Kungani kubaluleke kangaka ukumaketha?

Kungani kubaluleke kangaka ukumaketha? Ukubaluleka kokumaketha ezimpilweni zethu akusadingi ukuboniswa. Uma ucabanga ukuthi ukumaketha kukhona ezinkampanini kuphela nokuthi kuyindaba engakuthakaseliyo, Unephutha. Ukumaketha, ibaluleke kakhulu futhi ikhona empilweni yakho kunalokho oyicabangayo futhi ibalulekile ngezizathu eziningi.

Wonke amabhizinisi azihloniphayo adinga umnyango wokumaketha, ngoba kungumqaphi wenkampani. Ongenayo uyogwetshelwa ukukhukhuleka nokuvalwa kwayo.

Okokumaketha kwendabuko kanye ukumaketha kwedijithali, into ebaluleke kakhulu IKHASIMENDE. Eminyakeni edlule, imikhiqizo kanye nezinsizakalo zadalwa futhi zakhiqizwa, futhi zenzelwe ukudayiswa, noma yiziphi izidingo zabathengi, zadalwa.

Ukuthengisa kunomthwalo wemfanelo wokufuna izidingo zabasebenzisi futhi ubanelise ngokusemandleni. Nakhu ukuthi kungani ukuthengisa kuyilokho okudingayo ukuze uphumelele. Ukubaluleka kokumaketha manje akuphikiseki. Asambe!!

🥀 Marketing, isiqalo sayo yonke impumelelo

Ukubaluleka kokumaketha akusadingi ukuboniswa. Ithimba lokumaketha libalulekile ngoba lisiza imikhiqizo ukuthi icwaninge izethameli eziqondiswe kubo futhi yabelane ngesevisi, umkhiqizo, noma umbono ngempumelelo.

Ngaphandle kokumaketha, umkhiqizo wobuhle, isevisi yokwamukela izihambi noma isevisi yokudla izothuthukiswa ngendlela efanayo ncamashi.

Ngaphandle kochwepheshe bezentengiso, osomabhizinisi namabhizinisi bebengeke baphumelele futhi bakhohlakale. Ngokuqondene nabantu, kwakuzothatha isikhathi eside ukuthola umkhiqizo noma isevisi, futhi babengeke bazi ukuthi iyiphi elungele bona.

Awazi ukuthi kungani ukumaketha kubalulekile ekuphileni kwansuku zonke? Ngezansi isibonelo sezinzuzo zayo. Cabanga ukuthi ufuna ukuthenga izicathulo zeholide lakho elilandelayo futhi, ngakho-ke, ucabanga ngesicathulo esingeke sikulimaze.

Ungena ku-inthanethi, ubheke izicathulo ezinethezekile nezinketho ezingapheli ziyaziveza, uchofoza leso osithandayo futhi emizuzwini embalwa usuvele unokuthengile.

Kulokhu, ukumaketha kukuhlinzeka ngemiphumela futhi ikukhulule ekufuneni ngesandla izicathulo ezikhululekile phakathi kwezicathulo zezingane, izicathulo ze-orthopedic, izicathulo zesithende, izicathulo ze-non-slip sole, izicathulo zesikhumba, izicathulo zesikhumba ze-patent, njll.

Ukuthengisa kubalulekile ngoba, ngaphandle kwakho, ubudlelwano bakho nemikhiqizo bungaba yinkimbinkimbi futhi ukuthenga kwakho kungaba nzima kakhulu, kudle isikhathi futhi kukhathaze. Ukwengeza, kungaba nzima kakhulu kuwe ukufanisa izinhlobo eziningi zemikhiqizo futhi wandise amathuba okuqhathanisa neminye imikhiqizo.

Khumbula, esikhathini sedijithali, ukumaketha akwenzeki kuphela kumabhodi ezikhangiso, omagazini noma kumabonakude, kodwa nasezinkundleni zokuxhumana kanye namakhasi ewebhu. Ukumaketha kwedijithali.

🥀 Indawo yokuthengisa emabhizinisini?

Kungenzeka ukuthi uke wazibuza ukuthi kungani amabhizinisi esebenzisa ukumaketha kwedijithali namuhla. Impendulo ithi iyithuluzi elingcono kakhulu ukuze amabhizinisi axhumane nezithameli zawo, athole ukuthi ziyini izidingo zawo, futhi aqalise imikhiqizo noma amasevisi anganikeza izixazululo ezidingweni zabo.

Ukuthengisa ngedijithali kwenza kube nokwenzeka ukuphendula imikhuba yokusetshenziswa kwabathengi futhi ngaleyo ndlela kube nomthelela ezinqumweni zabo lapho bethenga.

Uma ungavumelani naleli su, uzifaka engozini yokulahlekelwa ithuba lokuvuna izinzuzo zokumaketha kwedijithali. Umnyango wokumaketha unomthwalo wemfanelo ukuqoqa umkhondo abafanelekile ukubathengisela imikhiqizo namasevisi. Uma ungavumelani nezimo, konke kuholela kumthelela omubi ekuthengisweni nasekukhuleni kwebhizinisi lakho.

Okokugcina, ukumaketha kwedijithali kungakunikeza kalula ukuthi ukwazi ukuthenga lokho okutshalile phakathi kwesinxephezelo ositholile, okubalulekile ukuze ukwazi ukunquma i-ROI (Ukubuyisa imali) noma imbuyiselo yokusebenza ekutshalweni kwezimali.

I-ROI iyimethrikhi ezokusiza wazi ukuthi uzuze malini ngokutshala imali kumkhankaso ngamunye.

🥀 Ukumaketha kungalisiza kanjani ibhizinisi?

Namuhla, inkampani kufanele yabela ingxenye yesabelomali sakho kwezokuthengisa. Indlela ukumaketha okungasiza ngayo ibhizinisi iwukwazi umthengi futhi ngaleyo ndlela usungule ukuxhumana nabo, ukwanelisa izidingo abazifunayo.

Ukuthengisa kuvumele amabhizinisi ukuthi asungule futhi achaze izindawo zemakethe lapho kufanele asebenze khona ngokusekelwe kusevisi noma umkhiqizo awunikezayo.

Ngale ndlela, uzokwazi ukwazi amakhasimende ofuna ukubhekana nawo, unikeze izinsizakalo noma imikhiqizo eqondene nezidingo zabo, ngekhwalithi engcono futhi wakhe umphakathi nawo, lokhu kuzokwandisa ukuthengisa kwawo.

Abantu bavame ukudideka ukumaketha nokukhangisa. Ukukhangisa kuyingxenye yokumaketha, njengentengo yomkhiqizo noma isevisi, ukwakheka kwawo, ukuphromotha, ukusatshalaliswa, njll.

Singazihlukanisa ngokuthi ukukhangisa kufana nokuxhumana, okwenza abantu bazi okuthile ngomkhiqizo wakho, inkampani noma umkhiqizo wakho, kuyilapho ukumaketha kuyisu, ukuhlela, ulwazi.

🥀 5 ezinye izizathu

Nazi izizathu ezengeziwe zokuthi kungani ukumaketha kubaluleke kakhulu kukho konke okwenzayo:

✔️1. Uzokwazi ukubandakanya amakhasimende akho ebhizinisini lakho

Kubalulekile ukuthi amakhasimende akho angaba nomuzwa wokuthi ayingxenye yephrojekthi yakho. Ngale ndlela, uzoba sengqondweni yamakhasimende akho futhi uzokwazi ukuthi yimaphi amasu ongawasebenzisa ukwenza ukuthengisa ngaphandle kokuba nolaka.

Ngokubandakanya amakhasimende akho nomkhiqizo noma ibhizinisi lakho, ungabanika ukuqonda kokuthi ubani osemva kwalo, okwakha umuzwa wokwethenjwa futhi azofuna ukuthenga lokho okuthengisayo futhi.

✔️ 2. Uzokwazi ukwakha isithombe esihle somkhiqizo.

Uma lokho okudlulisela kumakhasimende akho okungenzeka kungesona ncamashi isithombe sokwethenjelwa, kungenzeka ukuthi uyehluleka ukugcina ukugeleza okulingene ekuthengisweni kwakho.

Yingakho sincoma ukuthi sebenza esithombeni umkhiqizo wakho a eziteshini zedijithali ahlala kuzo. Ngakho-ke kubalulekile ukuthi usekele wonke amasu owenzayo kukhasimende, ulibeke njengensika eyisisekelo.

✔️ 3. Uzophindaphinda ukuthengisa kwakho

Ukuba namakhasimende amaningi kunjalo iphupho wonke osomabhizinisi. Nokho, lokhu akunakwenzeka uma wehluleka ukufeza umgomo wokuqala kuqala. Ukuheha ikhasimende elingase libe khona kulula uma seliyazi noma selizwile ngemikhiqizo noma amasevisi akho. Kodwa okubaluleke kakhulu kunokuthola ukuthengisa okuningi, wukwazi ukuthi udayisela bani.

Ngakho-ke uzoqale ukhombe ukuthi obani izithameli zakho ozihlosile, yiziphi izici zemikhiqizo noma izinsiza zakho ezibalulekile kulawa maphrofayili nokuthi ungawanikeza kanjani ukulandelana kokuthengisa okubaduduzayo.

Kulezi zinsuku, amabhrendi amaningi awanaki ukuthi amakhasimende ahlose ukuphinda ukuthenga kwawo uma ethole impatho enhle nokunakwa okuvela kubathengisi.

Uma lokho kungenzeki, mancane amathuba okuba babe amakhasimende aphindayo, ngakho-ke kuzodingeka uyofuna amakhasimende amasha. Kuzoba umjikelezo ophindayo uze uthathe isinyathelo.

✔️ 4. Uzophumelela ukugcina amakhasimende akho

Nakuba kuyiqiniso ukuthi zonke izithakazelo zisengozini, lezo zamakhasimende akho zisengozini nakakhulu. Njengebhizinisi noma inkampani, uzobona ukuthi ukwazi ukuba namakhasimende athembekile avame ukuthenga lokho okuthengisayo kubalulekile. kuyisidingo, ukuswelakala kwemali kwenkampani.

Nokho, sekela konke okwakho amasu okuthengisa phezu kwezithakazelo zakho njengebhizinisi futhi ngaphandle kokucabangela izifiso zabathengi bakho kuyiphutha elingakuholela ekuthengisweni okuntengantengayo noma ukwehluleka ngokuvamile.

Akulona impela ithemba elikhuthazayo, kodwa izindaba ezinhle ukuthi usuyazi ukuthi ikusasa lezinhlelo zokumaketha yikhasimende. Nasi esinye isizathu esenza ukuthi ukumaketha kubaluleke kangaka. 

Eqinisweni, uma ucabangele 4Ps wokumaketha, uzokwazi ukuthi kunentuthuko entsha kulo mkhakha ekhombisa ukuthi P of " umuntu kumele ifakwe. Kwesinye isikhathi uze azithuthele ngokwakhe umkhiqizo.

✔️ 5. Uzokwenza uphawu lwakho lwaziwe

Enye yezinhloso ezijwayelekile zohlelo lokumaketha lwedijithali iwukukwazi ukwenza umkhiqizo waziwe. Ikakhulukazi uma izethameli eziqondiwe azicacile.

Ngakho-ke ukwenza umkhiqizo wakho waziwe, kufanele uqale ucacise ngokucacile ukuthi yiziphi izenzo ezizoholela abasebenzisi ukuthi baxhumane nomkhiqizo futhi ngaleyo ndlela nomkhiqizo noma isevisi.

🥀 Ukubaluleka kokumaketha kwevidiyo

Uma ucabanga ngokukhangisa ngevidiyo, yini efika emqondweni? Ingabe ucabangela ezentengiso ze-TV noma ezentengiso ze-YouTube? Uma kunjalo, ulungile ngokwenza kanjalo. Ngokwesiko, sicabanga ukumaketha kwevidiyo njengalokho esikubona kumabonakude, kodwa izikhathi zishintshile.

Amavidiyo ayindlela enhle yokukhangisa ibhizinisi lakho njengesingeniso ezinkundleni zokuxhumana njenge-Facebook noma i-Instagram futhi asetshenziswa njengendlela yokukhangisa ibhizinisi lakho kuwebhusayithi yakho.

Ividiyo eyenza umsebenzi wayo kahle kufanele ihehe ngokwanele ukuze ihehe ababukeli. 

✔️ Yandisa ukuthengisa

Ukuthengisa ngevidiyo kuyathengisa. Kungenye yezindlela ezisebenza kahle kakhulu zokuthi umkhiqizo wakho wenze umthelela. Ingakusiza ukuthi uthengise imikhiqizo eminingi, uguqule imikhondo ibe ukuthengisa, ushayele ithrafikhi kuwebhusayithi yakho, futhi wakhe ukwethenjwa kwamakhasimende.

Ungaphusha umkhiqizo wakho ngokuqondile noma ukwenze ngokungaqondile. Ingasetshenziselwa cishe noma yini: kusukela ekuchazeni umkhiqizo noma isevisi yakho ukuya ekuwuthengiseni ngevidiyo yedemo, noma ngisho nokubabonisa ukuthi isiko lenkampani yakho linjani.

Thatha ikhasi eliyisiqalo le McLaren njengesibonelo. Isigqoko somjaho esiwolintshi se-F-1? IJersey? I-hoodie?

Le mikhiqizo ithengiswa ngokungaqondile kusetshenziswa ividiyo. Ayikho ithegi yamanani noma inqola yokuthenga, kodwa imoto enkulu nenjabulo yomjaho ikwenza ufune ukuthola futhi uthenge izinto zabo ezithengiswayo.

Abantu bachitha amahora ngosuku bebuka amavidiyo ku-inthanethi. Kujabulele. I-TikTok, i-Youtube ne-Instagram okuyizindawo lapho abantu abaningi bechitha isikhathi sabo, isu elisebenzayo lokumaketha kwedijithali kufanele lithunyelwe kulezi zinkundla.

✔️ Kwakha ukwethembana

Njengoba kunamabhizinisi amaningi nemikhiqizo ethengiswa ku-inthanethi kuphela, kungani ungathenga kumuntu ongenamavidiyo? Amavidiyo ayindlela engcono kakhulu yokuthi amabhizinisi akhe ukwethembana nokwethembeka kumakhasimende awo ngokubonisa lokho akunikezayo.

Lokhu ngeke kukusize nje ukuthi uhehe amakhasimende amasha, kodwa futhi kuzokwenza amaklayenti akhona azizwe ezethemba kakhulu ngokusebenza nawe.

Ividiyo ingaba yindlela enhle yokuthi amabhizinisi abonise lokho akwenza kahle kakhulu, futhi ingahamba ibanga elide ekwakheni ukwethembana kumakhasimende angaba khona.

✔️ Yakha ukwethembeka kwamakhasimende nomphakathi

Ukuthengisa ngevidiyo kusiza ukwakha ukwethembana kubathengi. Ungasebenzisa ividiyo ukukhombisa ukuthi umkhiqizo noma isevisi yakho isebenza kanjani nokuthi ungaba kanjani umphakathi. Uma ukwenza kahle, umphakathi wakho uzokudayisela umkhiqizo noma isevisi yakho.

Esinye sezibonelo ezinhle kakhulu zalokhu ngu-Harley Davidson. Uma uke wabona iqembu lezithuthuthu ligibele ndawonye emgwaqeni onguthelawayeka, kungenzeka ukuthi lingamalungu e-Harley Group Owner. Abantu abaningi abazi ukuthi yini i-HOG. Hhayi-ke, iwebhusayithi ye-Harley Davidson izokukhombisa.

✔️ Ithuthukisa isithombe somkhiqizo

Yize kubalulekile ukukhombisa inani lomkhiqizo noma isevisi yakho, ukumaketha ngevidiyo nakho kuyindlela enhle yokuthuthukisa isithombe somkhiqizo wakho.

Ukwenza kanjani lokhu? Nokho, ngakolunye uhlangothi, ividiyo ingasetshenziswa njengethuluzi lokubonisa ubuntu benkampani yakho.

Ikhasimende lingase lingakwazi konke okwenzayo noma ukuthi ungubani uma likubona ku-inthanethi, kodwa ngemva kokubona leyo vidiyo ku-YouTube futhi lichofoza zonke ezinye izinkundla zokuxhumana, lizokwazi ukuthi lifuna ukuqhubeka nokusebenzisa izinsiza zakho!

Inikeza amakhasimende angaba khona umbono wohlobo lwesipiliyoni abangaba nalo uma besebenza nathi esikhundleni sokufunda ngesiko lethu ngombhalo wodwa. Yilokhu esikubona kaningi ngakho ukukhangisa kwethonya.

Ngokusho kwe-Influencer Marketing Hub, imboni yezokukhangisa enethonya kulindeleke ukuthi ifinyelele ku-$15 billion kulo nyaka, ngokumelene nezigidigidi eziyi-13,8 amadola ngo-2021.

Lolo cwaningo lwathola ukuthi i-influencer ROI ingaphezu kokuphindwe kahlanu, amabhizinisi abona ukubuyiswa okumaphakathi kwama- $ 5,78 kulo lonke idola elichithwe kuleli su.

 ✔️ Xhumana ngokuphumelelayo

Ukumaketha ngevidiyo kungadlulisa umyalezo wakho ngendlela okungekho enye indlela engakwazi ngayo. Kungani ubhala ngento ethile lapho ungabonisa othile okuthile.

Isizathu sokuthi ividiyo isebenze kahle kakhulu uma kuziwa ekwakheni ukwethembana ukuthi abantu bayakwazi ukubona inhliziyo yakho konke ngekhamera yakho.

Kungenzeka ukuthi uqaphele ukuthi sikhethe amagama aqondile lapha: “Objectif"Futhi"ikhamera".

 ✔️ Inyusa izinga lenjini yokusesha

Ungacabanga ngokumaketha kwevidiyo njengenqubo enezingxenye ezimbili: enye eyenzekayo lapho udala futhi usabalalisa amavidiyo akho, futhi enye eyenzekayo ngemva kokuba eseshicilelwe.

Ingxenye yokuqala yokumaketha kwevidiyo i ezifanayo ekumakethweni kokuqukethwe ngokuvamile: uzama ukudala okuthile okuthakazelisayo nokuthakazelisayo kangangokuthi abantu bafuna ukwabelana ngakho nabanye.

Ngokuqukethwe kwevidiyo, unenzuzo eyengeziwe: ikhono lokuthi abantu baxhumane nesayithi lakho kumavidiyo ngokwawo. Lokhu kungasiza ukuthuthukisa izinga lenjini yakho yokusesha, okuzokhuphula ithrafikhi mahhala (noma okungenani kube sengathi ukhokhele ukukhangisa).

Ngokusesha okuningiungenza kanjani“, ungathola izindawo eziphezulu ku-Google ngevidiyo. Ngokombono we-SEO wezobuchwepheshe, kunezinto eziningi ezingena ekulethweni kwamavidiyo ezinjini zokusesha.

✔️ ukupakisha

Ukumaketha kwevidiyo yi-a indlela emangalisayo khanga amakhasimende amaningi, khulisa umkhiqizo wakho futhi wakhe ukwethembana kumakhasimende akho. Futhi kuyindlela enhle yokufinyelela izethameli ezintsha obungeke ukwazi ukuzifinyelela ngenye indlela.

Unesikhathi esifushane kuphela sokudonsa ukunaka kwabantu, ngakho kufanele ukwenze kubalwe. Ngokusho kwenkampani yezokuphepha ye-IT i-Cloudfare, i-TikTok idlula i-Google njengesayithi elidume kakhulu.

🥀 Ukuvala

Ekupheleni kwalesi sihloko, siqonda kangcono ukuthi kungani ukumaketha kubalulekile kunoma iyiphi inhlangano, kokubili ezentengiselwano nezikhungo. Noma ngabe kumayelana nokwazi amakhasimende akho kangcono, ukukhulisa isikhundla sakho noma ukukhangisa okunikezwayo kwakho, amasu okuthengisa ahlinzeka ngezimpendulo ezibambekayo.

Okungaphezu nje kwephimbo lokukhangisa elilula, ukumaketha kwesimanje kumele kubonakale njengendlela yamasu enhliziyweni yokuthuthuka kwenhlangano. Ngokubeka ikhasimende esikhungweni kanye nokuxhumanisa zonke izinsizakalo, inikeza inani langempela elengeziwe, umthombo wokukhula okuhlala njalo.

Impela, ukusebenzisa isu lokumaketha elisebenzayo kudinga ukutshalwa kwezimali okubalulekile ngokwezinsiza nethalente. Kodwa kule nkathi yedijithali nokuncintisana okuphakeme, ayikho inhlangano manje engakwazi ukuziba lezi zinkinga noma ibeke engcupheni yokubukelwa phansi. Into eyodwa eqinisekile: ukumaketha kusenekusasa eliqhakazile ngaphambili kwakho!

Uma udinga izeluleko zokumaketha zebhizinisi lakho, xhumana nethimba ukumaketha kwe Finance de Demain.