Ukumaketha sekuyingxenye ebalulekile yanoma yiliphi ibhizinisi. Amasu amasha namasha athuthukiswa njalo ukusiza amabhizinisi afinyelele izethameli zawo ezihlosiwe. Kodwa ngemvelo eguquguqukayo yokumaketha, kunezinselelo eziningi namathuba amabhizinisi okudingeka abhekane nawo futhi awasebenzise ukuze aqhubeke encintisana.
Yiziphi izinkundla zokuxhumana engingakwazi ukumaketha kuzo ibhizinisi lami? Amanethiwekhi omphakathi ayindlela enhle yokuxhumana nokumaketha ezinkampanini. Namuhla, sibhekene nokukhula okungapheli kwenqwaba yamanethiwekhi omphakathi. Kodwa-ke, sekuvele kunenkinga yangempela yokukhetha inkundla yezenhlalo ukuze uthole inzuzo. Imaphi amanethiwekhi omphakathi okufanele ngiye kuwo ukuze ngiqalise iphrojekthi yokumaketha yenkampani yami?
Ukumaketha kwe-Influencer manje kuyindlela evamile yokuthengisa ku-inthanethi. Sekuyisikhathi eside kuyinkulumo-mpikiswano, futhi kubhekiselwa kuyo njalo emithonjeni yezindaba evamile. Nokho, kusenabantu abangakuqondi ngempela ukumaketha kwe-influencer. Impela, abanye abantu bahlangana nala mazwi okokuqala ngqa bazibuze manjalo “Kuyini ukumaketha kwe-influencer? ".
Yini okufanele ukwazi mayelana nokumaketha okuqukethwe? Ukumaketha okuqukethwe kuyinqubo yokushicilela okuqukethwe okufanele ngaso sonke isikhathi izethameli ezifuna ukukusebenzisa ukuze zifinyelele, zibandakanye, futhi ziguqule amakhasimende amasha. Lokhu kusho ukuthi amabhrendi enza njengabashicileli. Bakha okuqukethwe eziteshini eziheha izivakashi (iwebhusayithi yakho). Ukuthengisa okuqukethwe akufani nokumaketha ngokuqukethwe. Ugxile kumakhasimende, uphendula imibuzo yabo ebalulekile, izidingo nezinselelo. Kulesi sihloko, ngizokunikeza incazelo, kungani izinkampani eziningi ezinkulu ziyisebenzisa ukukhiqiza i-ROI eyengeziwe ekukhangiseni kwabo. Futhi kungani kufanele uqale ukuyisebenzisa ngokushesha!