I-BA BA yokumaketha?

Ukuthengisa yilokho okushoyo nokuthi ukusho kanjani uma ufuna ukuchaza ukuthi muhle kangakanani umkhiqizo wakho nokuthi kungani abantu kufanele bawuthenge. Ungu-a ukukhangisa, incwajana, umbiko kwabezindaba. Masibhekane nakho, kumuntu ovamile webhizinisi, ukumaketha kulingana nokukhuthazwa.

Kubantu abaningi bebhizinisi, kumane kumayelana nokuthengisa ngezinga elikhulu. Iqiniso liwukuthi ukumaketha kuhlezi ezimpambanweni zebhizinisi kanye nekhasimende - umxazululi omkhulu wenzuzo yenkampani kanye nezidingo zomthengi. Ukumaketha kudlala indima ebalulekile indima namuhla.

Kulesi sihloko, sizokutshela lokho okudingeka ukwazi mayelana nokumaketha ngendlela yethu. Kodwa okokuqala, nansi isofthiwe ezokuvumela ukuze uguqule amathuba akho abe ngamakhasimende.

Asihambe

🔰 Kuyini Marketing?

Ngifundisa abafundi lokho ukumaketha kuyingxoxo. Yingxoxo eqala phakathi kwabantu ababili abangazani kahle. Izingxoxo ezinhle ziholela ekuqondeni izidingo zabaxoxisana nabo.

Imibono emikhulu efana nale iholela emikhiqizweni emangalisayo elethwa ngokuzizwisa kwamakhasimende okubandakanyayo. Kuyamaketha. Uma ngihlangana nomuntu engingamazi, ngibabuza imibuzo. Ngizama ukumazi. Ngiyazama ukuqonda amaphupho akhe, izinkinga zakhe kanye nezidingo zakhe.

ANGIKHULUMI ngami ngaphandle uma enesithakazelo sangempela sokwazi okwengeziwe ngami. Kodwa lokho kuvela kuphela ekuzweleni kweqiniso nokweqiniso. Kufanele ngimkhathalele ngempela lo muntu ukuze ngithole ukwethenjwa kwakhe.

Le ngxoxo iyaqhubeka njengoba siqondana kangcono. Futhi njengobudlelwano babantu, amabhrendi anokuxhumana okujulile yilawo abonakala ekhathalelana kakhulu kunawo.

Futhi njengasempilweni yangempela kanye nokusebenzisana kwabantu kwansuku zonke, ukumaketha kusho ukuthi kufanele wenze okungaphezu kwalokho othemba ukukuthola.

Abathengisi abakhulu bangothisha abashisekayo, babelana ngobuchule babo ngethemba kuphela lokuthi basiza abantu. Inzuzo yokuhweba ilele ekusunguleni ukwethenjwa nokwakha umphakathi abakholelwa kuwe ukubasiza lapho kudingeka.

Uma sinikezwa ukukhetha, sithenga kuphela amabhrendi esiwaziyo, esiwathandayo nesiwathembayo!

🔰 Uyini uhlobo?

Ngifunde kudala ukuthi umkhiqizo wakho uyinto ekhona engqondweni yekhasimende lakho. Izikhangiso aziwushintshi umbono womkhiqizo wakho. Ukumaketha ukwahlulela, umuzwa, umuzwa, odalwa isamba sakho konke ukusebenzelana enginakho nenkampani.

Okuhlangenwe nakho kuphela okushintsha umbono womkhiqizo engqondweni yekhasimende. Imikhiqizo kufanele ilethe ukuzizwisa kwamakhasimende okumangalisayo.

Hhayi nje emikhiqizweni esiyithengisayo nendlela esiyiletha ngayo “ izici ”, kodwa ngendlela esiziphatha ngayo njengenkampani, ngendlela abasebenzi bakho abangiphatha ngayo, ngesamba sakho konke lokhu okuhlangenwe nakho, umkhiqizo uyakhiwa.

Ngicabanga ukuthi'I-Apple ne-Starbucks ukukhathalela ngokuhlinzeka ngobuchwepheshe obuhle nekhofi elihle. Kepha futhi ngicabanga ukuthi i-Apple iletha isithembiso sayo sokusebenziseka kalula, imikhiqizo eklanywe kahle futhi eklanywe kahle. Ngikholelwa ukuthi i-Starbucks ikhathalela kakhulu ngomthelela wayo emhlabeni kunokuthengisa ikhofi eliningi.

Iqiniso noma amanga, Lesi isipiliyoni enginaso ngale mikhiqizo. Lokhu okuhlangenwe nakho kugxilile engqondweni yami. Futhi alikho inani lokukhangisa, amalogo noma abathengisi abangakushintsha lokho.

🔰 Marketing and Branding

Ukuthengisa kungaba nomthelela omuhle noma omubi kumkhiqizo. Kungasiza ukudala umuzwa omuhle womkhiqizo ngokuba nezingxoxo ezakhayo, eziwusizo, nezinozwela namakhasimende abo.

Abakhangisi bangalimaza amabhrendi lapho bephazamisa izinhlelo zethu ze-TV nokuzizwisa kuwebhu ngokudlala izikhangiso zamadoda anamantombazane amahle engalweni eyodwa nomkhiqizo wawo kwenye.

Izinkampani ezicabanga isigidi samadola kwezocansi, ukukhangisa, amalogo asakazeke yonke indawo, abasebenzi abanohlonze kanye nabathengisi abacindezelayo bayalahleka. Abawuqondi umhlaba esiphila kuwo.

🔰 Ukuthengisa kusiza ukwakha amabhrendi ngokusebenzisa ukuzizwisa okuhle

Emhlabeni ophelele, ukusekelwa kokuthengisa ukudalwa kwemikhiqizo eqinile. Imikhiqizo emikhulu yenza ukumaketha okuhle. Basebenza njengothisha ezithamelini zabo ngokuletha imikhiqizo emangalisayo. Baphatha abasebenzi babo ngenhlonipho futhi benze njengezakhamuzi zomhlaba ezinakekelayo, becabanga ngezizukulwane ezizayo.

Amabhrendi amahle kakhulu asikhombisa ukuthi angobani emizweni abayilethayo. Ukuthengisa kudinga ukuqonda ukuthi isipiliyoni esihle kufanele sibe yini. Ukukhangisa kuphazamisa ukuzizwisa kwethu futhi ngezinye izikhathi asikuzondi ngenxa yalokho.

🔰 Izinhlobo Zokumaketha

Kulabo abacabanga ukuthi ukumaketha kuyinto efanayo nokukhangisa, akukho okungaba ngaphezu kweqiniso. Ukukhangisa kungaba yingxenye encane yohlelo lokumaketha, kodwa yingxenye eyodwa kuphela yendida. Ngempela, kungenzeka ukusebenza ngesu lokumaketha elingasebenzisi nhlobo ukukhangisa.

Ingahlukaniswa ngokungaxhunyiwe ku-inthanethi kanye nezindlela eziku-inthanethi noma zedijithali. Ukumaketha okungaxhunyiwe ku-inthanethi kuqukethe ukukhangisa “ bendabuko » emaphephandabeni, emsakazweni nakumabona kude, kanye nokuhambela imicimbi efana nemibukiso yezohwebo, imibukiso nezingqungquthela. Kungabandakanya nokumaketha kwamagama.

Amabhizinisi amaningi azosebenzisa inhlanganisela yezindlela zokumaketha eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Kodwa-ke, kulezi zinsuku ibhalansi ishintshela kakhulu ekumaketheni kwe-inthanethi.

Ngempela, abathengi bachitha isikhathi esiningi ku-inthanethi futhi ukumaketha kwedijithali kunikeza izinzuzo ezahlukahlukene ngokuya ngesivinini, ukusebenza kahle kanye nembuyiselo ekutshalweni kwezimali. Ngakho-ke ake sibheke ezinye zezinhlobo ezahlukene zokumaketha okuku-inthanethi ezitholakala kumabhizinisi namuhla:

✔️ Ukuthengisa okuqukethwe

Ukushicilela okuqukethwe ngezindlela ezihlukene ukwakha ukuqwashisa ngomkhiqizo nokugcina ubudlelwano bamakhasimende. Ngokuvamile kuthathwa njengohlobo lokumaketha kwedijithali, kodwa kungenzeka futhi ungaxhunyiwe ku-inthanethi.

Izibonelo zokumaketha okuqukethwe zifaka amabhulogi, okuthunyelwe kwenkundla yezokuxhumana, i-infographics, namavidiyo.

✔️ Ukuthuthukisa Injini Yokusesha

Okuvame ukubizwa nge-SEO, kuyinqubo yokuthuthukisa okuqukethwe kwewebhusayithi yakho ukuze kubonakale kakhudlwana ezinjinini zokusesha nokuheha ithrafikhi eyengeziwe ekusesheni.

✔️ I-Search Engine Marketing 

Eyaziwa nangokuthi i-pay-per-click noma i-PPC, ngalolu hlobo lokumaketha, amabhizinisi akhokha ukuze abe nesixhumanisi sesayithi labo esibekwe ngokugqamile emakhasini wemiphumela yenjini yokusesha.

✔️ Social Media Marketing

Sebenzisa izinkundla zokuxhumana ezifana ne-Facebook, Instagram kanye ne-Twitter ukuze wakhe ubudlelwano namakhasimende akhona futhi ufinyelele izethameli ezibanzi ngokusebenzisa izwi ledijithali.

✔️ I-imeyili Marketing

Ukuthumela ukuxhumana kwe-imeyili okuvamile kubasebenzisi ababhalisele uhlu lwakho ukuze bakhe ubudlelwano futhi baqhube ukuthengisa.

✔️ Ithagetha kabusha 

THE ukukhomba kabusha iyithuluzi elinamandla lokumaketha elisetshenziselwa ukuzuza amakhasimende amasha. Xhumana namakhasimende akhona noma angaba khona ngemva kokuthi asevele abe nokusebenzisana nomkhiqizo wakho ukuze uwenze abuyele noma aguqulele endalini. Isibonelo, beka isikhangiso kokuphakelayo kwabo kwe-Facebook komkhiqizo othile abawubuke kusayithi lakho.

✔️ I-Influencer Marketing

Sebenzisa abantu bephrofayili ephezulu kanye nabalandeli abaningi benkundla yezokuxhumana ukukhuthaza umkhiqizo noma isevisi yakho.

Lezi izibonelo ezimbalwa zezinhlobo ezidume kakhulu zokumaketha kwedijithali ezidlalwayo namuhla. Ngayinye yalezi zindlela ingahlukaniswa ibe ezinye izinhlobo ezimbalwa zokumaketha futhi ngempela kukhona amakhulu noma izinkulungwane zezinhlobo ezahlukene zokumaketha ezihlanganisa zombili iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi.

Alikho ibhizinisi elithembele ohlotsheni olulodwa nje lokumaketha. Ngakolunye uhlangothi, ngaphandle uma ungowamazwe ngamazwe onesabelomali nezinsiza ezinganqunyelwe, akwenzeki futhi ukubhekana nazo zonke izinhlobo ezahlukene zokumaketha.

Ukwakha a Isu lokumaketha ngempumelelo ebhizinisini lakho ngalinye, kufanele ukhethe izinhlobo zokumaketha ezizosebenza kahle kuwe futhi wenze uhlelo lapho zihlanganiswa khona nesu eliyinhloko.

🔰 Umehluko phakathi kokumaketha nokuthengisa

Ukuthengisa nokumaketha kuhlobene eduze kodwa kuhlanganisa imisebenzi ehlukile ebhizinisini lakho.

Ithimba labadayisi alinazwi ekutheni umkhiqizo uyini noma ubani owuthengayo - bavele bathathe umkhondo futhi uyabakholisa ukuthi bathenge. Abasebenzi abasebenza kwezokuthengisa badinga ukwakha ubudlelwano obuseduze namakhasimende akho, futhi badinga ubuhlakani bokuthengisa ukwenza lokho.

Ithimba lokumaketha lihlinzeka ngale mikhondo ngokufundisa abangaba amakhasimende mayelana nomkhiqizo wakho nomkhiqizo. Baphinde basebenzise impendulo yekhasimende kanye nobuhlakani ukuze banqume ukuthi yimiphi imikhiqizo abazoyikhiqiza ngokuzayo noma ukuthi bayilungisa kanjani imikhiqizo ekhona ukuze ihlangabezane kangcono nezidingo zamakhasimende.

Ngeke uphumelele ekuthengiseni ngaphandle uma abantu obathengisayo sebenolwazi oluthile lomkhiqizo noma umkhiqizo wakho - yilokho ukumaketha okungakwenzela khona.

Ukuze kube neqhinga eliphumelelayo, amaqembu ezentengiso nabathengisi kufanele asebenzisane eduze futhi abe nendlela ebumbene. Lokhu kuqinisekisa ukuthi imikhondo yekhwalithi enhle kuphela edluliselwa eqenjini labadayisi.

🔰 Ukuqonda ikhasimende lakho ngokumaketha

In marketing, ukwazi yakho ikhasimende libalulekile. Eqinisweni, abanye abathengisi bahamba baze bathi ukumaketha kuyinqubo yokuqonda amakhasimende akho.

Kufanele kuqale kusenesikhathi ohambweni lwakho lobungcweti, ngaphambi kokuthi umkhiqizo wakho ubonakale. Lokhu kukhangisa kokuqala kubandakanya ukucwaninga nokufunda kumakhasimende akho ukuze wakhe umkhiqizo noma isevisi ehlangabezana nezimfuno nezidingo zabo.

Lolu cwaningo olunzulu lwekhasimende akuwona umsebenzi wokumaketha owenziwa kanye nje, kodwa uqhubeke. Amaqembu okugxilwa kuwo, izinhlolovo zamakhasimende, nokuqoqa idatha yomsebenzisi ku-inthanethi zonke izindlela ezingakusiza ukuthi ufunde kabanzi mayelana nokushintsha kwesisekelo samakhasimende futhi uqinisekise ukuthi umkhiqizo wakho uxhumana nawo ngendlela ephusile. ngendlela efanele.

Uma umkhiqizo noma isevisi ethile yethuliwe emakethe, impumelelo yawo kufanele ihlolwe ukuze kubonakale ukuthi iyahlangabezana yini nezidingo zamakhasimende. Ukumaketha nakho kudlala indima ekusizeni amakhasimende nasekuthuthukiseni ubudlelwano bamakhasimende.

Akukhona nje ngokufinyelela amakhasimende amasha, kodwa futhi nokuqinisekisa ukuthi uthola okuningi kumakhasimende akho akhona nokuthi ahlala isikhathi eside ngangokunokwenzeka. Ukumaketha ngedijithali kuvule umhlaba omusha wamathuba okuqonda kangcono amakhasimende akho futhi wakhe ubudlelwano nawo.

Manje sinekhono lokuqoqa idatha eningi emayelana nabantu, okuhlanganisa izibalo zabo, indawo, imikhuba yokuthenga, ukusebenzisana kwemikhiqizo yangaphambilini, abakuthandayo nabangakuthandi, nokuningi.

🔰 Ingxube yokumaketha enkathini yedijithali

"Izingxube zokumaketha", ebizwa nangokuthi "i-4 Ps" yokumaketha, zibhekwa njengesisekelo sohlelo lwakho lokumaketha. Bamele izinqumo ezibalulekile okufanele uzenze lapho uthengisa imikhiqizo noma amasevisi akho:

✔️ umkhiqizo 

Uzoba yini umkhiqizo noma isevisi yakho ngempela futhi ihlangabezana kanjani nezidingo zekhasimende lakho?

✔️ intengo  

Kuyini intengo uzowumisa umkhiqizo wakho? Lesi akusona isibalo semali ngaso sonke isikhathi, njengoba amakhasimende angahweba ngesikhathi sawo noma ulwazi ngomkhiqizo “wamahhala”.

✔️ indawo 

Uwuletha kanjani umkhiqizo ekhasimendeni? Ingabe beza esitolo esiphathekayo noma uthengisa ku-inthanethi? Ingabe uqondise indawo ethile?

✔️ Promotion 

Yiziphi izindlela zokumaketha ozozisebenzisa ukuze umkhiqizo wakho waziwe emhlabeni wonke?

Ukuthola inhlanganisela yokumaketha kahle kusho ukuthi uzokwazi ukuvumelanisa nezimfuno nezidingo zamakhasimende akho, wakhe ubukhona bomkhiqizo wakho, futhi wandise imbuyiselo yakho ekutshalweni kwezimali.

Umqondo we-du Ingxube yokuthengisa ye-4P kwakucatshangwa kudala ngaphambi kokuba i-inthanethi ibe yingxenye yempilo evamile yansuku zonke, kodwa ingashintshwa kalula ukuze yakhe isisekelo sokuthuthukisa isu lokumaketha ezweni lanamuhla ledijithali. Emhlanganiseni wokuthengisa wedijithali, ama-4Ps ayafana, kodwa indlela ihlukile.

✔️ umkhiqizo 

I-inthanethi isho ukuthi ungaba nebhizinisi ngaphandle kokusungula izinto ezibonakalayo. Kunalokho, ungathengisa imikhiqizo yedijithali njengama-eBooks nezifundo. Ngisho noma uthengisa imikhiqizo ephathekayo, inqubo yokuthuthukisa umkhiqizo ishintshe unomphela.

Manje kungenzeka oda futhi udale imikhiqizo efunwa kakhulu ukuhlola imakethe kuqala, kanye nekhono lokuhlola amakhasimende akho ngokushesha futhi kalula kusho ukuthi mancane amathuba okuba wenze amaphutha uma kuziwa ekuthuthukisweni komkhiqizo.

✔️ intengo 

Ubuchwepheshe bokumaketha bedijithali busho ukuthi akumele unqume ngentengo eyodwa yomkhiqizo noma isevisi yakho - ungalungisa ngokushintshashintshayo inani ngokusekelwe kokuthi ubani oyibhekile.

Kuphinde kube nokuguquguquka okwengeziwe uma kuziwa kumamodeli wamanani, okubhaliselwe nezinkokhelo eziphindelelayo ezenziwa kufinyeleleke kakhudlwana kumabhizinisi nakumakhasimende azo zonke izinhlobo.

✔️ indawo 

Ngokusobala umehluko omkhulu lapha ukuthi uthengisa ku-inthanethi kunesitolo esiphathekayo. Kodwa futhi kukhona iziteshi eziningi ezahlukene ongazihlola uma kuziwa ekuthengiseni ku-inthanethi. Iwebhusayithi yakho, izimakethe eziku-inthanethi, i-imeyili, kanye nenkundla yezokuxhumana konke kuyizindlela ongazicabangela.

✔️ Promotion

Nakulokhu, usazowukhangisa umkhiqizo wakho, kodwa izindlela zihlukile kunalezo obungazisebenzisa eminyakeni engama-30 edlule. Esikhundleni se-imeyili eqondile nokuphrinta ukukhangisa, isu lakho lingabandakanya ukumaketha nge-imeyili kanye kumanethiwekhi omphakathi.

Nganoma ikuphi ukukhathazeka, ngishiyele amazwana. Kodwa ngaphambi kokuba uhambe, wena i-accelerator yobulungu okukuvumela ukuthi ukhiqize ama-euro akho okuqala angu-1000 ngokuhlanganyela ngenyanga eyodwa.