How to improve the user experience on your website?

Today, the Internet is full of several companies that have their own website. There are so many sites that many times the competition becomes fierce. That doesn't mean there isn't space for your own business. The reality is that there is a lot of supply, but also a lot of demand. You have to stand out from others. That is why the user experience becomes paramount.

When one speaks user experience (UX), we refer to all the measures that are taken on a website so that those who decide to browse it have the best possible perception. This is what the term UX exists for. It is important to note that all the measures taken are the result of analyzes and research on the preferences of Internet users on different sites.

There are platforms to create a web page with recommendations. At the same time, the models that website builders allow you to implement take into account all the analyzes performed related to user experience.

zyro, for example, is a free website builder that includes an AI-powered heat map. This map describes how users interact on your site, where their focus is, and what you need to change to make the website more user-friendly and user-friendly.

If you want your site to be chosen by Internet users, pay attention to these 6 key aspects for the user experience on a modern website. But to start, here is a complete training that allows you to have an explosive conversion rate on your website.

1. Accessibility

Consumption via smartphones and tablets is on the rise. It is a reality that in the early days of e-commerce, people preferred to buy by computer because it gave them a more complete view of all the actions that needed to be performed to complete the conversion.

This changed many years ago with the emergence of smart phones. Today, most people surf the Internet using mobile devices. This is why having a responsive website becomes essential.

Having a responsive or responsive site makes it more flexible when accessing or navigating the page. That is to say, the design adapts to any device, which improves accessibility.

2. Browsing mode

Navigability is essential to the user experience. If users enter a complicated site where they cannot easily find what they are looking for, they leave without doing anything. On the other hand, if the page is intuitive, it does not require any additional effort to make the conversion.

For your site to be easily navigable, it should have a simple and visible main menu. It enforces the text journey each user takes so they know where they are. It is also recommended to limit the browsing options, if you go too far you can lose the browsers.

3. First of all, simple

When you create your site, you want it to be the most complete in the world, so the main intention is to put everything you find when customizing it. It's a big mistake.

Pages that contain a lot of visual information are often busy and complicated for users. So they leave, which increases the bounce rate. Instead, you should think about simplicity, but above all about simplicity.

4. Don't think about you, think about the user

User experience, as we said before, are the measures taken on the basis of a previous analysis. It is essential that before carrying out any action, you analyze what are the needs of the people who enter your site, what are their preferences and how you can facilitate the action.

To find the best options that make your site user-friendly, it is advisable to perform A / B tests. That is to say, two possible scenarios are developed to visualize which is the most chosen or the easiest to use.

5. Follow the main style

It is important that when you create the website, you follow a style throughout the whole site. If you use two fonts on the initial page with a certain color, and on another tier you use different topographies with other colors, they will look like different sites.

You need to follow a style correlation to be able to reinforce the brand image. This consistency is essential so that users do not feel lost when navigating the site.

6. Provides security and trust

Users, to perform actions, share data, or achieve conversion, need to be confident that your site is malware-free and that their data is protected.

Cyberattacks are commonplace on pages that are not secure, so you should consider getting SSL certification, to take care of your site and the data of those who enter it.

At the same time, you bring credibility because this certification guarantees that you are a real company.

As you can see, providing a good user experience is not as complicated as it seems. If you consider these key aspects and take the right steps, you can be one of those sites that stand out and are chosen time and time again by users.

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