How to monetize a Telegram channel?

How to monetize a Telegram channel?

How to monetize a Telegram channel? With its 500 million active users, Telegram has become much more than just instant messaging. This platform is also an opportunity to create an engaged community around your interests and even generate passive income. She leaves best profitable niches on the Internet.

More and more entrepreneurs, influencers and content creators are relying on Telegram to grow their audience. And some channels manage to truly monetize their presence on the application.

In this article, find out how to profit from your Telegram channel, retain your subscribers and turn this community into a source of recurring income. With various monetization options like paid offers, tipping, affiliation or native advertising, you can make your Telegram channel profitable.

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???? What is Telegram ?

Telegram is an instant messaging application and social network. It allows users to send messages, photos, videos, files and make voice and video calls.

Telegram stands out for its strong security, end-to-end encryption and the ability to create chat groups with a large number of members. It is available on multiple platforms, including mobile devices and desktop.

How Telegram works is quite simple. Here are the key points:

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✔️ Create an account

To use Telegram, you must first download the app on your mobile device or access the web version on your computer. Next, you need to create an account by providing a valid phone number. A verification code will be sent to confirm your identity.

✔️ Contacts and conversations

Once your account is created, you can add contacts by searching for their usernames or using their phone number. You can then start one-on-one conversations with your contacts or create chat groups to chat with multiple people at once.

✔️ Sending messages and media

You can send text messages, photos, videos, files and links in conversations. Messages are sent in real time and appear instantly to recipients. That's all.

???? Why monetize Telegram?

In the same way you earn money on WhatsApp, you can also earn money on Telegram. In fact, there are many ways to make money through Telegram. But what makes it so good for monetization? Here are some things that make the app a great money-making tool.

Telegram's audience is active, educated and affluent. There is no advertising on the platform, so people are not subject to banner blindness. This is why they are more likely to respond to your marketing efforts in a positive way.

Telegram marketing is a new strategy, competition is therefore relatively weak. Open rates on Telegram are higher than other marketing methods.

The creation of a Telegram channel is free and does not require any special skills. Telegram channels have unlimited subscribers, so you can send messages to a large number of users.

You can create a chatbot customer-oriented to achieve your marketing objectives. A bot can save you a lot of time as it can serve multiple purposes, for example, providing your customers with the information they request and sending them videos, documents, images, etc.

There are private channels that offer additional monetization options. Push notifications in Telegram channels help people keep track of what you post.

???? How to monetize your Telegram channel?

Now we are going to answer the daunting question that many Telegram beginners have: how can I make money on Telegram channels? Here are some ways to monetize your Telegram channel.

✔️ Sell ​​ads

It is a very popular option, especially in Russia. Listings can be sold to:

  • Other Cross-Promotion Channels
  • Companies and brands

Usually, ads are sold in peer to peer (channel administrators establish contact and then enter into an agreement), but there are also automated ad exchanges.

✔️ Charge subscription fees

The most popular paid subscription service model in Telegram has two main parts:

  • Public channel with a large subscriber base
  • Private channel (or a supergroup) with premium content (only available to paid subscribers)

In this model, the public channel is promoted (with ads, cross-promotions, content marketing, and other strategies), while the private channel is what actually drives the profit.

Telegram doesn't have a built-in paywall, so you need to use a third-party service to monetize: InviteMember – membership bot platform for paid Telegram channels and groups.

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✔️ Donations

As a content producer, you can monetize by selling ads, paid subscriptions, or…donations. In this model, you allow your followers to tip you after each post or set up a recurring donation via Patreon.

Tipping is already very popular in WeChat and gaining momentum in Telegram as we speak.

✔️ Sell ​​your products and services

Paid subscriptions aren't the only thing you can sell through your channel.

Basically, you can sell almost any product or service. Here are some examples to illustrate this in action:

  • A freelance designer can run a popular Telegram channel with design tips (and monetize the channel by selling gigs)
  • A SaaS company with a CRM product can run an educational Telegram channel on customer relations (and monetize the channel by selling SaaS subscriptions)
  • A toy brand can run a Telegram channel with toy-related content (videos, reviews, unboxing, etc.) and monetize by selling the toys

Similar to running a public page in social media, there are a variety of options available to marketers and brand owners.

✔️ Sell ​​third-party products and services

It is very similar to the previous model. But in this case, you are selling third-party products or services. This is called affiliate marketing. However, several affiliate marketing mistakes are to be avoided.

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For example, he There are Telegram channels with sneaker deals. They monitor online sneaker stores (this part can be automated) and if a price drops significantly, they post an article in the channel. With an affiliate link, of course.

✔️ To collect funds

There is a guy from Canada who had an interesting experiment. It announced a TON (Telegram Open Network) investor pool in its technology channel and raised 1,5 million dollars (as apps, no real money transfers) in about an hour and a half.

Then he posted that there was no pool – he just wanted to check if he could fundraise.

Telegram channel

The experiment is rather successful! It's amazing what you can do with technology and social interactions today.

✔️ Publish a paid video

You can post various videos on your Telegram channel and earn money from it. To do this, you will need to register for the Viboom service.

Then, in your personal account settings, select your channel as the platform to earn money. The service only allows channels with an audience of at least 15 000 subscribers.

After successful registration, you can choose the video you like from the available selection and post it to your channel.

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You are charged for views from your audience. This service pays on average 0,0044 Euros for each video view. The minimum withdrawal is 1,11 Euros and payments are processed automatically once a month.

Do you also know that your different Telegram groups can be a way to make money on the Internet?

✔️ Create unique stickers

Stickers in Telegram have a special value, as they are a means of promotion. Many are willing to pay money to create themed sets. If you know how to paint or work in Photoshop, feel free to post an ad and provide services.

Many designers and artists begin by distributing their own sticker packs, earning some sort of fame and portfolio. Good artists can get 221,41 Euros or more to develop a pack of 20 stickers.

✔️ Paid posts

It's like selling ads, but in this case almost 100% of your posts are paid.

How is that possible ? A good example is niche job boards. Such job sites exist in the form of Telegram channels, allowing you to pay a fixed fee for a position.

These job boards may start by posting jobs from other websites (to get content while growing their audience). But then HR managers will find them on their own.

Overall, as you can see, there are a variety of monetization options available at your fingertips through Telegram.

With the right strategy and a little patience, you can earn income straight from your laptop anytime, anywhere.

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