Isu Lokuthengisa Lokuqukethwe

Le ukumaketha okuqukethwe ukudalwa nokusatshalaliswa kwezinto zokumaketha ezidijithali ngenhloso yokukhulisa ukuqwashisa ngomkhiqizo, ukuthuthukisa izinga lenjini yokusesha, kanye nokukhiqiza intshisekelo yababukeli.

Izinkampani ziyisebenzisela ukondla amathemba futhi unike amandla ukuthengisa usebenzisa ama-analytics wewebhusayithi, ucwaningo lwamagama angukhiye kanye nezincomo zamasu ahlosiwe. Ngakho-ke ukumaketha okuqukethwe kuyisu lesikhathi eside.

Kulesi sihloko, ngikukhombisa ukuthi ungahlanganisa kanjani isu lokumaketha okuqukethwe. Kungani ukumaketha okuqukethwe kubaluleke kangaka ebhizinisini? Kodwa ngaphambili, nansi ukuqeqeshwa okukuvumela ukuthi uthuthukise ikhono lakho izinga lokuguqulwa esitolo sakho se-inthanethi.

🌿 Kungani ukuthengiswa kokuqukethwe kubalulekile

Kungenzeka ukuthi ucabanga kabusha ngokucophelela okuqukethwe kwakho njengamanje. Izinguquko ezinkulu ziphazamise cishe yonke imboni. Ukumaketha okuqukethwe akukusha.

Ithole ukuvelela kule minyaka eyishumi edlule futhi ukwamukelwa kwayo njengesu elibucayi kuyakhula. Lokhu kuyiqiniso ikakhulukazi maqondana "ekuhlulekeni" kokumaketha okujwayelekile, manje osekunganakwa kakhulu kunokubukwa.

Manje inkundla yokudlala isisezingeni eliphezulu. Amabhizinisi akudingeki atshale izigidi ezikhangisweni ukuze aqashelwe.

Esikhundleni salokho, bangasebenzisa ukumaketha kokuqukethwe ukuze bakhe umphakathi futhi banikeze ukuthatha okusha okuqabulayo ezindabeni ezindala kubabukeli babo.

Ukuthengisa Okuqukethwe kubalulekile ngoba amakhasimende akho asho njalo. Mhlawumbe hhayi ngomlomo, kodwa izibalo nedatha yokuthi kungakanani abathengi abakudlayo okuqukethwe kusekela leso simangalo. Akekho ofuna ukudayiswa, kungakhathaliseki ukuthi izilaleli zakhiwe kanjani. Bafuna ukwaziswa futhi bahlanganyele.

Basabela kakhulu endabeni ebakhombisa ukuthi banganqoba kanjani izinselele zabo kunezindlela ezomile, ezihlukene ezingadlala ngokwesaba. Abathengi bahlale befuna okuqukethwe okubalulekile. Nazi izinyathelo zokwakha isu lokumaketha okuqukethwe

✔️ Isinyathelo 1: Dala amaphrofayili akho omuntu obalulekile

Hlobo luni lokuqukethwe oludingayo? Abantu bakho bomthengi bazokusiza ukuthi uchaze izethameli zakho - izinselelo zabo, imibuzo yabo, izidingo zabo, kanye nohlobo lokuqukethwe abathanda ukukusebenzisa.

Izinyathelo zayo zokuthenga zikutshela ukuthi ucezu ngalunye lokuqukethwe kufanele lufeze ini.

✔️ Isinyathelo sesi-2: Qonda uhambo lomthengi wakho

Uhambo lomthengi lubonisa inqubo yokwenza izinqumo zomthengi lapho uthenga futhi luzokusiza ukuthi unqume ukuthi yikuphi okuqukethwe okudingayo. Izinhlobo ezahlukene zokuqukethwe zikhanga abathengi abahlukene ezigabeni ezahlukene zohambo lwabo.

Ngokwenza imephu izigaba zakho zokuthenga, uzoqonda kangcono inqubo abathengi abacabangela ngayo umkhiqizo noma isevisi yakho.

Ngenxa yalokho, uzokwazi ukwakha isu lokuqukethwe elikhuluma ngqo nabathengi, noma ngabe bakusiphi isigaba.

✔️ Isinyathelo sesi-3: Dala ukumaketha kokuqukethwe kwakho

Ukuhlela nokudala okuqukethwe okusha kungaphezu kokumepha namamethrikhi. THE ukucabangela futhi ukuhlelwa kwempahla kungaba enye yezingxenye ezinzima nezibaluleke kakhulu zokudala okuqukethwe.

Ukuze uthole ugqozi lapho ihlasela, udinga indawo eyamukelayo kanye nokuzimisela kweqembu lonke ukuzama izinto ezintsha.

Ikhalenda lokuhlela aligcini nje lapho ulandelela, uxhumanisa futhi wabelane ngokuqukethwe kwakho okuzayo. Kuyithuluzi lamasu elisiza ithimba lakho ukuthi liqhube izinhlelo ezididiyelwe ezihlanganisa okuqukethwe kwakho.

Ukugcina ikhalenda lokuhlela kuqinisekisa ukuthi ushicilela okuqukethwe kwakho ngesikhathi esingcono kakhulu futhi ithimba lakho lonke liqondaniswe nezinsuku zokukhishwa.

✔️ Isinyathelo sesi-4: Khiqiza futhi ulungiselele okuqukethwe kwakho

Uma uqala ngokuqukethwe kwangempela, kwekhwalithi ephezulu okutshale ngesikhathi sangempela futhi imali yokwenza, uzofuna ukuthola okuningi ngempahla ngayinye. Uzophinda ufune ukwenza isiqiniseko sokuthi okuqukethwe kwakho kuhlala kusesikhathini samanje.

Okuqukethwe okuphelelwe yisikhathi, okungasabalulekile, kulimaza ukwethembeka komkhiqizo wakho. Ukuqinisekisa ukuthi uthola okuningi ekukhangiseni kokuqukethwe kwakho, khumbula ezintathu zama-Rs :

Hlela kabusha: akuyona nje indlela ephumelelayo yokuletha okuqukethwe okusha, futhi kuyindlela ehlakaniphile yokufinyelela amalungu ezithameli zakho ezijabulela ukudla okuqukethwe ngezindlela ezahlukene.

Abanye abantu obamakethayo bangase bathande ama-e-books, kuyilapho abanye bekhetha i-infographics, kanti abanye bafunda kangcono kakhulu kumaslayidi. Ukusika nokudayela kukuvumela ukuthi ufinyelele abantu abaningi ngomzamo omncane.

Bhala kabusha : noma nini lapho impahla ibonisa ukusebenza okuphezulu ngokungaguquki, igcinele isibuyekezo esizayo. Ekugcineni, inani lezivumelwano lizoqala ukwehla, okuyisibonakaliso esihle sokuthi sekuyisikhathi sokubuyekeza.

Ukuze uthathe umhlalaphansi : ngisho nokuqukethwe okuhle kakhulu akuhlali phakade. Uma ucezu lokuqukethwe ludinga usizo olungaphezu kokuvuselelwa kwedizayini noma isibuyekezo esilula, kungase kube isikhathi sokulususa.

Okuqukethwe okwedlule usuku lwakho lokuphelelwa yisikhathi kulimaza igunya nokwethembeka kwebhizinisi lakho, kuhlehlise wonke umsebenzi omuhle owenziwe okuqukethwe kwakho.

✔️ Isinyathelo sesi-5: Yethula futhi uthuthukise isu lakho ukumaketha okuqukethwe

Okuqukethwe esigabeni ngasinye sefaneli kufanele kukalwe ngendlela ehlukile. Phela isigaba ngasinye sinemigomo ehlukene. Nawa amamethrikhi ayisisekelo okuqukethwe kokuqala, okuphakathi, nokuphela:

Izilinganiso zokuqala azixhumene ngqo nemali engenayo. Umgomo wokuqukethwe kwakho okusekuqaleni uwukwakha ukuqwashisa ngomkhiqizo; dala okuthandwayo komkhiqizo wakho; futhi ufundise, ujabulise futhi ubandakanye izethameli zakho.

Ukwabelana, okulandiwe kanye nokubukwa kukutshela ukuthi okuqukethwe kwakho kuyanakwa futhi uma abantu bethanda abakubonayo.

Amamethrikhi amaphakathi nathuthukile njengamafaneli, amathuba, nokusabalalisa imali engenayo kukunikeza ukuqonda kokuthi okuqukethwe kwakho kuwathinta kanjani amadili.

Ezimpahleni ezimaphakathi nesiteji, uzofuna ukukala ukuthi okuqukethwe kwakho kukhiqiza kanjani inzalo entsha futhi kuthinta inzuzo yakho.

🌿 Amathiphu Esu Lokumaketha Okuqukethwe

Ukucwaninga ukuthi kuyini ukumaketha kokuqukethwe nokuthi ungakusebenzisa kanjani kwehla ekusebenziseni isu lakho. Mhlawumbe usuvele unayo, kodwa yonakaliswe wubhubhane.

Njengoba kushiwo, isu lakho lokumaketha okuqukethwe kufanele libe lincane noma ngabe kwenzekani. Iziphazamiso eziningi azibikezeleki, kodwa nazi ezinye izinto ongazenza manje ukuze usebenzise ukumaketha okuqukethwe ukuze uqhubeke nokuhlakulela ukuxhumana nezithameli zakho.

✔️ Sebenzisa i-LinkedIn ukuze usekele ukumaketha kwakho kokuqukethwe kwe-B2B

I-LinkedIn isiqinise isikhundla sayo njengendawo yezokuxhumana yamabhizinisi e-B2B. Ukubaluleka kwayo kwesekwa yiqiniso lokuthi Ama-94% ochwepheshe Abathengisi be-B2B basebenzisa i-LinkedIn ukuze bamakethe okuqukethwe.

Kodwa ungayisebenzisa kanjani i-LinkedIn ngempumelelo esu lakho lokumaketha okuqukethwe? I-LinkedIn inezinzuzo ngaphezu kwezinye izingosi zokuxhumana. Lezi zinzuzo zibalulekile namuhla njengoba bezinjalo ngo-2019, okuhlanganisa:

Ukukhomba okungcono

Ce ubani omuhle nge-LinkedIn, ukuthi yindawo lapho ungathola khona abenzi bezinqumo kuwo wonke amazinga enkampani. Ungaqondisa ngokusekelwe kuzo zombili izihloko zemisebenzi kanye nezibalo zabantu.

Kuzo zonke izigidi zabasebenzisi bayo, i-LinkedIn ize yephule amazinga okuthonya, okukuvumela ukuthi ugxile kulabo ekugcineni abanquma izinqumo zokuthenga.

Kungani kubaluleke nakakhulu manje? Ngoba abantu basasebenzisa isayithi kakhulu ukuze bathole izimpendulo zezinkinga ezintsha - izinkinga abebengakazicabangi kuze kube manje.

Cabanga ngenkampani manje edinga ukushintshela kubasebenzi abakude. Banezinkathazo eziningi, futhi izinkampani ezingabanikeza ubuchwepheshe zingaba yimpendulo.

✔️ Ukuqondanisa amasu

Ngaphambi kokuthi uqale ukuzama noma yini entsha ku-LinkedIn noma uqalise, udinga ukwenza isiqiniseko sokuthi uyisebenzisa kanjani ifana necebo lakho lokuqukethwe.

• Kungani uyisebenzisa? Ubuholi bemibono, isizukulwane esiholayo, ukuqwashisa?
• Uyisebenzisa kanjani ukushayela ithrafikhi? Ufuna bayephi?
• Uzosebenzisana kanjani namakhasimende, ozakwethu kanye nochwepheshe bemboni esizeni? Futhi izokusiza kanjani ukufeza izinhloso zakho zokumaketha okuqukethwe?

✔️ Ukuthuthukisa ukumaketha kokuqukethwe kwe-e-commerce

Abathengisi be-E-commerce manje basesikebheni esisha. Yize bebenezindawo ezibonakalayo, isidingo sokuthenga ku-inthanethi manje ukuphela kwesiteshi sabaningi.

Yize kungase kubonakale sengathi i-e-commerce nokumaketha okuqukethwe akuhlangani, abathengisi abaningi abaku-inthanethi bayasizakala. Bathole ukuthi ukwenza kahle okuqukethwe komkhiqizo wabo we-e-commerce kungaholela empumelelweni.

Lokhu kuyiqiniso nange-B2B e-commerce. I-B2B e-commerce kulindeleke ukuthi ifinyelele $1,8 trillion ngo-2022. Kungani lokhu kukhula, okungase kudlule i-B2C e-commerce?

Lokhu kubangelwa kakhulu ukuvela komthengi we-B2B. Bangabantu bomdabu bedijithali futhi bayakwazisa ukunethezeka kokuthenga ku-inthanethi futhi bafuna okuqukethwe ukuze basekele izinqumo zabo zokuthenga.

🌿 Linganisa ukusebenza kwesu lakho

Manje njengoba sesixoxile ngokuthi kuyini ukumaketha okuqukethwe nokuthi ungakusebenzisa kanjani, yisikhathi sokukhuluma ngokuthi ungakukala kanjani ukusebenza kwakho.

Uma usunesu elibanga umsindo futhi ukhipha okuqukethwe okunenjongo, nekhwalithi ephezulu, udinga ukunaka lawa mamethrikhi okusebenza kokuqukethwe.

✔️ Chaza ama-KPI wokumaketha okuqukethwe

Uma uchaza izinkomba zakho zokusebenza eziyinhloko (ama-KPI) ngemizamo yokumaketha okuqukethwe, kuhlukile ekuphenduleni umbuzo we-ROI.

Ama-KPI agxile ohlangothini lokusebenza lokumaketha okuqukethwe. Isici esibaluleke kakhulu sama-KPI " kungani ". Kungani wenza lokhu okwenzayo? Yilokhu abantu abakuthengayo -hhayi okwenzayo. Nawa amanye ama-KPI okufanele uwacabangele:

Linganisa umthelela womkhankaso wokumaketha okuqukethwe ekukhiqizeni kwethimba lakho lokuthengisa: ingabe ithimba lakho labadayisi liyaziqonda izinjongo zomkhankaso nokuthi kungani lingabahlinzeka ngomkhondo? Uma unokunqamula lapha, ukuhola ngeke kuguquke kube ukuguqulwa.

Ukuqonda iphesenti lamakhasimende akhiqizwe ukumaketha: ukwazi ukuthi yiliphi ibhizinisi elisha elizuzwe ngokumaketha okuqukethwe kukhombisa umthelela walo.

Isikhathi Sokukhiqiza Imali Engenayo: umkhankaso udinga isikhathi esingakanani ukukhiqiza intshisekelo? Uma isikhathi sibonakala siside, udinga umongo (okungukuthi, ingabe umjikelezo wakho wokuthenga isisombululo mude, ingabe uye wakha ukuphuthuma emkhankasweni wakho?).

Izindleko zokutholwa kwekhasimende (CAC): ukubala i-CAC yomkhankaso ngamunye kunikeza imininingwane ebalulekile yokuthi kwenziwa kanjani lula ukusebenza ukuze kuncishiswe.

Yiziphi izinkomba zemethrikhi zokuhlolwa kokusebenza?

Ngemva kokuchaza ama-KPI, kufanele unake lawa mamethrikhi angukhiye:

✔️ Ithrafikhi

Bheka abasebenzisi, ukubukwa kwamakhasi kanye nokubukwa kwamakhasi okuhlukile ku-Google Analytics.

Thola ukuthi ithrafikhi yakho ivelaphi futhi wenze izinguquko ngokusekelwe kulokho. Isibonelo, uma ithrafikhi yokudlulisela ivela ekhasini lakho le-Pinterest, kufanele ucabangele ukuthuthukisa okuqukethwe okwengeziwe kwesayithi.

✔️ Ukuguqulwa

Ingabe okuqukethwe kwakho kudala ukuguqulwa? Umbuzo olula, kodwa hhayi impendulo eqondile. Ungabona kuthrafikhi ukuthi okuqukethwe kwakho kuthola ukunakwa okwengeziwe, kodwa benzani ngokulandelayo?

Nquma ukuthi ungabopha kanjani ukuguqulwa, noma ngabe ukuchaza kanjani, kokuqukethwe ukuze uqonde umkhakha wethonya.

✔️ ukuzibophezela

Ithrafikhi yinhle kakhulu; ukuhlanganyela kungcono. Ukuzibandakanya kwenzeka uma abantu bechitha isikhathi esiningi kusayithi lakho kanye nenani lamakhasi abawabukayo ngesikhathi sokuvakasha. Lawa wonke amamethrikhi ongawathola ku-Google Analytics.

Enye into yokuxhumana yilokho okwenzayo ezinkundleni zokuxhumana. Ingabe okuqukethwe kwakho kudala ukusabela, kuyabiwa futhi kuphawulwe ngakho ? Uma lokhu kwenzeka kakhulu, maningi amathuba okuba kukhiqizwe ithrafikhi ethembeke kakhudlwana.

✔️ I-SEO

Izilinganiso zosesho lwe-organic zibalulekile kuqhinga lokumaketha okuqukethwe okunempilo.

Amagama angukhiye abalulekile ngoba yileyo ndlela izethameli zakho ezicinga ngayo izimpendulo. Udinga ukuhlale uqapha ukusebenza kwegama lakho elingukhiye, okuhlanganisa nendawo yakho yamanje yegama elingukhiye ngalinye olihlosile.

Okungenani kuhlole njalo ngezinsuku ezingama-30. Bheka lapho wehla wenyuka khona futhi uthole ukuthi kungani. Kubalulekile futhi ukuthuthukisa ucezu ngalunye lokuqukethwe, okuhlanganisa nokuba nemethadatha elungile, kanye nesilinganiso esihle samagama angukhiye/okuqukethwe.

✔️ Igunya

Igunya akulula ukulikala, uma liqhathaniswa nezinye izinyathelo ezichazwe. Umgomo uwukuba iwebhusayithi yakho ibe namandla igunya lesizinda (DA), okuyinombolo ephakathi kuka-1 no-100. Uma amaphuzu ephakama, igunya likhulu.

Iziphathimandla zokwakha zithuthukisa i-SEO nokuguqulwa futhi kukalwa yi-Google. I-Google ibheka izinto ezifana nalezi ama-backlinks yamasayithi ane-DA enhle, kanye nenani lokuqukethwe okwabiwe, i-Google engayibheka njengomfanekiso wekhwalithi yokuqukethwe.

🌿 Imibuzo Evame Ukubuzwa Yokumaketha Okuqukethwe

Lapho usebenza namabhrendi endaweni yebhizinisi, kunemibuzo embalwa evela ngokuphindaphindiwe. Kuyini ukumaketha okuqukethwe? Kungani lokhu kubalulekile? Ubani okufanele anakekele? Kufanele benzenjani ngakho.

Lokhu kungikhumbuza indlela yobuntatheli yakudala yokuphendula ukuthi ubani? Ini ? Nini ? Noma? Kwani ? futhi kanjani? imibuzo ukuze ufinyelele ekugcineni kwayo yonke indaba enhle. Ngakho nanku umzamo wami wokuphendula le mibuzo eyisisekelo.

✔️ Kungani kubalulekile ukumaketha okuqukethwe?

Ukumaketha okuqukethwe kubalulekile ngoba umhlaba usushintshe kakhulu kusukela siqala ukuthwala lonke ulwazi nge-inthanethi. Engeza kulokho ikhono lokuxhumana nanoma ubani emhlabeni nganoma yisiphi isikhathi, ngezinkundla zokuxhumana kanye nomakhalekhukhwini bethu.

Ukumaketha kwendabuko kuphukile. Izimakethe ze-TV ziya zishaywa indiva. Ukukhangisa akusebenzi kubashicileli noma imikhiqizo ngoba sifundiswe ukukuziba.

Amabhrendi adinga indlela entsha yokuxhumana nezithameli zawo. Indlela esebenzayo iwukudala okuqhubekayo kokuqukethwe abantu abakufunayo. Ukumaketha okuqukethwe.

✔️ Ubani okufanele anendaba nokumakethwa kokuqukethwe?

Abadayisi bedijithali abahlakaniphile bonke badinga ukuqonda ukubaluleka kokumaketha okuqukethwe.

Kufanele bakwazi ukuyichaza, bakwazi ukuchaza ukuthi kungani ibalulekile emhlabeni yanamuhla yedijithali + yezenhlalo + yeselula. Kufanele bakwazi ukuxoxa ngokuthi bangakwenza kanjani lokhu ezinhlanganweni zabo.

✔️ Iliphi iphutha elikhulu elenziwa abathengisi bokuqukethwe?

Iphutha elikhulu elenziwa abadayisi ukucabanga ukuthi leli elinye nje iqhinga lapho ungazithuthukisa khona. Sakwenza nge social.

Njengoba i-Linkedin, i-Facebook ne-Twitter ivela, amabhrendi aqala ukudlala izikhangiso ezifanayo ezindala ayezisebenzisa eziteshini zendabuko.

Kodwa izinkundla zokuxhumana ziwumbhobho nje. Okuqukethwe okukhuthaza ukuxhumana nabantu. Okuqukethwe abantu abafuna ukukusebenzisa futhi babelane ngakho.

Ngakho-ke abathengisi abaningi bacabanga mayelana nemikhankaso nokukhushulwa. Lapho izethameli zabo zifuna izindaba - ukuzijabulisa okubenza bahlakaniphe, bahleke noma bazikhuthaze ngandlela thize. Amabhrendi asebenzayo ahlehla emlandweni.

✔️ Ibhrendi ingaqalisa kanjani ekukhangiseni okuqukethwe?

Imikhiqizo ivamise ukuqala ngoba ibona imizamo yabo yokumaketha ihlupheka futhi babona abaqhudelana nabo bethatha izikhundla ezihola phambili njengabashicileli ezimakethe zabo.

Imikhiqizo kufanele iqale ngokuzama ukuqonda ukuthi izama ukufinyelela bani nokuthi umkhiqizo wayo ungabasiza kanjani labo abaqondiswe kubo. Kufanele uqale ukuhlonza imibuzo amakhasimende akho anayo, okuqukethwe akudlayo nezindawo abahlanganyela kuzo ku-inthanethi.

Bese, qala ukwenza isu lokusiza iklayenti ukuthi lihlangabezane nezidingo zamakhasimende ngokuqukethwe - okulethwa njalo, kuzo zonke iziteshi nezinhlobo eziningi.

✔️ Kufanele umkhiqizo ungene nini ekukhangiseni okuqukethwe?

Lonke ibhizinisi, kungakhathaliseki ukuthi lingakanani noma lingakanani imali engenayo, kufanele lenze lokhu. Uma kungenjalo, basengozini yokulahlekelwa isabelo semakethe ngokulahlekelwa i-mindshare kubancintisana nabo.

Ungaqala ngokuthi okungenani izinsuku ezingama-30. Singajabula ukukusiza. Ezinsukwini ezingama-90, ungaba umholi ezihlokweni ezithile. Ngonyaka, ungaqala ukubona imbuyiselo ekutshalweni kwakho. Noma ngokushesha kuye ngokuthi ugijima kanjani.

Eminyakeni engu-3-5, imizamo yesu lakho lokumaketha okuqukethwe ingaba umthombo omkhulu wenani inhlangano yokumaketha eyiletha kumkhiqizo.

✔️ Yiziphi izithiyo ezivamile zokuphumelela ngalolu hlobo lokumaketha?

Izithiyo ezivamile zempumelelo, ngaphandle kokwesaba nokungabi nesibindi sokushintsha, ukwesekwa kobuholi okuvela phezulu.

Ukuthengisa okuqukethwe kufanele kube isinyathelo esiholwa ubuholi. Into elandelayo ngokuvamile amakhono. Ukuqeqeshwa nokunika amandla kungenye yezibopho eziyinhloko zomthengisi wokuqukethwe ngoba okuqukethwe kudalwe kuyo yonke inhlangano.

Okokugcina, izinkampani zidinga ubuchwepheshe ukuze zilawule ukuhamba kokuqukethwe phakathi kwabasebenzi bazo nazo zonke iziteshi eziziphethe. Lena ukuphela kwendlela yokuthi ukumaketha okuqukethwe kukhule ibhizinisi lonke.

✔️ Ungazinqoba Kanjani Izithiyo Zokumaketha Okuqukethwe?

Amasu okusiza amabhrendi ukuthi aqale ahlanganisa ukuhlola okuncintisanayo noma ukulalela komphakathi ukuze kunqunywe ukuthi umkhiqizo wakho ulahlekelwa isabelo semakethe lapho kubaluleke khona - kuwebhu yedijithali, yezenhlalo kanye neselula. Ukwengeza, amabhrendi adinga ukubheka i-inventory yawo yokuqukethwe futhi abone ukuthi isebenza kahle yini.

Okokugcina, abakhangisi badinga ukuphambukisa ukutshalwa kwezimali kude namaqhinga angasebenzi. Lokhu akusho ukuthi ukukhangisa kuyoke kunyamalale. Kodwa sibona amabhrendi amaningi ephambukisa utshalomali lwawo kusukela ekukhangiseni okukhokhelwayo kuya ekukhangiseni okuqukethwe.

✔️ Yini okufanele yenziwe yibhizinisi ukuze liphumelele ngesu lalo lokumaketha okuqukethwe?

Isici esibaluleke kakhulu sokumaketha okuyimpumelelo kokuqukethwe isiko eligxile kumakhasimende elifuna ukuhlangabezana nezidingo zamakhasimende alo. Yilokho "igoli eliphezulu" lokho kuthinta amakhasimende.

Sihlakaniphe ngokwanele ukubona ngemikhiqizo ezama ukuzenza isifiso sokusiza kunokuphromotha.

Into yesibili yikhono lokudala okuqukethwe okuhehayo okuphendula imibuzo ebaluleke kakhulu yamakhasimende akho.

Imikhiqizo ekwazi ukunqamula yonke imfuhlumfuhlu nomsindo emphakathini wethu ogcwele ulwazi akuwona lawo anesabelomali esikhulu kunazo zonke, noma i-ejensi yokukhangisa ephambili.

Iwuphawu olungakha okuqukethwe okuheha ukunaka kwethu, ezingeni lomuntu, okuzuza izinhliziyo nezingqondo zababukeli abakufunayo.

Into yesithathu usomabhizinisi. Ukumaketha okuqukethwe okusebenzayo kuqinisekisa imibono eminingi njalo. Ngakho-ke kufanele kuqhubeke. Izinto eziningi ozizamayo zizohluleka. Kodwa ukwehluleka ngakunye kunikeza ukuqonda kokuthi yini esebenzayo.

Futhi lowo moya uyisisekelo sokudala okuqukethwe kwempumelelo okufinyelela abantu abaningi kunalokho obukucabanga.

✔️ Liyini ikusasa lalolu hlobo lokumaketha?

Amabhizinisi adinga ukuhlela ikusasa. Ngakho-ke kufanele silungele okuqukethwe okujabulisayo, ezibukwayo nezijabulisayo ezingavela.

Ikusasa lokumaketha okuqukethwe ukuxhumana kwabantu okwengeziwe. Uzobona amabhrendi engena kubasebenzi bawo ukuze afinyelele amakhasimende, ngokuvamile ngokusebenzisa inkundla yezokuxhumana. Namuhla, amabhrendi aqasha abalingisi.

Uzobona amabhrendi edala okuqukethwe kwamavidiyo amaningi, ngisho nokuxhasa okuqukethwe okuvamise ukudalwa izinkampani zokuzijabulisa.

Ukugqama, izinhlobo eziningi zemikhiqizo seziqala ukwakha izindlu zokukhiqiza ukuze zenze okuqukethwe okujabulisayo, ngisho nokuhlekisayo. Cabanga ngalokho ngebhrendi ye-B2B?

🌿 Ngokufingqa

Ekupheleni kwalesi sihloko, siyaqonda ukuthi ukumaketha okuqukethwe manje kubalulekile nganoma yiliphi isu ledijithali elihlose ukusebenza ngempumelelo. Kungakhathaliseki ukuthi amabhulogi, ama-ebooks, ama-podcasts noma amavidiyo, okuqukethwe kusiza ukondla izethameli zakho futhi ziqondise ekuthengeni.

Kodwa impumelelo ekukhangiseni okuqukethwe idinga indlela nokungaguquguquki ekukhiqizeni izimpahla. Ukuhlaziya idatha yakho, ukuhlonza izihloko ezithembisayo, ukwenza kahle okuqukethwe kwakho nokunakekela i-SEO yakho konke kuyizinyathelo ezibalulekile.

Ngaphezu kwakho konke, kubalulekile ukwamukela logic of ukuhlolwa okuqhubekayo & funda ukukhomba amafomethi namatimu adala ukuguqulwa okuphezulu. Ukuthengisa okuqukethwe kufanele ngaphezu kwakho konke kushayelwe idatha hhayi ngomuzwa.

Ngenxa yale ndlela yesayensi egxile ezidingweni zamakhasimende, akungabazeki ukuthi izinyanga neminyaka ezayo izoqinisekisa indawo evelele yokuqukethwe ngaphakathi kwamasu okuthengisa ngedijithali. Ukuxoxa izindaba kusenekusasa eliqhakazile phambi kwakho!

Kodwa ngaphambi kokuthi ngikushiye, ngikushiya nalokhu ukuqeqeshwa kwe-premium okukuvumela ukuthi ubhekisele kangcono kuwebhusayithi yakho noma isitolo se-inthanethi.

Yabelana nathi ngolwazi lwakho emazwaneni.