Uhlelo lokuguqula lubuyela kumasu okuthengisa

Bonke abathengisi abaku-inthanethi bangathanda ukuthi kungadingeki bamukele ukubuyiselwa futhi wonke amakhasimende ajabule ngokuthenga kwawo. Nokho, lokhu akunjalo ngaso sonke isikhathi. Yonke i-e-commerce kufanele yamukele ukushintshana nezimbuyiselo, njengoba kusungulwe inqubomgomo yokuphatha ukubuyisela. Kepha ukuguqula kanjani ukubuyiselwa kwe-oda kube amasu okuthengisa?

“Ikhasimende lihlezi liqinisile”. Asikwazi ukuziba le nqubomgomo, nakuba ezikhathini eziningi, ikakhulukazi, izinkampani ezincane nezincane zizama ukusungula inqubomgomo yokubuyisela eyinkimbinkimbi kakhulu ukuze ikhasimende liyeke imizamo yalo.

Okuthile okuyiphutha, ngoba kungaba nomthelela ongemuhle futhi kukhiqize isipiliyoni esibi sokuthenga kanye nokunganeliseki kwabathengi. Ucwaningo lubonise ukuthi u-21% wesikhathi, ukwaneliseka okuphansi kwe-e-commerce kungenxa yenqubomgomo embi yokubuyisela nokushintshisana futhi, okungenani, u-19% wabathengi abakaze bathenge ngokuphindaphindiwe endaweni efanayo ngenxa yale nqubomgomo.

Uma sine-e-commerce, into yokuqala okudingeka siyicacise ukukhiqiza ukwethemba okuthile kumthengi. Ikhasimende kufanele libe nokuzethemba okugcwele emikhiqizweni yethu nakithi. Lesi esinye sezidingo ezibalulekile ukuze ikhasimende lithenge ku-e-commerce yakho futhi.

Abathengisi abaningi bakhuthaza ukuthenga ku-inthanethi ngokuthunyelwa kwamaphasela okushibhile noma kwamahhala kanye nezinqubomgomo zokubuyisela ezithambile ukuze bayenge amakhasimende aku-inthanethi ukuthi athenge ngokuzethemba.

Ukubona umkhiqizo, ukuwuzama nokuwuthinta akufani nokuwubona ekhasini lewebhu, ngakho-ke sidinga ukusetha ukubuyisela okulula. Kodwa sizoguqula isimo futhi siphathe ukubuyiselwa kwe-oda njenge- inzuzo yokuncintisanal.

Ngaphambi kokwethula zonke lezi zindlela kuwe, ngithanda ukwabelana nawe ngalokhu kuqeqeshwa okukuvumela ukuba ube nakho izinga lokuguqulwa eliqhumayo kweyakho Isitolo Esiku-inthanethi. Kuyisixhumanisi.

Uyenza kanjani imbuyiselo ibe yimpahla ye-e-commerce yethu?

Njenganoma yimuphi umthengisi, kufanele samukele imbuyiselo nokuhwebelana. Ngakho-ke, sidinga ukushintsha impendulo ibe yithuluzi lokukhiqiza ukwethembana nokuphepha nekhasimende. Kwenziwa kanjani? Sikuchazela yona.

1. Cacisa ngezinqubomgomo zembuyiselo nokushintshisana

Kufanele uchaze ngokucacile ukuthi yimiphi imibandela ikhasimende okufanele lihlangabezane nayo nokuthi lokhu kuzodala noma yiziphi izindleko. Cacisa ukuthi liyini igama nokuthi kufanele ulicele kanjani uma ufuna ukubuyisela umkhiqizo.

2. Hlaziya isizathu sezimbuyiselo eminye imiyalo

Leli phuzu libalulekile, ngoba uma uzazi izizathu kungenzeka ukuthi ungakwazi ukukulungisa. Ngokuvamile, ukukhubazeka kungesinye sezizathu ezivame kakhulu amakhasimende abika ngokubuyisela umkhiqizo.

I-athikili okufanele ifundwe: Ungathuthukisa kanjani ulwazi lomsebenzisi kuwebhusayithi yakho?

Uma kunjalo, kuhle ukuthi ubhekisise iphakethe olisebenzisayo ukuze ubone ukuthi liwusayizi ofanele womkhiqizo wakho nokuthi unazo yini izinto zokuzivikela ezifanele. Ukupakisha ngendlela efanele kuyindlela engcono kakhulu yokuvimbela umonakalo emkhiqizweni wakho.

3. Faka nohlu lwemibuzo ngesikhathi sokubuyisela

Impela, izikhathi ezingaphezu kwesisodwa, uma uke wathenga ku-inthanethi, uqaphele ukuthi ekuthengeni kwakho kube nohlu lwemibuzo mayelana nomkhiqizo uma kwenzeka ufuna ukuwubuyisela.

Kuyindlela yokuthi amakhasimende akho akunikeze ulwazi oluthile ukuze ugweme ukubuyisela esikhathini esizayo futhi kungadingeki ukuthi utshale ezimbuyiselweni kamuva futhi ugcine ikhasimende lakho linawe.

4. Khuthaza ikhasimende ukuthi libuyele esitolo

Endabeni yokuba nesitolo somzimba ngaphezu kwe-e-commerce, ungakhuthaza ikhasimende ukuthi libuyisele esitolo, ngoba kungenzeka lithenge okwengeziwe. Ezinye izinkampani sezivele zenza lokhu.

5. Ibuyisela ngaphandle kwenkokhiso noma imali encane

Leli phuzu libhekwa njengelinye elibaluleke kakhulu uma kuziwa ekukhiqizeni amakhasimende amasha. Futhi kungenxa yokuthi, kubathengi abaningi abaphoqeleka ukuthi baphinde bakhokhe izindleko zokuthumela ukuze babuyisele umkhiqizo, bagcina benokunambitheka okubi emlonyeni wabo, njengoba sebekhokhe kabili umkhiqizo ongafinyeleli kulokho abakulindele. kanti cha bahlala.

Ngalesi sizathu, ukunikezela ngembuyiselo yezindleko zamahhala noma ezincane kuyinketho enhle yokwakha lokho kuthenjwa kwekhasimende okubaluleke kakhulu. Kungaba ukutshalwa kwezimali kwebhizinisi lakho, kodwa kuzonxeshezelwa ngokwethembeka kwaleli khasimende nabo bonke abathenga ibhizinisi lakho.

6. Nciphisa isidingo sembuyiselo

Amasayithi amaningi we-e-commerce atshala imali kubuchwepheshe obufanelekile nemihlahlandlela yosayizi ukusiza abathengi bathole usayizi olungile futhi banciphise isidingo sekhasimende sokubuyisela ukuthenga. Uma amakhasimende ethenga enolwazi, ukubuyisela kuzokwehla ngokuzenzakalelayo. Enye inzuzo uma kuziwa ekuthembekeni kwekhasimende nokugwema ukubuyisela.

Isiphetho

Ngamafuphi, noma singawuthandi umqondo wokubuyiselwa kwe-oda, masiwubuyisele. Bhekana futhi uphathe le nqubo, ngoba iyindlela engcono kakhulu yokuthola ukwethenjwa kwabathengi ngakho-ke ukwethembeka kwabo.

Uma esikhundleni sokuphromotha inqubo elula nesheshayo, sikwenza kube nzima, ngeke sikhuthaze ukuthengisa okuzayo futhi ngeke sigcine amakhasimende. Kufanele njalo ubone uhlangothi oluhle lwezinto.

Kodwa-ke, uma ufuna ukulawula izimali zakho emasontweni ayisithupha, ngincoma kakhulu lo mhlahlandlela.

Sishiyele amazwana