Ungayisebenzisa kanjani i-retargeting ukuthola amakhasimende amasha

I-retargeting iyithuluzi elinamandla lokuthengisa elisetshenziswa amabhizinisi ukuze thola amakhasimende amasha futhi andise ukuthengisa. Kuwuhlobo lokukhangisa ku-inthanethi oluqondise amakhasimende angaba khona asevele abonise intshisekelo kumkhiqizo noma isevisi. Ngokusebenzisa ukuqondisa kabusha, amabhizinisi angafinyelela lawa makhasimende angaba khona futhi bakholise ukuthi bathenge.

Kulesi sihloko, sizoxoxa ngokuthi kuyini ukureta kabusha, izinzuzo zako, amasu okubuyisela kabusha, kanye namasu okuthola amakhasimende amasha.

Sizophinde sixoxe ngokubaluleka kwezinsizakalo zokugaywa kabusha ekufakweni kabusha. Kodwa ngaphambi kokuba siqale, nansi ulenza kanjani ibhizinisi lakho ku-inthanethi

⛳️ Kusho ukuthini ukuphinda ukhombe?

Ukubuyisela kabusha kuwuhlobo lokukhangisa ku-inthanethi oluqondise amakhasimende okungenzeka avakashele iwebhusayithi yakho ngaphambilini noma axhumana nomkhiqizo wakho ngandlela thize.

Kuyindlela yokuxhumana kabusha nabantu ababonise intshisekelo kumkhiqizo noma isevisi yakho futhi ubakhuthaze ukuthi bathenge. Lena indlela okuhloswe ngayo ukumaketha ku-inthanethi, engasetshenziswa ukukhiqiza imikhondo eminingi nokuthengisa.

Ukuqondisa kabusha kusebenza ngokubeka ikhukhi kudivayisi yomsebenzisi, okuvumela umkhangisi ukuthi alandelele imisebenzi ye-inthanethi yomsebenzisi futhi ababonise izikhangiso eziqondiswe kubo. Izikhangiso zenzelwe izintshisekelo zomsebenzisi ngokusekelwe kudatha eqoqwe yikhukhi.

Ukuqondisa kabusha kunezinzuzo eziningi zokwandisa isisekelo samakhasimende akho. Okokuqala, le nqubo yenza kube nokwenzeka ukulandelela amathemba abonise isithakazelo sokuqala emikhiqizweni yakho, kodwa ngaphandle kokuthenga okwamanje. Ngenxa yamakhukhi, ungawaxhuma kabusha phakathi nokuzulazula kwawo okulandelayo ukuze abuyele ekulayisheni.

Iphinde inikeze ithuba lokuphinda ukhulume ngenani lakho elengeziwe ezivakashini esezivele zikutholile, ukuze kancane kancane ujulise ukujwayelana. Ngokuxuba imiyalezo efundisayo neyephromoshini, uzogcina ubakholisile.

Enye inzuzo ukuqondiswa kokuziphatha okukhona ekubhaleni kabusha. Ngokurekhoda amakhasi abukiwe kanye nohambo lwamathemba, ungabathumela imilayezo efanelana nesigaba sabo sokuthuthuka.

Intshisekelo enkulu yakamuva: Inani eliphakeme kakhulu lama-ROI. Eqinisweni, ukuqondisa kabusha izethameli esezikwazi kakade kubiza kancane kunokuthola imikhondo emisha ngokuphelele. Kusabelomali esifanayo sokukhangisa, umthelela webhizinisi uyathuthukiswa.

🔰 Izibalo zokukhomba kabusha

Retargeting iyithuluzi elinamandla marketing ukuthi kungaba esetshenziselwa ukwandisa ukuthengisa futhi ukhiqize imikhondo eminingi.

Nazi ezinye izibalo ezibonisa ukusebenza kokuphinda kuthage:

• Izikhangiso ezikhonjwe kabusha U-70% kungenzeka ukuthi uchofozwe kunezikhangiso zendabuko.
• Banayo Izikhathi eziyi-10 kungenzeka ukuthi ziguqule kunezikhangiso zendabuko.
• Izikhangiso ezikhonjwe kabusha zingase kwenyusa imali engenayo kuze kufike ku-400%.
• Izikhangiso ezikhonjwe kabusha zingakhula ukukhumbula umkhiqizo kufika ku-700%.

Lezi zibalo zibonisa amandla okuphinda kuthage futhi angasetshenziswa kanjani ukukhiqiza imikhondo eminingi futhi kwandiswe ukuthengisa.

⛳️ Amasu okukhomba kabusha

Retargeting, ebizwa nangokuthi i-retargeting, kuhlanganisa ukwethula ukukhangisa kumsebenzisi we-inthanethi osevele ehlangene nomkhiqizo wakhe. Ngenxa yokulandelela amakhukhi abekwe kumasayithi, kuyenzeka ukuthi uphinde uyixhume ngokuhamba kwesikhathi ngenkathi uphequlula. Ukuhlehlisa kabusha ngaleyo ndlela kwenza kube nokwenzeka ukuqalisa kabusha amathemba “asivivi” ngendlela yomongo. Ake sibone ukuthi yimaphi amasu okufanele sisebenzise.

Isinyathelo sokuqala Ngokusobala, okusele nje ukufaka iphikseli yokulandelela kusayithi lakho ukuze uqoqe idatha yokuziphatha yesivakashi. Ngakho singakwazi ukudala izethameli ngokusekelwe ekubukweni kwekhasi.

Isibonelo, izethameli “inqola elahliwe” izobe ifinyelele ifaneli yokuthenga ngaphandle kokuphothula. Umlayezo ungabe usugcizelela iphromoshini yamanje ukuze uqalise isenzo sokuthenga.

Okulandelayo kuza ukukhethwa kwendlela yokusabalalisa izikhangiso eziphokophelwe kabusha, ngokuvamile ngokusebenzisa Izikhangiso ze-Google kanye nezikhangiso ze-Facebook ezinikeza amathuluzi aqondiswe kakhulu. Ukuqondisa kabusha kusebenza kahle kakhulu ku-Facebook njengoba abasebenzisi be-inthanethi bachitha isikhathi esiningi lapho, okwandisa amathuba okubafinyelela.

Amafomethi wokukhangisa amaningana kungenzeka. Isibonisi sakudala esinamabhanela, ahlanganiswe ngokomdabu esiphakelini sezindaba, noma amavidiyo athatha ukunaka okwengeziwe, ikakhulukazi kuselula. Noma ngabe iyiphi ifomethi, qiniseka ukuthi idizayini nomlayezo wekhasimende kuhambisana nesithombe sokuqala somkhiqizo.

Mayelana nokuqukethwe, olunye ulwazi lomkhiqizo nezinyuso ezikhangayo. Isibonelo, umuntu ongase abuke ibanga angakhonjwa kabusha ngesigqebhezana esingu--20% kuso, kuyilapho inqola elahliwe izothola isikhumbuzi sezinzuzo zomkhiqizo.

🔰 Ukwakhiwa kohlelo lwakho lokuphinda ukhombe

Ake siqale ngokuchaza izinjongo zethu eziqondile mayelana nomkhondo nokuthengisa okulindelekile kulelisu lokuphinda likhonjwe. Sizophokophela a 20% ukwanda yenani lamathemba angenayo kufaneli phakathi nezinyanga eziyisi-6.

Iphrojekthi yokuqala izobandakanya ukubeka iphikseli ye-Facebook ne-Google Analytics kuwo wonke amakhasi esayithi ukuze kuqoqwe idatha yokuphequlula engaziwa ezivakashini. Lokhu kuzosivumela ukuthi sakhe futhi sifaneleke izethameli zethu ukuthi zikhombe kabusha.

Okulandelayo kuza incazelo yezethameli ezibalulekile, ukukhombakungenzeka ukuthenga. Sizoqale sigxile ezivakashini zefaneli yokuthenga ezingakaphothuli i-oda lazo, bese kuba yilezo ezibuke ububanzi bethu beprimiyamu.

Ukuqondisa kabusha kuzokwenziwa kusebenze nge-Facebook Ads kanye nemikhankaso ye-Google Shopping enikezelwe kulawa masegimenti. Sizohlanganisa isibonisi sakudala namafomethi wevidiyo ukuze sifinyelele amathemba ezindaweni zabo ezihlukene zokuxhumana. Umlayezo uzogxila enzuzweni yokuthenga ngokushesha.

Sizohlola abadali abaningi kanye nezisusa zokuphromotha ukuze sithuthukise ukusebenza. Isabelomali esikhulayo sizokwabelwa amasu angcono kakhulu okwandisa ukufinyelela kwabo.

⛳️ Amathiphu wokuphinda ukhombe

Ukubuyisela kabusha kuyisu elinamandla lokuthola amakhasimende amasha nokwandisa ukuthengisa kwakho. Nokho, ukuze ukwandise ukusebenza kwayo, kufanele ulandele amanye amathiphu abalulekile. Okokuqala, kubalulekile ukukhomba izethameli zakho ozihlosile ngaphambi kokuqala ukuphinda uthage. Chaza ngokusobala ukuthi obani abangaba amakhasimende akho ukuze udale izikhangiso eziqondene nawe nezihlobene.

Okulandelayo, sebenzisa amaphikseli okulandelela ukuze uqoqe idatha emayelana nezivakashi zewebhusayithi yakho. Le datha izokusiza ukuthi uqondise abantu asebebonise intshisekelo kumikhiqizo noma amasevisi akho.

Uma usuqoqile idatha emayelana nezivakashi zakho, ungenza izikhangiso zakho zibe ngokwakho ngokusekelwe ezenzweni zabo zangaphambilini. Hlela umyalezo ngokwamakhasi avakashelwe noma imikhiqizo ebukiwe.

Kubalulekile futhi ukuhlukanisa izethameli zakho ngokusekelwe kumibandela ehlukene efana neminyaka, ubulili, izinto ozithakaselayo, njll. Lokhu kuzokuvumela ukuthi uthumele izikhangiso ezithile esigabeni ngasinye, okwandisa amathuba okuguqulwa.

Okokugcina, nikeza izipesheli noma izaphulelo ezikhethekile kubasebenzisi asebebonise intshisekelo emikhiqizweni yakho. Lokhu kuzobakhuthaza ukuthi babuye bazoqedela ukuthenga kwabo.

⚡️⚡️ Izinkundla zokukhomba kabusha

Kunezinkundla ezihlukene zokukhomba kabusha ongazisebenzisa ukuze udale futhi uphathe imikhankaso yakho yokukhomba kabusha.

Nazi ezinye izinkundla ezidume kakhulu zokuphinda zikhonjwe kabusha:

• Izikhangiso ze-Google- I-Google Ads ingenye yezindawo ezidume kakhulu zokukhomba kabusha futhi ingasetshenziswa ukudala nokuphatha imikhankaso yakho yokuphinda ukhombe.
• Izikhangiso ze-Facebook - Izikhangiso ze-Facebook kungenye inkundla yokukhomba kabusha edumile futhi ingasetshenziswa ukudala nokuphatha imikhankaso yakho yokuphinda ukhombe.
• Izikhangiso ze-Twitter - Izikhangiso ze-Twitter kungenye inkundla yokukhomba kabusha edumile engasetshenziswa ukudala nokuphatha imikhankaso yakho yokukhomba kabusha.
• Izikhangiso ezixhunyiwe - Izikhangiso ze-LinkedIn ingenye inkundla yokukhomba kabusha edumile engasetshenziswa ukudala nokuphatha imikhankaso yakho yokuphinda ukhombe.

🔰 Amasevisi okugaya kabusha

Amasevisi okugaywa kabusha ayingxenye ukubaluleka kokuhlehlisa kabusha. Lawa masevisi angakusiza ukuthi ufinyelele amakhasimende okungenzeka asevele ahlanganyele nomkhiqizo wakho.

Amasevisi okugaywa kabusha akuvumela ukuba wenze kanjalo vuselela inkhulumomphendvulwano namakhasimende futhi ubakhumbuze ngobukhona bomkhiqizo noma isevisi yakho. Angaphinda asetshenziselwe ukukhomba amakhasimende angaba khona angakaxhumani nomkhiqizo wakho.

Amasevisi okugaya kabusha angakusiza ukwandisa ukuguqulwa futhi ukhiqize imikhondo eyengeziwe. Bangakusiza futhi ukuthi ukhulise ukuqwashisa nokwethembeka kumkhiqizo wakho.

Uma zisetshenziswa ngendlela efanele, izinsiza zokugaywa kabusha zingaba indlela ephumelelayo ukufinyelela abangaba amakhasimende futhi ukhiqize ukuthengisa okwengeziwe.

⛳️ Ukuvala

Ukubuyisela kabusha ku-a ithuluzi lokumaketha elinamandla engasetshenziswa ukukhiqiza imikhondo eminingi nokwandisa ukuthengisa. Kuyindlela eqondiwe ekukhangiseni okuku-inthanethi engasetshenziswa ukufinyelela abangase babe amakhasimende asevele ezwakalise intshisekelo kumkhiqizo noma kusevisi yakho.

Kulesi sihloko, sihlanganise ukuthi kuyini ukubuyisela kabusha, izinzuzo zokubuyisela kabusha, izibalo zokubuyisela kabusha, amasu okubuyisela kabusha, indlela yokusebenzisa i-retargeting ukuze uthole amakhasimende amasha, ukudala uhlelo lwakho lokubuyisela kabusha, amathiphu okubuyisela kanye nokuhlenga kabusha izinkundla.

Siphinde saxoxa ngokubaluleka kwezinsizakalo zokugaywa kabusha ekufakweni kabusha. Uma ufuna indlela yokufinyelela amakhasimende angaba khona futhi wandise ukuthengisa kwakho, ukuphinda ukhombe kuyindlela ephumelelayo. Olandelayo amathiphu namasu okukhulunywe ngakho kulesi sihloko, ungakha imikhankaso yokukhomba kabusha eyimpumelelo futhi uthole amakhasimende amasha.