Why is marketing so important?

Why is marketing so important? The importance of marketing in our lives no longer needs to be demonstrated. If you think that marketing is only present in companies and that it is an issue that does not interest you, you are wrong. Marketing, is more important and present in your life than you imagine and it matters for many reasons.

Every self-respecting business needs a marketing department, since it is the rudder of the company. The one who does not have one will be doomed to drift and its closure.

For traditional marketing and digital marketing, the most important thing is the CUSTOMER. Years ago, products and services were created and produced, and intended for sale, whatever consumer needs, needs were created.

Marketing is responsible for seeking out needs of users and satisfy them as best as possible. Here's why marketing is what you need to succeed. The importance of marketing is now indisputable. Let's go!!

🥀 Marketing, the starting point of all success

The importance of marketing no longer needs to be demonstrated. A marketing team is important because it helps brands research their target audience and share a service, product, or idea effectively.

Without marketing, a beauty product, hospitality service or catering service would be promoted in exactly the same way.

Without marketing experts, entrepreneurs and businesses would not thrive and be forgotten. As for people, they would take longer to find a product or service, and they would not know which one is best for them.

You don't know why marketing is important in everyday life? Below is an example of its benefits. Imagine that you want to buy a pair of shoes for your next vacation and, therefore, you have in mind a shoe that will not hurt you.

You go online, look for comfortable shoes and endless options present themselves, you click on the one you prefer and in a few minutes you already have your purchase.

In that case, marketing provides you with results and frees you from manually searching for comfortable shoes among children's shoes, orthopedic shoes, heel shoes, non-slip sole shoes, leather shoes, patent leather shoes, etc.

Marketing matters because, without it, your relationship with brands would be complex and your purchases would be more difficult, time-consuming and tedious. Additionally, it would be more difficult for you to match many brands and expand the possibilities of comparing other products.

Remember, in the digital age, marketing no longer only happens on billboards, magazines or television, but also on social media and web pages. It's digital marketing.

🥀 The place of marketing in businesses?

You may have wondered why businesses use digital marketing today. The answer is that it is the best tool for businesses to communicate with their audience, find out what their needs are, and launch products or services that can provide solutions to their needs.

Digital marketing makes it possible to respond to consumer consumption habits and thus influence their decisions when buying.

If you don't adapt this strategy, you risk losing the opportunity to reap the benefits of digital marketing. The marketing department is responsible for collect leads qualified to sell them products and services. If you don't adapt, it all leads to a negative impact on the sales and growth of your business.

Finally, digital marketing can offer you the ease of being able to buy what you have invested between the compensation you have received, which is essential in order to be able to determine the ROI (Return on investment) or operational return on investment.

ROI is a metric that will help you know how much you have earned with your investments in each campaign.

🥀 How can marketing help a business?

Today, a company must allocate part of your budget to marketing. The way marketing can help a business is to get to know the consumer and thus establish a connection with them, satisfying the needs they demand.

Marketing has allowed businesses to establish and define market niches in which to operate based on the service or product they offer.

In this way, you will be able to know the customers you want to address, offer the services or products more specific to their needs, with better quality and create a community with them, this will increase their sales.

People often confuse marketing and advertising. Advertising is part of marketing, just like the price of the product or service, its design, promotion, distribution, etc.

We could differentiate them by saying that advertising is like communication, which lets people know something about your product, company or brand, while marketing is basically strategy, planning, knowledge.

🥀 5 other reasons

Here are more reasons why marketing is vitally important to everything you do:

✔️1. You will be able to involve your customers in your business

It is important that your potential customers have a feeling of belonging to your project. This way, you will be in the mind of your customers and you will know what techniques you can apply to make sales without being aggressive.

By involving your customers with your brand or business, you can give them insight into who's behind it, which generates a sense of trust and they'll want to buy what you're selling again.

✔️ 2. You will be able to create a good brand image.

If what you're conveying to your potential customers isn't exactly an image of reliability, chances are you're failing to maintain a balanced flow in your sales.

That is why we recommend that you work on the image that your brand a on the digital channels she lives in. It is therefore essential that you base all the strategies you carry out on the customer, placing him as a fundamental pillar.

✔️ 3. You will multiply your sales

Having many customers is every entrepreneur's dream. However, this is not possible if you fail to achieve the first objective first. Attracting a potential customer is easy if they already know or have heard about your products or services. But more important than getting lots of sales, it’s knowing who you’re selling to.

You will therefore first identify who your target audience is, what characteristics of your products or services are essential to these profiles and how you can provide them with an after-sales follow-up that comforts them.

These days, most brands don't take into account that customers intend to repeat their purchases if they have received good treatment and attention from sellers.

If that doesn't happen, they're unlikely to become repeat customers, so you'll have to go looking for new customers. It will be a repeating cycle until you take action.

✔️ 4. You will succeed in retaining your customers

While it is true that all interests are at stake, those of your customers are even more so. As a business or company, you will see that being able to have loyal customers who frequently buy what you sell is fundamental. it is a must, the liquidity of a company.

However, base all your marketing strategies over your own interests as a business and without taking into account the wishes of your consumers is a mistake that can lead you to stagnant sales or failure in general.

It's not exactly an encouraging prospect, but the good news is that you already know that the future of marketing plans is the customer. Here's another reason why marketing is so important. 

In fact, if you considered the 4Ps of marketing, you will know that there are new developments in the field which show that the P of " No one must be included. Sometimes he even moves the product himself.

✔️ 5. You will make your brand known

One of the usual objectives of a digital marketing plan is to be able to make a brand known. Especially if the target audience is unclear.

So to make your brand known, you must first clearly define what actions will lead users to have a first contact with the brand and therefore with the product or service.

🥀 Importance of video marketing

When you think of video marketing, what comes to mind? Are you considering a TV commercial or a YouTube commercial? If so, you are right to do so. Traditionally, we think of video marketing as what we see on TV, but times have changed.

Videos are a great way to promote your business as an intro on social media like Facebook or Instagram and also used as a way to promote your business on your website.

A video that does its job well should be interesting enough to attract viewers. 

✔️ Increases sales

Video marketing sells. It's one of the most effective ways for your brand to make an impact. It can help you sell more products, convert leads into sales, drive traffic to your website, and build customer trust.

You can push your product directly or do it indirectly. It can be used for just about anything: from explaining your product or service to selling it with a demo video, or even just showing them what your company culture is like.

Take the homepage of McLaren as an example. The orange F-1 racing hat? The Jersey ? The hoodie?

These products are sold indirectly using video. There's no price tag or shopping cart, but the supercar and racing excitement makes you want to find and buy their merchandise.

People spend hours a day watching videos online. Enjoy it. TikTok, Youtube and Instagram being the places where most people spend their time, an effective digital marketing strategy should be posted on these platforms.

✔️ Builds trust

With so many businesses and products sold only online, why would you buy from someone without videos? Videos are the best way for businesses to build trust and credibility with their customers by showcasing what they offer.

Not only will this help you attract new clients, but it will also make existing clients feel more confident working with you.

Video can be a great way for businesses to show off what they do best, and it can go a long way in building trust with potential customers.

✔️ Builds customer loyalty and community

Video marketing helps build trust with consumers. You can use video to show how your product or service works and how to become a community. If you do it right, your community will sell your product or service for you.

One of the best examples of this is Harley Davidson. If you've seen a group of motorcycles riding together on the highway, chances are they're members of the Harley Group Owner. Most people don't know what HOG is. Well, the Harley Davidson website will show you.

✔️ Improves brand image

While it's important to show the value of your product or service, video marketing is also a great way to improve your brand image.

How does he do this? Well, on the one hand, video can be used as a tool to show off your company's personality.

A customer may not know everything you do or who you are when they see you online, but after seeing that video on YouTube and clicking on all your other social networks, they will know if they want to keep using your services!

It gives potential customers an idea of ​​the kind of experience they could have if they worked with us instead of just learning about our culture through text alone. This is what we see most often with influencer marketing.

According to Influencer Marketing Hub, the influencer marketing industry is expected to reach $15 billion this year, against 13,8 billion dollars in 2021.

That same research found that influencer ROI is more than fivefold, with businesses seeing an average return of $5,78 for every dollar spent on this strategy.

 ✔️ Communicate more effectively

Video marketing can communicate your message in a way that no other medium can. Why write about something when you can show someone something.

The reason video works so well when it comes to building trust is that people are able to see the heart of everything through your camera lens.

You may have noticed that we have chosen very specific words here: “goal"And"camera".

 ✔️ Increases search engine ranking

You can think of video marketing as a two-part process: one that happens when you create and distribute your videos, and another that happens after they're published.

The first half of video marketing is similar to content marketing in general: you're trying to create something interesting and interesting enough that people want to share it with others.

With video content, you have an added benefit: the ability for people to link to your site from the videos themselves. This can help improve your search engine rankings, which will increase traffic for free (or at least as if you had paid for advertising).

For most searcheshow to do“, you can get the top places on Google with a video. From a technical SEO standpoint, there are a lot of things that go into ranking videos in search engines.

✔️ pack

Video marketing is a amazing way attract more customers, grow your brand and build trust with your customers. It's also a great way to reach new audiences you wouldn't otherwise have access to.

You only have a short time to capture people's attention, so you have to make it count. According to IT security firm Cloudfare, TikTok overtakes Google as the most popular site.

🥀 Closing

At the end of this article, we better understand why marketing is crucial for any organization, both commercial and institutional. Whether it is about knowing your customers better, optimizing your positioning or promoting your offer, marketing techniques provide concrete answers.

Much more than a simple advertising pitch, modern marketing must be seen as a strategic approach at the very heart of an organization's development. By placing the customer at the center and coordinating all services, it provides real added value, a source of lasting growth.

Certainly, implementing an effective marketing strategy requires significant investments in terms of resources and talent. But in this digital age and heightened competition, no organization can now ignore these issues or risk being marginalized. One thing is certain: marketing still has a bright future ahead of it!

If you need marketing advice for your business, contact the team marketing of Finance de Demain.