How to succeed in sales

For a business to succeed, whatever the sector, it is essential that the entrepreneur be a good salesman. Regardless of their professional background, every entrepreneur must learn how to be successful in sales. Knowing how to sell is a process that is perfected over time. Some have always had talent and others develop it, but it is not impossible for anyone. You just have to learn the keys to do it successfully.

Actually a good business idea not enough to succeed. Often, the destiny of a company is intimately linked to its business strategy.

Without sales, there are no profits and, if these are not constant, it is difficult to plan the operation of the company in the medium and long term.

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To increase sales, you must start from a solid knowledge of the market, be clear about your unique value proposition, properly segment your target and take advantage of different communication channels to reach people interested in your products or services.

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Sell ​​more is the main objective of most companies. This objective is mainly associated with two variables: number of leads and conversion rate.

The number of leads refers to the first contact with the potential customer and the conversion rate meanwhile refers to the number of leads that make the purchase. To improve these rates and succeed in sales, many actions can be taken.

In this post, Finance de Demain tells you how to improve your sales. We give you the keys to help you succeed in sales. But before you start, here's how Monetize your experience of social networks?

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⚡️ Do what you love to do

The good salesperson loves what he does. People who are happy doing what they love are more likely to be successful. It inherently involves a commitment to be the best at what they do.

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A good attitude towards the customer, the product or service and the company depends a lot on it, it will bring positive results. If not, the best thing is for you to change jobs.

🥀 Clearly define your goals

Setting goals is above all clarify your vision. You know where you want to go and how fast. This allows you to give yourself a course.

Take the time to establish what your sales goals are and determine what you want to achieve. Establish a roadmap that will lead you to these objectives. This is achieved by planning actions to achieve set goals.

It is important that goal planning be done in writing. This action ensures that you maintain focus to reach your potential.

⚡️ Be persistent and determined

Once you have your plan to achieve your goals, it is necessary to maintain an unwavering will and perseverance to achieve them.

Persistence is what makes the difference between a person who gives up and one who succeeds.

Both people can have the same skills, when difficulties come and life puts you to the test, perseverance becomes the decisive quality to carry out the achievement of your goal.

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Sometimes unexpected difficulties arise and you feel overwhelmed and bewildered.

The perseverance and determination to repeat the same steps every day to succeed in sales, as well as maintaining a positive thinking, exponentially increase the chances of success.

🥀 Be ready to learn all the time

learn new tricks, it's great for opening your mind, become more tolerant but also discover things about oneself, about the world around us, there too to better understand and apprehend our functioning and our environment.

Currently, the seller has great advantages, since he has better access to information, to receive online training and to obtain books that reinforce the knowledge he has and keep himself up to date.

⚡️ Manage your time well

Time is the only resource that is not salvaged, so knowing how to invest time is an essential skill to achieve goals. Plan your day the day before and prioritize your activities will make you much more productive, getting better results.

Good time management also reduces stress and allows you to reach your goals faster and easier. Time management benefits all areas of your life.

Time management is important to help you better prioritize and increase your productivity.

🥀 Follow the leaders

Identify who are the people who are leaders in your area and follow their example. If possible, build a relationship with them and learn from their good habits and what made them successful.

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John Maxwell in his book The 21 Irrefutable Laws of Leadership, mentions the law of the inner circle and that is that the human being is the result of the 5 people who surround it the most, therefore, invest in maintaining strong relationships with the people who join you to reach your potential as a top salesperson.

⚡️ Character is everything

Being honest, straightforward and genuine will help you gain credibility, being dependable is important for success in the sales world.

A person of integrity will apply at work the necessary moral and ethical principles to work well with others, that is to say his colleagues, his subordinates if necessary, the customers, the professional partners, in short, all the stakeholders of the company.

A person who does not have integrity will be detrimental to the company and will give it a bad image. The golden rule is to do unto others what you would accept that we make you.

🥀 Paying the price of success

Are you willing to pay the price for extraordinary results? Whether it's putting in long hours of work, invest time and financial resources in training, hard work, discipline and sacrifice are needed to pay the price for achieving set goals.

⚡️ Focus on quality, not quantity

To some extent, sales is a numbers game. But it's not just about numbers. The key is to create quality conversations.

The best sellers have strict qualification criteria and don't waste their time with prospects at too low a level, businesses that are not suitable for them or buyers who cannot afford to spend.

High performers work hard to find this information early on, so they don't waste their valuable time on leads that aren't going anywhere.

🥀 Always have a next step

Never leave a meeting or conversation without a solid next step that has been agreed upon. Even better, always plan the next step when you have the prospect online.

Too often you'll hear objections like "just email me a few times, it'll work and we'll put it on the schedule."

What ends up happening is that the prospect enters the cookie protection program, never answering you or returning your calls or emails.

Instead of that, plan the next step with the prospect right away. If the next step is to send in a proposal, let them know that you will be preparing a proposal.

But that you must plan a time during which you can guide them. When a prospect engages on the spot (by putting the next meeting on their calendar), they're much more likely to follow through.

⚡️ Sell solutions to challenges

The mediocre sellers sell features. For example, they will say:

• “My product has 10 times more functionality than the competition at half the price. »
• Or, "I am this process in 8 steps to assess your business processes. Step 1…. »

The average sellers sell advantages, they will say for example:

• “Our 8-step process will uncover the levers that lead to great progress in operational efficiency. »
•  Ou, “Our product will save you days of time sifting through piles of data. »

The more efficient sell solutions to challenges. This is why they will tell you:

• "From our conversations, I understand that A, B and C are happening in your organization and I believe that if you can mitigate C, it will result in immediate savings of more than $200 000 and more than 1,5 $ millions savings per year. It will also allow your staff to spend their time on more productive activities. »