Imaphi amanethiwekhi omphakathi wokumaketha ibhizinisi lami

Yiziphi izinkundla zokuxhumana engingakwazi ukumaketha kuzo ibhizinisi lami? Amanethiwekhi omphakathi ayindlela enhle yokuxhumana nokumaketha ezinkampanini. Namuhla, sibhekene nokukhula okungapheli kwenqwaba yamanethiwekhi omphakathi. Kodwa-ke, sekuvele kunenkinga yangempela yokukhetha inkundla yezenhlalo ukuze uthole inzuzo. Imaphi amanethiwekhi omphakathi okufanele ngiye kuwo ukuze ngiqalise iphrojekthi yokumaketha yenkampani yami?

Iyini i-Inbound Marketing?

Uma ufuna amakhasimende amasha, ukumaketha kwangaphakathi kungokwakho! Esikhundleni sokuchitha izinkulungwane zamaRandi ekukhangiseni okubizayo, ungafinyelela abangaba amakhasimende akho ngethuluzi elilula: Okuqukethwe ku-inthanethi. Ukumaketha kwangaphakathi akukona mayelana nokuthola abathengi, njengamasu amaningi okuthengisa. Kodwa ukuze uwathole lapho uwadinga. Kuwutshalomali oluthakaselekayo, kodwa ngaphezu kwakho konke okusebenzayo.

Yini i-influencer marketing?

Ukumaketha kwe-Influencer manje kuyindlela evamile yokuthengisa ku-inthanethi. Sekuyisikhathi eside kuyinkulumo-mpikiswano, futhi kubhekiselwa kuyo njalo emithonjeni yezindaba evamile. Nokho, kusenabantu abangakuqondi ngempela ukumaketha kwe-influencer. Impela, abanye abantu bahlangana nala mazwi okokuqala ngqa bazibuze manjalo “Kuyini ukumaketha kwe-influencer? ".

Isu Lokuthengisa Lokuqukethwe

Ukumaketha okuqukethwe wukwakha nokusatshalaliswa kwezinto zokumaketha ezidijithali ngenhloso yokukhulisa ukuqwashisa ngomkhiqizo, ukuthuthukisa izinga lenjini yokusesha, kanye nezithameli ezihehayo. Amabhizinisi ayisebenzisela ukukhulisa umkhondo futhi anike amandla ukuthengisa esebenzisa izibalo zewebhusayithi, ucwaningo lwamagama angukhiye, nezincomo zamasu ahlosiwe. Ngakho-ke ukumaketha okuqukethwe kuyisu lesikhathi eside. Kulesi sihloko, ngikukhombisa ukuthi ungahlanganisa kanjani isu lokumaketha okuqukethwe. Kungani ukumaketha okuqukethwe kubaluleke kangaka ebhizinisini?