yokumaketha. Sebenzisa amathuluzi ezibalo ukuze ulinganise futhi uhlole imiphumela ngokumelene nemigomo yakho.

Yenza ukuhlolwa okujwayelekile: Hlela ukubuyekezwa okuvamile ukuze uhlaziye idatha futhi uhlole ukusebenza kohlelo lwakho lokumaketha. Thola amandla nobuthakathaka ukuze uthathe izinyathelo zokulungisa uma kunesidingo.

Lungisa futhi ulungiselele: Sebenzisa ulwazi oluvela ekuhloleni ukuze wenze izinguquko ohlelweni lwakho lokumaketha. Khomba amasu asebenza kahle futhi uwaqinise, kuyilapho ulungisa noma ulahla lawo angakhiqizi imiphumela elindelekile.

Xhumana ngemiphumela: Yabelana ngemiphumela nemininingwane namalungu eqembu lakho noma ababambiqhaza abafanelekile. Lokhu kuzothuthukisa ukubeka izinto obala futhi kuvumele wonke umuntu ukuthi aqonde umthelela wohlelo lwakho lokumaketha.

Hlala uphephile: Isimo sokumaketha siyashintsha njalo, ngakho-ke kubalulekile ukuhlala ushesha futhi uvumelana nezimo. Gada izitayela zemakethe, phendula izinguquko futhi ulungise uhlelo lwakho ngokufanele ukuze ugcine ukusebenza.

🥀 Ukuvala

Sengiphetha, ukubhala uhlelo lokumaketha olusebenzayo kubalulekile empumelelweni yebhizinisi lakho. Ngokulandela indlela ehlelekile futhi ucabangele izici ezibalulekile ezifana nokuhlaziywa kwemakethe, izinhloso zokumaketha, ukuhlukaniswa kanye nokukhomba, ukubeka, inhlanganisela yokumaketha, isabelomali kanye nohlelo lokusebenza, ungakha isu eliqinile nelingokoqobo.

Uhlelo lokumaketha olubhalwe kahle luzokuvumela ukuthi wenze izinqumo ezinolwazi, wabele izinsiza zakho ngobuhlakani futhi wandise imizamo yakho yokufeza izinhloso zebhizinisi lakho. Kuzokusiza futhi ukuthi uhlale ugxilile, ulinganise ukusebenza kwakho futhi ulungise isu lakho ngokusekelwe emiphumeleni etholiwe.

Khumbula ukuthi ukubhala uhlelo lokumaketha kuyinqubo ephindaphindwayo. Kubalulekile ukuyibuyekeza njalo, uqaphe izitayela zemakethe, futhi uzilungiselele ukwenza izinguquko njengoba kushintsha indawo yebhizinisi lakho. Ungafunda kabanzi mayelana ukumaketha kwangaphakathi.

Imibuzo Evame Ukubuzwa

Umbuzo: Luyini uhlelo lokumaketha?

IMP: Uhlelo lokumaketha wumbhalo ochaza izinjongo, amasu kanye nezenzo okumele zisetshenziswe ukuze kuthuthukiswe umkhiqizo, isevisi noma ibhizinisi. Isebenza njengesiqondiso sayo yonke imisebenzi yokuthengisa nokuxhumana.

Q: Yiziphi izici ezibalulekile zohlelo lokumaketha?

IMP: Izinto ezibalulekile zohlelo lokumaketha zifaka ukuhlaziya imakethe, izinjongo zokumaketha, ukuhlukaniswa nokukhomba, ukuma, inhlanganisela yokumaketha (umkhiqizo, intengo, ukusatshalaliswa, ukukhushulwa), isabelomali kanye nohlelo lokumaketha. isenzo.

Umbuzo: Kungani kubalulekile ukuba nohlelo lokumaketha?

IMP: Uhlelo lokumaketha lukusiza ukuthi uchaze inkomba ecacile yemisebenzi yakho yokumaketha, unikeze izinsiza zakho kahle, ulinganise ukusebenza kwakho futhi ulungise isu lakho ngokusekelwe emiphumeleni etholiwe. Kuphinde kukusize ukuthi uhlale ugxile ezinhlosweni zakho futhi ukwandise ukusebenza kahle kwemizamo yakho yokumaketha.

Umbuzo: Ngiqala kanjani ukubhala uhlelo lokumaketha?

IMP: Ukuqala ukubhala uhlelo lokumaketha, kubalulekile ukuhlola kahle imakethe, uchaze izinjongo ezicacile neziqondile, uhlonze izethameli oziqondise futhi uthuthukise isu lokubeka indawo. Ngemuva kwalokho ungathuthukisa imiksi yakho yokumaketha futhi udale uhlelo lokusebenza olunemininingwane.

Q: Ukukala kanjani ukusebenza kahle kohlelo lokumaketha?

I: Ukusebenza kahle kohlelo lokumaketha kungalinganiswa kusetshenziswa izinkomba zokusebenza eziyinhloko (ama-KPI) njengezinga lokuguqulwa, imali engenayo etholiwe, imbuyiselo ekutshalweni kwezimali (ROI) noma ukuqwashisa ngomkhiqizo . Kubalulekile ukuqoqa nokuhlaziya idatha njalo ukuze uhlole imiphumela ngokuqhathanisa nemigomo ebekiwe.

Umbuzo: Ingabe kufanele ngibuyekeze uhlelo lwami lokumaketha njalo?

Yebo kunjalo, Kunconywa ukuthi ubuyekeze uhlelo lwakho lokumaketha njalo. Isimo semakethe siyashintsha ngokushesha, ngakho-ke kubalulekile ukuhlala ushesha futhi uvumelana nezimo. Buyekeza uhlelo lwakho ngezikhathi ezithile, qapha izitayela zemakethe, hlola imiphumela etholiwe futhi wenze izinguquko ezidingekayo ukuze wandise ukusebenza kwakho.

Kodwa-ke, uma ufuna ukulawula izimali zakho ezinyangeni eziyisithupha, ngincoma kakhulu lo mhlahlandlela.

Sishiyele amazwana