How do I organize a virtual fundraising event?

The organization of a virtual fundraising event is a real challenge, especially because we have moved from physical mode to virtual mode. For nonprofits of all sizes, virtual fundraising has quickly become a big trend. The need for virtual participation has now become apparent for many companies. Organizations today must always have access to virtual and online choices to reach donors where they are.

For nonprofits to be able to connect with donors and continue fundraising despite the uncertainty, it has become essential to organize events and campaigns online.

Organizing a virtual fundraising event can be very tricky if not done correctly and consistently. To ensure this, one should follow the following steps which can be termed as an easy guide to organizing such an event:

Create the fundraising list and have a backup plan

Un virtual fundraising event Strictly requires a fundraising list, and besides the main plan, there should also be a back-up plan in case it fails. Make a list of major donors you expect to be present.

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Make sure to get in touch with these backers first and provide them with VIP details about the event, such as a list of all artists in the virtual event, inbox information and details. other insider details.

Export donor information and send them updates. Notify them of the event and help them make a quick and easy donation after you have compiled a list of donors who are significant attendees of the virtual event and have agreed to attend.

It is not impossible to incorporate fresh and original ideas even if one sticks to the main strategy and what the followers know. So you have to be ready to improvise.

Select filming location

The filming location plays a very important role. For example, you can pre-record the fundraiser's introduction, as well as information on the purpose of the fundraiser and updates to the annual report.

Invite community members, board members, employees and donors to talk about what motivates them to give, what they do and how the organization has influenced them.

Specify the purpose of this virtual fundraising event

Goal : To attract guests to a virtual fundraiser, you have to communicate your ideals. So whether they've been supporting the cause for a long time or are helping fundraise for the first time, they should come away knowing exactly what it stands for, what it accomplishes, and why that particular cause was chosen. .

The budget : Establish a systematic budget. Use the money saved on location, food, and other normal necessities to hire a videographer, video editor, and decorate the space chosen for filming.

fundraising goal. Set a specific fundraising goal that staff and the board can all work toward. This will help maintain focus and improve donor engagement.

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Use a thermometer or other type of fundraising goal measuring device during the event to keep attendees informed of how much they've helped raise.

Calendar: Thevirtual fundraising event must have a schedule. Make a minute-by-minute itinerary of activities if a one-hour event is planned, including who will speak when, live musical performances, and a systematic schedule for the entire event.

The online conferencing platforms often require adherence to a strict schedule, otherwise the event could be a complete failure. It is therefore necessary to pay attention to the temporal aspect.

Choose the appropriate streaming service for collection

However, it is necessary to moderate the budget and choose among the best platforms online meeting. This allows the main objective to be achieved and there are no flaws to speak of. Use a platform, like Mixhubb, that makes it easy to embed pre-recorded videos.

Promote the event using innovative digital features and surprises.

Before the event, promote it across all platforms. Always direct people to the secure landing page for donations. Make the celebration special by adding a few unexpected elements. Consider giving someone early access to fundraising if they pay a little more.

Consider offering the biggest supporters a private virtual tasting with the chef if the virtual fundraiser involves goody bags full of chocolate or food. Anyone who registers for the event or purchases virtual tickets will receive a link to a virtual photo booth.

For people who are willing to host a small gathering of 10 or more people, provide party boxes or a cocktail in a box.

Provide updates and give people access to fundraiser information.

Don't forget to let fans know after a successful virtual fundraising event by sharing updates. Here are some concepts:

1. Publish the resultss of fundraising in a newsletter.
2. Advertise on social media.
3. Add a video of the event on the fundraiser's website or upload it to YouTube. People can watch it for the first time if they missed it, and they can keep giving.
4. Send thank you letters to volunteers and participants. Let them know how much money has been raised and what it will be used for.
5. Try to collect feedback people involved. This way allows you to improve the skills and abilities required to organize another event of this type.
6. Try to get expert advice and write them down seriously before and even after the event. This technique allows you to take corrective action when necessary.

Conclusion

Hosting a virtual fundraising event involves many factors to consider. If we talk about ticketing, why use the same conventional method to manage event information and tickets when the event is happening online? You need to create online ticketing forms and add ticket tiers based on the pricing plan.

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For the convenience of attendees, all ticket tiers must include tax-deductible amounts. This type of form also makes it easier to market the event because you just have to post the link and encourage people to buy tickets.