“Ngifuna ukuqala i-ejensi yokumaketha yedijithali ukusiza izinkampani ezincane zikhule. Kwenziwa kanjani? Ngokuqinisekile uphakathi kwalabo abafisa ukuba nezimpendulo ezithile zalo mbuzo. Awu, uze endaweni efanele. Kulo mhlaba wonxiwankulu lapho inzuzo ihamba phambili, izinkampani ezintsha nezindala zifuna ukukhulisa inzuzo yazo.
Yiziphi izinkundla zokuxhumana engingakwazi ukumaketha kuzo ibhizinisi lami? Amanethiwekhi omphakathi ayindlela enhle yokuxhumana nokumaketha ezinkampanini. Namuhla, sibhekene nokukhula okungapheli kwenqwaba yamanethiwekhi omphakathi. Kodwa-ke, sekuvele kunenkinga yangempela yokukhetha inkundla yezenhlalo ukuze uthole inzuzo. Imaphi amanethiwekhi omphakathi okufanele ngiye kuwo ukuze ngiqalise iphrojekthi yokumaketha yenkampani yami?
Ukubaluleka kokumaketha ezimpilweni zethu kwaziwa kahle. Uma ucabanga ukuthi ukumaketha kukhona ezinkampanini kuphela nokuthi kuyindaba engakuthakaseliyo, unephutha. Ukuthengisa kukhona kakhulu empilweni yakho kunalokho ongakucabanga futhi kubalulekile ngezizathu eziningi.
Yini okufanele ukwazi mayelana nokumaketha okuqukethwe? Ukumaketha okuqukethwe kuyinqubo yokushicilela okuqukethwe okufanele ngaso sonke isikhathi izethameli ezifuna ukukusebenzisa ukuze zifinyelele, zibandakanye, futhi ziguqule amakhasimende amasha. Lokhu kusho ukuthi amabhrendi enza njengabashicileli. Bakha okuqukethwe eziteshini eziheha izivakashi (iwebhusayithi yakho). Ukuthengisa okuqukethwe akufani nokumaketha ngokuqukethwe. Ugxile kumakhasimende, uphendula imibuzo yabo ebalulekile, izidingo nezinselelo. Kulesi sihloko, ngizokunikeza incazelo, kungani izinkampani eziningi ezinkulu ziyisebenzisa ukukhiqiza i-ROI eyengeziwe ekukhangiseni kwabo. Futhi kungani kufanele uqale ukuyisebenzisa ngokushesha!
Ukumaketha nge-imeyili ukuthunyelwa kwe-imeyili yezentengiso "kubabhalisi bakho be-imeyili" - abathintwayo ababhalisele uhlu lwakho lwama-imeyili futhi abavumele ngokusobala ukwamukela ukuxhumana kwe-imeyili ukusuka lapho uhamba khona. Isetshenziselwa ukwazisa, ukugqugquzela ukuthengisa nokudala umphakathi oseduze nomkhiqizo wakho (isibonelo ngephepha lezindaba). Ukumaketha kwama-imeyili kwesimanje sekusukile ekuthumeleni usayizi owodwa kuningi futhi esikhundleni salokho kugxile emvumweni, ekuhlukaniseni, nasekuzenzeleni umuntu.
Nansi indlela yokwenza imali ngokumaketha nge-imeyili